This document summarizes market research conducted to inform the creation of a new music magazine. An online survey of 25 people found that most respondents were male and read existing magazines like Kerrang and Mojo. Based on the survey results and analyzing circulation data, rock music was identified as the most popular genre among the target audience of young males. Focus group research with 8 rock fans validated this finding and provided additional guidance on desired content, stylistic elements, and a preference for text-based articles. The key takeaways were that the new magazine should focus on rock music and include insider interviews, tour information, and a simple color scheme with in-depth writing.