This year IPL almost seems to be a hush hush game. Compared to years in the past. Lesser publicity, lesser number of ads and an uninterested audience. However, for cricket lovers, it sure does not make any difference.
That is exactly the reason why Twitter is flooded with tweets about the IPL. With 88.5% buzz on twitter alone, it sure is not a lost game!
Its about the marketing strategy of IPL , its business and revenue model, about their sponsorship, and role of advertisement in ipl and its conclusion ..
Its about the marketing strategy of IPL , its business and revenue model, about their sponsorship, and role of advertisement in ipl and its conclusion ..
The Indian Premier League - IPL launched in 2008 has achieved a very high level of popularity with more than 140 million TV audiences and a brand valuation of more than 4 billion USD. The high publicity and glamour filled, franchisee owned cricketing event has also seen unprecedented money paid as franchisee fees, players fees and through advertisement revenue along with scandals of match fixing.
The business model needs appreciation for integrating a number of complex processes such as entertainment, glamour, marketing, pricing and hard-hitting cricket. The attached ppt conducts some analysis of the IPL business cases and provides rational revenue & cost structures implemented to make the event viable.
This slide is about business side of Indian premier league .... view the entire presentation foe further information .....it consist of 17 slides briefly explaining the business side rather than the entertainment side which we usually look Indian premier league as . Also contains details about the expenses incurred and revenue earned by various parties associated with the league . And the impact of IPL to other medias and others
The Indian Premier League (IPL) is a professional Twenty20 cricket league in India contested annually by franchise teams representing Indian cities.
The title sponsor of IPL is Vivo Electronics, thus the league is officially known as the Vivo Indian Premier League.
The IPL is the most-attended cricket league in the world and ranks sixth among all sports leagues.
In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube.
The brand value of IPL was estimated to be US$3.2 billion in 2014. According to BCCI, the 2015 IPL season contributed ₹11.5 billion (US$182 million) to the GDP of Indian economy.
Until 2014, the top three teams in the tournament qualified for the Champions League Twenty20. However, the Champions League Twenty20 tournament was discontinued in 2015 and has been defunct since.
Analysing the factors that led to the decline in Indian Football from the glory years of 1951-1962 and proposing a new football policy highlighting the socio-economic benefits in adopting the changes
The Indian Premier League - IPL launched in 2008 has achieved a very high level of popularity with more than 140 million TV audiences and a brand valuation of more than 4 billion USD. The high publicity and glamour filled, franchisee owned cricketing event has also seen unprecedented money paid as franchisee fees, players fees and through advertisement revenue along with scandals of match fixing.
The business model needs appreciation for integrating a number of complex processes such as entertainment, glamour, marketing, pricing and hard-hitting cricket. The attached ppt conducts some analysis of the IPL business cases and provides rational revenue & cost structures implemented to make the event viable.
This slide is about business side of Indian premier league .... view the entire presentation foe further information .....it consist of 17 slides briefly explaining the business side rather than the entertainment side which we usually look Indian premier league as . Also contains details about the expenses incurred and revenue earned by various parties associated with the league . And the impact of IPL to other medias and others
The Indian Premier League (IPL) is a professional Twenty20 cricket league in India contested annually by franchise teams representing Indian cities.
The title sponsor of IPL is Vivo Electronics, thus the league is officially known as the Vivo Indian Premier League.
The IPL is the most-attended cricket league in the world and ranks sixth among all sports leagues.
In 2010, the IPL became the first sporting event in the world to be broadcast live on YouTube.
The brand value of IPL was estimated to be US$3.2 billion in 2014. According to BCCI, the 2015 IPL season contributed ₹11.5 billion (US$182 million) to the GDP of Indian economy.
Until 2014, the top three teams in the tournament qualified for the Champions League Twenty20. However, the Champions League Twenty20 tournament was discontinued in 2015 and has been defunct since.
Analysing the factors that led to the decline in Indian Football from the glory years of 1951-1962 and proposing a new football policy highlighting the socio-economic benefits in adopting the changes
The Indian Premier League is one of the most talked about events in India, sparking off thousands of conversations on social media, eclipsing every previous tournament the following year. This IPL 2018 Report shows how this year, things were bigger and better on social media.
A phenomenal amount of buzz was generated by the Indian Premier League this year, fueled by the return of audience favourite Mahendra Singh Dhoni and his team, the Chennai Super Kings to the competition after a two year hiatus. The IPL 2018 Report indicates that this year’s tournament was nearly thrice as voluminous with regards to the social media buzz, registering more than 16.7Mn conversations as compared to 6.19Mn conversations during the IPL 2017.
