Twitter is a social media platform that allows users to share messages called tweets that are limited to 140 characters. Users can follow other accounts and see their tweets on their homepage. Popular features include hashtags to discuss topics and retweeting others' tweets to share with one's own followers. Marketers use Twitter for brand recognition, content promotion, direct communication with customers, and increasing sales. Effective use involves following others, posting engaging content using hashtags, and interacting with one's audience.

1. TWITTER
By: Lauren Russo
Social Media-Task 6
Oct. 29, 2015

2. WHAT IS TWITTER?
 Social Media Platform
 Allows you to write or share whatever you want in 140
characters or less
 Can connect/follow: friends, strangers, colleges, actors,
sports teams, etc.… (whomever has a Twitter account)
 Can talk to the account/person of your choice
 Use for: current and happening News updates, Chatting with
people or as your personal journal and post what you want
 Homepage allows you to also see your followers Tweets and
are allowed to like their posts, and even re-tweet it which will
then be put onto your personal account
 Hashtagging: Way to dedicate a specific topic by simply
using # and whatever words you want to specify after.
(Example: I love Taco Bell!!! #BestTacosEver).

3. WHO USES TWITTER?
 As of Sept. 2014: 23% of online adults use
Twitter [http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/]
 Popular with those under 50 and the college-
educated.
[http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-
2/]
 18 percent of U.S. adults are now active on
Twitter [http://www.adweek.com/socialtimes/twitter-users-2013/488921]
 Ages 18-29 year-old: educated minority with
a well-paying job and more likely to be male
users [http://www.adweek.com/socialtimes/twitter-users-2013/488921]
 Some type of college educated and with an
income of $75,000 or more.
[http://www.adweek.com/socialtimes/twitter-users-2013/488921]

4. HOW CAN MARKETERS USE TWITTER?
 Recognition: marketers can use Twitter to get
their business recognized by a large community
of people.
 Promote/Cross Promotion: Promote business, use
to follow people and get followers.
 Content: By producing good content, business’
can get more followers and be recognized by the
Twitter community. Users want to be able to re-
tweet funny and relatable posts.
 Direct Communication: Taco Bell is known for
Tweeting back to its followers when they write to
them. If you company can do the same with real,
relatable feedback, followers will be more
engaged in your company.
 Sales: By being on a social media platform, sales
seem to go up by 20%!

5. HOW TO USE TWITTER EFFECTIVELY!
 Sign up! By creating your free account you can start the
process.
 Follow users that pertain to your business or your personal
life! (Go on a following spree, AKA, find random accounts/or
non-random accounts and click follow!)
 Retweet! When you are done following accounts, retweet
what you want and what you like.
 Hashtag! Start to write you 140-character post, and hashtag
something relating to the words you wrote in your post!
 Download the app! Free and easy. Tweet from any location
you want.
 Find you voice! Create content (posts) people want to read.
Find what you can do to relate to people on Twitter!
 Post pictures and videos. Who doesn’t love that?
[http://mashable.com/2012/06/05/twitter-for-beginners/#doQQXuNX5Eqs]

6. Homepage
Tweet (write post)
Follow who you want!!
My Tweets and Re-Tweets

7. OTHER LINKS TO HELP YOU LEARN MORE!
 http://mashable.com/2012/06/05/twitter-for-
beginners/#doQQXuNX5Eqs
 http://www.pewinternet.org/fact-
sheets/social-networking-fact-sheet/
 http://heidicohen.com/2013-twitter-research-
charts/
 http://www.cio.com/article/2380667/twitter/14
-ways-to-use-twitter-to-market-your-
business.html