We help clients grow their business with video advertising on YouTube. We reach large audiences across YouTube and partner sites through in-stream video ads. These ads engage viewers and can drive traffic and brand awareness more effectively than other formats.

1. Reach. Engage. Converse.
We tap into programs and aggregated
audiences on YouTube to successfully launch
a marketing programs for our clients.
www.pixelthon.com

2. We help our clients grow their business
with video advertising
We use Video Advertising to make it possible for our clients
to reach more customers and to provide them with
measurable results.
We put our clients’ ads front and center on the videos their customers most
love. What better way to get a client’s message seen than on YouTube, which
Achieving Your Goals
serves over 2 billion video views per day? Every campaign has a unique goal to
drive your business forward. YouTube
offers solutions to engage customers in
different ways, based on your marketing
objective.
Leveraging the interactivity and emotional
impact of online video to connect with
audiences, combined with YouTube's
scale and reach, the possibilities of
bringing your campaign to life on
YouTube are endless.

3. About
YouTube is the leader in online video, and the premier
destination to watch and share original videos worldwide
through a web experience. Since November 2006,
YouTube has been an independent subsidiary of Google,
Inc. Google and YouTube are committed to enable
everyone to fi nd, upload, watch and share original videos
worldwide, and to innovate with video for compelling
services for users and for content owners.

4. Our Solutions
Inspire Your Customers
People trust other people for information
and recommendations. That's why it's
important for our clients to inspire their
customers to spread the word about their
brand. Pixelthon, using the power of
YouTube and Social Media, gives its
clients the unique opportunity to share a
story that's worth retelling, connect with
people's passion, and build relationships
with customers at scale.
Video Ads: Bring your brand to life with the sight, sound and motion of videos ads on
YouTube – with in-stream ads, TrueView video ads, and Promoted Videos.
Display Ads: Make a lasting impression by putting your brand in front of viewers as they
watch their favorite videos with display ads.
Mobile Ads: Let consumers interact with your brand, whenever and wherever, by
extending your YouTube presence to mobile.

5. Bring Your Brand to Life with Video
Ads
No one delivers your online video ads with the
scale and reach offered by YouTube: 3 billion daily
video views worldwide across all demographics.
But it's about more than numbers. It's about
emotional impact. Online video makes us laugh, cry,
wonder, and simply stop and watch. It can turn passive viewers
into passionate brand advocates who share, comment, like,
embed, and create their own responses or fan videos about your
company.
Brand recall, message recall, and likeability
are greater for online video ads than for TV
1 Source: Nielsen IAG, Short-Form Online Video Measurement 2008-09; Sample: Adults 18-49 (N=163 for Short-Form; 65,593 for TV), Persons 13+
(N=252 for Short-Form; 99,422 for TV).
ads1. And when combined with TV, online video ads
2 Source: Nielsen IAG, A18-49, Premium Online Video Measurement 2008-09; TV + Premium Online Video Total Exposed Sample Size = 1,068.

6. Viewership is Growing
Attracting Millions of Engaged Viewers
Millions of people visit YouTube every day to discover something new and amazing. From National
Geographic programming and full-length films by Lionsgate to Mystery Guitar Man’s latest project,
YouTube attracts a diverse audience of viewers watching 3 billion videos every day.
YouTube viewers are highly engaged: they spend 23 minutes per day on the site, and they rate or
add comments to more than half of all YouTube videos. They share and favorite millions of videos
every day. And they watch it anytime and anywhere - over 400 million videos viewed with YouTube
mobile.
Connect with Your Audience on YouTube
YouTube can connect you to an audience of millions in all the most popular demographics and
affinities, even those that are hard to find elsewhere. On YouTube, people’s passions lead them to
seek out your brand, share it and love it. YouTube can help you make those connections with our
solutions and bring your brand to life on YouTube.
Demographics Affinities Targeting
Diverse, educated audiences of all YouTube attracts attentive, engaged Sophisticated Google-powered targeting
ages, ethnicities, and income level viewers looking to explore their technology helps your message reach the
visit YouTube every day. passions – no matter how niche. right audience, efficiently and effectively.

7. In-stream Video Ads - Measurable Impact
We captivate our clients’ audience—Online and on Mobile
Our YouTube in-stream video ads will put our clients’ message wherever their viewers are
found online, in a classic TV-like format that makes planning easy. We reach millions of
engaged users at home and on the go as they watch content from approved YouTube
partners and other leading sites in the Google Display Network. In-stream video ads are
available as pre-, mid- and post-rolls, in 15, 30, or 60 seconds or longer, perfect when our
clients want to re-create the TV advertising experience online.

