Obtenga más de Microsoft SQL Server 2012 en el entorno de nube privadaEduardo Castro
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The document discusses factors that influence community adoption of efficient biomass stoves, known as "good stoves". It outlines several key factors based on the author's experience facilitating good stove adoption in rural Indian communities, including acceptability to local conditions, flexibility in biomass use, low cost, practical design, health benefits from reduced smoke, and an effective facilitation process involving awareness, design, demonstration, scaling up, and monitoring. The author successfully facilitated the adoption of over 270 good stoves in two villages through this community-engaged process over nine months.
This document summarizes a workshop on the impacts of climate change on water, agriculture, livelihoods and sanitation. It discusses using biochar and biochar compost to address these issues. Biochar can be used in sectors like soil, agriculture, animals, energy, habitat, sanitation, health and water. It describes challenges in sourcing biomass for biochar and efficient biochar production methods. Examples are given of biochar being used in water filters, toilets, livestock waste, and improving crop yields for okra and chili peppers. The Good Stoves and Biochar Communities Project integrates these biochar applications.
Este documento presenta las nuevas características de SQL Server 2016, incluyendo mejoras en el rendimiento de memoria, la nueva tecnología Always Encrypted para proteger datos, la tecnología Stretch Database para almacenar datos históricos en la nube de forma transparente, y analíticas avanzadas integradas. También menciona visualizaciones móviles nativas, Polybase para consultar datos relacionales y no relacionales, y copias de seguridad híbridas más rápidas.
Obtenga más de Microsoft SQL Server 2012 en el entorno de nube privadaEduardo Castro
This document discusses the evolution of virtualization and its benefits for SQL Server deployment. It presents different deployment options from fully dedicated physical hardware to fully virtualized private clouds. The options range from high control and cost to low control and cost. Virtualization provides benefits like lower costs, elasticity, and easier management at scale. The document also discusses AlwaysOn availability groups and live migration between Hyper-V hosts for high availability and disaster recovery of SQL Server workloads in virtual machines.
The document discusses factors that influence community adoption of efficient biomass stoves, known as "good stoves". It outlines several key factors based on the author's experience facilitating good stove adoption in rural Indian communities, including acceptability to local conditions, flexibility in biomass use, low cost, practical design, health benefits from reduced smoke, and an effective facilitation process involving awareness, design, demonstration, scaling up, and monitoring. The author successfully facilitated the adoption of over 270 good stoves in two villages through this community-engaged process over nine months.
This document summarizes a workshop on the impacts of climate change on water, agriculture, livelihoods and sanitation. It discusses using biochar and biochar compost to address these issues. Biochar can be used in sectors like soil, agriculture, animals, energy, habitat, sanitation, health and water. It describes challenges in sourcing biomass for biochar and efficient biochar production methods. Examples are given of biochar being used in water filters, toilets, livestock waste, and improving crop yields for okra and chili peppers. The Good Stoves and Biochar Communities Project integrates these biochar applications.
Este documento presenta las nuevas características de SQL Server 2016, incluyendo mejoras en el rendimiento de memoria, la nueva tecnología Always Encrypted para proteger datos, la tecnología Stretch Database para almacenar datos históricos en la nube de forma transparente, y analíticas avanzadas integradas. También menciona visualizaciones móviles nativas, Polybase para consultar datos relacionales y no relacionales, y copias de seguridad híbridas más rápidas.
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My morning keynote for Social Media University - Milwaukee, June 11th 2014. Despite the fact that best practices and measurement tools now exist, marketers and business owners still fail because they execute tactically, rather than strategically.
The document discusses 5 common digital marketing mistakes and provides strategies to avoid them. The mistakes are: 1) focusing on tactics rather than strategy, 2) not measuring results, 3) lack of continuity and consistency, 4) ignoring changing customer preferences, and 5) not identifying gaps in knowledge. The strategies to address these mistakes include developing a brand strategy and measurement plan, committing to consistency, paying attention to customer research, and finding partners to help fill any knowledge gaps.
5 Digital Marketing Mistakes You're Probably Making - 2014 BizExpoTrivera Interactive
1. One of the biggest mistakes in digital marketing is focusing on tactics without an overall strategic plan.
2. It is also a mistake not to measure results of digital marketing efforts and use that data to improve strategies.
3. Another common mistake is a lack of continuity and consistency in digital marketing campaigns, without committing to efforts for the long term.
