1. Will Uber be
Successful In
Bangladesh?

2. TIME TRAVELLING

3. HIGH COST
HARD TO DETECT
BEFORE UBER
HEAVY HASSLE
HIGH COST
HARD TO DETECT

4. AFTER UBER
APP SERVICES
HAPPY JOURNEY
COMFORTABLE FARE

5. UBER HAS INTRODUCED
PLATFORM INNOVATION
& CUSTOMER EXPERIENCE
By connective people with app based services & introducing new
customer experience.

6. Uber In Bangladesh
Operation in BD
Started
operation in
Bangladesh in
2o16
User
Per month
active user
15-20 thousands
Facebook
1,25,000+
facebook
group
members
Brand Ambassado
Per month
active user
15-20 thousands

7. Competitor Analysis…….

8. Uber’s Stage In Industry Life Cycle
Embryonic
(Innovators)
Growth
(EarlyAdopters)
Dotted Line: Yet to attract Time
MarketShare
#Reasons
1. Niche Market
2. New platform
3. Lack of knowledge
4. Unstructured promotion
5. Slow Growth

9. PORTER’S 5 FORCES MODEL
Threat of New
Entrants
Threat of
Substitutes
Industry
Rivalry
Bargaining Power
OF Drivers
Bargaining power
of Customers
Good
Brand
Loyalty but
Low
switching
cost
Many
Substitut
es
High
Moder
ate
Existing-
Pathao
UPCOMING
-Ola,GO2

10. BRTA APPROVAL WITH 1 LAKH TK FEE
ANNUALLY
L
EASE OF RULES & REGULATIONS
INCREASING USE OF SMARTPHONE &
INTERNETT
FAVOURABLE POLITICAL CLIMATE WITH STABLE BOVT
POLICYP
GDP AT 7.11% WITH PER CAPITA $1E
INCREASING YOUTH & UPPER MIDDLE CLASS HAVE TENDENCY TO
RIDE COMFORTABLYS
E
PESTEL
ANALYSIS

11. DISTINCTIVE COMPETENCY
OF Uber
Google Map Integration
Ratings & Reviews
Taxi details
Fare Estimation
Easy payment gateway

12. COMPETITIVE ADVANTAGE BY USING
FUNCTIONAL LEVEL STRATEGY
Platform
Innovatio
n
Superior
Innovati
on
Superio
r
Profitabi
lity for
Uber
Uber’s Roles
Use of
Informati
on
System
Superior
Customer
Responsive
ness
Functional
Strategies
Differ
ent
That makes Uber
That makes Uber

13. FAVOURABLE MARKET TREND
1
1
2
3
4
5
STILL IN THE
EMBRYONIC
INCREASING
NUMBER OF
INTERNET USER
AVAILABILITY
OF VEHICLES
FUTURE MARKET
POTENTIALS
COMFORTABLE
JOURNEY

14. CORPORATE LEVEL STRATEGY
FOR FUTURE COMPETITORS
UBER MICRO UBER CNG
EASY RIDE FOR FULL
FAMILY
• LOW COST
• SMALL DESTINATION
• COST SAVINGS

15. CORPORATE LEVEL STRATEGY
FOR FUTURE COMPETITORS
UBER MOTO UBER FOR WOMEN
MORE COMPETITIVE
ADVANTAGE
• MORE SECURED
JOURNEY
• EMPOWERING WOMAN

16. Regulation
Rising Competitors
New
Technology
• Illegal according to current
law
• Total or Partial Prohibition
• Low Switching Cost
• Easy to Imitate
• Lack of Customer
Knowledge
3 BIG CHALLENGES

17. • Better relationship
with govt.
• Reinforce Safety
System
• Improving brand
Loyalty
• Taking the First
Mover Advantage
• Capturing
Untouched Market
• Mass Promotion
• Free Ride
• Target Customer
RECOMMENDATIONS
01
02
03

18. PLATFORM & CUSTOMER EXPERIENCE
VALUE CREATION
COMPETITIVE ADVANTAGE
COMPETITIVE ADVANTAGE
FUNCTIONAL & CORPORATE LEVEL STRATEGY
CHALLENGES & RECOMMENDATION
FINAL SUMMARY

19. YES,
Uber WILL BE
SUCCESSFUL
IN BANGLADESH

20. Thank you