SlideShare a Scribd company logo
Twitter!
Fun and Games
    Or Powerful
 Business Tool?
       Tom Snyder
 Trivera Interactive
         Sales Progress
    Network Kickoff Party
        February 9, 2012
“Who cares what I had
            for breakfast?”
   Folgers, Maxwell House, Starbucks
   McDonald’s, Denny’s, Perkins
   Kellogg’s, Post, Quaker Oats
   Dannon, Yoplait, Activia
   Carnation, Coffee Mate
   Krups, Bunn, Mr. Coffee
It’s all just
          fun and games
          until...

…it starts
impacting
your business!
Strategic Twitter Tactics

           Develop Relationships
           Build Credibility
           Seize Opportunity
           Close the Sale
           Serve your Customer
Size Matters!!!
Little/New Brand     Large/Big Brand
   Small Fan Base      Large Fan Base
   Unfamiliarity       Reputation
   Personal            Corporate
   SM Focus            SM Diversity
   Small Budget        Larger Budget
Build Your Network

         Law of Reciprocation
         Search/Monitor
         Use Lists
         Influence Influencers
         Engage
Reinforce Your Brand
   Build Credibility
   Be Helpful
   Exhibit Authenticity
   Confirm Value Proposition
   Build Trust…
   …THEN Develop New Business
A Day in the Life…
   Schedule Tweets
   Manage Follows/Followers
   Watch/Listen for Mentions/DMs
   Look for Advice/RT Opportunities
   Specific Brand Builders
   Build Friendships
   Have Fun
Twitter!
Fun and Games
    Or Powerful
 Business Tool?



  BOTH!!!
Resources
   Tweetdeck – http://www.tweetdeck.com

   Hootsuite – http://www.hootsuite.com

   Twitter Search – http://search.twitter.com

   Twitter Followers – From Zero to Hero
    http://www.triveraguy.com
Twitter: Fun and Games or Powerful Business Tool

More Related Content

What's hot

The Drivers of Conversation Marketing
The Drivers of Conversation MarketingThe Drivers of Conversation Marketing
The Drivers of Conversation Marketing
BrandSocial
 
Your Store on Social-PCG Pitstop 7-16-11
Your Store on Social-PCG Pitstop 7-16-11Your Store on Social-PCG Pitstop 7-16-11
Your Store on Social-PCG Pitstop 7-16-11
Kathi Kruse
 
20110928 playmakers industries gamification
20110928 playmakers industries gamification20110928 playmakers industries gamification
20110928 playmakers industries gamification
Philippe Greier
 
10 tips to fast-track your event's growth
10 tips to fast-track your event's growth10 tips to fast-track your event's growth
10 tips to fast-track your event's growth
Eventbrite
 
Fervor -Social Media
Fervor -Social MediaFervor -Social Media
Fervor -Social Media
Mike Farag
 
NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...
NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...
NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...
New England Direct Marketing Association
 
Viral Marketing Mechanics - February 2012
Viral Marketing Mechanics - February 2012Viral Marketing Mechanics - February 2012
Viral Marketing Mechanics - February 2012
Jesper Åström
 
Dare to Share
Dare to ShareDare to Share
Dare to Share
Petra de Boevere
 
How To Brand Your Cake Business With Social Media
How To Brand Your Cake Business With Social MediaHow To Brand Your Cake Business With Social Media
How To Brand Your Cake Business With Social Media
bachefuk
 
9 Secrets of Social Media Marketing
9 Secrets of Social Media Marketing9 Secrets of Social Media Marketing
9 Secrets of Social Media Marketing
Erik Deckers
 
Digital Storytelling 2.0
Digital Storytelling 2.0Digital Storytelling 2.0
Digital Storytelling 2.0
TrueSense Marketing
 
Powerful Storytelling
Powerful StorytellingPowerful Storytelling
Powerful Storytelling
TrueSense Marketing
 