Gameplan for Online Marketing: Getting more measurable results from your Onli...Trivera Interactive
This document provides a strategy for improving online marketing results through measurable tactics. It outlines key elements of a successful strategy, including defining goals and targets. It then discusses metrics like visitors, conversion rates, and sales that can be used to measure performance. Various tactics are proposed for increasing sales from $100k to $120k, such as improving conversion rates, traffic, and bounce rates. The document concludes by providing links for calculating and improving return on investment through refining navigation, conversion optimization, keyword targeting, and reducing bounce rates.
The document discusses using video marketing in social media. It notes that many executives and consumers watch online videos and are more likely to purchase products after viewing videos. Specifically, it recommends developing a video strategy that identifies goals and targets, creates compelling video content through testimonials and interviews, and promotes and measures video performance across social media platforms and websites to improve engagement. The overall message is that a well-executed video marketing strategy in social media can help drive sales and brand awareness.
This document summarizes how social media impacts SEO. It discusses three general areas: on-page social media tactics like writing blog posts and responding to comments; off-page optimization tactics like link building; and social media optimization like creating complete social media profiles. It emphasizes that tactics without strategy will lead to defeat, and provides resources for social media best practices from the presenter.
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The document summarizes strategies for achieving high search engine rankings. It discusses choosing keywords, optimizing websites through on-page and off-page techniques like backlinks, submitting sites to search engines and directories, using social media, and measuring results to continually improve performance. The goal is to deserve the number one spot on search engine results pages through optimized, strategic efforts that are more effective than competitors.
The document discusses Twitter and its potential uses both as a fun social platform and as a powerful business tool. It provides strategies for businesses to leverage Twitter such as developing relationships, building credibility, seizing opportunities, and closing sales. Advice is given on building a network through reciprocity, engaging with influencers, and reinforcing your brand to build trust and eventually develop new business. Twitter can be both fun and games as well as a powerful business tool.
The document discusses the risks and opportunities of social media for businesses. It provides statistics on social media usage and how most large companies are actively using social media. However, it also outlines many risks like employee misuse, brand hijacking, and data leakage. The document recommends developing social media strategies, policies, training, and techniques like content filtering to mitigate risks while taking advantage of opportunities. It also describes ISACA's social media audit program which can assess controls over social media policies and processes.
The document discusses strategies for integrating social media into public relations efforts. It outlines that tactics without strategy leads to defeat, while strategy without tactics leads to slow victory. It recommends setting goals, identifying targets, choosing tools, crafting a voice, and defining roles. The document also notes how web 2.0 has changed PR by introducing new tools like blogs, RSS feeds, Twitter, and social networks, while the core elements of PR like news coverage remain important. It stresses re-purposing content across different social media channels.
This document discusses search optimization strategies for social media and websites. It outlines developing an SEO strategy through keyword research, competitive analysis, and on-page and off-page optimization tactics. These include optimizing page titles, meta tags, URLs, content and submitting the site to search engines and directories. It also recommends measuring results and improving efforts over time through analytics and traffic reports.
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The document discusses how companies can use Twitter for training and education purposes. It notes that brands need to care about what is said about them on Twitter and provides a five step strategy for companies to create a Twitter presence: create a profile, monitor their space, build a following, engage their community, and establish credibility while marketing themselves. The strategy is presented as being important to have tactics without strategy leads to defeat, and strategy without tactics leads to a slow victory.
The document discusses how companies can use Twitter for training and education purposes. It notes that brands need to pay attention to what is said on Twitter as it can impact their image. The document then lists major food and beverage brands and provides five tactics for companies to create a Twitter strategy: create a profile, monitor their space, build a following, engage with their community, and establish credibility while marketing. It concludes with contact information for Tom Snyder of Trivera Interactive who can help companies with their Twitter strategies.
This document discusses strategies for brands engaging with social media. It emphasizes that social media allows for two-way conversations rather than one-way marketing messages. It advises brands to identify goals, target audiences, communication tools and voices for social media engagement. It also stresses the importance of consistency, measurement, integration across departments and roles, and representing the brand's authentic identity online.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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Creating, Maintaining and Executing your Social Media Editorial CalendarTrivera Interactive
The document provides guidance on developing a social media content strategy. It recommends defining your brand, target market, and relevant social media platforms. It then suggests creating a content strategy by identifying main messages, creative opportunities, and expert positioning. Additionally, it advises developing "topic baskets" grouped by importance and audience. Finally, it offers tips for collaboration, repurposing content across platforms, and regularly evaluating social media initiatives.
