This document provides guidance on using Twitter to manage your public domain CV and make professional connections. It discusses what Twitter is and how it can benefit job seekers. The document recommends using Twitter to showcase skills, network with employers and recruiters in your industry, follow topics of interest through hashtags, and provide a link to an online CV. It advises presenting your professional self on Twitter and providing insightful, interesting tweets about your job search and areas of expertise. The goal is to build an effective Twitter presence that will interest potential employers.
This document provides information about LinkedIn and its benefits. It discusses [1] how to Google yourself and manage your online presence, [2] what LinkedIn is and how its professional networking platform works, and [3] how to get started on LinkedIn by creating a profile and connecting with others to build your professional network. The document encourages connecting with contacts on LinkedIn to create business opportunities and advises managing your online image.
The document outlines a 6-step social media-based job search strategy. The steps are: 1) scrubbing one's digital footprint, 2) creating ATS-friendly and interactive resumes, 3) building an online portfolio site, 4) starting a blog about one's field, 5) conducting a social media marketing campaign, and 6) growing one's network through informational interviews. The strategy is presented as an effective way to stand out from other graduates and connect with potential employers in a crowded job market.
Social Media Skills to Set You Apart | Lia HabermanLia Haberman
Lia Haberman presents tips for using social media to establish authority and influence online for career purposes. She discusses aligning profiles across platforms for consistency, following industry leaders, regularly posting valuable content using hashtags sparingly, occasionally tagging others, and creating Instagram stories. The goal is to provide value to others and build your online reputation through thoughtful engagement and sharing on LinkedIn, Twitter, Instagram and other sites.
Personal branding is marketing oneself and one's career as a brand. With more freelance and contract work, personal branding is important to differentiate oneself. Building a personal brand starts with optimizing one's LinkedIn profile and leveraging one's network. Companies also need LinkedIn pages to build communities and brand visibility. Key ways to increase LinkedIn page followers include having employees follow the page, promoting the page on other social networks, ensuring a complete profile, adding the page link to emails, and regularly sharing engaging and useful content.
"Social Media for Small Business" presented by Courtney Thurman of SmallWerks, Inc covering topics such as:
. . What is Social Media?
. . What is Twitter?
. . What is a Blog?
. . What is Facebook?
. . What is LinkedIn?
Prepared for The Orange North Rotary Club of Orange, CA on Tuesday, January 5th, 2010.
The document provides tips and guidance for journalists on using social media platforms like LinkedIn, Twitter, Facebook and email to develop their professional network and find new opportunities. It discusses how to create profiles, engage with contacts, share updates and find relevant industry people on each platform. Guidelines are given for an appropriate online presence and best practices for leveraging social networks.
This document provides guidance on using Twitter to manage your public domain CV and make professional connections. It discusses what Twitter is and how it can benefit job seekers. The document recommends using Twitter to showcase skills, network with employers and recruiters in your industry, follow topics of interest through hashtags, and provide a link to an online CV. It advises presenting your professional self on Twitter and providing insightful, interesting tweets about your job search and areas of expertise. The goal is to build an effective Twitter presence that will interest potential employers.
This document provides information about LinkedIn and its benefits. It discusses [1] how to Google yourself and manage your online presence, [2] what LinkedIn is and how its professional networking platform works, and [3] how to get started on LinkedIn by creating a profile and connecting with others to build your professional network. The document encourages connecting with contacts on LinkedIn to create business opportunities and advises managing your online image.
The document outlines a 6-step social media-based job search strategy. The steps are: 1) scrubbing one's digital footprint, 2) creating ATS-friendly and interactive resumes, 3) building an online portfolio site, 4) starting a blog about one's field, 5) conducting a social media marketing campaign, and 6) growing one's network through informational interviews. The strategy is presented as an effective way to stand out from other graduates and connect with potential employers in a crowded job market.
