7 Rules of Etiquette for Social Media and Cocktail PartiesChris Kim
Often when I'm asked about how to respond to a certain situation in social media, my answer is "Well, how would you respond if it was in-person?". These slides summarize some fundamental rules which apply to both social media and your everyday cocktail party. Hope you enjoy!
Cincinnati Children's Hospital: Social media in brand renewal, presented by K...SocialMedia.org Health
In her SocialMedia.org Health case study presentation, Cincinnati Children's Hospital's Senior Associate of Social Media, Kate Setter, talks about how they leveraged social media during their corporate rebranding.
Providence Health & Services: How we use Twitter to engage, inspire, and grow...SocialMedia.org Health
In her SocialMedia.org Health case study presentation, Providence Health & Services' Social Marketing and Communications Director, Mary Renouf, talks about how they used Twitter for social support, conquesting, creative testing, and blogger relations.
Methodist Le Bonheur Healthcare: Storytelling: Using strong storytelling to i...SocialMedia.org Health
Amanda Mauck presented at the Member Meeting on October 25, 2016 in New York City about using storytelling to increase social engagement. She discussed how stories can cause empathy, help with recall, and enhance connections with brands. Mauck outlined elements of a strong story, including characters, conflict, and an arch. She emphasized letting families tell their own stories to increase engagement on social media platforms like Twitter.
Jeff Sherman discusses how social media and other media have impacted his life and work as the president of a media company in Milwaukee. He notes that media has allowed community events to become more shared and helped issues gain more attention. However, he also cautions that one needs to think before posting media and that it's important to disengage from technology at times.
The document discusses the psychology behind charitable giving and provides tips for nonprofit marketers. It notes that giving is often emotional and irrational, motivated by social factors like proof from others. Effective stories highlight relatable protagonists overcoming challenges. Marketers should emphasize empathy, compassion, and storytelling over guilt. Testing approaches is important to improve strategies while recognizing individual values and group identities shape views.
7 Rules of Etiquette for Social Media and Cocktail PartiesChris Kim
Often when I'm asked about how to respond to a certain situation in social media, my answer is "Well, how would you respond if it was in-person?". These slides summarize some fundamental rules which apply to both social media and your everyday cocktail party. Hope you enjoy!
Cincinnati Children's Hospital: Social media in brand renewal, presented by K...SocialMedia.org Health
In her SocialMedia.org Health case study presentation, Cincinnati Children's Hospital's Senior Associate of Social Media, Kate Setter, talks about how they leveraged social media during their corporate rebranding.
Providence Health & Services: How we use Twitter to engage, inspire, and grow...SocialMedia.org Health
In her SocialMedia.org Health case study presentation, Providence Health & Services' Social Marketing and Communications Director, Mary Renouf, talks about how they used Twitter for social support, conquesting, creative testing, and blogger relations.
Methodist Le Bonheur Healthcare: Storytelling: Using strong storytelling to i...SocialMedia.org Health
Amanda Mauck presented at the Member Meeting on October 25, 2016 in New York City about using storytelling to increase social engagement. She discussed how stories can cause empathy, help with recall, and enhance connections with brands. Mauck outlined elements of a strong story, including characters, conflict, and an arch. She emphasized letting families tell their own stories to increase engagement on social media platforms like Twitter.
Jeff Sherman discusses how social media and other media have impacted his life and work as the president of a media company in Milwaukee. He notes that media has allowed community events to become more shared and helped issues gain more attention. However, he also cautions that one needs to think before posting media and that it's important to disengage from technology at times.
The document discusses the psychology behind charitable giving and provides tips for nonprofit marketers. It notes that giving is often emotional and irrational, motivated by social factors like proof from others. Effective stories highlight relatable protagonists overcoming challenges. Marketers should emphasize empathy, compassion, and storytelling over guilt. Testing approaches is important to improve strategies while recognizing individual values and group identities shape views.