My morning keynote for Social Media University - Milwaukee, June 11th 2014. Despite the fact that best practices and measurement tools now exist, marketers and business owners still fail because they execute tactically, rather than strategically.
The document discusses 5 common digital marketing mistakes and provides strategies to avoid them. The mistakes are: 1) focusing on tactics rather than strategy, 2) not measuring results, 3) lack of continuity and consistency, 4) ignoring changing customer preferences, and 5) not identifying gaps in knowledge. The strategies to address these mistakes include developing a brand strategy and measurement plan, committing to consistency, paying attention to customer research, and finding partners to help fill any knowledge gaps.
5 Digital Marketing Mistakes You're Probably Making - 2014 BizExpoTrivera Interactive
1. One of the biggest mistakes in digital marketing is focusing on tactics without an overall strategic plan.
2. It is also a mistake not to measure results of digital marketing efforts and use that data to improve strategies.
3. Another common mistake is a lack of continuity and consistency in digital marketing campaigns, without committing to efforts for the long term.
Gameplan for Online Marketing: Getting more measurable results from your Onli...Trivera Interactive
This document provides a strategy for improving online marketing results through measurable tactics. It outlines key elements of a successful strategy, including defining goals and targets. It then discusses metrics like visitors, conversion rates, and sales that can be used to measure performance. Various tactics are proposed for increasing sales from $100k to $120k, such as improving conversion rates, traffic, and bounce rates. The document concludes by providing links for calculating and improving return on investment through refining navigation, conversion optimization, keyword targeting, and reducing bounce rates.
The document discusses using video marketing in social media. It notes that many executives and consumers watch online videos and are more likely to purchase products after viewing videos. Specifically, it recommends developing a video strategy that identifies goals and targets, creates compelling video content through testimonials and interviews, and promotes and measures video performance across social media platforms and websites to improve engagement. The overall message is that a well-executed video marketing strategy in social media can help drive sales and brand awareness.
This document summarizes how social media impacts SEO. It discusses three general areas: on-page social media tactics like writing blog posts and responding to comments; off-page optimization tactics like link building; and social media optimization like creating complete social media profiles. It emphasizes that tactics without strategy will lead to defeat, and provides resources for social media best practices from the presenter.
Getting to the Top in Google - Your Blueprint to Search Engine SuccessTrivera Interactive
The document summarizes strategies for achieving high search engine rankings. It discusses choosing keywords, optimizing websites through on-page and off-page techniques like backlinks, submitting sites to search engines and directories, using social media, and measuring results to continually improve performance. The goal is to deserve the number one spot on search engine results pages through optimized, strategic efforts that are more effective than competitors.
The document discusses Twitter and its potential uses both as a fun social platform and as a powerful business tool. It provides strategies for businesses to leverage Twitter such as developing relationships, building credibility, seizing opportunities, and closing sales. Advice is given on building a network through reciprocity, engaging with influencers, and reinforcing your brand to build trust and eventually develop new business. Twitter can be both fun and games as well as a powerful business tool.
The document discusses the risks and opportunities of social media for businesses. It provides statistics on social media usage and how most large companies are actively using social media. However, it also outlines many risks like employee misuse, brand hijacking, and data leakage. The document recommends developing social media strategies, policies, training, and techniques like content filtering to mitigate risks while taking advantage of opportunities. It also describes ISACA's social media audit program which can assess controls over social media policies and processes.
The document discusses strategies for integrating social media into public relations efforts. It outlines that tactics without strategy leads to defeat, while strategy without tactics leads to slow victory. It recommends setting goals, identifying targets, choosing tools, crafting a voice, and defining roles. The document also notes how web 2.0 has changed PR by introducing new tools like blogs, RSS feeds, Twitter, and social networks, while the core elements of PR like news coverage remain important. It stresses re-purposing content across different social media channels.
This document discusses search optimization strategies for social media and websites. It outlines developing an SEO strategy through keyword research, competitive analysis, and on-page and off-page optimization tactics. These include optimizing page titles, meta tags, URLs, content and submitting the site to search engines and directories. It also recommends measuring results and improving efforts over time through analytics and traffic reports.