Social Media Skills to Set You Apart | Lia HabermanLia Haberman
Lia Haberman presents tips for using social media to establish authority and influence online for career purposes. She discusses aligning profiles across platforms for consistency, following industry leaders, regularly posting valuable content using hashtags sparingly, occasionally tagging others, and creating Instagram stories. The goal is to provide value to others and build your online reputation through thoughtful engagement and sharing on LinkedIn, Twitter, Instagram and other sites.
Personal branding is marketing oneself and one's career as a brand. With more freelance and contract work, personal branding is important to differentiate oneself. Building a personal brand starts with optimizing one's LinkedIn profile and leveraging one's network. Companies also need LinkedIn pages to build communities and brand visibility. Key ways to increase LinkedIn page followers include having employees follow the page, promoting the page on other social networks, ensuring a complete profile, adding the page link to emails, and regularly sharing engaging and useful content.
"Social Media for Small Business" presented by Courtney Thurman of SmallWerks, Inc covering topics such as:
. . What is Social Media?
. . What is Twitter?
. . What is a Blog?
. . What is Facebook?
. . What is LinkedIn?
Prepared for The Orange North Rotary Club of Orange, CA on Tuesday, January 5th, 2010.
The document provides tips and guidance for journalists on using social media platforms like LinkedIn, Twitter, Facebook and email to develop their professional network and find new opportunities. It discusses how to create profiles, engage with contacts, share updates and find relevant industry people on each platform. Guidelines are given for an appropriate online presence and best practices for leveraging social networks.
Degrees2Dreams empowers college students, recent grads, and college career counselors to leverage the power of social media in landing career-launching jobs. Using creative tools such as QR codes and industry focused blogs, we enable students and recent grads to stand out from the crowd and get on the radar screens of key players in their dream fields. When it's time to find a job, our graduates can pick up the phone and connect with a powerful network of big names in their field. Meanwhile, their competitors have their calls transferred to the wasteland of the HR Department. Launch your career today! Contact me: john@degrees2dreams.com or 617-688-0137.
Facebook started in 2004 as a social network for college students and has since expanded globally. It is the most popular social media site with over 500 million active users who spend over 700 billion minutes per month on the site. Facebook allows businesses to create pages and groups to promote their brand, connect with customers, and gain exposure to both registered and unregistered users. It provides analytics to understand audiences and offers advertising options to reach new customers.
The document discusses how using social media can help with career applications and job searches. It recommends setting up profiles on Facebook, Twitter, LinkedIn and Google+ to network, keep up to date with industries and find jobs. The document provides tips for using each platform effectively and maintaining an online presence, such as writing a biography, following hashtags, and linking profiles together. It also cautions about digital footprints and privacy settings.
"Leveraging Linkedin 101" is the first of three presentations in the series, providing tips for maximizing Linkedin for business networking and success. This is the beginner's - the place to start with Linkedin - ten top tips for the Linkedin novice.
Erik Steiner has been on Linkedin almost from the get-go, joining several days after the site went live in 2003.
#linkedin
Twitter is a communication platform that allows users to write and read short messages called tweets. It helps businesses connect with customers by allowing them to quickly share information, gather feedback, and build relationships. To build a following, businesses should tweet valuable content several times a day, engage with other users, and provide a description in their profile. Some businesses have seen increased sales from their presence on Twitter.
LinkedIn 3D for Higher Education - Post-Conference OverviewCharles Hardy
An overview of the LinkedIn Conference from April 2016.
Interactive sharing event run by LinkedIn in conjunction with Birmingham Business School & the University of Birmingham.
Audience of Careers Services, Alumni Relations and Marketing & Communications.
10 Ways to Annoy Every Connection on LinkedInFeoshia Davis
The document outlines 10 ways to annoy business contacts on LinkedIn, which is the world's largest professional social media network. These include over-promoting oneself, making hard sales pitches, spamming contacts, sending random connection invitations, having an unprofessional profile, not updating regularly, using unprofessional language, posting irrelevant content, adding contacts to marketing lists without permission, and improperly asking for recommendations. Avoiding these mistakes will help users effectively use LinkedIn for professional networking and opportunities.
