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Online Education Research
Sami Muneer, SAP
Services
Content Delivery Engagement Evaluation
Tools
Structured Delivery Aggregation
Categories of Suppliers in Education
Content Structured Delivery
(push)
Open Distribution
(pull)
Engagement
& Learning
Evaluation
Publishers
Pearson, J. Wiley,
McGraw Hill, K12,
LMS
Docebo, Litmos,
Cornerstone
MOOC, OER, OCW
MOOC: Coursera, edX,
OER: Khan Academy
OCW: MIT OCW
Game & Simulation tools
Languagelab, Dreambox
Formative (check
learner’s progress)
Content Developers
Vocational: Redvector,
Kineo, Tribal
Custom: Brightwave
Talent Mgmt Systems
SAP, Oracle, SABA
Skill Learning Platform
Lynda, Pluralsight
Gamified Learning
codeacademy, duolingo
Summative (benchmark
progress)
ETS, Btl, Knewton
Gaming
Kidspring, Quipper,
Serious Games
Interactive, G-Cube
Learning CMS
(education)
Desire2Learn, Blackboard
Social Network
BetterLesson, Lore
Collaboration
USC Online Program
Independent Experts
e.g teachers
Degree Programs
Devry, ITT, Capella,
Career Education
Content Aggregator
Catalogs: iTunes
University
Social Media: youtube
Tools
Authoring Tools Trivantis, Adobe, Lectora, Kenexa, Courselab
Services
Business, Technical Bersin (Deloitte), Tutor.com
eLearning is a $135Bn* Market Globally
With diverse suppliers across segments
Source:	
  GSV	
  Advisors	
  
The Rise of the Aggregation Segment
Content
Structured
Delivery
Aggregation Engagement Evaluation
790
54%
620
42%
57
4%
K-12
Postsecondary
Corporate
9
18%
28.6
58%
12
24%
Relative US expenditure in education
$Bn, 2014
Relative US expenditure in elearning
$Bn, 2014
•  While K-12 sector represents the biggest
education expense
•  Higher Ed has led the expense
in elearning
•  Corporate sector spends almost
20% on elearning vs. traditional
Higher Ed has led the Transition to eLearning
While corporate sector boasts a higher ratio of spend in it
Source: GSV Education Report, McKinsey, BMO Capital Markets
1989
	
  
Univ. of Phoenix first online
university
(320K students today)
1994
	
  
CalCampus first complete
online curriculum
1996
	
  
Jones International
University first accredited
fully web-based university
96%
of universities offer online
coursework
Top online degrees by
traditional universities*
•  Bachelors: Penn State, U. of
Illinois
•  Graduate Engineering:
UCLA, Columbia
Generate more money
with online
Online MBA program, of
UMass, Amherst, makes up
26% of MBA enrollment but
generates 40% of revenue
NOW
With Online-Only Degrees by For-Profit Schools
Other postsecondary institutions followed suit
Source: US News and World Report
Leading to New Entrants focused on Higher Ed
Segment
*More	
  focused	
  on	
  skill-­‐based	
  programs	
  
Higher Ed Provider 3rd Party
Aggregation
OpenCourseware e.g. MIT,
Stanford
MOOC / Online
courses
(MOOCs: an aggregation model)
Year Founded # of Courses # of Students Cost
Udemy* 2010 9000 1MM $0 - $399
Coursera 2012 700+ 6MM Free
Udacity 2012 30 1.6MM
$0 or $150 for
college credit
Edx 2012 150+ 1.6MM Free
Most VC Investments in Open Distribution the Last
3 Years (New business models emerge to capitalize on trends)
Company ($MM) Sector
Category
Users
Content
Structured
Delivery
Aggregation
Engaged
Learning
Evaluation
Tools &
Services
Lynda.com 289 Corporate ✔ ✔ 4m+
Pluralsight 165 Corporate ✔ ✔ 750k
Desire2Learn 165 All ✔ 8m
Laureate
Education
150 Post Secondary ✔ ✔ 800k
OpenEnglish 120 All ✔ 100k
Kaltura 116
Post Secondary
/ Corporate
✔ N/A
TutorGroup 115 Corporate ✔ N/A
Craftsy 106 All ✔ 5m
Knewton 105 Corporate ✔ 10m
Dude
Solutions
100 All ✔ 2m
Coursera 85
Post Secondary
/ Corporate
✔ 11m
TeachersPay
Teachers
64 K-12 ✔ 3.4m
Remind 60 K-12 ✔ 10m
Udemy 48 All ✔ 10m+
Aggregation Receives Most Funding Globally
Primarily in US, followed by India and China
Source:	
  GSV	
  Educa=on	
  Report,	
  McKinsey,	
  BMO	
  Capital	
  Markets	
  
58%	
  
12%	
  
9%	
  
21%	
  
USA	
  
India	
  
China	
  
ROW	
  
Global Education Fundraising Volume
by Region, 2012-2013
70%
Funding went into
aggregation globally
Importance of Curation
Selective vs. Open Aggregation
Content
Structured
Delivery
Aggregation Engagement Evaluation
Category Company
Content Source Platform Services Evaluation
Own
Content
Open
Community
Authoring
Tools
Expert-
Curation
Algorithmi
c Curation
Social
Features
Testing Analytics
Open Aggregator
$538m
(33% of total VC)
TutorGroup
OpenEnglish ✔ ✔ ✔ ✔ ✔
Craftsy ✔ ✔ ✔ ✔
Udemy ✔ ✔
Coursera ✔ ✔ ✔
TeachersPay
Teachers
✔
Selective
Aggregator
$454m,
(28% of total VC)
Lynda.com ✔ ✔
Pluralsight ✔ ✔
Importance of Curation
Open vs. Selective Aggregation
Category Company Focus
Monetization
Rev
($M)
Subscription
Paid
Courses
Software
Subscription
Add on
Services
Open
Aggregator
$538m
(33% of total
VC)
TutorGroup Language courses ✔
OpenEnglish Language courses ✔ 70	
  