The document discusses how social media is transforming how home care companies connect with customers and prospects online. It notes that top websites visited by seniors now include social media sites like Facebook. It provides statistics on social media adoption from a study and recommends establishing a social media strategy and choosing appropriate tools like Facebook, blogs, YouTube and email marketing. The document also discusses measuring return on investment from social media and predicts trends for 2011 like companies becoming publishers of content and social integration on websites.
Connecting with your customers using Social MediaEileen Brown
Why you should use social media to connect with your audience, improve preception about your brand and increase visibility and sales
Associated Document at: http://www.scribd.com/doc/53328422/Connecting-With-Your-Customers-Using-Social-Media
Why is it important to provide quality social customer
care?
What are the current social customer care trends
that are happening globally and in the US?
How is this going to help benefit your business?
Managing Customer Care with Social Media@liveconx.com
By integrating social media into every aspect of the customer experience, you can enhance relationships with your current customers and significantly expand your client base.
Customer Service & CRM on digital media now is a necessity. Social media now one of the most suitable channel to do so. What is strategy for utilize Social media for customer satisfaction? Social Customer Care is one of the answer.
This guide provides an overview of the key features and functionality of Microsoft PowerPoint 2015, including how to create and design presentations, add multimedia elements, collaborate with others, and tips for delivering effective presentations. The guide covers topics such as using PowerPoint's templates and themes, inserting tables, charts and images, incorporating audio and video, reviewing and protecting slides, and presenting to an audience.
Tweetalyst - Social media customer care & analytics toolunitechy
A study found that 53% of consumers expect a brand to respond to a tweet within an hour, and 72% expect a response if the tweet is a complaint. When brands do not respond in a timely manner, it can cause customer grievances to spread widely on social media networks. Tweetalyst Pro is a social media customer care and analytics tool that allows brands to track unanswered tweets, quickly reply with templates, monitor sentiment, and generate reports on employee activity to improve response time and convert unhappy customers.
The Future of Customer Service (Social Customer Care) Brand Embassy
The document discusses the future of customer service and how digital transformation is affecting the industry. It notes that young consumers increasingly expect digital customer care like social media, chat, and self-service options rather than traditional phone calls. The Brand Embassy platform aims to meet these new expectations by providing a unified social customer service environment across multiple digital channels. This allows companies to provide an integrated, engaging customer experience while serving more customers with fewer agents.
Customer Service & Social Media: You Can Do BetterMike Petroff
Give your audience a better experience online. If your customer service strategy is solely to provide an email address and phone number to call during office hours, you're probably not doing enough. You can do better.
Most colleges only see marketing opportunities when establishing a presence in social media. Little do they know that customer service IS a huge marketing opportunity and encourages positive word-of-mouth reviews from their communities.
In this session, learn how to provide a 24/7 online service center for your audience by utilizing social media monitoring, live chat functionality, and other online tools that allow users to assist each other. Build a culture around customer service and you'll see an immediate boost in audience satisfaction.
The summary provides an overview of the key topics from the November 2016 PHP newsletter:
1. PHP released security patches for versions 7.0.13, 5.6.28 and the last release candidate of 7.1 which will be finalized in December.
2. Upcoming RFC proposals discussed security classification of vulnerabilities, adding debugging functions to PDO prepared statements, and deprecating image conversion functions.
3. Popular frameworks like Drupal, WordPress, CakePHP and Laravel released updates with bug fixes and new features.
4. Information was provided on upcoming PHP conferences in early 2017 and a reminder for speakers for events later in the year. The next local user group meeting will
This document summarizes a Girl Geek Dinner social media workshop held in Melbourne. It includes presentations on corporate social media strategies from Kat Loughrey, grassroots social media strategies from Tamsien West, and personal social media strategies from Jess Genevieve Brown. The document provides tips and examples from brands like Oreo and the Australian Open on how to effectively use social media for businesses. It also discusses how to build an engaged community without a budget and tips for personal social media use and content creation.
As part of a multi-week session looking at safely growing, processing, and selling ND specialty crops, this session focused on reaching an audience through marketing. Three aspects of marketing were focused on - you, the owner; online; and traditional media.