8. In-Stream Video Ads
● Pinpoint clients’ audienceWe target viewers
by geography, demographic or topic to make
sure our clients’ in-stream ads get the attention
they deserve.
● Actionable features to drive resultsWe
leverage the interactivity of online video with
click-through URLs on our in-stream ads to
drive traffic and viewers to our clients’ website
or brand channel.
● Re-engage viewers with remarketingWe can
build a cookie list of a client’s video viewers and
use remarketing to show ads to them on

9. How YouTube InStream Video Ads Work
● When an online video is
served to a website on the
Display Network, users will
see an in-stream video play
automatically before, during,
or after online video content
depending on where we
choose to show the ads
within a video content.
● The ad will play for a
maximum duration of 15
seconds. Web users will not

10. In-stream Ads
Ad Format Viewer Experience Pricing Model
First Watch Ads (in-stream or in-video) Ads play automatically (only once) on the Pay a set price for a 24-hour roadblock of
play on first partner video user initiates. first partner video the user initiates partner video content
Google :30s Ads play pre, mid, or post-
roll on short and long-form video on Ads play automatically on user-initiated Pay a set price for a set number of
YouTube and the Google Display video impressions
Network
Mobile in-stream ads 15-second ad
Ads play automatically on user-initiated Pay a set price for a set number of
runs before videos on the YouTube 2.0
video impressions
Android App for mobile.
Standard in-stream ads Ads play pre,
Ads play automatically on user-initiated Pay by auction, or pay a set price for a
mid, or post-roll, in 15 or 30-second video
video set number of impressions
length
Pay only when viewers watch 30 seconds
TrueView in-stream ads Ads play pre, Ad plays for 5 seconds, then viewers can
of the ad or to completion, if the ad is
mid, or post-roll on videos of all lengths. choose to skip or watch the ad
under 30 seconds
Before a video plays, viewers choose
TrueView in-slate ads Ads play before either to watch an ad from one of 3 Pay only when viewers choose to watch
long-form video on YouTube. different advertisers, or to see regular the ad
commercial breaks during the video

11. What additional benefits do in-stream video ads
offer if I already run television ad campaigns?
Television advertising is a great way to reach a large audience with the power of site, sound and
motion. In-stream video is a great complement to television. Here are a few benefits you may
experience if you combine your television ad campaigns with in-stream video ads:
● Incremental reach: Numerous studies have shown that online video increases the reach of
your advertising campaigns beyond television alone.
● Measurement: in-stream video allows you to measure the effectiveness of your ad through
conversion metrics and user behavior.
● Flexibility:A 2010 Nielsen IAG study found that re-purposed television ads perform well online,
oftentimes beating web original video ads. (US only)
● Brand Impact: A recent Nielsen study found that online video advertising outperforms
television advertising for brand recall, message recall and likability. (US only)
● Viewer Engagement: A 2009 Online Video Engagement Consortium study found that online
TV show viewers are 28% more likely to pay attention than live TV show viewers. (US only)

12. ● Arts & Entertainment
● Computers & Electronics
● Finance
Search by audience ● Games
● Home & Garden
● Business & Industrial
● Internet & Telecom
● Gender: Male or Female ●
●
People & Society
News
● Age Range: 13 – 65+ Years ●
●
Shopping
Law & Government
Old ●
●
Sports
Books & Literature
● Real Estate
● Search by keywords ● Beauty & Fitness
● Autos & Vehicles
● Search by channels ● Hobbies & Leisure
Inter ● Pets & Animals
● Search by Videos ● Travel
ests ●
●
Food & Drink
Science
(cat ●
●
Online Communities
Reference
egor ● Jobs & Education
ies)

13. In-Stream Video Ads – Measuring Success
Reporting Metrics
● Ad impressions
● Clicks and click-through rate
● Play rate (or Interaction rate) of inset video and subsequent
clicks (and click-through rate) to advertiser's website
● Quartile reporting (25%, 50%, 75%, and 100% of video
watched)

14. TrueView Video Ads
TrueView in-search and TrueView in-display were referred to as Promoted
Videos
The names will officially be changed beginning November 17, 2011
Everyone Loves Choice
TrueView video ads are a family of formats that give viewers choice and control over
which advertisers’ messages they want to see and when. And our clients pay only
when they watch their ad.
Let the Audience Choose Our Clients Videos
People love choice. Why should that be any different with ads? TrueView lets
viewers choose our clients’ video ad or skip it if they're not interested. We bill our
clients for our direct services (production and campaign management/optimization,)
however with respect to the video views, they pay only when viewers choose to
watch our client’s message.
Everyone wins: viewers choose ads that are relevant to them, and our clients will
reach people who are primed to hear their message. As our clients’ video count goes
up, you know you’re reaching truly engaged viewers.