Craftsy Video Tutorials ✔ 23	
  
Udemy Courses ✔ 3+	
  
Coursera Courses ✔ 8-­‐12	
  
TeachersPay
Teachers
Educational Materials ✔ ✔ 71	
  
Selective
Aggregator
$454m,
(28% of total
VC)
Lynda.com Courses ✔ 100	
  
Pluralsight Courses ✔ 85	
  
Subscription Model Drives the Most Revenue
Across both aggregation approaches
0
20
40
60
80
100
120
2012 2013 2014
iVersity (2013/2014 est)
Udacity
EdX
Coursera
Declining VC Investment in MOOCs
($Bn)
Initiative Examples
Partner with
companies to identify
needs
Udemy with 1800-Flowers
creates MOOC for florists
Bank of America with Khan
Academy creates MOOC for
consumers
Udacity with AT&T and
Georgia Tech for Master’s
Degree
Partner with university
for content
edX with MIT Sloan, Rice
and Delfts University
Specialized programs Udacity nanodegrees
Technology
partnership
Google and edX to create
“Youtube for MOOCs”
MOOCs Tap Corporations to Increase Revenue
VC Investment in MOOCs taper meanwhile
Content
Structured
Delivery
Aggregation Engagement Evaluation
Democratization of Content Creation
With cheaper and improved authoring tools and services
Source: The Learning Guild research survey of authoring tools users (1055
respondents , Oct. 2013
Tool Features Free
Captivate
(Adobe)
Screen application capture; HTML5; Tin
Can
Storyline
(Articulate)
Development tool to create mobile learning
apps. HTML5
Lectora
Inspire
(Trivantis)
Screen application capture tool
Camtasia
Studio
(Techsmith)
Screen recorder and simulation tool
Presenter
(Articulate)
Powerpoint converter √	
  
SmartBuild
er
(Suddenly
Smart)
Web-based authoring tool with HTML5
converter. √	
  
Presenter
(Adobe)
PowerPoint converter
Service Features
School
Keep For instructors:
•  Guidance to create online
learning videos
•  offer “white label” and hosted
solutions
Fedora
Skilljar
+	
  
Tools	
  
Services	
  
Content Creation Becomes Easier
Enabling the Rise of the Independent Instructor
Independent instructors now earn supplemental income or entire salaries
Source: TechCrunch
>50%
Udacity courses created
by industry leaders, not
traditional professors or
instructors
Top instructors earn >$MM
Platform
Average
Yearly Income
Top Instructor
Yearly Income
Pluralsight 40-50K 10-20X
Udemy 7K 10-20X
Consolidation
In Mature Sectors
Content
Structured
Delivery
Aggregation Engagement Evaluation
Given New Sources for Content
Content Growth Addressed by Alternatives
Not capitalized by traditional publishers
Source:	
  Veronis	
  Suhler	
  Stevenson,	
  BCG	
  
Publishers Miss Growth of Postsecondary
Instructional Materials Market
(US, $Bn)
0
2
4
6
8
10
12
Total Market Publisher's Market
2008
2012
Content	
  
Sources	
  
Examples	
   Approach	
  
OCW	
  
Carnegie-­‐Mellon,	
  MIT,	
  
Apex	
  Learning,	
  K12	
  
Developing	
  digital-­‐
specific	
  courseware	
  
Self-­‐Publishing	
  	
   Flat	
  World	
  Knowledge	
  
Tools	
  to	
  build	
  own	
  
custom	
  textbook	
  
Open	
  
Educa?onal	
  
Resource	
  (OER)	
  
Khan	
  Academy,	
  
Be[erLesson,	
  Gooru	
  
Tools	
  to	
  help	
  
instructors	
  customize	
  
high	
  quality	
  content	
  
Used	
  Books	
  	
  
and	
  Rentals	
  
Chegg,	
  Amazon	
  
Reduces	
  ownership	
  
cost	
  to	
  student	
  
Who? Whom? Sector
M&A
42%
Kroton Educacional S.A. Anhanguera Educacional
SA
Corporate/Higher Ed
CAE, Inc. Oxford Aviation Academy,
Ltd.
Aviation
PLATO Learning, Inc. Archipelago Learning, Inc. Higher Ed
John Wiley & Sons, Inc. Deltak edu Higher Ed
NTT DOCOMO ABC Cooking Studio Cooking
Private Equity
55%
Apollo Global Management McGraw-Hill Education K-12/Higher Ed
Charterhouse Capital
Partners
SkillSoft Limited Corporate
TPG Capital TSL Education Ltd. Higher Ed
Source:	
  BerkeryNoyes	
  
Leading to Consolidation in Content: $10B in 3 Years
Driven by horizontal integration among traditional publishers
Who Whom Primary Drivers
Corporate
57%	
  
SAP	
  	
   SuccessFactors	
  
Market	
  entry:	
  HR	
  software	
  into	
  LMS	
  Oracle	
   Taleo	
  
IBM	
  	
   Kenexa	
  
Pearson	
   Certiport	
   Market	
  entry:	
  certification	
  
	
  	
  
Non Corporate	
  	
  
	
  43%	
  
	
  	
  
Datatel	
  
SunGard	
  Higher	
  
Education	
  
Horizontal	
  
Pearson	
   EmbanetCompass	
   Market	
  entry:	
  online	
  learning	
  
Plato	
  Learning	
   Archipelago	
  Learning	
   Market	
  entry:	
  online	
  learning	
  
John	
  Wiley	
  &	
  Sons	
   Deltak	
  edu	
   Market	
  entry:	
  technology	
  
Providence	
  Equity	
   Blackboard	
   Private	
  equity	
  
Permira	
   Renaissance	
  Learning	
   Private	
  equity	
  
Similar Consolidation in LMS: $20B in 3 Years
Source:	
  IBS	
  Capital	
  Market	
  "Global	
  E-­‐Learning	
  investment	
  review"	
  
Driven primary by vertical integration
Mobile “First” Lend
to New Learning Experiences
Content
Structured
Delivery
Aggregation Engagement Evaluation
Technology/Service Use Cases Mkt Size
(2020, $B)
CAGR
Content
Education apps
Aula 365 (Telefonica)
Urban Planet Mobile
(E-books)
Fun, instructional media
Language learning
17 31%
Structured Delivery Blackboard Mobile Download courses, assignments anywhere 1 10%
Open Distribution
MIT’s Educational Collaboration
Space
National College for School
Leadership
Help under-trained educators
Engagement
Education games
Dreambox
Ultranet
Gamified learning
Share live field results for feedback
16 38%
Evaluation
DreamBox Learning
Wireless Generation* mClass
Linkit
Compliance assessment before entering mines
(mining industry)
Benchmark students across locations
1.5 28%
Source:	
  McKinsey,	
  BCG	
  