A talk by Jill Koob, SPHR, SHRM-SCP and Dr. Sandra Steen
Energize HR & Sandra Steen Consulting, LLC
It's been seven years since the #blacklivesmatter hashtag was born. Three words full of potential for progress that offer a bite-sized rallying cry for a gargantuan problem.
Three words born out of the tragic loss of life, over and over again; Three words packed with passion, conviction, purpose and.... for some, polarization.
Whether our leaders are ready for another crisis, or not, we must talk about the Elephant in the room.
Acknowledging racism, clarifying your company's policy, and educating employees that disagree on that company policy is requred if we are to tackle the discord, as it enters the workplace.
Discussion Points:
How might HR prepare managers to compassionately respond to the conflict between the hashtags #AllLivesMatter and #BlackLivesMatter in the workplace?
How might we educate one another on the white vs. black issue, and get a real grip on our biases?
Just as HR had to mindfully respond to the #MeToo movement, HR must lead the way to a conscious awakening of the racism and our cultural discord in the workplace.
Watch REPLAY here:
https://leading-in-crisis.turnkeycoachingsolutions.com/talks/blacklivesmatterworkplace/
**Leading in a Crisis Free Virtual Summit 40+ Speakers:**
https://leading-in-crisis.turnkeycoachingsolutions.com/
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
This document outlines tips for developing a strong social media presence and becoming a social business. It discusses the importance of creating shareable experiences, aligning social media efforts with business goals, understanding one's brand and audience, humanizing interactions, building an integrated online platform, engaging influencers and communities, and continually optimizing strategies. Various models and statistics are referenced to support becoming a socially driven organization from the inside out in a way that enhances relationships and shared value for all stakeholders.
The document discusses how social media is transforming how home care companies connect with customers and prospects online. It notes that top websites visited by seniors now include social media sites like Facebook. It provides statistics on social media adoption from a study and recommends establishing a social media strategy and choosing appropriate tools like Facebook, blogs, YouTube and email marketing. The document also discusses measuring return on investment from social media and predicts trends for 2011 like companies becoming publishers of content and social integration on websites.
Connecting with your customers using Social MediaEileen Brown
Why you should use social media to connect with your audience, improve preception about your brand and increase visibility and sales
Associated Document at: http://www.scribd.com/doc/53328422/Connecting-With-Your-Customers-Using-Social-Media
Why is it important to provide quality social customer
care?
What are the current social customer care trends
that are happening globally and in the US?
How is this going to help benefit your business?
Managing Customer Care with Social Media@liveconx.com
By integrating social media into every aspect of the customer experience, you can enhance relationships with your current customers and significantly expand your client base.
Customer Service & CRM on digital media now is a necessity. Social media now one of the most suitable channel to do so. What is strategy for utilize Social media for customer satisfaction? Social Customer Care is one of the answer.
This guide provides an overview of the key features and functionality of Microsoft PowerPoint 2015, including how to create and design presentations, add multimedia elements, collaborate with others, and tips for delivering effective presentations. The guide covers topics such as using PowerPoint's templates and themes, inserting tables, charts and images, incorporating audio and video, reviewing and protecting slides, and presenting to an audience.
Tweetalyst - Social media customer care & analytics toolunitechy
A study found that 53% of consumers expect a brand to respond to a tweet within an hour, and 72% expect a response if the tweet is a complaint. When brands do not respond in a timely manner, it can cause customer grievances to spread widely on social media networks. Tweetalyst Pro is a social media customer care and analytics tool that allows brands to track unanswered tweets, quickly reply with templates, monitor sentiment, and generate reports on employee activity to improve response time and convert unhappy customers.
The Future of Customer Service (Social Customer Care) Brand Embassy
The document discusses the future of customer service and how digital transformation is affecting the industry. It notes that young consumers increasingly expect digital customer care like social media, chat, and self-service options rather than traditional phone calls. The Brand Embassy platform aims to meet these new expectations by providing a unified social customer service environment across multiple digital channels. This allows companies to provide an integrated, engaging customer experience while serving more customers with fewer agents.
Customer Service & Social Media: You Can Do BetterMike Petroff
Give your audience a better experience online. If your customer service strategy is solely to provide an email address and phone number to call during office hours, you're probably not doing enough. You can do better.