Lisa Gerber | SearchLove San Diego, 'The SEO of Storytelling'
Lisa Gerber | SearchLove San Diego, 'The SEO of Storytelling'Lisa Gerber | SearchLove San Diego, 'The SEO of Storytelling'
Lisa Gerber | SearchLove San Diego, 'The SEO of Storytelling'
Distilled
 
Social mediastorytellings neierfinalsrbc
 Social mediastorytellings neierfinalsrbc Social mediastorytellings neierfinalsrbc
Social mediastorytellings neierfinalsrbc
Stacy Neier
 
SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2...
SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2...SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2...
SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2...
Nils Petter Nordskar
 
The Business of Social Media
The Business of Social Media The Business of Social Media
The Business of Social Media
Dave Kerpen
 

What's hot (16)

The Drivers of Conversation Marketing
The Drivers of Conversation MarketingThe Drivers of Conversation Marketing
The Drivers of Conversation Marketing
 
Your Store on Social-PCG Pitstop 7-16-11
Your Store on Social-PCG Pitstop 7-16-11Your Store on Social-PCG Pitstop 7-16-11
Your Store on Social-PCG Pitstop 7-16-11
 
20110928 playmakers industries gamification
20110928 playmakers industries gamification20110928 playmakers industries gamification
20110928 playmakers industries gamification
 
10 tips to fast-track your event's growth
10 tips to fast-track your event's growth10 tips to fast-track your event's growth
10 tips to fast-track your event's growth
 
Fervor -Social Media
Fervor -Social MediaFervor -Social Media
Fervor -Social Media
 
NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...
NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...
NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...
 
Viral Marketing Mechanics - February 2012
Viral Marketing Mechanics - February 2012Viral Marketing Mechanics - February 2012
Viral Marketing Mechanics - February 2012
 
Dare to Share
Dare to ShareDare to Share
Dare to Share
 
How To Brand Your Cake Business With Social Media
How To Brand Your Cake Business With Social MediaHow To Brand Your Cake Business With Social Media
How To Brand Your Cake Business With Social Media
 
9 Secrets of Social Media Marketing
9 Secrets of Social Media Marketing9 Secrets of Social Media Marketing
9 Secrets of Social Media Marketing
 
Digital Storytelling 2.0
Digital Storytelling 2.0Digital Storytelling 2.0
Digital Storytelling 2.0
 
Powerful Storytelling
Powerful StorytellingPowerful Storytelling
Powerful Storytelling
 
Lisa Gerber | SearchLove San Diego, 'The SEO of Storytelling'
Lisa Gerber | SearchLove San Diego, 'The SEO of Storytelling'Lisa Gerber | SearchLove San Diego, 'The SEO of Storytelling'
Lisa Gerber | SearchLove San Diego, 'The SEO of Storytelling'
 
Social mediastorytellings neierfinalsrbc
 Social mediastorytellings neierfinalsrbc Social mediastorytellings neierfinalsrbc
Social mediastorytellings neierfinalsrbc
 
SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2...
SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2...SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2...
SMALL BUDGET, BIG BUZZ? Matt Hodkinson, Influence Agents, Social Media Days 2...
 
The Business of Social Media
The Business of Social Media The Business of Social Media
The Business of Social Media
 

Viewers also liked

SQL Server Data Services
SQL Server Data ServicesSQL Server Data Services
SQL Server Data Services
Eduardo Castro
 
nonbox marketing summit
nonbox marketing summitnonbox marketing summit
nonbox marketing summit
Trivera Interactive
 
printmaking, american posters, screenprinting
printmaking, american posters, screenprintingprintmaking, american posters, screenprinting
printmaking, american posters, screenprinting
Riverwood HS
 
Uncover Hidden Secrets Of T Sql Scripts With Microsoft Sql Server Management ...
Uncover Hidden Secrets Of T Sql Scripts With Microsoft Sql Server Management ...Uncover Hidden Secrets Of T Sql Scripts With Microsoft Sql Server Management ...
Uncover Hidden Secrets Of T Sql Scripts With Microsoft Sql Server Management ...
Eduardo Castro
 