Time to Jump on the Twitter Bandwagon for Training and EducationTrivera Interactive
The document discusses how companies can use Twitter for training and education purposes. It notes that brands need to care about what is said about them on Twitter and provides a five step strategy for companies to create a Twitter presence: create a profile, monitor their space, build a following, engage their community, and establish credibility while marketing themselves. The strategy is presented as being important to have tactics without strategy leads to defeat, and strategy without tactics leads to a slow victory.
The document discusses how companies can use Twitter for training and education purposes. It notes that brands need to pay attention to what is said on Twitter as it can impact their image. The document then lists major food and beverage brands and provides five tactics for companies to create a Twitter strategy: create a profile, monitor their space, build a following, engage with their community, and establish credibility while marketing. It concludes with contact information for Tom Snyder of Trivera Interactive who can help companies with their Twitter strategies.
This document discusses strategies for brands engaging with social media. It emphasizes that social media allows for two-way conversations rather than one-way marketing messages. It advises brands to identify goals, target audiences, communication tools and voices for social media engagement. It also stresses the importance of consistency, measurement, integration across departments and roles, and representing the brand's authentic identity online.
Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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1. Your Website:
Still the Bull’s Eye
Tom Snyder
Trivera Interactive
Wells Fargo Advantage Funds
September 20, 2012
2.
3.
4.
5. 1. Who will be coming?
2. How will they have
gotten here?
3. What are they looking for?
4. How do we guide them to
the desired transaction?
5. How do we move on from the transaction
to continue the relationship?
6.
7.
8. Skate to where
the puck is
GOING,
not to
WHERE IT IS.
It ain’t where the
puck IS,
it’s where the
puck WILL BE.
9.
10. 1. Who will be coming?
2. How will they have
gotten here?
3. What are they looking for?
4. How do we guide them to
the desired transaction?
5. How do we move on from the transaction
to continue the relationship?
12. Cost per Acquisition Links clicked (heat maps)
Bounce rates Eyetracking
Per visit Goal Values Internal searches
Micro conversion rates Number of backlinks
Macro conversion rates Quality of backlinks
ROI Google cache date
Sales Google bot visit frequency
Leads
Conversions Hits Pages indexed
PageRank “pass rate”
Subscribers Alexa Rank
Returning visitors Compete Rank
Pageviews per visit Bookmarks
Time on page Social media shares
Time on site Tweets (Twitter mentions)
Bounce rate Niche social sites’ votes
Funnel abandonment rate Reviews feedback
Next pages Blog mentions
13. Tactics without strategy
is the
noise before defeat…
Strategy without tactics
is the
slowest route to victory
-Sun Tzu
14.
15. 1. Who will be coming?
2. How will they have
gotten here?
3. What are they looking for?
4. How do we guide them to
the desired transaction?
5. How do we move on from the transaction
to continue the relationship?
Editor's Notes
Back in 1994 a friend invited me over to show me something. She had a picture of a piece of jewelry in a window on her pc. She clicked a button, the machine made a noise. I asked her what she just did, and she told me that she just made that piece of jewelry available for purchase anywhere on the planet by anyone with a computer. That was my introduction to this brand new thing called the world wide web, and I knew it would change everything. In those early days (and for many agencies still today), the web was about pretty pictures, animated graphics. It was the next generation of display advertising… another broadcast vehicle to show potential customers what your company sells. Having a website became the sum and circumference of most company’s web strategy. And for many, that’s still the case. When I first saw the web, the thing that convinced me that it would change everything was seeing it as something much greater than that. What I saw requires some background.
In marketing 101, we learned that your brand is not your logo. It’s the promise of an experience. Everything you do either reinforces that brand or it erodes it. While that experience may begin with a process to establish trust and value, and continue to provide service and support, the ultimate goal of every company is to engage in meaningful, win-win commercial relationships. And that entire chain of experiences IS your brand. Initially, most used the web merely as a digital brochure, a portal to display enough information to motivate prospects or customers to leave it, and go and engage in the real transactional aspect of the relationship offline. My vision of the web refused to leave it at that, instead aspiring to find and implement the technology, functionality and user experience necessary to move the brand experience entirely to the digital realm for the ever growing segment of that brand’s customers and prospects that prefer to do business in that realm.
