Twitter4business
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This document discusses how businesses can use Twitter to their advantage. It provides several examples of large companies that have successful Twitter presences with many followers. The key benefits identified are: 1) updating customers on deals and promotions, 2) offering alternative customer support, 3) getting closer to customers through discussions and feedback, 4) reacting to customer feedback, 5) offering subscription updates, 6) posting company and product news, and 7) promoting corporate blogs. The document encourages companies to have multiple Twitter profiles focused on different aspects of their business and products. It suggests searching Twitter to see what is being said about a company, brand or product.
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Twitter4business
- 1. Successful Business @Twitter October2010
- 2. So what does Twitter do for businesses? helps to stay connected to their customers gather real-time market intelligence and feedback build relationships with customers, partners and other people who care about your company quickly share information with people interested in your company
- 9. What can you do on Twitter for your business? You can do all together 7 Twitter profiles: FordCustService ; FordDriveOne ; FordDriveGreen; FordTrucks; FordMustang; FordRacing; FordRacingNWide.
- 10. You are still not convinced? Try it now Small Tip: To listen in on the conversations happening right now, search Twitter for the name of your company, product or brand. Go to search.twitter.comand see the results for your brand. Are you satisfied?
- 11. Thank you.
Editor's Notes
- Dell Outlet Dell Outlet is one of the best success stories of large companies using social media to their advantage. Dell uses Twitter to tweet major discounts for Dell computers and products. The retail chain surpassed $2 million in sales in 2009. StarbucksStarbucks is a leader in the social media industry. With multiple Twitter accounts and various campaigns, Starbucks uses Twitter to engage with the community and give tangibility to Starbucks CEO Howard Shultz’s regular public statement “Starbucks is more about people than coffee.”
- JetBlue (air company)offers Twitter-based customer service (notice, they even provide the customer support employee’s name currently on duty).ComCast (provider of cable services) offers a friendly Twitter customer support; what I personally like about their profile is the real person photo instead of the company logo and the name of the person.Comcast CEO Brian Roberts made some surprising statements about the companies use of Twitter. “It has changed the culture of our company,” he said. Comcast uses Twitter to engage with customers and solve customer issues. This new customer relationship management method has cut serious support costs and has certainly improved Comcast’s customer satisfaction.
- Via their Twitter profile Southwest Airlines run non-official, entertaining discussions with their customers.Whole Foods Market asks what their clients like to read and watch, recommends new food podcasts and invites them to the company upcoming events.
- Popeyes answers their clients’ feedback in an entertaining tone and also updates their Twitter listeners of the current deals and discounts.
- ATTNews is worldwide providers of IP-based communications services to businesses.Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. http://www.forrester.com/community
- BreakingPoint, a cybersecurity company, pioneered the Cyber Tomography Machine to measure the performance, stability, and security of network infrastructure.http://www.breakingpointsystems.comSamsung has created a Twitter account dedicated to mobile phones and posts both the company (US department) and product news there.
- Ford Motors Along with many companies experiencing PR disaster, Ford Motors uses Twitter for damage control. Ford is able to see exactly what customers and fans are talking about online, and directly address problems and issues. As a result of a multitude of complaints, Scott Monty, the director of social media at Ford Motors, conducts investigations and gives accurate reports on issues communicated by fans and followers.Ford Motors: Using Twitter to Control DamageScott Monty, the chief social media officer at Ford Motors used Twitter to effectively squelch a potential PR nightmare.In December 2008, a misunderstanding about Ford fan sites and legal battles accelerated on Twitter. Monty (@ScottMonty) asked people to give him a chance to investigate, saying the information being spread was incorrect. He reported the accurate details and garnered a public apology from the fan site. When the dust settled, Ford's reputation appeared to be more enhanced than damaged and fans seemed happy with the company for listening and responding.