The document discusses Twitter as a social networking and microblogging service where users can send and read short messages called tweets. It emphasizes the importance of managing a professional Twitter presence to enhance employability, including building a network, showcasing expertise, and engaging with potential employers. The document also provides strategies for effective tweeting, such as using a professional profile, sharing insights, and following relevant companies and industry trends.

1. 1. What is Twitter?
2. What can Twitter do for you?
.
Managing Your Public Domain CV
How to make Twitter work for you?
Jon Curwin
Business School
Michael Schmidt
Centre for Academic Success
Poster Series
No. 4 of 6
3. Become more Employable
6. The Way Forward
5. Twitter Messages
Jon Curwin
Senior Learning and Teaching Fellow
Business School
Jon.Curwin@bcu.ac.uk
http://www.linkedin.com/in/joncurwin
https://twitter.com/joncurwin
Michael Schmidt
Academic Skills Development Tutor
Centre for Academic Success
Michael.Schmidt@bcu.ac.uk
http://www.linkedin.com/in/schmidtuk
https://twitter.com/mschmidtuk
How to contact us:
4. Company Connections
Twitter is an online social
networking service and
micro blogging service that
enables its users to send
and read text-based
messages of up to 140
characters, known as
"tweets".
Twitter was created in
March 2006 and has as
of 2012 over 500 million
registered users,
generating over 340
million tweets daily and
handling over 1.6 billion
search queries per day.
Since its launch, Twitter
has become one of the
ten most visited websites
on the Internet, and has
been described as "the
SMS of the Internet."
Unregistered users can
read tweets, while
registered users can
post tweets through the
website interface, SMS,
or a range of apps for
mobile devices.
Source:
http://en.wikipedia.org
/wiki/Twitter
Try to understand the company you are following. Build an
interest. Do that additional research.
The idea of any company's feed is to come across as a unified
trail of thought coming from a company as a whole. Try to
understand how the company is managing their (complete) social
media presence.
Remember, at the end of the day, you will be connecting to a
person. This person may not effectively represent the company
or even have much influence. You need to balance your wish to
connect with judgement.
Be aware that it is tempting to build a social media persona that
does not match the reality. Individuals and companies expect to
see honesty and integrity.
Build a Twitter presence that is of interest
to others including potential employers
Present your professional self in the
Twitter bio
Use a professional looking photo or avatar
Tweet about your job search in an
interesting and insightful way
Create a link to an online CV in your bio
(LinkedIn is perfect)
Become an expert in something that may
be of interest e.g. travel to London, the
state of beaches in Kent or exchange rates
Don’t do @JMChadd's no-fuss approach: "Fancy hiring me then @guardiannews?"
Better: Communicate with your existing contacts showing potential employers and
others that you have something interesting to say.’
Follow up an initial meeting: "Enjoyed the day, challenging interview, did not get
the job this time but learned a lot."
Show that you have done your research about a company,: "I blogged about
you a while ago & have followed your growth @pennies.org.uk. Can I join your
team?“
Confidence and creativity also stands out (but needs judgement). "GSOH
advertising student seeks attractive Advertising Agency for work placement, possibly
more.“
Use your work history and be not afraid to tweet it: "Highly experienced
administrator/assistant buyer looking for work in London. I type to 70wpm with good
IT skills.“
Demonstrate digital skills and beat the space constraints by adding links to
an online CV: "@Publicasity interested in graduate opening positions please check
out my digital CV at http://mywebsite.net… or of course: use your LinkedIn profile.
And the most successful way:
Keep an eye on company twitter feeds and swiftly respond when an
opportunity arises. Most companies value it when people approach them via
Twitter – so don't be shy!“
Your Tweets can evidence your
social media skills – think about
what you tweet and who will
read them Think about why you are
tweeting – is it to share your
sense of adventure or your
professional insight? Few will
be interested in your latest
coffee but some might be
interested in your holiday
travel to China and your latest
market research
Re-tweet interesting industry
tweets, blogs or other news
including job opportunities for
others
Use hash tags to follow topics of
interest. You can find job listings this
way e.g. #jobs # recruiting, #jobsearch,
#mediajobs, #gradjobs, #londonitjobs,
#fashionjobs, #marketingjobs
Follow employers and
recruiters active on
Twitter
Build a network and news will
come your way but be aware that
Twitter is not for everyone and you
may just lose interest before you
have an effective presence
another platform to self-
present with a profile
including a photo, short bio
(biography) and web links
another form of public domain
presence where you can be
following others or have
followers
a chance to follow the ideas
of others, their tweets and a
chance to share your ideas,
your tweets
a chance to network with
others who have similar
interests e.g. become
professionally known
Like other social
media, Twitter can
give you:
Posters available from: http://www.slideshare.net/michaelschmidtuk/