Since I began my company in 1996, that has been our goal. That’s why our first website for Usingers in 1996 had e-commerce, before there were existing shopping carts. The Usingers brand was reinforced, albeit primitively by the website. Working with Usinger’s, and understanding the concept of brand as an experience, and the technology to take the web to that level, helped us develop a set of questions that we’ve made sure we needed answered to build any web presence for ourselves and our clients. It’s a list of questions that is based on a strategy that understands that the brand isn’t the logo, but rather on the promise of an experience. Knowing the goals, target, SWOT and Message, allows us then to ask these questions not only about the site in general, but also each individual element and the UX in the site to bring it all together, HOPEFULLY in a way that will reinforce, and not erode the brand. I’ll be referring to it here, and again. You’ll see how it is constantly changing, but always remains relevant. This is your takeaway.
Who will be coming?How will they have gotten there? What are they looking for? How do we guide them to the desired transaction? How do we move on from the transaction to continue the relationship?
For years, the access to the website was via a desktop, and then a laptop. So the “How will they have gotten there” was simple: People saw the URL in an ad or on a business card and entered it in the browser, or did a Yahoo or Google search and clicked on the link. So for the “How will they have gotten there” part, our job as web developers was to make sure that it looked good and was accessible in Windows or Mac, IE, Netscape and Safari, 640 x 480 or 800 x 600 pixel desktop resolution. In those early days a full 2/3 of all website projects we worked on were driven by the IT department! But as the technology and trends began to expand, “How will they have gotten there” took on a new meaning. People got to the site multiplied: from Traditional Media and Search Engines, to links in promotional emails, PURLS, QR codes, Social Media, Shazam and other traffic generating methods. That marked the tidal shift to marketing now leading the charge. As the technology continues to advance, using web technology to expand to include more and greater aspects of the total brand experience, and so we’re not only looking at the marketing Message, but actually immediately and directly delivering the product and the service to the visitor. That shifts the paradigm now to also include the sales department. And customer service. And the accounting department.
How will they have gotten there has also changed: Desktops > laptops > smart phones > tablets. The “solution?” Responsive web design. Stupid HTML tricks. People are coming to a site using different browsers and the biggest a lot of agencies/developers, and web teams can think is: Watch how this home page design automatically resizes and rejiggers as I simulate the desktop, then a tablet and smart phone. Seriously? Forrester’s presentation framed a great argument for beginning your web site plan with mobile first. And their approach to the kinds of user experience based on the mobile experience was also good. And actually any responsive design begins with the mobile experience and then “retrofits” the desktop UX.
But focusing just on Mobile, while critically important in today’s world may be as short sighted as designing for desktop was just few years ago. Wayne Gretzy was attributed a quote that I used in a blog (and actually was the first topic Bill thought I’d be speaking on when he contacted me a few weeks ago): “Skate to where the puck is going, not to where it is. It ain’t where the puck is, it’s where the puck will be.” It was predicated on the observation that what your company is doing with the web is a lot like a hockey game. If your only focus is a web site based on an assumption that all your visitors are sitting at their desks viewing your site on a 1024 x 768 resolution desktop monitor, you’re skating to where the puck was. Even if you’ve begun to toy around with making your website more mobile friendly, you’re still skating to where the puck is.
And where the puck is going, quickly and inevitably is beyond mobile as well. The future includes thousands of smart devices (internet enabled TV’s, autos, boats, exercise equipment, kiosks, point of sale terminals, etc.), all giving your customers, prospects and referrers multiple touch points to access your “website.”
Who will be coming?How will they have gotten there? What are they looking for? How do we guide them to a the desired transaction? How do we move on from the transaction to continue the relationship?
The Old marketing Axiom … 80% of my money spent on marketing is wasted, 20% is well spent. The problem is figuring out which is which… justified overpriced marketing budgets and excused waste and inefficiency. The web condemns that approach to its deserved death.Trackability, Measurability, Accountability, Improvability all exist to provide the ability to see how well your tactics are doing.
Old days of the web: “Hits.” Now: There is so much data that virtually every department that is involved with the web as a business strategy execution tool can evaluate (track, measure, hold accountable and improve) its effectiveness.
There are really no longer Social Media strategies, email strategies, Search Engine strategies. Those have all become tactics and tools. Even Web or Marketing “strategies” have been relegated to a tactical position under the Business Strategy as a whole.Marketing just drives people to where a transaction happens. The web IS now where the transaction happens.If you’re still using your website as JUST a marketing tool, you’re missing the true power I saw 18 years ago. Successful businesses are increasingly embracing that power today!