Mobile Adds Value Across the Learning Process
With most opportunity in new learning experiences
342%
270%
239%
234%
232%
226%
226%
223%
193%
177%
175%
145%
News
Travel
Education
Healthcare & Fitness
Lifestyle
Books & Reference
Music
Social Networking
Business
Sports
Entertainment
Games
221
213
212
208
201
185
180
175
174
171
156
136
Business
Healthcare & Fitness
Music
Social Networking
Books & Reference
Entertainment
Education
News
Sports
Lifestyle
Games
Travel
CAGR of free apps* by category
2010-2012
CAGR of paid apps* by category
2010-2012
Source:	
  Strategy	
  analy=cs	
  2012	
  download	
  forecast	
  across	
  Apple,	
  RIM,	
  Android	
  and	
  Windows	
  app	
  stores	
  	
  
3rd Fastest
Education Apps is One of the Fastest Growing Segments
Across all device platforms
7%
59%
25%
5%
5%
1%
35%
42%
8%
14%
0% 20% 40% 60% 80%
Pre-
Primary
K-12
Higher ed
Vocation
al
Corporat
e
Expected Mobile Education Spend Relative Overall Spend
Corporations and Higher Ed will Spend
More on Mobile Relative to Overall Spend
% by 2020
Corporate & Vocational
•  Caters to segment needs:
flexibility, mobility
•  New levels of experiential learning
Higher Ed
•  Underserved markets:
international, late entrants
•  New forms of social learning
Source:	
  McKinsey,	
  BCG	
  
Some Segments Benefit More with Shift to Mobile
Larger spend in Higher Ed, Corporate, and Vocational Areas
Overall Situation in Providers
New Sectors Growth Sectors Sector Consolidation Mature Sectors
Social and Experiential
Learning
(e.g. gamification, mobile first)
Aggregation
(both selective and open),
Mobile Apps
Corporate LMS
Traditional Content Publishers,
Assessment
New VC investment
Large sums of VC investment;
broad adoption
Enterprise HR/talent mgmt.
vendors buy standalone LMS
vendors (M&A)
Leveraged buyouts
Aggregation is the Growth Sector
New opportunities with social and experiential learning
Growing Need for Continual Education
65%
68%
52%
60%
76%
78%
80%
83%
0% 20% 40% 60% 80% 100%
US
India
Brazil
Germany
France
Spain
Portugal
Greece
% of youth1 unable to complete postsecondary
and/or find a job that they want
Situation Much Worse in Europe
	
  
Unemployment rates as high as 60%
(e.g. in Greece, Spain)
Jobs taken by those with experience:
•  18% increase in employment in women
aged > 34yrs
•  12-14% overall increase for people > 50yrs
High % of Youth Are Struggling to Get Jobs
Road to employment has obstacles
1Ages	
  18-­‐24	
  
Source:	
  Labor	
  Bureau	
  of	
  Sta=s=cs,	
  Eurostat, McKinsey	
  Research	
  	
  
42%
45%
72%
0% 20% 40% 60% 80%
Employers
Students
Providers
Agreement that graduates are prepared
for the job market, %
Source:	
  McKinsey	
  Research,	
  (8000	
  respondents	
  in	
  9	
  countries,	
  2012)	
  
	
  
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Provider perspective Employer perspective
Big	
  gap	
  
Employers Perceive College Grads Lack Skills
Which is different from what education providers think
High % of businesses in most
countries are SMB
(<50 employees), %
99.50%	
  
41%	
  
45%	
  
63%	
  
69%	
  
73%	
  
0%	
   20%	
   40%	
   60%	
   80%	
   100%	
  
South	
  Korea	
  
Germany	
  	
  
France	
  
Spain	
  
Italy	
  
Greece	
  
SMBs:
<40% happy with level of general skills
60% lack effective training resources
Source:	
  Docebo,	
  IDC,	
  BMO	
  Capital	
  Markets,	
  McKinsey	
  Research	
  
62.27	
  
12.93	
  
9.32	
  
5.71	
  
62.44	
  
15.56	
  
11.47	
  
7.38	
  
0	
  
10	
  
20	
  
30	
  
40	
  
50	
  
60	
  
70	
  
500	
   10K	
   25K	
   100K	
  
SaaS	
  
Local	
  	
  
Cost of LMS per learner is
much higher for SMB, $
The Skill Shortage is Felt Most by SMBs
Who also resources to effectively recruit and train
Top 10 job titles used by
employees today did not even
exist 5 years ago1
•  iOS developer
•  social media analyst,
•  big data architect,
•  cloud services specialist,
•  digital marketing specialist
Big data + smart machines
= 47% of job categories likely
automated next 10-15 years2
•  telemarketers
•  accountants,
•  retail, real estate sales
•  technical writers
•  health technologists
20% freelance economy3
Average job tenure 4.4 years
Technology-assisted access
to global pool
Increase in New Skills Automation of Existing Skills Changing Labor Mix
3Bersin Deloitte, 20141 Linkedin
2Economist, 2014
Technological Changes Exacerbate Skill Gap
Amplified by social and regulatory changes
$9,000
$13,950
$14,280
$38,700
$88,120
$0 $50,000 $100,000
3
8
12
18
18
05101520
Stanford University
(Masters degree)
Santa Clara University
(Masters degree)
University of Phoenix
(Online)
Dev Bootcamp
(Intense hybrid) *
Stanford Continuing Study
(Hybrid) *
Source:	
  Ins=tu=ons’	
  websites	
  
*	
  Deb	
  Bootcamp	
  and	
  Stanford	
  Con=nuing	
  Study	
  are	
  not	
  accredited	
  programs.	
  But	
  s=ll	
  accepted	
  by	
  many	
  employers	
  
Time Required Cost
Traditional Options are not Often Optimal
May fail to address price and lifestyle needs
65% 68% 80%
Creating Need for Education Alternatives
For continual education to address skills gaps
Source:	
  Edx,	
  Coursera,	
  Deloi[e	
  research,	
  Economist	
  
MIT courses
On EDX
Harvard courses
On EDX
Upenn courses
On EDX
% of registrants with at least an undergraduate degree
2013–2014
Average age of
online learner:
36 years
Stories for Continual Education
Michelle’s Continual Education
Driven by changing circumstances
Conferences,	
  seminars	
  
Josh’s Continual Education
Driven by desire to learn a new skill to work in
Mary’s Continual Education
Driven by need to keep up with trends
4 Types of Learners
for Continual Education
Tool Box
Personal Enrichment/
Career Advancement
4 Types of Learners
Differing drivers
Field Promotion
Skill Gap
Resume Builder
Degree/License/Certification
Trouble Shooter
Project-related issues
2.7	
   3.4	
  