Postcard Wall
Postcard WallPostcard Wall
Postcard Wall
Darron Gray
 
Relief printing with two linoleum plates
Relief printing with two linoleum platesRelief printing with two linoleum plates
Relief printing with two linoleum plates
Riverwood HS
 
Universiteit Antwerpen Ken Lawrence Narratologie Van De Film Sin City
Universiteit Antwerpen Ken Lawrence Narratologie Van De Film Sin CityUniversiteit Antwerpen Ken Lawrence Narratologie Van De Film Sin City
Universiteit Antwerpen Ken Lawrence Narratologie Van De Film Sin CityThisco
 
Elements of art 2010
Elements of art 2010Elements of art 2010
Elements of art 2010
Riverwood HS
 
Participatory Monitoring A P S I D C
Participatory  Monitoring    A P S I D CParticipatory  Monitoring    A P S I D C
Participatory Monitoring A P S I D C
Sai Bhaskar Reddy Nakka
 
Finding your voice in a mini series
Finding  your voice in a mini seriesFinding  your voice in a mini series
Finding your voice in a mini series
Riverwood HS
 
Find Your Social Brand
Find Your Social BrandFind Your Social Brand
Find Your Social Brand
Arlington Mill Group
 
How Cities Develop
How Cities DevelopHow Cities Develop
How Cities Develop
Rahul Deodhar
 
Resume of ken smith black data procsssing associates 1 14 2015
Resume of ken smith black data procsssing associates 1 14 2015Resume of ken smith black data procsssing associates 1 14 2015
Resume of ken smith black data procsssing associates 1 14 2015
Walmart Super Center
 
4 reasons to consider building your personal brand
4 reasons to consider building your personal brand4 reasons to consider building your personal brand
4 reasons to consider building your personal brand
Joanne Spain
 
Introduction to SQL Server Cloud Storage Azure
Introduction to SQL Server Cloud Storage AzureIntroduction to SQL Server Cloud Storage Azure
Introduction to SQL Server Cloud Storage Azure
Eduardo Castro
 
Black Data Processing Associates Member Number 121842
Black Data Processing Associates Member Number 121842Black Data Processing Associates Member Number 121842
Black Data Processing Associates Member Number 121842
Walmart Super Center
 
Optimizing and Integrating Social Media into your PR
Optimizing and Integrating  Social Media into your PR Optimizing and Integrating  Social Media into your PR
Optimizing and Integrating Social Media into your PR
Trivera Interactive
 
mhbhrt
mhbhrtmhbhrt
mhbhrtnpavel
 
Black Data Processing Associates Member Number 121842
Black Data Processing Associates Member Number 121842Black Data Processing Associates Member Number 121842
Black Data Processing Associates Member Number 121842
Walmart Super Center
 
Stronger Homes, Strong Community
Stronger Homes, Strong CommunityStronger Homes, Strong Community
Stronger Homes, Strong Community
Rhys Gerholdt
 

Viewers also liked (20)

SQL Server Data Services
SQL Server Data ServicesSQL Server Data Services
SQL Server Data Services
 
nonbox marketing summit
nonbox marketing summitnonbox marketing summit
nonbox marketing summit
 
printmaking, american posters, screenprinting
printmaking, american posters, screenprintingprintmaking, american posters, screenprinting
printmaking, american posters, screenprinting
 
Uncover Hidden Secrets Of T Sql Scripts With Microsoft Sql Server Management ...
Uncover Hidden Secrets Of T Sql Scripts With Microsoft Sql Server Management ...Uncover Hidden Secrets Of T Sql Scripts With Microsoft Sql Server Management ...
Uncover Hidden Secrets Of T Sql Scripts With Microsoft Sql Server Management ...
 