RE:WORK IV: Social Media Tips for the Modern Work WorldKimberly Carroll
The document provides tips for using social media effectively in the modern job market. It notes that 92% of companies now use social media for recruiting and many dismiss candidates based on their online profiles. The quick-start action plan recommends creating a LinkedIn profile as a base, and also establishing a blog, Twitter, and Pinterest account to demonstrate expertise and increase findability. It emphasizes creating value by sharing unique perspectives online and building networks on social platforms.
This document provides tips on using social media for job searching. It recommends building an active social media presence on platforms like LinkedIn, Facebook, and Twitter to market skills and network with employers. Specific tips include using consistent profiles, highlighting one's location and interests, following companies and leaders in desired fields, and setting up job alerts. Employers often check candidates' social media, so one should curate a professional online image. Social media allows researching careers, networking, and learning about opportunities beyond posted jobs. The document emphasizes completing LinkedIn profiles, building networks, joining relevant groups, and getting recommendations to improve visibility to potential employers.
Personal branding via social media (by Stijn Poffé)InSites on Stage
Personal branding via social media, presented by Stijn Poffé (InSites Consulting) and Wim Mathues (bwin.party) at KUL Bedrijfscommunicatie on December 21, 2012.
The document provides tips for using social media to help with job hunting. It discusses establishing an online presence on LinkedIn and customizing profiles. It emphasizes maintaining your personal brand by monitoring your online presence, using privacy settings appropriately, and keeping contact information updated. Specific guidance is given for using Facebook, Twitter, blogs, and other tools to network, find opportunities, and promote yourself in a positive light to recruiters.
This document discusses strategies for building relationships on social media networks like Twitter, Facebook, and LinkedIn. It provides tips for who to follow/friend/connect with on each network based on personality and interests. Suggestions are given for how to get more followers/friends/connections like engaging in conversations, sharing useful content, and writing recommendations. The document emphasizes managing your presence across multiple networks for maximum relationship building.
"How To Find a Job Through Social Media" - A presentation about finding a job through LinkedIn and other forms of social media by Freeman+Leonard for the Texas A&M University American Marketing Association Student Chapter on 2/21/2012.
The document discusses how social media presence can impact careers and job applications. It provides tips for optimizing Facebook, Twitter, and LinkedIn profiles. Key advice includes cleaning up questionable posts and content, highlighting relevant work experience, and having others review profiles for errors or misleading statements. Employers are increasingly checking applicants' social media, so profiles should be curated to project a professional image aligned with potential employers' values. Social media can also help build industry connections and showcase knowledge and interests to boost careers.
The document discusses the use of social media for hiring purposes. While some companies and bosses check candidates' social media profiles before interviews to learn more about applicants, others see this as an invasion of privacy, as people may lose jobs due to inappropriate online posts. Supporters believe social media gives insights into people's character and suitability for jobs. However, oversharing personal details online also enables easy access to one's information.
The use of social media in enhancing the employer brandAnnie Pham
The current knowledge of economy emphasises the critical role of human resources to the success of an organization. “The war for talent” has brought challenges to many organizations. Organizations need to focus more on branding their employer image to attract talented and skilful workforces in order to stay competitive in the market. Furthermore, social media have become an important marketing and communication channels for organizations and employees, thus, they create new areas and challenges for employers to manage their image and reputation in public. Practicing the employer brand involves a collaboration between the human resources department and the marketing department of an organization. In other words, it is a combination of a strong workplace culture within a company with a good image to external audiences. Therefore, building a successful employer brand requires a positive organizational culture and the effective performance of social media.
The main objective of this thesis is twofold. The first objective is to construct the Employee Value Proposition (EVP) and analyse the use of social media to enhance the employer brand by creating new opportunities for recruitment. The second objective is to identify the influential factors to increase the visibility of the employer brand of a medium-sized technological firm, Eatech Oy. In this thesis, the Eatech Oy has been used as a case study.