6.3	
  
10.1	
  
0	
  
2	
  
4	
  
6	
  
8	
  
10	
  
12	
  
14	
  
16	
  
2014	
   2019	
  
Soj	
  Skills	
  
IT	
  Skills	
  
1	
  TLSA	
  Survey,	
  2013	
  
2Babson	
  Research,	
  2013	
  
23% of employees left jobs
citing lack of opportunities for
professional development1
46% of students of online
programs cite career advancement
as the primary driver2
Rapid growth of:
Life coaching industry3
$2Bn annually
Self-help books3
$11Bn annually
4.4%	
  
10%	
  
Growth of corporate
training content4, $Bn
3Forbes	
  July	
  2014,	
  “What	
  people	
  are	
  willing	
  to	
  pay	
  for”	
  
4IDC	
  Research	
  
Toolbox Learner
Drivers and Motivations
Experience of
Learning
For MOOCs 35% of
registrants never
engaged with the
online content, 5%
earned certificates of
completion 2.
1Edsurge.com
2 Forbes.com
3http://venturebeat.com/2013/03/26/babbel-funding
22-year old company,
Rosetta Stone, no
longer profitable and
loses half its value in 3
years
Given new free
alternatives e.g.
Duolingo, Anki,
Memrise3,4
Variability in Options
In 2012, over 700
MOOC’s were offered.
Top 5 searches on
accounted for only 5%
of all searches. 1
1 Cost2 3
4 Yahoofinance.com
Toolbox Learner
Preferential Needs
Have to constantly refresh their skills, and are willing to pay for it
Benefits from high return of investment in learning
1-2 Bersin / Deloitte
62% of IT professionals
report having paid for
their learning out of their
pocket1
2.5-5 year is the half-
life of many
professional skills 2
$23,000 average increase in annual
income after spending
$13,000 on a 10-week bootcamp3
3Generalassemb.ly blog
Field Promotion
Drivers and Motivations
Flexibility in
consumption
1 Michaels & Associated Learning Solutions
2 Deloitte University Press
3 Generalassemb.ly blog
1 Quality of content
2 Time sensitive
3
175% increase in the
number of graduates
from specialized
intensive programs,
or vocational schools,
in the past year. 2
63% of tech
bootcamp attendees
are full time
employees. 3
65% of e-learners
start searching for
information on a
mobile device.
Majority of them
switch between
devices.
Mobile learners get
40 min more learning
per week in average
because of flexibility. 1
Field Promotion
Preferential Needs
1 PMI.org
2 2015 Robert Half Salary Guide
3Labor.NY.Gov / AICPA.org
4US News and World Report 2014
Higher Income is Expected
CPAs can expect a salary
5%-15% higher than
non-CPAs2.
CPA’s / PMPs must
recertify every 3 years /
60 hours of continuing Ed
is required1/2.
Need to Attain License /
Certification
~130 Licensed
occupations certified by
16+ licensing authorities3.
Resume Learner
Drivers and Motivations
Accreditation
In 2013 the rise in overall
Online enrollment was 10%
YoY 4.
For profit degree were 22%
less likely to get a
“callback” than
“accredited” applicants5.
1 Washington post http://wapo.st/1uMaoZE
2 Washington Examiner
3 NY Times http://nyti.ms/167tGSV
1
86% of 2011 MBA
graduates found
employment 4
Millennial unemployment
rate is 15.5% at April 2015.
(Excludes the ~2M
individuals not in) 2.
.
2 Need for Continuing
Ed
3
~2/3s of credentials earned
at for-profit colleges are
certificates1.
6% of 2 & 4 year nonprofit
universities award
certificates rather than
degrees. 3
4 elearninginfogrpahics.com
5 Washington Post
Perceived Opportunity
Resume Learner
Preferential Needs
Care about solving project
issues
70% of learning is informal
and project related1
1	
  BLS,	
  1995	
  Labor	
  survey	
  
2Alexa,	
  2015	
  
50% of 20 most visited
websites in the world are
search engines or information
portals2
4Poe=ceconomics,	
  2014	
  
4DBersin,	
  Deloi[e	
  
Open access monographs
growing 40%+ for both
books and publishers.3
80% of workforce
learning happens
through interactions
with peers4
Want options to get answers quickly
Trouble Shooter
Drivers and Motivations
Immediacy of
Access
1	
  Huff	
  Post,	
  2012	
  
2Mashable,	
  2014	
  
1
Access to
Experts
2
Cost
3
People are identifying
learning opportunities
everyday for little or no
cost5
Leverage subject
matter experts at work
and online
communities3
Experts are becoming
networked4
Inventing new ways to
engage with
knowledge (see
Reddit.com; IAMA)1
Millennials trust user-
generated content
50% more than other
media2
3Social	
  Media	
  Explorer,	
  2013	
  
4Learning	
  Layers,	
  2012	
  
5Slate,	
  2014	
  
Trouble Shooter
Preferential Needs
Learner	
  type	
   Op?ons	
  Today	
   Opportunity	
  
Field	
  promo=on	
  	
   Lynda,	
  LMS	
   •  More	
  skills	
  
•  Personaliza=on	
  
Tool	
  box	
  	
   MOOCs/OCW	
  
LMS	
  
•  Soj	
  skills	
  
•  Gamifica=on	
  for	
  learning	
  
•  Low-­‐cost	
  cura=on	
  (algorithmic)	
  
Resume	
  builder	
   Cer=ficates,	
  
extension	
  schools	
  
•  Badges	
  for	
  other	
  skills	
  
Troubleshooter	
  	
   Google,	
  YouTube	
   •  Ac=ve	
  community	
  with	
  content	
  
(e.g.	
  templates)	
  
