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I hate developers - at least I strongly dislike how developers are worshipped in API marketing

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APIs are marketed to developers through Developer Portals and by Developer Evangelists, but in doing so we are missing a huge market, ie all the non-developers in the world. Why is this and what do we do about it?

Presentation from the API Strategy & Practice conference in Amsterdam March 28, 2014

Published in: Technology
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I hate developers - at least I strongly dislike how developers are worshipped in API marketing

  1. 1. The Biggest Challenge with APIs?
  2. 2. Usage!
  3. 3. PRESENTED BY @ANDREASKROHN I hate developers strongly dislike how are worshiped in marketing
  4. 4. Developer Portal
  5. 5. Developer Experience
  6. 6. Developer Evangelists
  7. 7. Developers, Developers, Developers
  8. 8. 1. APIs are technical So are phones Robot designed by Simon Child from the Noun Project
  9. 9. 2. We are developers everyone != developers Reading designed by Adrijan Karavdic from the Noun Project
  10. 10. 3. Silicon Valley World > Valley Location designed by Mister Pixel from the Noun Project
  11. 11. 4. The Myth of the Single Developer myth = false Superhero designed by Simon Child from the Noun Project
  12. 12. API App End User real value
  13. 13. Entrepreneurs, Designers, Domain experts…
  14. 14. Developer Portal designer
  15. 15. Developer Experience entrepreneur
  16. 16. Developer Evangelists end user
  17. 17. Include everyone also developers!
  18. 18. Thank you! dopter.se nordicapis.com @andreaskrohn andreas@dopter.se

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