This thesis has constructed a set of Employee Value Propositions that would help to improve the employee engagement which is considered as a foundation for employee advocacy programme and the organizational culture. Furthermore, the measurement of the effectiveness of different social media channels shows the need for a better communication strategy on social media platforms. Additionally, continuous monitoring of social media channels is highly recommended to measure efforts of the company and to develop the marketing plan. Moreover, new technologies are being constantly developed, so adopting a more accurate measurement method would be beneficial for the case company.
The basis for my seminar on introduction to social media for small business. If you hire me for a four-hour session you'll get something tailored but based on this.
LinkedIn has evolved from a networking tool of why and if, to how. It is important to create a professional and complete profile to be found through search engines like Google. Once connected to others on LinkedIn, engagement is key through status updates, groups, and other features to take your networking to the next level. The document provides tips on optimizing your profile, connecting with the right people, and utilizing tools on LinkedIn for job searching, skills endorsements, and paid features.
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
Degrees2Dreams empowers college students, recent grads, and college career counselors to leverage the power of social media in landing career-launching jobs. Using creative tools such as QR codes and industry focused blogs, we enable students and recent grads to stand out from the crowd and get on the radar screens of key players in their dream fields. When it's time to find a job, our graduates can pick up the phone and connect with a powerful network of big names in their field. Meanwhile, their competitors have their calls transferred to the wasteland of the HR Department. Launch your career today! Contact me: john@degrees2dreams.com or 617-688-0137.
Facebook started in 2004 as a social network for college students and has since expanded globally. It is the most popular social media site with over 500 million active users who spend over 700 billion minutes per month on the site. Facebook allows businesses to create pages and groups to promote their brand, connect with customers, and gain exposure to both registered and unregistered users. It provides analytics to understand audiences and offers advertising options to reach new customers.
The document discusses how using social media can help with career applications and job searches. It recommends setting up profiles on Facebook, Twitter, LinkedIn and Google+ to network, keep up to date with industries and find jobs. The document provides tips for using each platform effectively and maintaining an online presence, such as writing a biography, following hashtags, and linking profiles together. It also cautions about digital footprints and privacy settings.
"Leveraging Linkedin 101" is the first of three presentations in the series, providing tips for maximizing Linkedin for business networking and success. This is the beginner's - the place to start with Linkedin - ten top tips for the Linkedin novice.
Erik Steiner has been on Linkedin almost from the get-go, joining several days after the site went live in 2003.
#linkedin
Twitter is a communication platform that allows users to write and read short messages called tweets. It helps businesses connect with customers by allowing them to quickly share information, gather feedback, and build relationships. To build a following, businesses should tweet valuable content several times a day, engage with other users, and provide a description in their profile. Some businesses have seen increased sales from their presence on Twitter.
LinkedIn 3D for Higher Education - Post-Conference OverviewCharles Hardy
An overview of the LinkedIn Conference from April 2016.
Interactive sharing event run by LinkedIn in conjunction with Birmingham Business School & the University of Birmingham.
Audience of Careers Services, Alumni Relations and Marketing & Communications.
10 Ways to Annoy Every Connection on LinkedInFeoshia Davis
The document outlines 10 ways to annoy business contacts on LinkedIn, which is the world's largest professional social media network. These include over-promoting oneself, making hard sales pitches, spamming contacts, sending random connection invitations, having an unprofessional profile, not updating regularly, using unprofessional language, posting irrelevant content, adding contacts to marketing lists without permission, and improperly asking for recommendations. Avoiding these mistakes will help users effectively use LinkedIn for professional networking and opportunities.
RE:WORK IV: Social Media Tips for the Modern Work WorldKimberly Carroll
The document provides tips for using social media effectively in the modern job market. It notes that 92% of companies now use social media for recruiting and many dismiss candidates based on their online profiles. The quick-start action plan recommends creating a LinkedIn profile as a base, and also establishing a blog, Twitter, and Pinterest account to demonstrate expertise and increase findability. It emphasizes creating value by sharing unique perspectives online and building networks on social platforms.
