This document summarizes the strengths of magazines as an advertising medium. It argues that magazines are 100% engaging for readers, drive innovation through new formats like augmented reality, and are not limited to print but have expanded to multi-platform experiences. The document also claims that magazines are memorable, driving 39% of car readers to make purchases after seeing ads, and that sometimes advertising only works effectively in magazines.

2. The might of
magazines
in a multimedia strategy

3. A multi-platform company
but the heart of our business
is still magazines

4. 1. Magazines
are 100%
engaging
For our special interest communities,
advertising adds value to their magazine reading experience.
75% say they ‘don’t mind’ or ‘enjoy’ adverts in magazines
from a sample of 14 508.
Source: CREAM 2012

5. 1. Magazines
are 100%
engaging
Radio : short-term involvement, non-visual experience
Television : compromised by PVR and on-demand
Outdoor : transient – and over-saturated
Cinema : the ‘settle down’ factor
Source: FIPP – Proof of Performance – Making the case for Magazine media

6. a slice of ‘me’ time

8. 2. Magazines
drive
innovation
In the mobile age,
a magazine is the ultimate
companion device!

9. 2. Magazines
drive
innovation
Augmented reality > QR Codes > BAR Codes

12. 3. Magazines
are not ‘print’!
Newspapers may be suffering, but the magazine sector is expanding.
ABC
Readership
Custom magazine circulation
Digital magazine sales
App purchases
iPad editions
MULTI-PLATFORM
Source: CREAM 2012

13. 4. Magazines
are memorable
Magazines drive purchase decisions in a BIG way.
Example: 39% of CAR readers have purchased
something because they saw it or read about it in one of our titles!
Source: CREAM 2012

14. 4. Magazines
are memorable
Sometimes great advertising
only works in magazines…

20. Magazines are uniquely
engaging + innovative
+ multi-platform + memorable
If that sounds like a space
for your brands and products,
we can help!