15. TrueView Video Ads
What's the value of an engaged viewer?
With online video, TV, cable and smart mobile
devices, viewers can tailor entertainment to their
own needs—video when they want it and where
they want it. If you're an advertiser, how do you
TrueView Video Ads put our client’s message at the forefront. It's
get creativity that wins out. It's notattention? funny or clever—
our someone's undivided about being
it's about delivering the right message to the right person at the
right time.

16. TrueView Video Ads
Reach the world on YouTube
Reach your audience on YouTube, the third largest website on the internet, and the Google Display
Network, the leading ad network that reaches 80% of the online population.
Target exactly who you want - and who wants you
TrueView video ads let great ads stand out, helping you find exactly the audience you want. You can
layer in additional targeting options such as demographic or geographic filters. Finally, the opt-in
nature of TrueView video ads provides natural targeting eliminating viewers who have already seen
your ad or who are not in the market for what you have to offer.
The value of a video view
You pay only when viewers choose to watch your ad -- not by the page impression -- and our auction-
based system helps you control your budget based on performance. Plus, you get an increased
YouTube video count.
Gain essential insights
Track your performance with YouTube Insight and you'll know which of your ads perform best, then
adjust your campaigns for even greater success.

17. TrueView Ad Options
Ad Format Viewer Experience Pricing Model
TrueView in-stream adsAds play pre, Ad plays for 5 seconds, then viewers can Pay only when viewers watch 30 seconds
mid, or post-roll on videos of all lengths choose to skip or watch the ad of the ad or to completion, if the ad is
on YouTube videos or video content under 30 seconds
across the Google Display Network
TrueView in-display adsAds show up in Viewers can click the display ad unit to Pay only when viewers choose to watch
display ad units against suggested watch the video ad in the unit or on a the ad
videos on YouTube or website content YouTube watch or channel page
across the Google Display Network
(Available today as Promoted Videos and
Click-to-Play ads)
TrueView in-search adsAds show up in Viewers can click the display ad unit to Pay only when viewers choose to watch
display ad units against search results on watch the video ad in the unit or on a the ad
YouTube or the Google video search YouTube watch or channel page
results page
TrueView in-slate adsAds appear in a Before a video plays, viewers choose Pay only when viewers choose to watch
"slate" before long-form video on either to watch an ad from one of 3 the ad
YouTube different advertisers, or to see regular
commercial breaks during the video

18. In-Video Overlay Ad
Spotlight on our clients’ brands – We work with Google to make our clients’ brand
shine in front of viewers as they watch their favorite videos with display ads.
Ads appear on the bottom portion Viewers who click on the overlay Auction or reservation-based
of a video, after user initiates the ad are directed to a click-through pricing, charged by CPC or CPM.
video. URL, or a video ad launches within
the player. If the overlay is not
clicked, video will play as a post-
roll.
YouTube attracts millions of viewers
every day and you can reach them
without a video on YouTube. Display
advertising on YouTube puts your
message in front of viewers as they
watch their favorite videos -- either
next to the video player or as an
overlay on the video itself. Your
display ads will appear only on the
pages of selected YouTube partners.

19. Spotlight on your brandLet your
brand shine in front of viewers as they
watch their favorite videos with display
ads.
Reach the right audience
Reach the customers you're most interested in: target your ads by category, channel,
context, placement or interest on YouTube or the millions of sites in the Google
Display Network.
Reinforce your message
Pair your in-stream video ads with display ads to reinforce your message and
increase your impact. When a viewer initiates a video, YouTube displays your
300x250 display ad for the full duration of the video.
Rich media integration
Work with these certified third party ad vendors to serve and manage your rich media
ads on YouTube and on the Google Display Network, reaching up to 89% of all
online users.