This document provides tips on using social media for job searching. It recommends building an active social media presence on platforms like LinkedIn, Facebook, and Twitter to market skills and network with employers. Specific tips include using consistent profiles, highlighting one's location and interests, following companies and leaders in desired fields, and setting up job alerts. Employers often check candidates' social media, so one should curate a professional online image. Social media allows researching careers, networking, and learning about opportunities beyond posted jobs. The document emphasizes completing LinkedIn profiles, building networks, joining relevant groups, and getting recommendations to improve visibility to potential employers.
Personal branding via social media (by Stijn Poffé)InSites on Stage
Personal branding via social media, presented by Stijn Poffé (InSites Consulting) and Wim Mathues (bwin.party) at KUL Bedrijfscommunicatie on December 21, 2012.
The document provides tips for using social media to help with job hunting. It discusses establishing an online presence on LinkedIn and customizing profiles. It emphasizes maintaining your personal brand by monitoring your online presence, using privacy settings appropriately, and keeping contact information updated. Specific guidance is given for using Facebook, Twitter, blogs, and other tools to network, find opportunities, and promote yourself in a positive light to recruiters.
This document discusses strategies for building relationships on social media networks like Twitter, Facebook, and LinkedIn. It provides tips for who to follow/friend/connect with on each network based on personality and interests. Suggestions are given for how to get more followers/friends/connections like engaging in conversations, sharing useful content, and writing recommendations. The document emphasizes managing your presence across multiple networks for maximum relationship building.
"How To Find a Job Through Social Media" - A presentation about finding a job through LinkedIn and other forms of social media by Freeman+Leonard for the Texas A&M University American Marketing Association Student Chapter on 2/21/2012.
The document discusses how social media presence can impact careers and job applications. It provides tips for optimizing Facebook, Twitter, and LinkedIn profiles. Key advice includes cleaning up questionable posts and content, highlighting relevant work experience, and having others review profiles for errors or misleading statements. Employers are increasingly checking applicants' social media, so profiles should be curated to project a professional image aligned with potential employers' values. Social media can also help build industry connections and showcase knowledge and interests to boost careers.
The document discusses the use of social media for hiring purposes. While some companies and bosses check candidates' social media profiles before interviews to learn more about applicants, others see this as an invasion of privacy, as people may lose jobs due to inappropriate online posts. Supporters believe social media gives insights into people's character and suitability for jobs. However, oversharing personal details online also enables easy access to one's information.
The use of social media in enhancing the employer brandAnnie Pham
The current knowledge of economy emphasises the critical role of human resources to the success of an organization. “The war for talent” has brought challenges to many organizations. Organizations need to focus more on branding their employer image to attract talented and skilful workforces in order to stay competitive in the market. Furthermore, social media have become an important marketing and communication channels for organizations and employees, thus, they create new areas and challenges for employers to manage their image and reputation in public. Practicing the employer brand involves a collaboration between the human resources department and the marketing department of an organization. In other words, it is a combination of a strong workplace culture within a company with a good image to external audiences. Therefore, building a successful employer brand requires a positive organizational culture and the effective performance of social media.
The main objective of this thesis is twofold. The first objective is to construct the Employee Value Proposition (EVP) and analyse the use of social media to enhance the employer brand by creating new opportunities for recruitment. The second objective is to identify the influential factors to increase the visibility of the employer brand of a medium-sized technological firm, Eatech Oy. In this thesis, the Eatech Oy has been used as a case study.
This thesis has constructed a set of Employee Value Propositions that would help to improve the employee engagement which is considered as a foundation for employee advocacy programme and the organizational culture. Furthermore, the measurement of the effectiveness of different social media channels shows the need for a better communication strategy on social media platforms. Additionally, continuous monitoring of social media channels is highly recommended to measure efforts of the company and to develop the marketing plan. Moreover, new technologies are being constantly developed, so adopting a more accurate measurement method would be beneficial for the case company.
