What's a brand without its stories? We, at Culture Opus, believe that the content is the new game changer in the dynamic marketing game. This presentation is our introduction.

1. Introduction to Culture OpusIntroduction to Culture Opus

2. Why do you need content?Why do you need content?

3. Because…Because…
No matter what business you do,
you are in the business of content.
No matter what business you do,
you are in the business of content.

4. We are a Media companyWe are a Media company
Content

5. Content = Context + Strategy + Media & Form + Characters & Story
What do we mean by content?What do we mean by content?
Content = Context + Strategy + Media & Form + Characters & Story
Consumer Insight Brand Insight

6. You need stories…
1. Creating touch points and much required material to engage your customers.
2. Explaining your complex product or services in a visual and tactile manner.
3. Building strong community using stories and content.
4. Using the owned media and paid media in best way with stories.
You need stories…

7. 1. Experts in content: We give only content specific solutions
2. Experience: With our experience in content & media we have helped
various clients across categories
3. Media agnostic: Our ideas are not restricted by choice of media. We can
adapt our content to any media
4. Brand Focus: We always think like a consumer and act like a brand person
4 reasons why you would partner with us
In a nutshell, we create videos, write stories for blogs, make explainer
animations, and do whatever it takes to create magic.

8. Our ClientsOur Clients

9. OUR SOLUTIONSOUR SOLUTIONS[CASE STUDIES]

10. • What was the problem: Recruiting women insurance advisor remains a
challenge as they have pre-conceived notions about the insurance jobs.
The candidates were not able to relate to the idea of a high flying
housewife managing job and household.
• What was the idea: Tell them the story of a “work in progress” housewife
who has failed many times.
• How did we execute it: A film which is like a documentary of a housewife
capturing her challenges, failures and first hand experiences.
• What was the output: A film that is played before every presentation
under the recruitment drive.
• What was the outcome: Women opened up for discussion as they related
to the honest story of a housewife. The positive responses led us to
create the same story in 8 regional languages.
Birla Sun Life InsuranceBirla Sun Life Insurance
https://www.youtube.com/watch?v=LABcZd0J_l0

11. • What was the problem: No recall inspite of being the leader in Physical
Education and Sports Education.
• What was the idea: Talking in the language of an enabler brand. Deciding
on the yearly theme- Let the children play!
• How did we execute it: We streamlined the digital platforms, print and
on-ground activities with the same content theme.
• What was the output: Everything that goes out under the brand
communication is related to this- Let the children play, blogs, FB posts,
mailers, tweets, partnerships, events, quiz and contests.
• What was the outcome:
• Traffic diversion to the website doubled through the social media engagement.
• More conversions and qualified leads generated.
• The brand is perceived as pioneer
EduSportsEduSports

12. Manipal ProLearn
• What was the problem: Disconnect between the offerings of the brand
and idea of upgrading for working professionals.
• What was the idea: Make the customer the face of the brand and tell the
story.
• How did we execute it: The stories of three characters at different stages
of their professional life- ‘Creating Workspace Superheroes.’ Some
testimonial videos were also created.
• What was the output: Animation films based on customer profiling and
customer testimonial videos with actual customers and their idea of
upgrading.
• What was the outcome: The brand has become alive and tactile and TG
believe that the offering can solve their problems.
Manipal ProLearn
https://www.youtube.com/watch?v=e89ucbVPTng&t=3s
https://www.facebook.com/pg/manipalprolearn/videos/?ref=page_internal

13. • What was the problem: The business of Manufacturing Execution
System is fairly complex and there was lack of exciting content.
• What was the idea: Simplify the business for prospective clients and
partners.
• How did we execute it: The central character and story was written to
make an explainer video.
• What was the output: The simplified video can be understood by those
who are not well versed with the business.
• What was the outcome: The video translated the business into various
offerings for different stakeholders, and now is the primary content for
pre- placement talks, events, conferences and industry talks.
MESTECHMESTECH
https://www.youtube.com/watch?v=vSmsw5d4YEE&app=desktop

14. Birla Sun Life Mutual Funds
• What was the problem: Giving support to children who want to achieve
great goals in life but have financial setbacks. Birla wanted to launch a
campaign for children ‘To be the reason for a smile.’
• What was the idea: Tell the kids that Birla wants to support their flight
and give them “A chance to fly.”
• How did we execute it: An event was conducted which engaged
children in activities which gave them the taste of flying high. This was
followed by a two days workshop with them and their families to create
videos.
• What was the output: A series of photo stories and videos of each child
were created to be launched on the website and other digital platforms.
• What was the outcome: The videos were shared across various
platforms and people connected with the content of #AChanceToFly.
Birla Sun Life Mutual Funds
https://www.facebook.com/BSLMF/videos/1945657872385129/

15. Let’s connect. Shall we?Let’s connect. Shall we?
sachin@cultureopus.com
shreya@cultureopus.com
sachin@cultureopus.com
shreya@cultureopus.com
Sachin at +91 9167078151
Shreya at +91 9619582676
Sachin at +91 9167078151
Shreya at +91 9619582676
3001/ B2, Parkwoods, GB Road,
Thane West, Mumbai-400 607
3001/ B2, Parkwoods, GB Road,
Thane West, Mumbai-400 607