Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Corso E2

571 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

Corso E2

  1. 1. UNIVERSITÀ DEGLI STUDI DELL'INSUBRIA School of Sciences – Varese 2008-09 Academic Year Professional Post-graduate Course in Enterprise 2.0 Prof. Gaetano Aurelio Lanzarone (Dir. Dipartimento Informatica e Comunicazione, Università dell’Insubria)
  2. 2. For Italian company managers, to help them face the evolution of the Web into Web 2.0, which turns companies into Enterprise 2.0 <ul><li>For Entrepreneurs and Top Management </li></ul><ul><ul><li>to anticipate and lead the evolution of their organizations through participatory and bottom-up models </li></ul></ul><ul><ul><li>to see why and how these innovations increase creativity, efficiency and quality </li></ul></ul><ul><ul><li>to understand and capitalize on changed business models with web 2.0 </li></ul></ul><ul><li>For Human Resources Managers </li></ul><ul><ul><li>to improve management of knowledge, people and social networks within the organization </li></ul></ul><ul><ul><li>to broaden formal training processes through participant-generated contents and informal means of working </li></ul></ul><ul><ul><li>to know and understand the new scenario of organizational development </li></ul></ul><ul><li>For Sales and Marketing Managers </li></ul><ul><ul><li>to come into contact with international experts and experiences, with their new ways of communicating with the market </li></ul></ul><ul><ul><li>to bring the customer into the innovation process as partner and motor of change </li></ul></ul><ul><ul><li>to make their organizations more open and capable of involving customers as free and transparent marketing channels </li></ul></ul>
  3. 3. Post-graduate Course in Enterprise 2.0 Organization <ul><li>The course will have a director, a scientific committee and a teaching staff that will include several speakers of today’s forum. </li></ul><ul><li>The course will go on for a year during the 2008-2009 academic session, for a total of 140 hours. </li></ul><ul><li>Class-work will be integrated with a web-based Learning Community environment and a social network. </li></ul><ul><li>Class activities will take place on Saturdays, following a schedule that will be specified in a dedicated website to be opened this fall. </li></ul><ul><li>A minimum of 15 to a maximum of 20 participants will be accepted. </li></ul><ul><li>Class-work contents will be divided into the following modules. </li></ul>
  4. 4. Post-graduate Course in Enterprise 2.0 Draft of Contents <ul><li>Module title Length in hours + on line activity </li></ul><ul><li>From web 1 to web 2.0 20 </li></ul><ul><li>Social Media and the Long Tail 20 </li></ul><ul><li>The tools of Enterprise 2.0 20 </li></ul><ul><li>From vertical to network organizations 20 </li></ul><ul><li>Open Innovation and crowd-sourcing 10 </li></ul><ul><li>Social Network Analysis and Organizational Network Analysis 20 </li></ul><ul><li>Communities of practice as organizational development tools 20 </li></ul><ul><li>How to integrate the formal and informal organizations: </li></ul><ul><li> Autopoietic Development Center 10 </li></ul><ul><li>Total classroom hours 140 </li></ul>

×