The basis for my seminar on introduction to social media for small business. If you hire me for a four-hour session you'll get something tailored but based on this.
LinkedIn has evolved from a networking tool of why and if, to how. It is important to create a professional and complete profile to be found through search engines like Google. Once connected to others on LinkedIn, engagement is key through status updates, groups, and other features to take your networking to the next level. The document provides tips on optimizing your profile, connecting with the right people, and utilizing tools on LinkedIn for job searching, skills endorsements, and paid features.
Enhancing Social Media for Business
• Value of social media
• Getting connected with the ‘Big 3’
• Branding, blogging,
internet marketing, SEO
• Content strategies
• Questions
• and possibly...A few extras...
The document provides tips on creating an online personal brand through social media and developing an online presence. It discusses establishing profiles on key social media platforms like LinkedIn, Facebook, and Instagram. It emphasizes using these profiles to curate an image and tell one's professional story. The document also recommends developing an online portfolio or e-portfolio to showcase work and accomplishments. Rider University alumni provide additional feedback, emphasizing the importance of keeping profiles up to date and using connections to find job opportunities.
LinkedIn is a professional social media networking site that allows users to connect with colleagues, build their personal brand, and raise awareness for their corporate brand. With over 37 million members, including representatives from nearly all Fortune 500 companies, LinkedIn is a powerful tool for networking, thought leadership, and relationship building. Effective use of LinkedIn involves connecting with contacts, joining groups, participating in discussions, and utilizing applications to engage with potential clients and further professional goals.
Social media is widely used by employers to research candidates. It is important for job seekers to curate a professional online presence through platforms like LinkedIn, Facebook, and blogs. Profiles should be regularly updated with fresh, varied content that highlights one's qualifications and experiences. Interacting with others in one's industry helps expand one's network. Google alerts and search engine optimization can help monitor and improve one's online reputation.
Social media is widely used by companies for recruiting. LinkedIn is the most commonly used platform. It is important to curate an online presence that presents yourself professionally. This includes having polished profiles on Facebook and LinkedIn, getting recommendations on LinkedIn, joining relevant groups, and using blogs and other platforms to showcase your skills and experience in an engaging way. Regularly maintaining and updating your online profiles is also important to ensure potential employers see an accurate representation of you.
Leveraging Social Networking Sites for Job SearchWITS ZEN Blog
Social networking sites have become a mainstream recruiting channel for companies. According to a survey, 83% of respondents use or plan to use social networks like LinkedIn, Facebook and Twitter for recruiting in 2010. Companies are decreasing spending on more expensive channels like job boards and spending more on social recruiting. While social profiles are important for candidates, many candidates do not share their social account information when applying for jobs.
This document provides an agenda and overview for a presentation on building contacts and pipelines through social media. The presentation covers topics like content writing for social media, how social media has evolved, Twitter moments, the social media revolution, how to stand out on Twitter, using selfies, making personal connections, and how to use LinkedIn to build contacts and pipelines. It also provides tips and best practices for using various social media platforms effectively.
Building Your Pipeline & Contacts through Social MediaAmy Brandt
This document provides an agenda and overview for a presentation on building your pipeline and contacts through social media. The presentation covers topics like writing content for social media, how social media has evolved, Twitter moments, the social media revolution, how to stand out on Twitter, using selfies, making personal connections, and how to use LinkedIn to build contacts. It also provides tips for using various social media platforms and profiles to connect with others.
Wim Mathues and Stijn Poffé give a presentation on personal branding via social media. They define personal branding as creating a positive perception of yourself in others' minds. Social media can help with personal branding by allowing one to build their professional network and visibility. They provide tips for using Facebook, Twitter, and LinkedIn effectively for personal branding, focusing on building a complete LinkedIn profile, developing one's network, and maintaining consistency across platforms.