Hi, I am Pranay Hardas, MBA student in LNCT BHOPAL, with my team I made a presentation on Business model of Indian Premier League
#pranayhardas #ipl #ipl2023
#wpl #mba
#Brands today are moving on to Digital Space where there experience more versatility. This medium is definitely viral where message moves at the speed of thoughts. Under such circumstances measuring and managing Brand Communication is crucial. Brands need to keep an eye on this Digital PR. BuzzAngles a Digital PR Measuring tool helps Brand Managers understand and Map how they are perceived in this Digital Space and how they stand in terms of their Competition
ISL Sponsors received USD 1.5 M of PR Value in Social MediaSimplify360
We have done a research on PR valued achieved by Indian Super League Sponsorships by their association with the league. Hero Motor, the title sponsor got maximum benefit.
The number is not great but for the league that saw its first season, this outcome is amazing.
This report analyzes the social buzz and conversation trends created before, during and after Live TV telecast of IPL matches. Also identifies the most engaged brands, players and influencers under various categories. This was also during the TAM blackout period.
Unveiling the Excitement of Cricket: An In-depth Analysis of the Indian Premi...endulurireddyrohith2
Unveiling the Excitement of Cricket: An In-depth Analysis of the Indian Premier League’s Impact on Global Cricket, Its Teams, Format, Historical Highlights, and Controversies”
The presentation we presented is related to Consumer Behaviour aspects of the IPL.
Why the consumer watches, and what thrill the customer derives, is what we tried to explain through the presentation.
You can watch the IPL theme song as well from youtube.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
The Digital world has given rise to a new breed of influencers, opinion leaders, critics or in some cases just a voice wanting to be heard. It is a complex world and most times replete with jargon or terms which are not easily understood. Having said that, brands are built or (sometimes) destroyed overnight as opinions or experiences are floating freely for anyone who is willing to lend an ear.
In order words the digital world is a necessary evil and listening, tracking and most importantly measuring the impact on the brand has become very crucial and complex at the same time. Making sense out of the data on a common platform is also a huge challenge.
BuzzAngles focuses on measuring what is relevant along with detailed analytics on the brand. It keeps you informed about the dynamics of the digital medium, by Monitoring, Capturing and Analyzing the information. It delivers knowledge that can be visualized and represented via web application and mobile app keeping your focus only on decision making.
Similar to IPL's Opening Week Receives Over 186K Mentions (20)
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Banking is one industry which needs to maintain a constant contact with their customers. Social Media in such a case is extremely useful. It provides access to a huge customer base aggregated in a single place.
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Access to Social Media Should be Banned in OfficesSimplify360
While most organisations today believe in going all live on various social media channels, there are still a few offices which do not allow the use of Facebook, Twitter, Instagram, for that matter even Google!
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The world has developed faster than humans even imagined it to. It is coming to a stage where almost everything is beginning to depend on internet. So, what exactly is Internet of Things? Anything and everything which can be assigned an IP address and provided the ability to transfer data can be branched under internet of things.
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1. I
P
L
2
0
1
5W H A T D O E S S O C I A L M E D I A S A Y ?
A N A N A LY S I S O F T H E O P E N I N G W E E K O F I P L 8
2. Executive summary
• Total Mentions of IPL 8 season on Social Media till date is 1,86,569.
88.55% on Twitter!
• Gender Distribution: 85% Male & 15% Female
• Sentiment: Neutral – 89.35%, Positive – 9.85%, Negative – 0.80%
• Buzz of #IPL8 in last 9 Days on Twitter – 69K
• Buzz of #PEPSIIPL in last 30 Days on Twitter – 109K
• The official Page of IPL on Facebook has increased its fan base by 400K this
season
• KKR is the favorite team on Facebook with 11 Million Fans
• IPL official profile has 2.5 Million Followers on Twitter!
• CSK is the favourite team with 1.4 Million Followers on Twitter
• 1 Lakh views of IPL 8 Opening ceremony promotion video on Youtube!
