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IndieCF company brief 2017
Indie CF is a video production agency founded with a social mission to promote equal access to video advertising ("Commercial Equality") and increase the success of smaller companies. They created a mobile app called Contenter that allows anyone to easily create professional-looking videos for social media marketing through automated templates and designs. Their goal is to democratize video content creation and help more organizations achieve their marketing goals through affordable and effective video.
IndieCF company brief 2017
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- 2. “Why do onlybig companies shoot ads?” An employee at a video advertising agency once asked this question. Her colleague responded, “Because ads are expensive and only big companies can afford them?”
- 3. Inequality in Advertising= Social Inequality In that moment they realized their work was enabling big companies to get bigger while smaller companies were left out. “That’s not fair. Inequality in commercial ads is contributing to wider social inequality. Let’s do something!” they decided.
- 4. Commercial Equality They cameup with a social mission to increase everyone’s success by providing equal access to video ads, something they called Commercial Equality.
- 5. Independent Commercial Film Indie CF Theyfounded a video production agency called Indie CF to work independently from big capital, the mass media, and creative limitations while promoting Commercial Equality. + =
- 6. Indie CF Production IndieCF worked on TV commercial ad campaigns for all kinds of social ventures and non-profit causes. It continues to offer customized, affordable and effective video production for any interested organization. Watch Video Reel Make Inquiry
- 7. Expensive Difficult Time-Consuming Video Production isHard But video production is tough work and Indie CF could only help a handful of the companies it wanted to. To achieve their social mission, they realized they would have to make an impact in a much bigger way.
- 8. Social Media HomepageEmail + 200-300% click-through increase with video *Hubspot.com “Visual Content Marketing Statistics You Should Know in 2017” + 80% conversion rate increase with video 8 billion daily video views on Facebook, Instagram Content Marketing 60% of marketers and SMEs plan to increase investment in video marketing in 2017 Video Content is King At the same time, advances in technology and the way media was being consumed caused video content to become an even more effective and important communication channel.
- 9. HD Camera CG Editing VoiceRecording Broadcast Network They realized everything a production agency needed was right in the palm of their hands—in a smartphone.
- 10. Cramming their years ofexperience into a pocket- sized phone Indie CF created an app that was a video agency anyone could access to create their own ads.
- 11. www.contenter.pro Ta da~ Create thePerfect Video for Social Media
- 12. A mobile appfor creating eye-catching videos in minutes using automated designs that increase views and conversions on social media. Video Content Automation For Social Media Marketing Watch How it Works
- 13. Optimized for SocialMedia Big, Bold Captions Stand out in social media newsfeeds where auto-play and mute are norms Square Format Square, 1:1 aspect ratio outperforms widescreen views by 57% Licensed Music Tracks Music tracks free for commercial use sync to video automatically Brand Watermark Customizable video branding using own company logo Watch Contenter User Videos
- 14. Professional Video Templates ServiceExplainer (CPC) Property Listing 3 Tip sExplainer Product Catalogue How to Explainer Video Product Overview Hashtag Campaign Sales Promotion
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- 16. 10,000 marketing videos Madeby users in over 50 Countries From American Bakeries to Saudi Arabian Real Estate Agents
- 17. Target Digital Marketing ContentCreators who need daily content for social media but don’t know how to make video
- 18. $45 Million Korea $1.5 Billion Worldwide 30%increase each year Market Size Digital Marketing Content Production
- 19. Freemium Model - MonthlyPayment Plan Monthly payment plan for companies that need video content for digital marketing and marketers without a video production team available ● Custom-made video templates ● Additional brand watermark uploads ● HD quality download ● Premium editing features ● Increased video clip number ● Upgraded text artwork and effects ● More licensed music tracks Business Model !
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- 21. Team Junghwa Park Founder,CEO Former Commercial Advertising Planner for 8 years Mark Brazeal Co-Founder, CMO Former CSV and HR Analyst at CJ Corporation Suhyun Kim Co-Founder, Designer Background in animation Kirin Sinn Co-Founder, Videographer Former freelance video director Dukwoo Kim Head Programmer Former Web App and iOS Developer Jayoung Kim Financial Advisor Former Ewha Women’s University Product Design Research Institute Sehyun Oh Programmer Former Web and Server Developer
- 22. 2013 2014 2015 2016 2017 Timeline 9 Launched VideoEditing App, Hooreel 10 Secured Investment from Korean Angel Investor, Primer and US eCommerce Company, Sazze Partners 10 Awarded Best October App at Korea Mobile Awards 10 Awarded Best Solution Prize at Korean Ministry of Labor and Employment Social Venture Contest 3 Launched Mobile Advertising App, Pariro 6 Awarded CEO Prize at the 21st Korea Multimedia Technology Awards by Korea Economic Daily 10 Participated in Startup Nomad, Global Accelerator Program in Silicon Valley 3 Participated in Hyundai’s H-On_Dream Startup Incubator Program 12 Established as Indie CF Inc. 9 Awarded Grand Prize at Investment Bank of Korea’s ”Social Venture Recognition Contest” 11 Ad:Tech New York 2016 Exhibitor 2 Launched Automated Video Marketing App, Contenter, featured on Korean App Store in “New Apps We Love”
- 23. Company Address homepage Facebook Youtube CEO Email Phone Contact Information Indie CFInc. #319, Innovation Park 22, 684, Tongil-ro, Eunpyeong-gu, Seoul, Korea https://contenter.pro https://www.facebook.com/indieadorg https://goo.gl/OMrLwz Junghwa Park indiecf@indiecf.com +82-02-6384-0007
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