Postcard Wall
Postcard WallPostcard Wall
Postcard Wall
 
Relief printing with two linoleum plates
Relief printing with two linoleum platesRelief printing with two linoleum plates
Relief printing with two linoleum plates
 
Universiteit Antwerpen Ken Lawrence Narratologie Van De Film Sin City
Universiteit Antwerpen Ken Lawrence Narratologie Van De Film Sin CityUniversiteit Antwerpen Ken Lawrence Narratologie Van De Film Sin City
Universiteit Antwerpen Ken Lawrence Narratologie Van De Film Sin City
 
Elements of art 2010
Elements of art 2010Elements of art 2010
Elements of art 2010
 
Participatory Monitoring A P S I D C
Participatory  Monitoring    A P S I D CParticipatory  Monitoring    A P S I D C
Participatory Monitoring A P S I D C
 
Finding your voice in a mini series
Finding  your voice in a mini seriesFinding  your voice in a mini series
Finding your voice in a mini series
 
Find Your Social Brand
Find Your Social BrandFind Your Social Brand
Find Your Social Brand
 
How Cities Develop
How Cities DevelopHow Cities Develop
How Cities Develop
 
Resume of ken smith black data procsssing associates 1 14 2015
Resume of ken smith black data procsssing associates 1 14 2015Resume of ken smith black data procsssing associates 1 14 2015
Resume of ken smith black data procsssing associates 1 14 2015
 
4 reasons to consider building your personal brand
4 reasons to consider building your personal brand4 reasons to consider building your personal brand
4 reasons to consider building your personal brand
 
Introduction to SQL Server Cloud Storage Azure
Introduction to SQL Server Cloud Storage AzureIntroduction to SQL Server Cloud Storage Azure
Introduction to SQL Server Cloud Storage Azure
 
Black Data Processing Associates Member Number 121842
Black Data Processing Associates Member Number 121842Black Data Processing Associates Member Number 121842
Black Data Processing Associates Member Number 121842
 
Optimizing and Integrating Social Media into your PR
Optimizing and Integrating  Social Media into your PR Optimizing and Integrating  Social Media into your PR
Optimizing and Integrating Social Media into your PR
 
mhbhrt
mhbhrtmhbhrt
mhbhrt
 
Black Data Processing Associates Member Number 121842
Black Data Processing Associates Member Number 121842Black Data Processing Associates Member Number 121842
Black Data Processing Associates Member Number 121842
 
Stronger Homes, Strong Community
Stronger Homes, Strong CommunityStronger Homes, Strong Community
Stronger Homes, Strong Community
 

Similar to Twitter: Fun and Games or Powerful Business Tool

Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business ToolSocial Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
Trivera Interactive
 
PacNet12 Presentation
PacNet12 PresentationPacNet12 Presentation
PacNet12 Presentation
BuzzMgr
 
What's your social media strategy
What's your social media strategyWhat's your social media strategy
What's your social media strategy
Coldicott Freelance Training
 
Ready talkaug2011
Ready talkaug2011Ready talkaug2011
Ready talkaug2011
PerkettPR
 
The Ultimate Social Sales Playbook
The Ultimate Social Sales PlaybookThe Ultimate Social Sales Playbook
The Ultimate Social Sales Playbook
Sean Burke
 
Secrets of the Marketing Pros
Secrets of the Marketing ProsSecrets of the Marketing Pros
Secrets of the Marketing Pros
Accelerated Marketing
 
Nonprofit sm dc_hoos 20111213 export
Nonprofit sm dc_hoos 20111213 exportNonprofit sm dc_hoos 20111213 export
Nonprofit sm dc_hoos 20111213 export
Contrary Domino ®, Inc.
 
