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Why are APIs important?

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Presenting why APIs are importand and what advantages APIs have when used internatlly, shared with partners och open to the public. Highlighting what is needed to create a successful API. Presented at Bisnode HQ in Stockholm Feb 1st 2012.

Published in: Technology, Business

Why are APIs important?

  1. 1. Why are APIs important?PRESENTED BY ANDREAS KROHN
  2. 2. Andreas Krohn
  3. 3. Andreas Krohn dopter.se
  4. 4. Andreas Krohn dopter.se mashup.se
  5. 5. Andreas Krohn dopter.se mashup.se apihq.com
  6. 6. Andreas Krohn dopter.se mashup.se apihq.com
  7. 7. Andreas Krohn dopter.se mashup.se apihq.com andreas@dopter.s e
  8. 8. Andreas Krohn dopter.se mashup.se apihq.com andreas@dopter.s e +46 709 780794
  9. 9. Andreas Krohn dopter.se mashup.se apihq.com andreas@dopter.s e +46 709 780794
  10. 10. Why?
  11. 11. Why? API
  12. 12. Why? SAVE money API
  13. 13. Why? MAKE money SAVE money API
  14. 14. Why? MAKE money SAVE money API FUTURE of data driven business
  15. 15. Why? MAKE money SAVE money API FUTURE of data driven business LEGISLATION
  16. 16. API
  17. 17. APIApplication Programming Interface
  18. 18. What do Imean byAPI?
  19. 19. What do Imean byAPI? API
  20. 20. What do Imean byAPI? API Web
  21. 21. What do I Openmean byAPI? API Web
  22. 22. What do I Openmean byAPI? API Web Loosely coupled
  23. 23. What do I Openmean byAPI? API Ecosystem Web Loosely coupled
  24. 24. Examples
  25. 25. Examples API
  26. 26. Examples API Twitter
  27. 27. Examples Facebook API Twitter
  28. 28. Examples Facebook API Netflix Twitter
  29. 29. Examples Facebook API Netflix Twitter Salesforce
  30. 30. Facebook
  31. 31. Facebook https://graph.facebook.com/724416803/likes
  32. 32. Facebook https://graph.facebook.com/724416803/likes
  33. 33. INTERNALwithin our own walls
  34. 34. InternalAPI
  35. 35. InternalAPI API
  36. 36. InternalAPI Develop MOBILE APP API
  37. 37. InternalAPI Develop MOBILE APP Build WEB SITE API
  38. 38. InternalAPI Develop MOBILE APP Build WEB SITE API Loosely coupled INTERNAL systems
  39. 39. InternalAPI Develop MOBILE APP Build WEB SITE API Loosely coupled INTERNAL systems Good way to TEST APIs
  40. 40. InternalAPI
  41. 41. InternalAPI
  42. 42. InternalAPI vs
  43. 43. INTERNALwithin our own walls
  44. 44. INTERNAL PARTNERwithin our own walls with the chosen few
  45. 45. PartnerAPI
  46. 46. PartnerAPI API
  47. 47. PartnerAPI Easy to TEST API
  48. 48. Partner STRUCTURE already setAPI Easy to TEST API
  49. 49. Partner STRUCTURE already setAPI Easy to TEST API Fast, CHEAP integration
  50. 50. Partner STRUCTURE already setAPI Easy to TEST API Fast, CHEAP integration Simple SCALING
  51. 51. INTERNAL PARTNERwithin our own walls with the chosen few
  52. 52. INTERNAL PARTNER PUBLICwithin our own walls with the chosen few with everybody
  53. 53. Public APIOpen API
  54. 54. Public API APIOpen API
  55. 55. Public API More INNOVATION APIOpen API
  56. 56. Public API More BUSINESS niches More INNOVATION APIOpen API
  57. 57. Public API More BUSINESS niches More INNOVATION More API LANGUAGES & COUNTRIESOpen API
  58. 58. Public API More BUSINESS niches More INNOVATION More API LANGUAGES & COUNTRIESOpen API On every PLATFORM
  59. 59. Public API More BUSINESS niches More INNOVATION More API LANGUAGES & COUNTRIESOpen API On every Cost efficient PLATFORM PROMOTION
  60. 60. MARKETan existing product
  61. 61. MARKET SELLan existing product as a new product
  62. 62. MARKET SELL USEan existing product as a new product as infrastructure component
  63. 63. NeededforSuccess
  64. 64. NeededforSuccess API
  65. 65. NeededforSuccess DISCOVER API
  66. 66. Needed VALUEforSuccess DISCOVER API
  67. 67. Needed VALUEforSuccess TECHNOLOGY DISCOVER API
  68. 68. Needed VALUEforSuccess TECHNOLOGY DISCOVER API GET STARTED
  69. 69. Needed VALUEforSuccess TECHNOLOGY DISCOVER API GET STARTED PREDICTABLE
  70. 70. Needed VALUEforSuccess TECHNOLOGY DISCOVER API SCALE GET STARTED PREDICTABLE
  71. 71. QAandreas@dopter.se & @andreaskrohn mashup.se THANK YOU!

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