APIs are not a technical challenge

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Building a succesful API is primarily not a technical challenge, there are other challenges that are much harder and much more important. The content of this presentation is based on years of experience with customers APIs.

Presentation from Nordic APIs (nordicapis.com), Stockholm, september 2013.

Published in: Technology, Business
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APIs are not a technical challenge

  1. 1. Building a successful API is an technical challenge
  2. 2. Technology is a tool
  3. 3. Building a successful API is an ?
  4. 4. Building a successful API is an identity challenge
  5. 5. Who are we? ?
  6. 6. “Our app is our product”
  7. 7. “Our data is our product”
  8. 8. Building a successful API is an identity challenge
  9. 9. Building a successful API is an cultural challenge
  10. 10. reality check An API is... ‣ Technical ‣ Complicated ‣ Strange ‣ A threat! ‣ Something to fight and ignore
  11. 11. do they know apis? Management
  12. 12. do they know apis? Marketing
  13. 13. do they know apis? Sales
  14. 14. do they know apis? Customer Service
  15. 15. Not IT only!
  16. 16. Building a successful API is an identity & cultural challenge
  17. 17. Building a successful API is an trust challenge
  18. 18. “I hereby pronounce you API and Developer”
  19. 19. Trust that the data is correct
  20. 20. Trust that the data is secure
  21. 21. Trust that the data is available
  22. 22. Trust that it is updated
  23. 23. Trust thatchanges are managed
  24. 24. Trust that help is available
  25. 25. Building a successful API is an identity, cultural & trust challenge
  26. 26. Building a successful API is an adoption challenge
  27. 27. marketing plan Packaging
  28. 28. marketing plan Ecosystem
  29. 29. marketing plan Market to End Users
  30. 30. Marketing needs should guide technical decisions
  31. 31. Building a successful API is an identity, cultural, trust & adoption challenge
  32. 32. Building a successful API is an fun!
  33. 33. dopter.se mashup.se @andreaskrohn Andreas Krohn

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