Most colleges only see marketing opportunities when establishing a presence in social media. Little do they know that customer service IS a huge marketing opportunity and encourages positive word-of-mouth reviews from their communities.
In this session, learn how to provide a 24/7 online service center for your audience by utilizing social media monitoring, live chat functionality, and other online tools that allow users to assist each other. Build a culture around customer service and you'll see an immediate boost in audience satisfaction.
The summary provides an overview of the key topics from the November 2016 PHP newsletter:
1. PHP released security patches for versions 7.0.13, 5.6.28 and the last release candidate of 7.1 which will be finalized in December.
2. Upcoming RFC proposals discussed security classification of vulnerabilities, adding debugging functions to PDO prepared statements, and deprecating image conversion functions.
3. Popular frameworks like Drupal, WordPress, CakePHP and Laravel released updates with bug fixes and new features.
4. Information was provided on upcoming PHP conferences in early 2017 and a reminder for speakers for events later in the year. The next local user group meeting will
This document summarizes a Girl Geek Dinner social media workshop held in Melbourne. It includes presentations on corporate social media strategies from Kat Loughrey, grassroots social media strategies from Tamsien West, and personal social media strategies from Jess Genevieve Brown. The document provides tips and examples from brands like Oreo and the Australian Open on how to effectively use social media for businesses. It also discusses how to build an engaged community without a budget and tips for personal social media use and content creation.
As part of a multi-week session looking at safely growing, processing, and selling ND specialty crops, this session focused on reaching an audience through marketing. Three aspects of marketing were focused on - you, the owner; online; and traditional media.
A talk by Jill Koob, SPHR, SHRM-SCP and Dr. Sandra Steen
Energize HR & Sandra Steen Consulting, LLC
It's been seven years since the #blacklivesmatter hashtag was born. Three words full of potential for progress that offer a bite-sized rallying cry for a gargantuan problem.
Three words born out of the tragic loss of life, over and over again; Three words packed with passion, conviction, purpose and.... for some, polarization.
Whether our leaders are ready for another crisis, or not, we must talk about the Elephant in the room.
Acknowledging racism, clarifying your company's policy, and educating employees that disagree on that company policy is requred if we are to tackle the discord, as it enters the workplace.
Discussion Points:
How might HR prepare managers to compassionately respond to the conflict between the hashtags #AllLivesMatter and #BlackLivesMatter in the workplace?
How might we educate one another on the white vs. black issue, and get a real grip on our biases?
Just as HR had to mindfully respond to the #MeToo movement, HR must lead the way to a conscious awakening of the racism and our cultural discord in the workplace.
Watch REPLAY here:
https://leading-in-crisis.turnkeycoachingsolutions.com/talks/blacklivesmatterworkplace/
**Leading in a Crisis Free Virtual Summit 40+ Speakers:**
https://leading-in-crisis.turnkeycoachingsolutions.com/
Social Media Week Miami What's Your Social Brand Zoom Factor? #SMWMiamiPam Moore
This document outlines tips for developing a strong social media presence and becoming a social business. It discusses the importance of creating shareable experiences, aligning social media efforts with business goals, understanding one's brand and audience, humanizing interactions, building an integrated online platform, engaging influencers and communities, and continually optimizing strategies. Various models and statistics are referenced to support becoming a socially driven organization from the inside out in a way that enhances relationships and shared value for all stakeholders.
This document provides guidance on qualitative interviews for consumer insight. It discusses defining issues to address, creating ideas to get consumers' attention, and exploring insights to solve issues and inspire ideas. It recommends starting with understanding consumers' values, behaviors, and preferences in context. Questions are provided to understand motivations and barriers to behaviors, as well as triggers to start new behaviors. Understanding consumers' identities, values, and brand archetypes is also discussed. Tips are given to listen to consumers' stories, ask follow up questions, and remain focused on solving business issues.
