The document discusses generating world-class digital engagement ideas. It provides three examples of engagement ideas, including a restaurant marketing campaign, a documentary, and a crisps brand campaign. It then outlines common characteristics like authentic stories and behavior change. The document also details a case study called "De Jungle Kids" where children helped design a new water attraction. Key aspects of developing engagement ideas are an involved client, using digital as a core part, equal collaboration, workshop sessions, a phased approach, and expansion through additional tactics.
Rediscovering the 'WHY' of meetings and conferencesGeorge P. Johnson
This presentation will encourage events professionals, both client-side and agency, to take a step back and think smarter about the events they deliver, the value they add, and the reason they do what they do. The what, how and when are in safe hands – now it’s time to think about the ‘why.’
Rediscovering the 'WHY' of meetings and conferencesGeorge P. Johnson
This presentation will encourage events professionals, both client-side and agency, to take a step back and think smarter about the events they deliver, the value they add, and the reason they do what they do. The what, how and when are in safe hands – now it’s time to think about the ‘why.’
Social Media for "The Eye and the Chip" Brenda Meller
Social media overview and suggestions for attendees of the 9th Biennial "The Eye and The Chip" at The Henry in Dearborn, Michigan. Presented on Monday, September 19, 2016.
Jaarbericht (periode van 2008 tot 2009) de sollicitatiecode en de klachtencommissie van de Nederlandse Vereniging voor personeelsbeleid en organisatieontwikkeling.
LinkedIn can be a powerful networking and business tool. There are a ton of tips and techniques to help you optimize your efforts - without spending a lot of extra time on the site. Review these slides if you have an established LinkedIn account and if you are looking to further expand and supercharge your profile and networking efforts.
Includes:
- Creative, powerful techniques: recommendations, endorsements, groups, and status updates
- Secrets LinkedIn won't tell you - but will help you with networking and your LinkedIn efforts
- Profile do's and don'ts - and why
Social Media for "The Eye and the Chip" Brenda Meller
Social media overview and suggestions for attendees of the 9th Biennial "The Eye and The Chip" at The Henry in Dearborn, Michigan. Presented on Monday, September 19, 2016.
Jaarbericht (periode van 2008 tot 2009) de sollicitatiecode en de klachtencommissie van de Nederlandse Vereniging voor personeelsbeleid en organisatieontwikkeling.
LinkedIn can be a powerful networking and business tool. There are a ton of tips and techniques to help you optimize your efforts - without spending a lot of extra time on the site. Review these slides if you have an established LinkedIn account and if you are looking to further expand and supercharge your profile and networking efforts.
Includes:
- Creative, powerful techniques: recommendations, endorsements, groups, and status updates
- Secrets LinkedIn won't tell you - but will help you with networking and your LinkedIn efforts
- Profile do's and don'ts - and why
Breathing New Life Into Social Media Campaigns | Communicate 2020 Gertie Goddard
Ten years after social media has become a standard channel for communication and engagement, some organisations are feeling stretched, tired or find themselves churning out the same old content. The award-winning digital team from Greenhouse PR will lead this session to help you breathe new life into your social.
The days of 'launch and leave' are coming to an end. Now advertising must be thought of as improvisation; campaigns are evolving creatures which must be monitored and tailored as they unfold, otherwise they cease to be relevant.
Real time reaction is now essential – reacting and evolving in response to consumer feedback means campaigns can maximise opportunities to engage with consumers and allow them to become a real part of campaigns. Historically advertising agencies have been built to deliver at the 'Speed of Production'. Leo Rayman explains why this needs to change so that they operate at the 'Speed of Culture'. This implies big changes to the culture, skillsets, processes and structures of agencies.
Being in the FMCG industry you want your products to be picked up from the shelves regularly. For that, you obviously need a loyal customer base. Your competitors’ products are mostly placed near yours and may look similar to the customers. So, by all means, you need to increase your brand equity.
More Details: http://pixelsutra.com/blog/give-your-fmcg-marketing-what-it-really-needs/
We are finally relaunching having talked to all existing local initiatives to make sure we work in harmony them and fill the gaps. Have a read, share your thoughts and get involved!
Tasked with forming a design firm, my team initiated Ads4Change, an adblocker that replaces ads with socially conscious ones and donates ad revenue to charity. It revolutionizes online ads, enhancing user experience while making a positive impact on society through charitable contributions.
Snap: 10 creative business designs and what you can learn from themSnap
10 creative business designs and what you can learn from them.