The document provides an overview of social media for small businesses. It recommends that social media should only be one part of an effective marketing strategy focused around valuable content. Businesses should research where their customers are on social media and focus first on their website, blog, and a Facebook page. The document reviews popular social media sites like Facebook, LinkedIn, Twitter, YouTube, Pinterest, and Google+ and provides tips on getting started with social media and developing an effective content strategy.
Social media allows you to interact and share ideas through your online social graph. Popular social media platforms include Facebook for personal connections, LinkedIn for professional networking, and Twitter for microblogging. On these platforms you should maintain a professional image, actively engage with your connections by commenting and posting relevant updates, and link your accounts together for increased visibility. Foursquare is a location-based service that allows you to share your location with friends. To get the most from LinkedIn, maintain a complete profile, join relevant groups, connect with others, request and provide recommendations, and link your Twitter account to share updates. Books like Crush It and Socialnomics provide guidance on using social media effectively.
Social media etiquette refers to the customs and rules for polite behavior when using social media. Some key etiquettes include having an appropriate profile picture, not oversharing content, thinking before posting, giving credit when sharing others' content, avoiding vulgar language, and thanking people for engaging with your posts. Using social media can help with job searching by making you more visible to recruiters on sites like LinkedIn, allowing you to build your professional network, and engage with potential employers. Diplomatic communication involves sticking to the subject, avoiding judgments, choosing words carefully, listening, and communicating in an open but respectful manner.
This document provides tips on using social media to build professional networks and find jobs. It discusses using LinkedIn to create a professional profile, engage with groups, follow companies, and get recommendations. It also discusses using Facebook, Twitter, YouTube and blogs to showcase skills, research companies, find job postings, and connect with others in a given industry. The goal is to strategically build an online presence to get noticed by potential employers and opportunities.
The document provides tips and strategies for using social media effectively as a journalist, noting that social media can help connect with sources and readers, promote content, and find story ideas; it also discusses specific platforms like Twitter, Facebook, and livestreaming and how to develop a social media strategy and presence.
ProjectBook Presentation for be2HERITAGEProjectBook
This document provides guidance on using social media platforms like Facebook, Twitter, and LinkedIn for heritage organizations. It discusses setting up pages and accounts, tasks to perform on each platform, and how to engage audiences. The key platforms discussed are Facebook for promoting your page, LinkedIn for professional networking, and Twitter for engaging and educating your audience through regular posting of content about your work. Guidelines are provided on basics like hashtags, who to follow, and how to build your audience over time.
So what is the absolute value of social media for maths graduates? Sue Beckingham
Developing a professional online presence. Key objectives:
Taking ownership of YOUR professional online presence
Building valuable networks
Developing confident digital skills
Standing out from the crowd
The document provides guidance on using online profiles to benefit one's career. It emphasizes that employers now use online profiles to screen candidates and verify resume claims. It recommends building an online presence, managing profiles to showcase skills and contributions, and promoting one's personal brand online. Specific social media sites are identified where professionals can establish expertise and visibility to potential employers.
The document provides guidance on using online profiles to benefit one's career. It emphasizes that employers now use online profiles to screen candidates and verify resume claims. It recommends building an online presence, managing profiles to highlight skills and achievements, and promoting one's personal brand online. Specific platforms like LinkedIn and tips on monitoring profiles, privacy settings, engagement, and establishing expertise are discussed to help readers optimize their online profile.
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1. 1. What is Twitter?
2. What can Twitter do for you?
.
Managing Your Public Domain CV
How to make Twitter work for you?