Maximizing Social Media For Entrepreneurs
Maximizing Social Media For EntrepreneursMaximizing Social Media For Entrepreneurs
Maximizing Social Media For Entrepreneurs
David Garland
 
dallas-seo-interactive-marketing-presentation
dallas-seo-interactive-marketing-presentationdallas-seo-interactive-marketing-presentation
dallas-seo-interactive-marketing-presentation
Southern Methodist University
 
Social Media Marketing Tips - Best Practice for Business
Social Media Marketing Tips - Best Practice for BusinessSocial Media Marketing Tips - Best Practice for Business
Social Media Marketing Tips - Best Practice for Business
sociamigo
 
How to Earning on Twitter_ Ways To Profitable Strategies On Twitter.pdf
How to Earning on Twitter_ Ways To Profitable Strategies  On Twitter.pdfHow to Earning on Twitter_ Ways To Profitable Strategies  On Twitter.pdf
How to Earning on Twitter_ Ways To Profitable Strategies On Twitter.pdf
Saleem Qadri
 
Adoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentAdoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business Development
Savor Communications
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
will gray
 
Social media lead_generation_puzzle
Social media lead_generation_puzzleSocial media lead_generation_puzzle
Social media lead_generation_puzzle
Peak Business Coach, Inc.
 
TWI002 Handbook_Final_WithCover_Orange
TWI002 Handbook_Final_WithCover_OrangeTWI002 Handbook_Final_WithCover_Orange
TWI002 Handbook_Final_WithCover_Orange
Dan Biddle
 
RETechTO JOLT Marketing with Ingrid Menninga
RETechTO JOLT Marketing with Ingrid MenningaRETechTO JOLT Marketing with Ingrid Menninga
RETechTO JOLT Marketing with Ingrid Menninga
George O'Neill
 
Traction Group Twitter
Traction Group TwitterTraction Group Twitter
Traction Group Twitter
Sally Witzky
 
Power networking
Power networkingPower networking
Power networking
larrygaller
 
Practitioner-eBook-May-2015
Practitioner-eBook-May-2015Practitioner-eBook-May-2015
New Content Marketing Research and Resources [Webinar]
New Content Marketing Research and Resources [Webinar]New Content Marketing Research and Resources [Webinar]
New Content Marketing Research and Resources [Webinar]
LinkedIn
 

Similar to Twitter: Fun and Games or Powerful Business Tool (20)

Social Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business ToolSocial Media: Fun and Games or Powerful Business Tool
Social Media: Fun and Games or Powerful Business Tool
 
PacNet12 Presentation
PacNet12 PresentationPacNet12 Presentation
PacNet12 Presentation
 
What's your social media strategy
What's your social media strategyWhat's your social media strategy
What's your social media strategy
 
Ready talkaug2011
Ready talkaug2011Ready talkaug2011
Ready talkaug2011
 
The Ultimate Social Sales Playbook
The Ultimate Social Sales PlaybookThe Ultimate Social Sales Playbook
The Ultimate Social Sales Playbook
 
Secrets of the Marketing Pros
Secrets of the Marketing ProsSecrets of the Marketing Pros
Secrets of the Marketing Pros
 
Nonprofit sm dc_hoos 20111213 export
Nonprofit sm dc_hoos 20111213 exportNonprofit sm dc_hoos 20111213 export
Nonprofit sm dc_hoos 20111213 export
 
Maximizing Social Media For Entrepreneurs
Maximizing Social Media For EntrepreneursMaximizing Social Media For Entrepreneurs
Maximizing Social Media For Entrepreneurs
 
dallas-seo-interactive-marketing-presentation
dallas-seo-interactive-marketing-presentationdallas-seo-interactive-marketing-presentation
dallas-seo-interactive-marketing-presentation
 
Social Media Marketing Tips - Best Practice for Business
Social Media Marketing Tips - Best Practice for BusinessSocial Media Marketing Tips - Best Practice for Business
Social Media Marketing Tips - Best Practice for Business
 