Opportunity for Learner Types
Beyond what current options provide
So What?
In Summary
There is a clear
opportunity in continual
education
Field promotion
learners:
•  Most motivate to
close skill gap
•  Willing to pay
Aggregation is the most
conducive model
There is a premium on
content quality and
curation
Diverse Options for Design Content
Category
Type of Design Content
Rating on
Completeness
UX Visual SW DT
Open Distribution
Lynda ✔ ✔
Coursera ✔ ✔
General Assembly ✔ ✔
Udemy ✔ ✔ ✔
Pluralsight ✔ ✔
Skillshare ✔ ✔ ✔
CreativeLive ✔ ✔
BLOC ✔ ✔
University Program
Parsons ✔ ✔
FullSail ✔ ✔
The Art Insititute ✔ ✔
Industry Program
Interaction Design
Foundation
✔
A List Apart ✔
HowU ✔ ✔ ✔
Key Takeaway
Opportunity for
a well- balanced
Course of Study
Design Thinking
education is very
limited
Category
Source of Content
Rating
on
QualityOwn the
content
Selective
Community
of Experts
Partner e.g.
university
Open
Community
Open Distribution
Lynda ✔ ✔
Coursera ✔ ✔ ✔
General Assembly ✔
Udemy ✔
Pluralsight ✔
Skillshare ✔ ✔
CreativeLive ✔ ✔
BLOC ✔
University Program
Parsons ✔ ✔ ✔
FullSail ✔
The Art Insititute ✔
Industry Program
Interaction Design
Foundation
✔
A List Apart ✔ ✔
HowU ✔ ✔ ✔
Key Takeaway
Quality is all over
the map with no clear
leader in this space.
Category
Monetization
Adoption
Subscription Individual courses Add On
Open Distribution
Lynda ✔
Coursera ✔ ✔
General Assembly ✔
Udemy ✔
Pluralsight ✔ ✔
Skillshare
✔
CreativeLive ✔
BLOC ✔
University Program
Parsons ✔
FullSail ✔
The Art Insititute ✔
Industry Program
Interaction Design
Foundation
✔
A List Apart FREE
HowU ✔
Content Quality Evaluation ReputationCategories
University Program
Peer Grading (Coursera)
TA (Coursera)
1:1 Mentoring services (Bloc)
Virtual Office Hours (SkillShare)
Industry Program
True “Experts” (Interaction
Design Foundation)
Open Distribution
Broad Range of Topics (Udemy)
Higher Reviews (SkillShare)
University partnership
(Parsons with New School)
Fully Accredited / Degree
Options (Parsons)
Well Known in Industry
(HowU)
Differentiators
Trends in Online Education