Jon Curwin
Business School
Michael Schmidt
Centre for Academic Success
Poster Series
No. 4 of 6
3. Become more Employable
6. The Way Forward
5. Twitter Messages
Jon Curwin
Senior Learning and Teaching Fellow
Business School
Jon.Curwin@bcu.ac.uk
http://www.linkedin.com/in/joncurwin
https://twitter.com/joncurwin
Michael Schmidt
Academic Skills Development Tutor
Centre for Academic Success
Michael.Schmidt@bcu.ac.uk
http://www.linkedin.com/in/schmidtuk
https://twitter.com/mschmidtuk
How to contact us:
4. Company Connections
Twitter is an online social
networking service and
micro blogging service that
enables its users to send
and read text-based
messages of up to 140
characters, known as
"tweets".
Twitter was created in
March 2006 and has as
of 2012 over 500 million
registered users,
generating over 340
million tweets daily and
handling over 1.6 billion
search queries per day.
Since its launch, Twitter
has become one of the
ten most visited websites
on the Internet, and has
been described as "the
SMS of the Internet."
Unregistered users can
read tweets, while
registered users can
post tweets through the
website interface, SMS,
or a range of apps for
mobile devices.
Source:
http://en.wikipedia.org
/wiki/Twitter
Try to understand the company you are following. Build an
interest. Do that additional research.
The idea of any company's feed is to come across as a unified
trail of thought coming from a company as a whole. Try to
understand how the company is managing their (complete) social
media presence.
Remember, at the end of the day, you will be connecting to a
person. This person may not effectively represent the company
or even have much influence. You need to balance your wish to
connect with judgement.
Be aware that it is tempting to build a social media persona that
does not match the reality. Individuals and companies expect to
see honesty and integrity.
Build a Twitter presence that is of interest
to others including potential employers
Present your professional self in the
Twitter bio
Use a professional looking photo or avatar
Tweet about your job search in an
interesting and insightful way
Create a link to an online CV in your bio
(LinkedIn is perfect)
Become an expert in something that may
be of interest e.g. travel to London, the
state of beaches in Kent or exchange rates
Don’t do @JMChadd's no-fuss approach: "Fancy hiring me then @guardiannews?"
Better: Communicate with your existing contacts showing potential employers and
others that you have something interesting to say.’
Follow up an initial meeting: "Enjoyed the day, challenging interview, did not get
the job this time but learned a lot."
Show that you have done your research about a company,: "I blogged about
you a while ago & have followed your growth @pennies.org.uk. Can I join your
team?“
Confidence and creativity also stands out (but needs judgement). "GSOH
advertising student seeks attractive Advertising Agency for work placement, possibly
more.“
Use your work history and be not afraid to tweet it: "Highly experienced
administrator/assistant buyer looking for work in London. I type to 70wpm with good
IT skills.“
Demonstrate digital skills and beat the space constraints by adding links to
an online CV: "@Publicasity interested in graduate opening positions please check
out my digital CV at http://mywebsite.net… or of course: use your LinkedIn profile.
And the most successful way:
Keep an eye on company twitter feeds and swiftly respond when an
opportunity arises. Most companies value it when people approach them via
Twitter – so don't be shy!“
Your Tweets can evidence your
social media skills – think about
what you tweet and who will
read them Think about why you are
tweeting – is it to share your
sense of adventure or your
professional insight? Few will
be interested in your latest
coffee but some might be
interested in your holiday
travel to China and your latest
market research
Re-tweet interesting industry
tweets, blogs or other news
including job opportunities for
others
Use hash tags to follow topics of
interest. You can find job listings this
way e.g. #jobs # recruiting, #jobsearch,
#mediajobs, #gradjobs, #londonitjobs,
#fashionjobs, #marketingjobs
Follow employers and
recruiters active on
Twitter
Build a network and news will
come your way but be aware that
Twitter is not for everyone and you
may just lose interest before you
have an effective presence
another platform to self-
present with a profile
including a photo, short bio
(biography) and web links
another form of public domain
presence where you can be
following others or have
followers
a chance to follow the ideas
of others, their tweets and a
chance to share your ideas,
your tweets
a chance to network with
others who have similar
interests e.g. become
professionally known
Like other social
media, Twitter can
give you:
Posters available from: http://www.slideshare.net/michaelschmidtuk/