How to Earning on Twitter_ Ways To Profitable Strategies On Twitter.pdf
How to Earning on Twitter_ Ways To Profitable Strategies  On Twitter.pdfHow to Earning on Twitter_ Ways To Profitable Strategies  On Twitter.pdf
How to Earning on Twitter_ Ways To Profitable Strategies On Twitter.pdf
 
Adoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentAdoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business Development
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
Social media lead_generation_puzzle
Social media lead_generation_puzzleSocial media lead_generation_puzzle
Social media lead_generation_puzzle
 
TWI002 Handbook_Final_WithCover_Orange
TWI002 Handbook_Final_WithCover_OrangeTWI002 Handbook_Final_WithCover_Orange
TWI002 Handbook_Final_WithCover_Orange
 
RETechTO JOLT Marketing with Ingrid Menninga
RETechTO JOLT Marketing with Ingrid MenningaRETechTO JOLT Marketing with Ingrid Menninga
RETechTO JOLT Marketing with Ingrid Menninga
 
Traction Group Twitter
Traction Group TwitterTraction Group Twitter
Traction Group Twitter
 
Power networking
Power networkingPower networking
Power networking
 
Practitioner-eBook-May-2015
Practitioner-eBook-May-2015Practitioner-eBook-May-2015
Practitioner-eBook-May-2015
 
New Content Marketing Research and Resources [Webinar]
New Content Marketing Research and Resources [Webinar]New Content Marketing Research and Resources [Webinar]
New Content Marketing Research and Resources [Webinar]
 

More from Trivera Interactive

5 Elements of a Successful Social Media Plan
5 Elements of a Successful Social Media Plan5 Elements of a Successful Social Media Plan
5 Elements of a Successful Social Media Plan
Trivera Interactive
 
Creating, Maintaining and Executing your Social Media Editorial Calendar
Creating, Maintaining and Executing your Social Media Editorial CalendarCreating, Maintaining and Executing your Social Media Editorial Calendar
Creating, Maintaining and Executing your Social Media Editorial Calendar
Trivera Interactive
 
Social Media 5 Years Later: Strategy is Still the Key
Social Media 5 Years Later: Strategy is Still the KeySocial Media 5 Years Later: Strategy is Still the Key
Social Media 5 Years Later: Strategy is Still the Key
Trivera Interactive
 
5 Digital Marketing Mistakes You're Probably Making
5 Digital Marketing Mistakes You're Probably Making5 Digital Marketing Mistakes You're Probably Making
5 Digital Marketing Mistakes You're Probably Making
Trivera Interactive
 
5 Digital Marketing Mistakes You're Probably Making - 2014 BizExpo
5 Digital Marketing Mistakes You're Probably Making - 2014 BizExpo5 Digital Marketing Mistakes You're Probably Making - 2014 BizExpo
5 Digital Marketing Mistakes You're Probably Making - 2014 BizExpo
Trivera Interactive
 
Gameplan for Online Marketing: Getting more measurable results from your Onli...
Gameplan for Online Marketing: Getting more measurable results from your Onli...Gameplan for Online Marketing: Getting more measurable results from your Onli...
Gameplan for Online Marketing: Getting more measurable results from your Onli...
Trivera Interactive
 
Using Video Marketing in Social Media
Using Video Marketing in Social MediaUsing Video Marketing in Social Media
Using Video Marketing in Social Media
Trivera Interactive
 
What is Social Media and Why Should I Care?
What is Social Media and Why Should I Care?What is Social Media and Why Should I Care?
What is Social Media and Why Should I Care?
Trivera Interactive
 
How Social Media Impacts Your SEO
How Social Media Impacts Your SEOHow Social Media Impacts Your SEO
How Social Media Impacts Your SEO
Trivera Interactive
 
Your Website - Still the Bullseye
Your Website - Still the BullseyeYour Website - Still the Bullseye
Your Website - Still the Bullseye
Trivera Interactive
 
