Recommended
More Related Content
What's hot
What's hot (20)
Similar to Social Media
Similar to Social Media (20)
Recently uploaded
Recently uploaded (20)
Social Media
- 1. Social Media IST 331 - Olivier Georgeon April 15th 2010 1
- 2. Examples • Facebook • YouTube • Myspace • Twitter • Del.icio.us • Digg • Etc…
- 3. Nominee for Nobel Peace Prize • The Internet was nominated to the Nobel Peace Prize for promoting dialogue, debate and consensus through communication. 3
- 4. Why You Should Care • eMarketer estimates by 2011 one-half of all Internet users will use social networking regulary. 4
- 5. Why You Should Care • It’s not just for kids – In 2008, 43% of the U.S. adult population used online social networking at least once a month. That figure will rise to 49% in 2011. 5
- 6. Why You Should Care • It’s still a lot of teens though – 83% of US teens today use social networks 6
- 7. Why You Should Care • Advertising Spend – $2.1 Billion spent on social media in 2008 – $4.1 Billion social media spend by 2011 7
- 8. What is Social Media? • Social Network • User Generated Content (UGC) • Social Bookmarking 8
- 9. Social Network • Online communities of people who share interests and activities, • … or who are interested in exploring the interests and activities of others. • Examples: Facebook, MySpace, LinkedIn, Orkut 9
- 10. User Generated Content (UGC) • Or Consumer Generated Media (CGM) • Defined: Media content that is publicly available and produced by end-users (user). • Usually supported by a social network • Examples: Blogs, Micro-blogs, YouTube video, Flickr photos, Wiki content, Facebook wall posts, Second Life… 10
- 11. Social Bookmarking • A method for Internet users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of metadata. • Based on communities; – The more people who bookmark a piece of content, the more value it is determined to have. • Examples: Digg, Del.icio.us, StumbleUpon, and Reddit, 11
- 12. Social Media Principles • Who you are – Personalization • Who you know – Brows network • What you do – Generate an activity stream – Share an activity stream – Process an activity stream 12
- 13. Generate an activity stream • Automatic – Google History, Google Analytics • Blog • Micro-blog – Twitter, yammer, identi.ca • Mailing groups – Google groups • Social network tools – Facebook, Digg, FriendFeed
- 14. twitter.com Why Twitter works? Asking why twitter works? Time
- 15. Facebook.com News / Live Feed Time
- 16. plurk.com There is some semanticsThere is some semantics Time Time
- 18. Share activity stream • Web pages – Twitter, Facebook, friendFeed… • email • Sms – twitter • IM – Twitter… • RSS Feeds
- 19. RSS Feed List of ItemsList of Items With a time stampWith a time stamp Time
- 20. friendfeed.com Time Aggregate your Life stream From different sources - Twitter - Blog - Facebook - Digg …
- 21. Process activity streaming • Overwhelming amount of information – Need for abstraction • Collaborative analysis • Automatic formatting
- 24. Google share items RSS Feed syndication Read Share
- 25. Pipes.yahoo.com - Advanced Filter - Advanced syndication Automatic Feed processing: Time Time Time Abstraction
- 26. 26/ 46 Modeling process Raw data Find a semantic Infer higher-level symbols Find patterns of interest Analysis Activity Time
- 27. Use social medias to improve your online presence 27
- 28. Tactics for Any Budget • Host a blog • Participate on industry leading blogs and conversations • Host or sponsor a podcast • Host/participate on discussion boards • Try Viral video • Create a group on a social network • Run media on a social network • Add social bookmarking links to your content 28
- 29. Best Practices • Attempt to leverage an existing social networks. • Avoid creating your own network surrounding your brand: • Experiment with creating networks catering to specific audiences or special interests, not brands • Listen and study the community before you enter the discussion • Converse and don’t shout • Be prepared to relinquish control of the brand • Be honest and transparent about your involvement • Learn through experimentation 29
Editor's Notes
- Delicious: we are saved by 128 people. Yet, we don’t necessarily facilitate this. Digg: #1 result was NIU, #2 was “The Obama I know” by Sunstein w/ 2579 diggs.
- 72 Million internet users are using social networks. That number is expected to climb to 105 Million. 1 in 4 internet users is on MySpace According to Facebook, their page views surpassed Google last year. comScore reports Facebook is the 6th most trafficked site on the net The average user is spending 20 minutes at a time on site.
- Adults are catching up with the trends Face has 250,000 new registrations per day with the over 18 demographic as the fastest growing user segment
- 14 Million teens are social network users That will climb to 18 million The uptake is decreasing as the demographic is getting saturated.
- Social networks experienced a 150% increase in media spend this year.
- These are what most people think of when it comes to social media. Social Networks usually begin with catering to a specific audience and, in the case of MySpace and Facebook, open to the general public when they hit critical mass. These are the three most popular social networks.