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Trends in Online Education

  • 2. Services Content Delivery Engagement Evaluation Tools Structured Delivery Aggregation Categories of Suppliers in Education
  • 3. Content Structured Delivery (push) Open Distribution (pull) Engagement & Learning Evaluation Publishers Pearson, J. Wiley, McGraw Hill, K12, LMS Docebo, Litmos, Cornerstone MOOC, OER, OCW MOOC: Coursera, edX, OER: Khan Academy OCW: MIT OCW Game & Simulation tools Languagelab, Dreambox Formative (check learner’s progress) Content Developers Vocational: Redvector, Kineo, Tribal Custom: Brightwave Talent Mgmt Systems SAP, Oracle, SABA Skill Learning Platform Lynda, Pluralsight Gamified Learning codeacademy, duolingo Summative (benchmark progress) ETS, Btl, Knewton Gaming Kidspring, Quipper, Serious Games Interactive, G-Cube Learning CMS (education) Desire2Learn, Blackboard Social Network BetterLesson, Lore Collaboration USC Online Program Independent Experts e.g teachers Degree Programs Devry, ITT, Capella, Career Education Content Aggregator Catalogs: iTunes University Social Media: youtube Tools Authoring Tools Trivantis, Adobe, Lectora, Kenexa, Courselab Services Business, Technical Bersin (Deloitte), Tutor.com eLearning is a $135Bn* Market Globally With diverse suppliers across segments Source:  GSV  Advisors  
  • 4. The Rise of the Aggregation Segment Content Structured Delivery Aggregation Engagement Evaluation
  • 5. 790 54% 620 42% 57 4% K-12 Postsecondary Corporate 9 18% 28.6 58% 12 24% Relative US expenditure in education $Bn, 2014 Relative US expenditure in elearning $Bn, 2014 •  While K-12 sector represents the biggest education expense •  Higher Ed has led the expense in elearning •  Corporate sector spends almost 20% on elearning vs. traditional Higher Ed has led the Transition to eLearning While corporate sector boasts a higher ratio of spend in it Source: GSV Education Report, McKinsey, BMO Capital Markets
  • 6. 1989   Univ. of Phoenix first online university (320K students today) 1994   CalCampus first complete online curriculum 1996   Jones International University first accredited fully web-based university 96% of universities offer online coursework Top online degrees by traditional universities* •  Bachelors: Penn State, U. of Illinois •  Graduate Engineering: UCLA, Columbia Generate more money with online Online MBA program, of UMass, Amherst, makes up 26% of MBA enrollment but generates 40% of revenue NOW With Online-Only Degrees by For-Profit Schools Other postsecondary institutions followed suit Source: US News and World Report
  • 7. Leading to New Entrants focused on Higher Ed Segment *More  focused  on  skill-­‐based  programs   Higher Ed Provider 3rd Party Aggregation OpenCourseware e.g. MIT, Stanford MOOC / Online courses (MOOCs: an aggregation model) Year Founded # of Courses # of Students Cost Udemy* 2010 9000 1MM $0 - $399 Coursera 2012 700+ 6MM Free Udacity 2012 30 1.6MM $0 or $150 for college credit Edx 2012 150+ 1.6MM Free
  • 8. Most VC Investments in Open Distribution the Last 3 Years (New business models emerge to capitalize on trends) Company ($MM) Sector Category Users Content Structured Delivery Aggregation Engaged Learning Evaluation Tools & Services Lynda.com 289 Corporate ✔ ✔ 4m+ Pluralsight 165 Corporate ✔ ✔ 750k Desire2Learn 165 All ✔ 8m Laureate Education 150 Post Secondary ✔ ✔ 800k OpenEnglish 120 All ✔ 100k Kaltura 116 Post Secondary / Corporate ✔ N/A TutorGroup 115 Corporate ✔ N/A Craftsy 106 All ✔ 5m Knewton 105 Corporate ✔ 10m Dude Solutions 100 All ✔ 2m Coursera 85 Post Secondary / Corporate ✔ 11m TeachersPay Teachers 64 K-12 ✔ 3.4m Remind 60 K-12 ✔ 10m Udemy 48 All ✔ 10m+
  • 9. Aggregation Receives Most Funding Globally Primarily in US, followed by India and China Source:  GSV  Educa=on  Report,  McKinsey,  BMO  Capital  Markets   58%   12%   9%   21%   USA   India   China   ROW   Global Education Fundraising Volume by Region, 2012-2013 70% Funding went into aggregation globally
  • 10. Importance of Curation Selective vs. Open Aggregation Content Structured Delivery Aggregation Engagement Evaluation
  • 11. Category Company Content Source Platform Services Evaluation Own Content Open Community Authoring Tools Expert- Curation Algorithmi c Curation Social Features Testing Analytics Open Aggregator $538m (33% of total VC) TutorGroup OpenEnglish ✔ ✔ ✔ ✔ ✔ Craftsy ✔ ✔ ✔ ✔ Udemy ✔ ✔ Coursera ✔ ✔ ✔ TeachersPay Teachers ✔ Selective Aggregator $454m, (28% of total VC) Lynda.com ✔ ✔ Pluralsight ✔ ✔ Importance of Curation Open vs. Selective Aggregation
  • 12. Category Company Focus Monetization Rev ($M) Subscription Paid Courses Software Subscription Add on Services Open Aggregator $538m (33% of total VC) TutorGroup Language courses ✔ OpenEnglish Language courses ✔ 70   Craftsy Video Tutorials ✔ 23   Udemy Courses ✔ 3+   Coursera Courses ✔ 8-­‐12   TeachersPay Teachers Educational Materials ✔ ✔ 71   Selective Aggregator $454m, (28% of total VC) Lynda.com Courses ✔ 100   Pluralsight Courses ✔ 85   Subscription Model Drives the Most Revenue Across both aggregation approaches
  • 13. 0 20 40 60 80 100 120 2012 2013 2014 iVersity (2013/2014 est) Udacity EdX Coursera Declining VC Investment in MOOCs ($Bn) Initiative Examples Partner with companies to identify needs Udemy with 1800-Flowers creates MOOC for florists Bank of America with Khan Academy creates MOOC for consumers Udacity with AT&T and Georgia Tech for Master’s Degree Partner with university for content edX with MIT Sloan, Rice and Delfts University Specialized programs Udacity nanodegrees Technology partnership Google and edX to create “Youtube for MOOCs” MOOCs Tap Corporations to Increase Revenue VC Investment in MOOCs taper meanwhile
  • 15. With cheaper and improved authoring tools and services Source: The Learning Guild research survey of authoring tools users (1055 respondents , Oct. 2013 Tool Features Free Captivate (Adobe) Screen application capture; HTML5; Tin Can Storyline (Articulate) Development tool to create mobile learning apps. HTML5 Lectora Inspire (Trivantis) Screen application capture tool Camtasia Studio (Techsmith) Screen recorder and simulation tool Presenter (Articulate) Powerpoint converter √   SmartBuild er (Suddenly Smart) Web-based authoring tool with HTML5 converter. √   Presenter (Adobe) PowerPoint converter Service Features School Keep For instructors: •  Guidance to create online learning videos •  offer “white label” and hosted solutions Fedora Skilljar +   Tools   Services   Content Creation Becomes Easier
  • 16. Enabling the Rise of the Independent Instructor Independent instructors now earn supplemental income or entire salaries Source: TechCrunch >50% Udacity courses created by industry leaders, not traditional professors or instructors Top instructors earn >$MM Platform Average Yearly Income Top Instructor Yearly Income Pluralsight 40-50K 10-20X Udemy 7K 10-20X
  • 18. Given New Sources for Content Content Growth Addressed by Alternatives Not capitalized by traditional publishers Source:  Veronis  Suhler  Stevenson,  BCG   Publishers Miss Growth of Postsecondary Instructional Materials Market (US, $Bn) 0 2 4 6 8 10 12 Total Market Publisher's Market 2008 2012 Content   Sources   Examples   Approach   OCW   Carnegie-­‐Mellon,  MIT,   Apex  Learning,  K12   Developing  digital-­‐ specific  courseware   Self-­‐Publishing     Flat  World  Knowledge   Tools  to  build  own   custom  textbook   Open   Educa?onal   Resource  (OER)   Khan  Academy,   Be[erLesson,  Gooru   Tools  to  help   instructors  customize   high  quality  content   Used  Books     and  Rentals   Chegg,  Amazon   Reduces  ownership   cost  to  student  
