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EVALUATION: QUESTION 1- IN WHAT WAYS DOES YOUR
MEDIA PRODUCT USE, DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL MEDIA...
FRAME 1: THE INSTITUTION LOGO
This frame show our institution logo, we
attempted to follow the conventions for a
instituti...
FRAME 2: TITLE TEXT
The typography was thought about strongly
for our title sequence. We had conformed to
the titling conv...
FRAME 3: MEETING OF THE TWO MAIN
CHARACTERS, BINARY OPPOSITION
The change of background colours
challenges the conventions...
FRAME 4- CREDITING TEXT

In this frame shows the
crediting text, we really tried
to show the conventions of
titling. The f...
FRAME 5: VISUAL AND TEXT INTERACTION
This frame shows the visual
interacting with the text that appears
on the screen. Thi...
FRAME 6: SAUL BASS’S STYLE ANIMATIONS
This frame shows the animations in our
title sequence. We were heavily influenced
by...
FRAME 7: COMEDY AND PERSONALITIES
This frame shows the element of
comedy and possibly the characters
personalities. The fr...
FRAME 8: THE SHOT

This frame shows the gun shot from the police detective. When
the police detective tries to shoot at th...
FRAME 9: GRAPHIC MATCH INTO OPENING
SCENE
The final frame shows the graphic
match and the opening scene of
the film. This ...
CONCLUSION

• Overall, our title sequence did well to stick to so many conventions that is need of its genre however
was a...
Evaluation: Question 1- IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA...
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Evaluation: Question 1- IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

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Evaluation: Question 1- IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?