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
This document provides guidance on how startups can leverage social media effectively. It emphasizes the importance of setting measurable goals focused on lead generation and customer acquisition. It recommends determining target audiences, reviewing current marketing efforts, auditing competitors, optimizing social media profiles, creating engaging content, mapping out a clear strategy, and tracking results. Key platforms discussed include Facebook, Twitter, LinkedIn, YouTube, Snapchat, and Instagram. The document stresses testing approaches, engaging audiences through solving their problems, and sharing relevant content from others.
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
This document provides guidance on how startups can leverage social media effectively. It discusses setting measurable goals focused on lead generation and customer acquisition. It recommends auditing competitors' social media strategies and overhauling your own presence with consistent branding. The key is creating and amplifying engaging content across multiple platforms while measuring results and adapting the strategy accordingly. Regular posting of different content types and sharing relevant outside content is important for building an engaged community.
Sunshine Coast Business Expo 2013 - Is communication DEAD?Lisa Harrison
Communication is Dead. Right?
What does it mean to say that communication is dead? Surely this can’t be true? Let’s take a closer look…
Part of the philosophy behind what we do at POMO is the idea that certain types of communication are now in a state of decline and because of this, a new form of communication is emerging – what we call engagement.
Take one example – the newspaper industry. It’s a fact that the newspaper publishing industry is shrinking globally.
As Christopher Zara says of the situation in Amercia, “the hemorrhaging of advertising revenue has been the greatest challenge for newspaper publishers. According to the Newspaper Association of America, or NAA, total advertising revenues have declined by more than 50 percent in just five years, going from $49.3 billion in 2006 to $23.9 billion last year.” [2011]
We believe that underlying this decline is a recognition by marketers that today there are more effective ways to communicate a message than placing an ad in a newspaper.
Newspaper ads are, generally speaking, a classic example of a one-way communication. TV ads are another. Both reach a wide range of people from diverse backgrounds with many different interests.
It is often only a small fraction of these people who may be interested in the message contained in the ad and a smaller fraction still who are motivated to act because of it.
Marketers have realised that there are far more effective ways to pinpoint markets and deliver messages to people who are genuinely interested.
In our video about engagement we state that the audience has been replaced by the individual. Communities of individuals who we know and understand are ready to engage with brands in ways that were simply not possible just a few years ago.
Our philosophy at POMO is that one way communication is dead. Customer engagement is everything. Create, engage, succeed.
This is published by POMO – a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia
This 7-step guide provides a process for healthcare companies to successfully utilize social media. The steps include: 1) listening broadly to understand audiences and their needs, 2) defining the social media personality, 3) joining existing conversations, 4) leading conversations, 5) igniting and inviting participation, 6) inspiring greater collaboration, and 7) measuring success. The document uses an analogy of a dinner party to explain engaging in social media, and emphasizes identifying audiences, considering regulations, and adapting to economic changes.
100824 West Sussex PCT Introduction to social mediaMark Walker
This document summarizes a presentation on introducing social media to West Sussex PCT. It discusses what social media is and its importance in today's working world. It outlines steps attendees can take to get started with social media, including listening, learning, being useful, and measuring results. Attendees learned about current social media uses, expressed questions, and discussed next steps at the individual and organizational levels.
This document discusses social media strategy and tactics. It provides an overview of developing a social media plan, including defining goals and objectives, and choosing appropriate strategies and tactics. Key tactics discussed include using social media for sharing news, promotions, customer service and more. The document also covers best practices for content creation and distribution, managing multiple social media platforms, and evaluating social media performance metrics.
This document provides tips for developing an effective social media strategy. It recommends aligning the strategy with the organization's business plan, thoroughly understanding the target audience, and setting clear and measurable goals. The strategy should source engaging stories and media to share on social media platforms and integrate efforts across departments. It also stresses the importance of maintaining a consistent brand identity or "look and feel" across all online presences. Regular measurement and analysis of key performance indicators is key to assessing impact and adapting the strategy over time. The top ten tips highlighted include aligning social media with the business, knowing the audience, setting goals and metrics, integrating efforts, maintaining branding, and continually measuring and improving performance.