Before you hit send on that newsletter template, print your next stock-standard ad, or go live with that basic website design, take some inspiration from these creative business designs and the lessons behind each one's success.
BT Business recently commissioned a number of case studies on successful start-ups from across the country, in order to give budding entrepreneurs a valuable insight into the world of business start-ups. For more case studies and further information on this topic check out www.insight.bt.com.
NEUEvertising | THE ETHICAL, RESPONSIBLE AND SUSTAINABLE MARKETING REVOLUTIONNEUE
NEUE aporta Valor Social y Humano a las Marcas - p.e. NEUE Inditex, NEUE La Caixa, etc.
La NEUE Publicidad con Conciencia Social/Humana - Sus mensajes aportan SOLUCIONES para un Mundo Mejor > http://www.youtube.com/view_play_list?p=0E1B64C3C000DE9C
José María Martínez aka 'Mr XEM'
Creative for a Better World
Mobile: +34 686 98 06 83
Email: XEM.Creative@gmail.com
Skype: chemitamol
LinkedIn: http://www.linkedin.com/in/MrXEM
My eBook NEUE: https://play.google.com/store/books/details?id=z_xAU9uB23IC
10. The Brief Get: Get Kiwis who see Yellow Pages as irrelevant. To: Understand and see how much better it was than using Google to find businesses. By: Showing that Yellow is the most comprehensive place to search for a business in New Zealand. (to get the job done).
13. The Brief Get: Get the general public and company leaders To: Understand and see how people with disabilities can integrate in a working environment By: Showing three business people that go to work with a disability
16. The Brief Only 1 in 10 people were eating Walkers at lunchtime with their sandwich. Get: Retailers. To: Give Walkers long term presence for crisps in the sandwich aisle. By: Reminding them that Any Sandwich is more exciting with Walkers.
17.
18. Why ? “The old model wasn’t working, so we needed to do something different. We took a risk, somewhat calculated, somewhat based on intuition, but with no real way of predicting the return. That’s scary…” Richard Evans, President, PepsiCo UK
19. Treating a campaign like a movie release… Merchandize Hype Release Stage In store activation Provide in-store collateral to ‘nudge’ consumers to purchase Walkers with their lunchtime sandwich Blogger outreach Incentivize selected influential bloggers and fan communities with exclusive pre-release footage Fuel Twitter speculation Engage Walkers fan community online & communities of TV 10” trailers Engage Retailers Secure meal deals with key major multiples TV Documentary style ads which tells the story of our event in Sandwich The ‘DVD extras’ Extended featurettes and behind the scenes footage on walkers.co.uk PR Engage national press Walkers make any Sandwich more exciting Event We created a 2 event in the small, sleepy, English town of Sandwich - a real event filmed in real time and involving some of the UK’s most high profile celebrities
24. The Brief People who have not visited Bellewaerde Park before, have a rather old-fashioned idea of the park. Get:Families with kids (4-12y) To: Understand that Bellewaerde Park does innovate and offers modern, fun attractions for kids. By: Involving kids to (help) design the newest attraction.
29. per duo eenopdracht die aanleuntbij talent kids / BekendeCreatievelingbvbmuziek, effecten,… -officiëleinhuldigingattractie met kids en pers op zaterdag 9 april
62. 1. Client as conductor Get the client involved upstream. Encourage and stimulate Client involvement and contribution. Client ownership greatly assists in selling the big idea and committing the (appropriate) funds to deliver it.
63. 2. Digital as core, notaddon Digital should be integrated into the total campaign idea where relevant - not an afterthought or add on. No “digital for digital’s sake.” Think digital as an amplifier and connector.
64. 3. Equalcollaboration Requires a fundamental shift in philosophy and approach. No “lead agency.” All Planning disciplines at table from the start: Agency, Media, PR, Shopper, Experiential. Egos checked at the door.
65. 4. The Bunker session Planning, Creative, Account management stakeholders workshop the brief for intensive period together with client. “Idea-out” approach.
69. 6. The Blow out session High intensity session to amplify core strategy and tactics. Ask the critical question: How do we make it Bigger? Then ask it again… And again…
70. De Jungle KidsWorld-Classornot ? Client as a conductor Digital as core, not as addon Equalcollaborationbetween all disciplines The Bunker Session A PhasedApproach The Blow-out Session
73. The strategicadvantage Integrated engagement ideas are difficult to pull apart by client – and so less likely to be diluted and harder to isolate one element for elimination. There are no “bolt-ons” – each element supports the other.