Getting to the Top in Google - Your Blueprint to Search Engine Success
Getting to the Top in Google - Your Blueprint to Search Engine SuccessGetting to the Top in Google - Your Blueprint to Search Engine Success
Getting to the Top in Google - Your Blueprint to Search Engine Success
Trivera Interactive
 
Risky business of social media
Risky business of social mediaRisky business of social media
Risky business of social media
Trivera Interactive
 
Search Optmization: Social Media & Websites
Search Optmization: Social Media & WebsitesSearch Optmization: Social Media & Websites
Search Optmization: Social Media & Websites
Trivera Interactive
 
Time to Jump on the Twitter Bandwagon for Training and Education
Time to Jump on the Twitter Bandwagon for Training and EducationTime to Jump on the Twitter Bandwagon for Training and Education
Time to Jump on the Twitter Bandwagon for Training and Education
Trivera Interactive
 
Twitterbandwagon4
Twitterbandwagon4Twitterbandwagon4
Twitterbandwagon4
Trivera Interactive
 
SMUM Morning Keynote
SMUM Morning KeynoteSMUM Morning Keynote
SMUM Morning Keynote
Trivera Interactive
 

More from Trivera Interactive (16)

5 Elements of a Successful Social Media Plan
5 Elements of a Successful Social Media Plan5 Elements of a Successful Social Media Plan
5 Elements of a Successful Social Media Plan
 
Creating, Maintaining and Executing your Social Media Editorial Calendar
Creating, Maintaining and Executing your Social Media Editorial CalendarCreating, Maintaining and Executing your Social Media Editorial Calendar
Creating, Maintaining and Executing your Social Media Editorial Calendar
 
Social Media 5 Years Later: Strategy is Still the Key
Social Media 5 Years Later: Strategy is Still the KeySocial Media 5 Years Later: Strategy is Still the Key
Social Media 5 Years Later: Strategy is Still the Key
 
5 Digital Marketing Mistakes You're Probably Making
5 Digital Marketing Mistakes You're Probably Making5 Digital Marketing Mistakes You're Probably Making
5 Digital Marketing Mistakes You're Probably Making
 
5 Digital Marketing Mistakes You're Probably Making - 2014 BizExpo
5 Digital Marketing Mistakes You're Probably Making - 2014 BizExpo5 Digital Marketing Mistakes You're Probably Making - 2014 BizExpo
5 Digital Marketing Mistakes You're Probably Making - 2014 BizExpo
 
Gameplan for Online Marketing: Getting more measurable results from your Onli...
Gameplan for Online Marketing: Getting more measurable results from your Onli...Gameplan for Online Marketing: Getting more measurable results from your Onli...
Gameplan for Online Marketing: Getting more measurable results from your Onli...
 
Using Video Marketing in Social Media
Using Video Marketing in Social MediaUsing Video Marketing in Social Media
Using Video Marketing in Social Media
 
What is Social Media and Why Should I Care?
What is Social Media and Why Should I Care?What is Social Media and Why Should I Care?
What is Social Media and Why Should I Care?
 
How Social Media Impacts Your SEO
How Social Media Impacts Your SEOHow Social Media Impacts Your SEO
How Social Media Impacts Your SEO
 
Your Website - Still the Bullseye
Your Website - Still the BullseyeYour Website - Still the Bullseye
Your Website - Still the Bullseye
 
Getting to the Top in Google - Your Blueprint to Search Engine Success
Getting to the Top in Google - Your Blueprint to Search Engine SuccessGetting to the Top in Google - Your Blueprint to Search Engine Success
Getting to the Top in Google - Your Blueprint to Search Engine Success
 
Risky business of social media
Risky business of social mediaRisky business of social media
Risky business of social media
 
Search Optmization: Social Media & Websites
Search Optmization: Social Media & WebsitesSearch Optmization: Social Media & Websites
Search Optmization: Social Media & Websites
 
Time to Jump on the Twitter Bandwagon for Training and Education
Time to Jump on the Twitter Bandwagon for Training and EducationTime to Jump on the Twitter Bandwagon for Training and Education
Time to Jump on the Twitter Bandwagon for Training and Education
 