Social Media ROI Measurement Workshop University Central Florida Pam Moore
Social media roi measurement requires alignment to business goals. Select business goals and objectives where social can have the greatest impact. Know what transformations you want to make by leveraging and integrating social media into the DNA of your business. Know the difference between social business and social media.
This presentation was delivered as part of a workshop for the University of Central Florida Nicholson School of Communication.
Feel free to leverage content with full attribution to source with link to http://www.themarketingnutz.com and http://www.pammarketingnut.com. No copy/paste or duplication of content is permitted. Protected by Copyright 2014.
Yohanes Widodo is a social media expert who teaches at Atma Jaya University in Yogyakarta, Indonesia. He has experience managing radio stations and founding an internet radio. The document discusses the importance of understanding context, objectives, communication approaches, content, resources, planning, and monitoring for effective social media management. It emphasizes building relationships with target audiences by understanding their interests and providing valuable content through various social media tools. The key is focusing on people, not just technology.
Similar to What is Social Media and Why Should I Care? (20)
Creating, Maintaining and Executing your Social Media Editorial CalendarTrivera Interactive
The document provides guidance on developing a social media content strategy. It recommends defining your brand, target market, and relevant social media platforms. It then suggests creating a content strategy by identifying main messages, creative opportunities, and expert positioning. Additionally, it advises developing "topic baskets" grouped by importance and audience. Finally, it offers tips for collaboration, repurposing content across platforms, and regularly evaluating social media initiatives.
My morning keynote for Social Media University - Milwaukee, June 11th 2014. Despite the fact that best practices and measurement tools now exist, marketers and business owners still fail because they execute tactically, rather than strategically.
The document discusses 5 common digital marketing mistakes and provides strategies to avoid them. The mistakes are: 1) focusing on tactics rather than strategy, 2) not measuring results, 3) lack of continuity and consistency, 4) ignoring changing customer preferences, and 5) not identifying gaps in knowledge. The strategies to address these mistakes include developing a brand strategy and measurement plan, committing to consistency, paying attention to customer research, and finding partners to help fill any knowledge gaps.
5 Digital Marketing Mistakes You're Probably Making - 2014 BizExpoTrivera Interactive
1. One of the biggest mistakes in digital marketing is focusing on tactics without an overall strategic plan.
2. It is also a mistake not to measure results of digital marketing efforts and use that data to improve strategies.
3. Another common mistake is a lack of continuity and consistency in digital marketing campaigns, without committing to efforts for the long term.
Gameplan for Online Marketing: Getting more measurable results from your Onli...Trivera Interactive
This document provides a strategy for improving online marketing results through measurable tactics. It outlines key elements of a successful strategy, including defining goals and targets. It then discusses metrics like visitors, conversion rates, and sales that can be used to measure performance. Various tactics are proposed for increasing sales from $100k to $120k, such as improving conversion rates, traffic, and bounce rates. The document concludes by providing links for calculating and improving return on investment through refining navigation, conversion optimization, keyword targeting, and reducing bounce rates.
The document discusses using video marketing in social media. It notes that many executives and consumers watch online videos and are more likely to purchase products after viewing videos. Specifically, it recommends developing a video strategy that identifies goals and targets, creates compelling video content through testimonials and interviews, and promotes and measures video performance across social media platforms and websites to improve engagement. The overall message is that a well-executed video marketing strategy in social media can help drive sales and brand awareness.
This document summarizes how social media impacts SEO. It discusses three general areas: on-page social media tactics like writing blog posts and responding to comments; off-page optimization tactics like link building; and social media optimization like creating complete social media profiles. It emphasizes that tactics without strategy will lead to defeat, and provides resources for social media best practices from the presenter.
Getting to the Top in Google - Your Blueprint to Search Engine SuccessTrivera Interactive
The document summarizes strategies for achieving high search engine rankings. It discusses choosing keywords, optimizing websites through on-page and off-page techniques like backlinks, submitting sites to search engines and directories, using social media, and measuring results to continually improve performance. The goal is to deserve the number one spot on search engine results pages through optimized, strategic efforts that are more effective than competitors.