  1. 1. EVALUATION: QUESTION 1- IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? BY JA’VAN KINGHORN
  2. 2. FRAME 1: THE INSTITUTION LOGO This frame show our institution logo, we attempted to follow the conventions for a institutional logo by placing it before the start of the title sequence. Unlike most institution logo, mostly the mainstream ones, our logo tries to keep the duration of it short to allow more time for the actual title sequence. We also added a filter effect to the logo to drown out the colours, makes it look a bit darker and vintage. This is conventional to the crime fiction genre, an example of the filter of the institution logo is seen in films like ‘The Dark Knight Rises’ (2nd image), it creates enigma codes as the audience will be trying to find the association of the logo to the story. When a film filters the logo then it may have links to the narrative of the film however our film show a challenge to that convention, with the contrast of colours between a dark coloured logo and the colouful title sequence. This is a big contrast and and could create even more enigma codes as the audience will be wondering, why does the colours of the logo and the title sequence differ? The animation for our institution logo is a convention to other institution. Mostly every institutional logo uses a creative animation. The institution logo can always have mixed reaction towards the audience, by changing the colour, the style, the movement or even just the nondiegetic sounds that plays within the background. Although we have not made many other filming like other institution, the necessity to frequently change the logo is not needed. However we did try to change the colour of the logo, which does challenge the conventions of other logos that choose to change the logo to hopefully connect the narrative of the film. The Dark Knight Rises (2012) The link our film has to the film is that the title sequence has little aspects that gives off the past period of time atmosphere, therefore we added a filter not only for the title sequence but for the logo as well, both drowning out the colours so that they are both darker and dull. This show that we have tried to link the colour effects together with the association of the time period that the film is set in.
  3. 3. FRAME 2: TITLE TEXT The typography was thought about strongly for our title sequence. We had conformed to the titling convention of most films. We did this by making the title of the film different in some way from the rest of the text. By increasing the size of the title, positioning it within the centre of the frame and leaving it as an individual text without any other text included in the same frame made it conventional. Films will always change the typography of the title of the film and we have done the same, this shows the convention of our title sequence. King Kong (1933) is an example of using the same font for the text however resizing it and isolating the title from the other crediting text. The reason that changing the typography of the title is effective is because it helps the audience to acknowledge the title of the film from the credit; therefore it works the same for our film as we followed the similar style and conventions. This frame is of the title of our film, we used the font ‘Titania’ for our text. This text look like a very conventional text for crime fiction films that is set in the past (19th century). This is connoted from the boring style of text, the plain white colour and the boldness of the words. This is good as our film is trying to express the point that the film is set in the 19th century, about 1890. It helps the audience to understand that the movie is not set in the modern era just by looing at the style of the text.
  4. 4. FRAME 3: MEETING OF THE TWO MAIN CHARACTERS, BINARY OPPOSITION The change of background colours challenges the conventions for a crime fiction film which creates additional enigma codes as the colour could reflect the sort of emotions seen by the characters of the film. This is a frame of the two main characters. This frame is important as it shows the relation between the character. There is a binary opposition between the two people, this is a convention for a crime fiction story as in crime fiction movies there are always binary oppositions between the criminal and the law (police, judges) and our title sequence is very conventional to this binary opposition, by the mise-en-scene of the characters and their performance, helps to express this opposition. By constantly placing these characters throughout the title sequence, connotes to the audience that they are the main characters because they are the only characters that are seen in the majority of the sequence. Casino Royale (2006) The characters are shown as silhouettes throughout the title sequence. This helps to keep the purpose of an abstract opening, that is to not reveal too much of the story. Certain films of the similar genre (Casino Royale) would use some sort of silhouette that stops the characters being seen. However our style of our title sequence challenges the conventions of typical crime fiction title sequences. This opening keep the characters abstracted and not giving off too much details, keeping the audience busy with enigma codes of what the characters look like? Or why they are not wanted to be seen in the title sequence? By keeping the characters hidden make it interesting for the audience to finally find out what these characters look like.
  5. 5. FRAME 4- CREDITING TEXT In this frame shows the crediting text, we really tried to show the conventions of titling. The frame shows that we used the same text that we used for our title, for the credit also. This is a conventional idea that is used a lot in different genres of films. We added a drop shadow to show the text much clearer on the background so that the audience are able to read it. We also made the ‘With’ text smaller than any other text in our title sequence, this is a conventional text style as it shows that this actor does not have such a significant role as the rest of the other actors
  6. 6. FRAME 5: VISUAL AND TEXT INTERACTION This frame shows the visual interacting with the text that appears on the screen. This is not something that is conventional in title sequences. We wanted to show how creative we are and thought that if the visual can join with the text then it may be a good way to show it off the creativity. It adds the comedic side of the film and is interesting to watch. Although sometimes it is good to stick to the conventions of other films, challenging the conventions can be more interesting to the audience as they are less likely to expect what is to be seen, keeping the audience interested in seeing something unexpected, this is what we hoped we had achieved. Films like ‘Friends With Benefits’ used interactions with the text, although they just used hands and gestures to make these interactions. We wanted to connote the humorous side of the film, it helps to relieve the idea of the atmosphere that the audience except to be conventional to crime films. Adding the element of surprise by adding unexpected hybrids between genres could make the audience more intrigued.
  7. 7. FRAME 6: SAUL BASS’S STYLE ANIMATIONS This frame shows the animations in our title sequence. We were heavily influenced by Saul Bass’s style when it came to the animations he used in title sequences. Saul Bass was well known for his uses of lines. These lines were used in creative ways and we found them very interesting. Therefore we did a little of an intertexual references to Saul Bass by the use of lines in our title sequence. However we are not the first to be influenced by Saul Bass, examples like ‘Catch Me if You Can’ used the ideas of lines making up an image, text, contributing in some way to the story of the title sequence (e.g.: blocking off a path of a character in the sequence). This is the example of our use of Saul Bass’s lines, we used the lines to imprison the character within the enclosed area, these lines would have an interaction with the character. If the audience know of Saul Bass’s work then they would be very interested with out way of using his style. It is a unique style and is very interesting if used properly. The lines in our title sequence connotes some sort of prison as it entraps the character in an area that they can not escape from; therefore could underline the narrative of the film.
  8. 8. FRAME 7: COMEDY AND PERSONALITIES This frame shows the element of comedy and possibly the characters personalities. The frame shows our two main characters again however this time they are not chasing each other, one of the characters has caught the other character and we see a bit of classic comedy. This is conventional to crime fiction films, that are of a hybrid of comedy, we done this by using little comedic action during the title sequence. This helps the audience understand the possible genre of the film, it also attract those of the audience that does not like dark and depressing films, using comedy shows that the story will not be as uncomfortable to watch. The actions of the characters really exposes their personalities. We challenge the conventions of criminals as our criminal is represented as having a very comedic side to him; therefore may have different views from audience. The colour that was used in this scene is the denotation of red however it could connote anger and rage, which is what the police detective is feeling at this point of time and so the colour connotes the personality of the police detective.
  9. 9. FRAME 8: THE SHOT This frame shows the gun shot from the police detective. When the police detective tries to shoot at the criminal, he misses and the audience witness the bullet hole in the centre of the screen. The shooting could connote violence and therefore shows the audience that there will be signs of violence within the film. This is a challenge to the conventions of normal title sequence as it is an interaction between the characters and their surroundings, which is not conventional to many title sequences.
  10. 10. FRAME 9: GRAPHIC MATCH INTO OPENING SCENE The final frame shows the graphic match and the opening scene of the film. This graphic match into the opening is quite a conventional style in most title sequences. An example of this graphic match style is seen in Spider-man (2002), a film that used a Computer-generated imagery (CGI) web that would graphic match into a realistic web. However with our title sequence we would graphic match the bullet hole with a similar circular object, in our case a watch. This was a interesting way to introduce the opening scene, maybe not so conventional to crime fiction movies but still conventional to other genres. Spider-man (2002) We needed a way to introduce the character and our story, as we used silhouette throughout the title sequence, a realistic opening scene was desperately needed. We wanted to continue to not give away the character, continuing to produce enigma codes of what the character looks like? We chose to not show his face however to show his clothing and his interest, with all his interest in riches (watches, money and wallets); also the fact that he owns so many of these items could connote that this character may be represented as being bad and may steal precious items from others. It help the audience to understand the character’s personality better and could connote the role this character will play in the film.
  11. 11. CONCLUSION • Overall, our title sequence did well to stick to so many conventions that is need of its genre however was able to adapt and challenge certain convention to create a large range of enigma codes for the audience.

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