Twitterbandwagon4
Twitterbandwagon4Twitterbandwagon4
Twitterbandwagon4
 
SMUM Morning Keynote
SMUM Morning KeynoteSMUM Morning Keynote
SMUM Morning Keynote
 

Recently uploaded

The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
my Pandit
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
sssourabhsharma
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
CA Dr. Prithvi Ranjan Parhi
 
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
Stephen Cashman
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
my Pandit
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
46adnanshahzad
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
ecamare2
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
ssuser567e2d
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
my Pandit
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
my Pandit
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
SEOSMMEARTH
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
Christian Dahlen
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
SabaaSudozai
 

Recently uploaded (20)

The Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac SignThe Steadfast and Reliable Bull: Taurus Zodiac Sign
The Steadfast and Reliable Bull: Taurus Zodiac Sign
 
Digital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on SustainabilityDigital Marketing with a Focus on Sustainability
Digital Marketing with a Focus on Sustainability
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
Income Tax exemption for Start up : Section 80 IAC
Income Tax  exemption for Start up : Section 80 IACIncome Tax  exemption for Start up : Section 80 IAC
Income Tax exemption for Start up : Section 80 IAC
 
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
The Heart of Leadership_ How Emotional Intelligence Drives Business Success B...
 
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
 
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdfHOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf
 
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel ChartSatta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
 
Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431Observation Lab PowerPoint Assignment for TEM 431
Observation Lab PowerPoint Assignment for TEM 431
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Chapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .pptChapter 7 Final business management sciences .ppt
Chapter 7 Final business management sciences .ppt
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your TasteZodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
 
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
 
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 20243 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
 
Industrial Tech SW: Category Renewal and Creation
Industrial Tech SW:  Category Renewal and CreationIndustrial Tech SW:  Category Renewal and Creation
Industrial Tech SW: Category Renewal and Creation
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb PlatformThe Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
 

Twitter: Fun and Games or Powerful Business Tool

  • 1. Twitter! Fun and Games Or Powerful Business Tool? Tom Snyder Trivera Interactive Sales Progress Network Kickoff Party February 9, 2012
  • 2. “Who cares what I had for breakfast?”  Folgers, Maxwell House, Starbucks  McDonald’s, Denny’s, Perkins  Kellogg’s, Post, Quaker Oats  Dannon, Yoplait, Activia  Carnation, Coffee Mate  Krups, Bunn, Mr. Coffee
  • 3. It’s all just fun and games until... …it starts impacting your business!
  • 4.
  • 5.
  • 6. Strategic Twitter Tactics  Develop Relationships  Build Credibility  Seize Opportunity  Close the Sale  Serve your Customer
  • 7.
  • 8.
  • 9. Size Matters!!! Little/New Brand Large/Big Brand  Small Fan Base  Large Fan Base  Unfamiliarity  Reputation  Personal  Corporate  SM Focus  SM Diversity  Small Budget  Larger Budget
  • 10.
  • 11.
  • 12. Build Your Network  Law of Reciprocation  Search/Monitor  Use Lists  Influence Influencers  Engage
  • 13. Reinforce Your Brand  Build Credibility  Be Helpful  Exhibit Authenticity  Confirm Value Proposition  Build Trust…  …THEN Develop New Business
  • 14. A Day in the Life…  Schedule Tweets  Manage Follows/Followers  Watch/Listen for Mentions/DMs  Look for Advice/RT Opportunities  Specific Brand Builders  Build Friendships  Have Fun
  • 15. Twitter! Fun and Games Or Powerful Business Tool? BOTH!!!
  • 16. Resources  Tweetdeck – http://www.tweetdeck.com  Hootsuite – http://www.hootsuite.com  Twitter Search – http://search.twitter.com  Twitter Followers – From Zero to Hero http://www.triveraguy.com