  • 19. Who? Whom? Sector M&A 42% Kroton Educacional S.A. Anhanguera Educacional SA Corporate/Higher Ed CAE, Inc. Oxford Aviation Academy, Ltd. Aviation PLATO Learning, Inc. Archipelago Learning, Inc. Higher Ed John Wiley & Sons, Inc. Deltak edu Higher Ed NTT DOCOMO ABC Cooking Studio Cooking Private Equity 55% Apollo Global Management McGraw-Hill Education K-12/Higher Ed Charterhouse Capital Partners SkillSoft Limited Corporate TPG Capital TSL Education Ltd. Higher Ed Source:  BerkeryNoyes   Leading to Consolidation in Content: $10B in 3 Years Driven by horizontal integration among traditional publishers
  • 20. Who Whom Primary Drivers Corporate 57%   SAP     SuccessFactors   Market  entry:  HR  software  into  LMS  Oracle   Taleo   IBM     Kenexa   Pearson   Certiport   Market  entry:  certification       Non Corporate      43%       Datatel   SunGard  Higher   Education   Horizontal   Pearson   EmbanetCompass   Market  entry:  online  learning   Plato  Learning   Archipelago  Learning   Market  entry:  online  learning   John  Wiley  &  Sons   Deltak  edu   Market  entry:  technology   Providence  Equity   Blackboard   Private  equity   Permira   Renaissance  Learning   Private  equity   Similar Consolidation in LMS: $20B in 3 Years Source:  IBS  Capital  Market  "Global  E-­‐Learning  investment  review"   Driven primary by vertical integration
  • 21. Mobile “First” Lend to New Learning Experiences Content Structured Delivery Aggregation Engagement Evaluation
  • 22. Technology/Service Use Cases Mkt Size (2020, $B) CAGR Content Education apps Aula 365 (Telefonica) Urban Planet Mobile (E-books) Fun, instructional media Language learning 17 31% Structured Delivery Blackboard Mobile Download courses, assignments anywhere 1 10% Open Distribution MIT’s Educational Collaboration Space National College for School Leadership Help under-trained educators Engagement Education games Dreambox Ultranet Gamified learning Share live field results for feedback 16 38% Evaluation DreamBox Learning Wireless Generation* mClass Linkit Compliance assessment before entering mines (mining industry) Benchmark students across locations 1.5 28% Source:  McKinsey,  BCG   Mobile Adds Value Across the Learning Process With most opportunity in new learning experiences
  • 23. 342% 270% 239% 234% 232% 226% 226% 223% 193% 177% 175% 145% News Travel Education Healthcare & Fitness Lifestyle Books & Reference Music Social Networking Business Sports Entertainment Games 221 213 212 208 201 185 180 175 174 171 156 136 Business Healthcare & Fitness Music Social Networking Books & Reference Entertainment Education News Sports Lifestyle Games Travel CAGR of free apps* by category 2010-2012 CAGR of paid apps* by category 2010-2012 Source:  Strategy  analy=cs  2012  download  forecast  across  Apple,  RIM,  Android  and  Windows  app  stores     3rd Fastest Education Apps is One of the Fastest Growing Segments Across all device platforms
  • 24. 7% 59% 25% 5% 5% 1% 35% 42% 8% 14% 0% 20% 40% 60% 80% Pre- Primary K-12 Higher ed Vocation al Corporat e Expected Mobile Education Spend Relative Overall Spend Corporations and Higher Ed will Spend More on Mobile Relative to Overall Spend % by 2020 Corporate & Vocational •  Caters to segment needs: flexibility, mobility •  New levels of experiential learning Higher Ed •  Underserved markets: international, late entrants •  New forms of social learning Source:  McKinsey,  BCG   Some Segments Benefit More with Shift to Mobile Larger spend in Higher Ed, Corporate, and Vocational Areas
  • 25. Overall Situation in Providers
  • 26. New Sectors Growth Sectors Sector Consolidation Mature Sectors Social and Experiential Learning (e.g. gamification, mobile first) Aggregation (both selective and open), Mobile Apps Corporate LMS Traditional Content Publishers, Assessment New VC investment Large sums of VC investment; broad adoption Enterprise HR/talent mgmt. vendors buy standalone LMS vendors (M&A) Leveraged buyouts Aggregation is the Growth Sector New opportunities with social and experiential learning
  • 27. Growing Need for Continual Education
  • 28. 65% 68% 52% 60% 76% 78% 80% 83% 0% 20% 40% 60% 80% 100% US India Brazil Germany France Spain Portugal Greece % of youth1 unable to complete postsecondary and/or find a job that they want Situation Much Worse in Europe   Unemployment rates as high as 60% (e.g. in Greece, Spain) Jobs taken by those with experience: •  18% increase in employment in women aged > 34yrs •  12-14% overall increase for people > 50yrs High % of Youth Are Struggling to Get Jobs Road to employment has obstacles 1Ages  18-­‐24   Source:  Labor  Bureau  of  Sta=s=cs,  Eurostat, McKinsey  Research    
  • 29. 42% 45% 72% 0% 20% 40% 60% 80% Employers Students Providers Agreement that graduates are prepared for the job market, % Source:  McKinsey  Research,  (8000  respondents  in  9  countries,  2012)     0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Provider perspective Employer perspective Big  gap   Employers Perceive College Grads Lack Skills Which is different from what education providers think
  • 30. High % of businesses in most countries are SMB (<50 employees), % 99.50%   41%   45%   63%   69%   73%   0%   20%   40%   60%   80%   100%   South  Korea   Germany     France   Spain   Italy   Greece   SMBs: <40% happy with level of general skills 60% lack effective training resources Source:  Docebo,  IDC,  BMO  Capital  Markets,  McKinsey  Research   62.27   12.93   9.32   5.71   62.44   15.56   11.47   7.38   0   10   20   30   40   50   60   70   500   10K   25K   100K   SaaS   Local     Cost of LMS per learner is much higher for SMB, $ The Skill Shortage is Felt Most by SMBs Who also resources to effectively recruit and train
  • 31. Top 10 job titles used by employees today did not even exist 5 years ago1 •  iOS developer •  social media analyst, •  big data architect, •  cloud services specialist, •  digital marketing specialist Big data + smart machines = 47% of job categories likely automated next 10-15 years2 •  telemarketers •  accountants, •  retail, real estate sales •  technical writers •  health technologists 20% freelance economy3 Average job tenure 4.4 years Technology-assisted access to global pool Increase in New Skills Automation of Existing Skills Changing Labor Mix 3Bersin Deloitte, 20141 Linkedin 2Economist, 2014 Technological Changes Exacerbate Skill Gap Amplified by social and regulatory changes
  • 32. $9,000 $13,950 $14,280 $38,700 $88,120 $0 $50,000 $100,000 3 8 12 18 18 05101520 Stanford University (Masters degree) Santa Clara University (Masters degree) University of Phoenix (Online) Dev Bootcamp (Intense hybrid) * Stanford Continuing Study (Hybrid) * Source:  Ins=tu=ons’  websites   *  Deb  Bootcamp  and  Stanford  Con=nuing  Study  are  not  accredited  programs.  But  s=ll  accepted  by  many  employers   Time Required Cost Traditional Options are not Often Optimal May fail to address price and lifestyle needs
  • 33. 65% 68% 80% Creating Need for Education Alternatives For continual education to address skills gaps Source:  Edx,  Coursera,  Deloi[e  research,  Economist   MIT courses On EDX Harvard courses On EDX Upenn courses On EDX % of registrants with at least an undergraduate degree 2013–2014 Average age of online learner: 36 years
