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Corso E2


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Corso E2

  1. 1. UNIVERSITÀ DEGLI STUDI DELL'INSUBRIA School of Sciences – Varese 2008-09 Academic Year Professional Post-graduate Course in Enterprise 2.0 Prof. Gaetano Aurelio Lanzarone (Dir. Dipartimento Informatica e Comunicazione, Università dell’Insubria)
  2. 2. For Italian company managers, to help them face the evolution of the Web into Web 2.0, which turns companies into Enterprise 2.0 <ul><li>For Entrepreneurs and Top Management </li></ul><ul><ul><li>to anticipate and lead the evolution of their organizations through participatory and bottom-up models </li></ul></ul><ul><ul><li>to see why and how these innovations increase creativity, efficiency and quality </li></ul></ul><ul><ul><li>to understand and capitalize on changed business models with web 2.0 </li></ul></ul><ul><li>For Human Resources Managers </li></ul><ul><ul><li>to improve management of knowledge, people and social networks within the organization </li></ul></ul><ul><ul><li>to broaden formal training processes through participant-generated contents and informal means of working </li></ul></ul><ul><ul><li>to know and understand the new scenario of organizational development </li></ul></ul><ul><li>For Sales and Marketing Managers </li></ul><ul><ul><li>to come into contact with international experts and experiences, with their new ways of communicating with the market </li></ul></ul><ul><ul><li>to bring the customer into the innovation process as partner and motor of change </li></ul></ul><ul><ul><li>to make their organizations more open and capable of involving customers as free and transparent marketing channels </li></ul></ul>
  3. 3. Post-graduate Course in Enterprise 2.0 Organization <ul><li>The course will have a director, a scientific committee and a teaching staff that will include several speakers of today’s forum. </li></ul><ul><li>The course will go on for a year during the 2008-2009 academic session, for a total of 140 hours. </li></ul><ul><li>Class-work will be integrated with a web-based Learning Community environment and a social network. </li></ul><ul><li>Class activities will take place on Saturdays, following a schedule that will be specified in a dedicated website to be opened this fall. </li></ul><ul><li>A minimum of 15 to a maximum of 20 participants will be accepted. </li></ul><ul><li>Class-work contents will be divided into the following modules. </li></ul>
  4. 4. Post-graduate Course in Enterprise 2.0 Draft of Contents <ul><li>Module title Length in hours + on line activity </li></ul><ul><li>From web 1 to web 2.0 20 </li></ul><ul><li>Social Media and the Long Tail 20 </li></ul><ul><li>The tools of Enterprise 2.0 20 </li></ul><ul><li>From vertical to network organizations 20 </li></ul><ul><li>Open Innovation and crowd-sourcing 10 </li></ul><ul><li>Social Network Analysis and Organizational Network Analysis 20 </li></ul><ul><li>Communities of practice as organizational development tools 20 </li></ul><ul><li>How to integrate the formal and informal organizations: </li></ul><ul><li> Autopoietic Development Center 10 </li></ul><ul><li>Total classroom hours 140 </li></ul>