PR & Social Media (e-learning)

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E-learning project funded to teach social media to tertiary students at Central TAFE (Perth, Australia) about the use of social media applications in a professional environment, and not, just for social use

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PR & Social Media (e-learning)

  1. 1. E-PR Empowering young learners in the art of utilising and managing PR 2.0 (social media) in the communications industry
  2. 2. The challenge to be addressed: <ul><li>Introduce and develop social media applications as part of the delivery for Cert IV Public Relations through to the Diploma of PR </li></ul><ul><li>Embed and view social media as a working tool to be used in the communications industry </li></ul><ul><li>Keep abreast of industry standards and requirements </li></ul><ul><li>Engage a young cohort of students with something they understood and were passionate about </li></ul>
  3. 3. The project addressed the challenge by: <ul><li>Engaging the students with something they could embrace, taking personal ownership and driving the needs of the course by utilising social media for purposes of their future career pathways </li></ul><ul><li>Embedding a ‘student-centred’ approach for self-discovery, after underpinning knowledge was delivered </li></ul><ul><li>Encouraging a constructivist approach by working collaboratively on public relations campaigns </li></ul><ul><li>The above included the access and use of: Wiki, Facebook, LinkedIn, Twitter, Tweetdeck, Del-ici-ous, Blogger, Live@ edu and YouTube. Including use of SlideShare, Scribd, Technorati, email & mobile phones. </li></ul>
  4. 4. The benefits to Central TAFE: <ul><li>Lower attrition rates as students are more engaged, motivated and career focused </li></ul><ul><li>Improved outcomes as the course has ‘self-promoted’ by engaging other portfolios in focus groups, online social access and presentations </li></ul><ul><li>Brand building - better educated and trained students who represent Central TAFE when working in industry </li></ul><ul><li>Industry awareness of levels of competency and capability of Central TAFE students </li></ul>
  5. 5. The benefits to the students: <ul><li>Students felt empowered with knowledge to express their own ideas with high level of facilitation </li></ul><ul><li>This increased their ability to perform at and beyond industry standards and expectations </li></ul><ul><li>They became very confident and motivated in their abilities to perform the same tasks when undertaking workplace experience </li></ul><ul><li>This has led their current workplaces to place a high level of responsibility on the students in managing their social media campaigns </li></ul>
  6. 6. The unexpected outcomes of the project: <ul><li>Social learning and online delivery has ‘now’ been embedded in the course for future delivery </li></ul><ul><li>High level of interest generated by industry looking at what we are accomplishing with the students </li></ul><ul><li>High level of interest generated by industry representatives such as PRIA (Public Relations Institute of Australia) </li></ul><ul><li>Use of applications in the students voluntary workplaces </li></ul>
  7. 8. As of today 23/09/09 the students have 339 members. The target: 2000 members by 05/11/09.
  8. 9. The sustainability factor ‘post-2009’ : <ul><li>The Cert IV and Diploma courses in Public Relations have ‘now’ embedded online delivery and social media in the course for future delivery </li></ul><ul><li>The students Wiki’s and Blog’s will be used as a reference to be shared across different portfolios as a working model </li></ul><ul><li>Benchmark – as above for showing future students about the course expectations and asking where improvements could be made </li></ul><ul><li>Sharing and maintaining contact with industry to ensure we keep abreast of social media standards </li></ul>

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