The document discusses Twitter and its potential uses both as a fun social platform and as a powerful business tool. It provides strategies for businesses to leverage Twitter such as developing relationships, building credibility, seizing opportunities, and closing sales. Advice is given on building a network through reciprocity, engaging with influencers, and reinforcing your brand to build trust and eventually develop new business. Twitter can be both fun and games as well as a powerful business tool.
The document discusses the risks and opportunities of social media for businesses. It provides statistics on social media usage and how most large companies are actively using social media. However, it also outlines many risks like employee misuse, brand hijacking, and data leakage. The document recommends developing social media strategies, policies, training, and techniques like content filtering to mitigate risks while taking advantage of opportunities. It also describes ISACA's social media audit program which can assess controls over social media policies and processes.
The document discusses strategies for integrating social media into public relations efforts. It outlines that tactics without strategy leads to defeat, while strategy without tactics leads to slow victory. It recommends setting goals, identifying targets, choosing tools, crafting a voice, and defining roles. The document also notes how web 2.0 has changed PR by introducing new tools like blogs, RSS feeds, Twitter, and social networks, while the core elements of PR like news coverage remain important. It stresses re-purposing content across different social media channels.
This document discusses search optimization strategies for social media and websites. It outlines developing an SEO strategy through keyword research, competitive analysis, and on-page and off-page optimization tactics. These include optimizing page titles, meta tags, URLs, content and submitting the site to search engines and directories. It also recommends measuring results and improving efforts over time through analytics and traffic reports.
Time to Jump on the Twitter Bandwagon for Training and EducationTrivera Interactive
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The document discusses how companies can use Twitter for training and education purposes. It notes that brands need to pay attention to what is said on Twitter as it can impact their image. The document then lists major food and beverage brands and provides five tactics for companies to create a Twitter strategy: create a profile, monitor their space, build a following, engage with their community, and establish credibility while marketing. It concludes with contact information for Tom Snyder of Trivera Interactive who can help companies with their Twitter strategies.
This document discusses strategies for brands engaging with social media. It emphasizes that social media allows for two-way conversations rather than one-way marketing messages. It advises brands to identify goals, target audiences, communication tools and voices for social media engagement. It also stresses the importance of consistency, measurement, integration across departments and roles, and representing the brand's authentic identity online.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
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Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
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What is Social Media and Why Should I Care?
1. What is Social
Media, and Why
Should I Care?
Tom Snyder
Trivera Interactive
Association of Nutrition and
Food Service Professionals
Spring Conference
May 4, 2012
2. “Who cares what I had
for breakfast?”
Folgers, Maxwell House, Starbucks
McDonald’s, Denny’s, Perkins
Kellogg’s, Post, Quaker Oats
Dannon, Yoplait, Activia
Carnation, Coffee Mate
Krups, Bunn, Mr. Coffee
Nutrition & Food Service
Professionals
3. It’s all just
fun and games
until...
…it starts
impacting
your business!
7. The 3 Things Every
Business Needs:
1. Social Media Strategy
8. Elements of a Successful Strategy:
•Set your Goals
•Identify your Target
•Craft your Voice
•Define your Roles
•Commit to Consistency
•Measure and Improve
10. The 3 Things Every
Business Needs:
1. Social Media Strategy
2. Social Media Tactics
11. Possible Social Media Tactics:
•Build Credibility
•Guard Reputation
•Seize Opportunities
•Develop Relationships
•Close Sales
•Serve your Customers
12. Size Matters!!!
Little/New Brand Large/Big Brand
Small Fan Base Large Fan Base
Unfamiliarity Reputation
Personal Corporate
SM Focus SM Diversity
Small Budget Larger Budget
13.
14.
15.
16.
17.
18.
19. The 3 Things Every
Business Needs:
1. Social Media Strategy
2. Social Media Tactics
3. Social Media Policy
20. Elements of a Social Media Policy:
•Assemble Your Team
•Re-Create your Culture
•Identify Your Layers
•Examine Legalities
•Provide for Training
•Integrate into HR Policies
•Review and Improve
21. What’s Next?
•Pick Your Battles
•Know Your Limitations
•Insource/Outsource
•Have Fun
•Continue to Learn