Read out these best social media marketing tips that can be a great practice for your business. Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3

1. Social Media Marketing
Tips
BEST PRACTICE FOR BUSINESS

2. Game On
STARTUPS, NEW BUSINESS, DIGITAL NATIVES
Pros:
Agile
Lean
Disruptive
Slowly Chipping Away
TRADITIONAL BUSINESS, DIGITAL
IMMIGRANTS
Pros:
Experience
Stability
Success
Loosing Relevancy

3. Flip Turns & Drill Bits
“Everything can be broken down into simple
steps”

4. 1980s
3 CLIENT CONSIDERATIONS

5. 1. Your brand cannot be chosen
if it is no Considered

6. 2. How much time has a
customer spent considering your
brand Frequency

7. 3. If considered, Why would your
brand be Preferred over others?

8. Consumer Research Paper
1970S
Consideration
Frequency
Preference
2014
This is Social Word of Mouth

9. 2015
MOST BUSINESS WILL EVOLVE SOCIAL MEDIA AS A KEY MARKETING
CHANNEL IF THEY ARE TO SURVIVE THE DECADE

10. How?
HOW DO I BENEFIT FROM SOCIAL MEDIA

11. Traditional Marcomms

12. Opportunities Today

13. Get Involved
YOU DON’T NEED TO KNOW HOW TO BUILD YOUR CAR BUT YOU DO
HAVE TO KNOW HOW TO DRIVE IT

14. 4 Pillar of Business
Success
“HOW TO PLAY AND WIN ONLINE”

15. 4 Pillar of Business Success

16. The Good News
TRADITIONAL
Traditional Service and Marketing
INTEGRATED
Integrated Social Media Best Practice

17. Best Practice
Best Process

18. 1. Business
Strategy
“Quality over Quantity”
Create Advocates not Followers Don’t
target the entire WWW

19. Top 5 Platforms
Communities of Billions Becoming Tighter Networks

20. Insights & Ideas
You Get Word of Mouth $ Direct Connections
Focus – On Topic Thought Leadership
Mix in Campaigns, Adverting, Offers
Video – Yes – 80% online is spent streaming video
Macro Approach, Many Small, Smart Posts
(getting tone of voice correct, constant wins)

21. 2. Your Style
Your Brand Character Will Suit Specific
Platforms

22. 3. Publishing
The Hurdle; Engaging Content Style,
Frequency & Resourcing

23. 5 Pro Tips
1. Use Attention Grabbing, Contrasting Image and Video in Posts for. Black Backgrounds and
Onfographics
2. Using at the start of an @tweet to send to all your followers.
3. 3 Use VideoSEO, eg. &Mine’s VideoSEO strategy using 100 Micro clips (30 secs) received
437,000 Views in 4 months.
4. $5 Advertising Tickers (Free Offers)
5. Influencers – Start a business network or question forum on LinkedIN (and/or) connect
advocates (freebies or shared articles)

25. Software Shortcuts
www.and.to – Free
HootSuite - $
Radian6 - $$$
Lithium - $$$

26. Cost vs. Reward
ENTRY LEVEL IS TIME OR THOUSAND $ PER MONTH

27. Build Trust
PLAYING THE LONG GAME – LEAD SOURCE

28. Top 3 Tips

29. Top 3 Tips
1. Get Involve: Don’t let digital natives chip away at your business staff and media.
2. Grow Conversions: Connect with Real People using Real Content. (Likes = Customers)
3. Be Agile: Adapt your strategy to unlock your new owned marketing channel.

30. Free MP3 Podcast reveals how to use social media to sell more stuff.
Find out more at
www.sociamigo.com/mp3