The document discusses 5 common digital marketing mistakes and provides strategies to avoid them. The mistakes are: 1) focusing on tactics rather than strategy, 2) not measuring results, 3) lack of continuity and consistency, 4) ignoring changing customer preferences, and 5) not identifying gaps in knowledge. The strategies to address these mistakes include developing a brand strategy and measurement plan, committing to consistency, paying attention to customer research, and finding partners to help fill any knowledge gaps.