• 52,778 Followers on Instagram
• 1 Million Followers on Google +
3. IPL T20 - the world’s “richest cricket tournament”
League's chairman and Commissioner: Ranjib Biswal
IPL chief operating officer: Sundar Raman
IPL 8 Dates: 8th April 2015 to 24th May 2015
Participants and Matches: 8 Participants and 60 Matches
Key Facts:
• The IPL is the most-watched Twenty20 league in the world
• The IPL was inaugurated in 2008
• In 2008, Sony paid $1 billion for the broadcasting rights over a ten-year period
• In 2010, the IPL became the first sporting event to be broadcast live on YouTube
• IPL was sponsored by DLF after they paid $50 million for a five-year sponsorship of
the competition till 2012
• Pepsi took over the contract for the 2013 IPL season after paying close to $72 million
for the 5-year contract
• The brand value of the 2014 Indian Premier League was estimated to be around US
$7.2 billion
4. Champions of IPL8 (2015) bag 15Crores!
According to the rules of IPL, half of the prize money must be given to the players
The Indian Premier League (IPL) (currently known as the Pepsi
Indian Premier League for sponsorship reasons) is an annual
Indian Twenty20 cricket tournament, founded in 2008 by the
BCCI.
Franchises retained 123 players 8th IPL season before moving
into auction. Yuvraj Singh (RCB player) was sold to Delhi
Daredevils for 16 crores INR - a record bid in IPL auction history.
A total of 67 players were sold out in the auction and all
franchises spent total of 87.60 Crores to buy players.
5. IPL Champions so far!
KingsXIPunjab vs KKRCSK vs MIKKR vs CSK
CSK vs RCB CSK vs MI RCB vs DC CSK vs RR
201420132012
2008200920102011
?#2015
6. Total Mentions of IPL 8 season on Social Media till date is
1,86,569
88.55%
10.93%
0.42% 0.08% 0.01%
Twitter Facebook Google + Tumblr videos
Source Distribution of Buzz
8. Sentiment Distribution as per the buzz on Social Media
0.80%
9.85%
89.35%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 80.00% 90.00% 100.00%
Negative
Positive
Neutral
9. Buzz of #IPL8 in last 9 Days on Twitter
69,263
Overall Buzz
16,043
Mentions on
07th April 2015
10. Buzz of #PepsiIPL in last 30 Days on Twitter
109,115
Overall Buzz
14,298
Mentions on
07th April 2015
Did you know?
All the Teams this IPL season has a PPI (Profile Performance Indicator)* of 100%
on Twitter!
* The PPI shows how many interactions happen on a profile, how engaged the followers are and how fast a profile is growing.
It helps to gauge the real image of a profile.
11. 1,988Runs Scored from boundaries
3,371
Total Runs Scored in IPL8
Did you know?
Virender Sehwag has hit 438 boundaries (332 fours and 106 sixes) - most by any
batsman in the IPL. Sehwag is ahead of Chris Gayle's tally of 432
12. IPL buzz across the Globe
IPL-8 (2015) Leveraged on Social Media Platforms
They marked their footprint on social medias like Facebook, Twitter,
Youtube, Instagram and Google +
India 76.46%
US 5.06%
Pakistan – 3.65%
UK – 2.91%
Nepal – 1.47%
UAE – 1.27%
Others – 3.34%
13. Increase in Fanbase on IPLs facebook Page
Increased by 400,000
13.1Million likes currently
Total Increase since 07/04/2015
14. Fanbase of IPL 8 Teams on facebook Page
11057806
10751675
8656962
7054705
6025220
2865372 2855632
2367379
0
2000000
4000000
6000000
8000000
10000000
12000000
Kolkata Knight
Riders
Chennai Super
Kings
Mumbai Indians Kings XI Punjab Royal Challengers
Bangalore
SunRisers
Hyderabad
Rajasthan Royals Delhi Daredevils
KKR is the favorite team on
FB with 11 Million Fans
17. CSK is the favourite team with 1.4 Million
Followers on Twitter
1443629
1043671
955294
914484
652414
622353
568819
539529
Chennai Super Kings
KolkataKnightRiders
Mumbai Indians
Royal Challengers
Kings XI Punjab
Rajasthan Royals
SunRisers Hyderabad
Delhi Daredevils
Number of Followers Teams: Increasing order by their Fanbase
Popular Tweets so far
18. 1 Lakh views of IPL 8 Opening ceremony promotion
video on Y !
24. Methodology
Simplify360’s online proprietary listening tool is used for collecting the data, counting
the number of mentions and other stats.
All the data and images are take from the official pages on Twitter, Facebook. And
IPLT20 website.
Period of analysis: April 07, 2015 to April 16, 2015