The document summarizes the results of a market research survey about music preferences which will help the author create a new music magazine. The survey found that the target audience is mostly male, aged 16-20, college students who prefer rock and indie music. They listen to music on portable devices and download it from the internet or iTunes. Respondents preferred the color scheme of red, white and black and actively seek new music every day. This information will guide the magazine's content, design, distribution, and advertising.

1. Market Research Survey Results
The purpose of this market research survey was to collect primary data to help me make decisions
and see what people like and want to see in a new music magazine. To construct the survey I used a
website called survey monkey; this is an easy way to creat questionnaires and collect the data to
analyse it.
Gender?
This pie chart shows the percentage of people who took my survey who were male or female. It is
clear to see that more males answered the survey than females. This had leaded me to the
conclusion that my music magazine could appeal more towards males than females. This could be in
the way of the colour scheme used or maybe the bands and artists that I include in my magazine.
Gender
0%
0%
female
40%
Male
60%
Age?
This bar chart informs me of the age of the people who took my survey. The graph shows that 90%
or the people were 16-20 and only 10% were 41-50. This information could help me determine what
type of bands and artist interviews and pictures I include in my magazine. This is because people of
different age groups generally have different tastes in music. Therefore in my magazine I could
include appropriate music related articles to the age group of 16-20.
Percentage of people
Age
100%
80%
60%
40%
20%
0%
0-15
16-20
21-25
26-30
Age range
31-40
41-50

2. Education/ Occupation?
This pie chart shows the education/occupation of the people who took my survey. The chart shows
that 90% of the people were full time college students and only 10% were of another occupation; a
teacher. This tells me that more people who would read my magazine are college students,. This
tells me that I should include more content in my magazine that would be appropriate to people
who go to college or at the age of 16-18.
Education/Occupation
Teacher
10%
Full time
college
student
90%
What genre of music do you prefer?
This pie chart shows the percentage of people who preferred each genre of music when taking my
survey. This is useful information for me to know and was a good question to asks because it allows
me to interpret the most popular genre of music. This is good because it can help me decide on the
content which I include in my music magazine.
What genre of music do you prefer?
0%
0%
0%
Jazz
20%
30%
Heavy Metal
Pop
Rock
R'n'B
0%
Indie/Alternative
50%
Country
Eletronica

3. What website do you use as a music player?
This line graph shows the percentages of the people who completed my survey that use different
websites to listen to their music on. This is useful information because for example it could be a
good place to advertise my new music magazine when I release it. This would be don’t to advertise
the magazine and get people familiar with the name.
Percentage of people
What website do you use as a music player?
8000%
7000%
6000%
5000%
4000%
3000%
2000%
1000%
0%
Series 1
Column1
Series 3
I don tuse
internet sites
My Space
YouTube
Spotify
Website
Where do you buy your music?
This pie chart shows the percentage of people who took my survey and the methods they use to
download their music. It is clear to see that half of the people download their music from the
internet, 40% use iTunes and the final 10% buy their music at record shops. This is useful for me to
know when I am making my music magazine because for example from seeing this information I can
tell that many people use iTunes co I could make the magazine available in electronic form for apple
devices. Also I could have considered advertising the magazine or have it on sale in record shops if it
was a more popular method of purchasing music with the public.
Where do you buy your music?
10%
0%
Record shops
Order CD's/records online
50%
40%
iTunes
I burn or download from
the internet

4. What do you listen to your music on?
This line graph shows the percentage of people and the method they use to listen to their music. It is
obvious that portable devices is the most common method of listening to music as everyone nearly
has an iPod, mp3 or phone they can access musk on. This would help me when making my music
magazine because I could design into the front cover of the magazine a £5 free iTunes voucher when
they buy the first issue of the magazine. This would then give people an incentive to purchase the
magazine, then hopefully if they get hooked on it they’ll be persuaded to purchase the monthly
magazine each month.
Percentage of peopls (%)
What do you listen to your music on?
60
40
20
0
Music Player
What colour scheme do you prefer?
This pie chart shows the colour schemes I provided on the survey and which was seen as most
popular with the recipients. It is clear to see that red, white and black was the most approved colour
scheme. This information can help me with decision making when coming to the conclusion on
which colour scheme to choose. I think choosing red, white and black would be the most suitable for
my audience because it is the one they chose most so therefore would be a sensible choice because
they would like the magazine to be using this colour scheme.
Red, yellow
and white
0%
Sales
Red and
white
10%
Blue and
white
30%
Red , white
and black
60%

5. How often do you purchase a music magazine?
This bar chart shoes the percentage of people who buy a music magazine in a certain time period.
The information shows that 40% of people buy a music magazine monthly and 60% do not buy them
at all. This information tells me that more than half the people I surveyed don’t purchase music
magazines at all. This information tells me that I would need to advertise my music magazine a great
deal to my target audience and make it appeal to their interests and include articles, pictures and
interviews based on the bands and artist they like.
percentage of people
How often do you purchase a
music magazine?
80
60
40
20
0
Every day Every week Every two
weeks
Every
month
I don't
Frequency
How often do you normally actively seek new music?
This pie chart shows how often people actively seek new music. It is a mixed chart showing that the
majority of the people who took the survey looked for new music every day. This information could
help me determine the artists and bands that I include in my magazine for interviews and articles.
How often do you normally actively
seek new music?
Hardly ever
20%
Once or twice a
year
0%
once every
three months
10%
Once a month
10%
I don't
0%
Every day
40%
Once a week
20%