  • 35. Michelle’s Continual Education Driven by changing circumstances Conferences,  seminars  
  • 36. Josh’s Continual Education Driven by desire to learn a new skill to work in
  • 37. Mary’s Continual Education Driven by need to keep up with trends
  • 38. 4 Types of Learners for Continual Education
  • 39. Tool Box Personal Enrichment/ Career Advancement 4 Types of Learners Differing drivers Field Promotion Skill Gap Resume Builder Degree/License/Certification Trouble Shooter Project-related issues
  • 40. 2.7   3.4   6.3   10.1   0   2   4   6   8   10   12   14   16   2014   2019   Soj  Skills   IT  Skills   1  TLSA  Survey,  2013   2Babson  Research,  2013   23% of employees left jobs citing lack of opportunities for professional development1 46% of students of online programs cite career advancement as the primary driver2 Rapid growth of: Life coaching industry3 $2Bn annually Self-help books3 $11Bn annually 4.4%   10%   Growth of corporate training content4, $Bn 3Forbes  July  2014,  “What  people  are  willing  to  pay  for”   4IDC  Research   Toolbox Learner Drivers and Motivations
  • 41. Experience of Learning For MOOCs 35% of registrants never engaged with the online content, 5% earned certificates of completion 2. 1Edsurge.com 2 Forbes.com 3http://venturebeat.com/2013/03/26/babbel-funding 22-year old company, Rosetta Stone, no longer profitable and loses half its value in 3 years Given new free alternatives e.g. Duolingo, Anki, Memrise3,4 Variability in Options In 2012, over 700 MOOC’s were offered. Top 5 searches on accounted for only 5% of all searches. 1 1 Cost2 3 4 Yahoofinance.com Toolbox Learner Preferential Needs
  • 42. Have to constantly refresh their skills, and are willing to pay for it Benefits from high return of investment in learning 1-2 Bersin / Deloitte 62% of IT professionals report having paid for their learning out of their pocket1 2.5-5 year is the half- life of many professional skills 2 $23,000 average increase in annual income after spending $13,000 on a 10-week bootcamp3 3Generalassemb.ly blog Field Promotion Drivers and Motivations
  • 43. Flexibility in consumption 1 Michaels & Associated Learning Solutions 2 Deloitte University Press 3 Generalassemb.ly blog 1 Quality of content 2 Time sensitive 3 175% increase in the number of graduates from specialized intensive programs, or vocational schools, in the past year. 2 63% of tech bootcamp attendees are full time employees. 3 65% of e-learners start searching for information on a mobile device. Majority of them switch between devices. Mobile learners get 40 min more learning per week in average because of flexibility. 1 Field Promotion Preferential Needs
  • 44. 1 PMI.org 2 2015 Robert Half Salary Guide 3Labor.NY.Gov / AICPA.org 4US News and World Report 2014 Higher Income is Expected CPAs can expect a salary 5%-15% higher than non-CPAs2. CPA’s / PMPs must recertify every 3 years / 60 hours of continuing Ed is required1/2. Need to Attain License / Certification ~130 Licensed occupations certified by 16+ licensing authorities3. Resume Learner Drivers and Motivations
  • 45. Accreditation In 2013 the rise in overall Online enrollment was 10% YoY 4. For profit degree were 22% less likely to get a “callback” than “accredited” applicants5. 1 Washington post http://wapo.st/1uMaoZE 2 Washington Examiner 3 NY Times http://nyti.ms/167tGSV 1 86% of 2011 MBA graduates found employment 4 Millennial unemployment rate is 15.5% at April 2015. (Excludes the ~2M individuals not in) 2. . 2 Need for Continuing Ed 3 ~2/3s of credentials earned at for-profit colleges are certificates1. 6% of 2 & 4 year nonprofit universities award certificates rather than degrees. 3 4 elearninginfogrpahics.com 5 Washington Post Perceived Opportunity Resume Learner Preferential Needs
  • 46. Care about solving project issues 70% of learning is informal and project related1 1  BLS,  1995  Labor  survey   2Alexa,  2015   50% of 20 most visited websites in the world are search engines or information portals2 4Poe=ceconomics,  2014   4DBersin,  Deloi[e   Open access monographs growing 40%+ for both books and publishers.3 80% of workforce learning happens through interactions with peers4 Want options to get answers quickly Trouble Shooter Drivers and Motivations
  • 47. Immediacy of Access 1  Huff  Post,  2012   2Mashable,  2014   1 Access to Experts 2 Cost 3 People are identifying learning opportunities everyday for little or no cost5 Leverage subject matter experts at work and online communities3 Experts are becoming networked4 Inventing new ways to engage with knowledge (see Reddit.com; IAMA)1 Millennials trust user- generated content 50% more than other media2 3Social  Media  Explorer,  2013   4Learning  Layers,  2012   5Slate,  2014   Trouble Shooter Preferential Needs
  • 48. Learner  type   Op?ons  Today   Opportunity   Field  promo=on     Lynda,  LMS   •  More  skills   •  Personaliza=on   Tool  box     MOOCs/OCW   LMS   •  Soj  skills   •  Gamifica=on  for  learning   •  Low-­‐cost  cura=on  (algorithmic)   Resume  builder   Cer=ficates,   extension  schools   •  Badges  for  other  skills   Troubleshooter     Google,  YouTube   •  Ac=ve  community  with  content   (e.g.  templates)   Opportunity for Learner Types Beyond what current options provide
  • 50. In Summary There is a clear opportunity in continual education Field promotion learners: •  Most motivate to close skill gap •  Willing to pay Aggregation is the most conducive model There is a premium on content quality and curation
  • 51. Diverse Options for Design Content
  • 52. Category Type of Design Content Rating on Completeness UX Visual SW DT Open Distribution Lynda ✔ ✔ Coursera ✔ ✔ General Assembly ✔ ✔ Udemy ✔ ✔ ✔ Pluralsight ✔ ✔ Skillshare ✔ ✔ ✔ CreativeLive ✔ ✔ BLOC ✔ ✔ University Program Parsons ✔ ✔ FullSail ✔ ✔ The Art Insititute ✔ ✔ Industry Program Interaction Design Foundation ✔ A List Apart ✔ HowU ✔ ✔ ✔ Key Takeaway Opportunity for a well- balanced Course of Study Design Thinking education is very limited
  • 53. Category Source of Content Rating on QualityOwn the content Selective Community of Experts Partner e.g. university Open Community Open Distribution Lynda ✔ ✔ Coursera ✔ ✔ ✔ General Assembly ✔ Udemy ✔ Pluralsight ✔ Skillshare ✔ ✔ CreativeLive ✔ ✔ BLOC ✔ University Program Parsons ✔ ✔ ✔ FullSail ✔ The Art Insititute ✔ Industry Program Interaction Design Foundation ✔ A List Apart ✔ ✔ HowU ✔ ✔ ✔ Key Takeaway Quality is all over the map with no clear leader in this space.
  • 54. Category Monetization Adoption Subscription Individual courses Add On Open Distribution Lynda ✔ Coursera ✔ ✔ General Assembly ✔ Udemy ✔ Pluralsight ✔ ✔ Skillshare ✔ CreativeLive ✔ BLOC ✔ University Program Parsons ✔ FullSail ✔ The Art Insititute ✔ Industry Program Interaction Design Foundation ✔ A List Apart FREE HowU ✔
  • 55. Content Quality Evaluation ReputationCategories University Program Peer Grading (Coursera) TA (Coursera) 1:1 Mentoring services (Bloc) Virtual Office Hours (SkillShare) Industry Program True “Experts” (Interaction Design Foundation) Open Distribution Broad Range of Topics (Udemy) Higher Reviews (SkillShare) University partnership (Parsons with New School) Fully Accredited / Degree Options (Parsons) Well Known in Industry (HowU) Differentiators