How to Use Social Media for Recruiting
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A primer on using social media (especially Twitter) for online recruiting. If you're a professional recruiter in technology staffing or are recruiting hard to find talent, these tips will help you connect with passive job candidates.
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How to Use Social Media for Recruiting
- 1. How to Use Social Media for Recrui4ng The Social Media at Work Series
- 2. Choose Your Pla;orm Easy tool to connect. Many will not be in your target audience, but will contribute to overall reach. Keep in mind who you want to connect with. A great place to boost thought leadership and build your reputa@on. Connect with both candidates and clients. The tone here should be engaging and professional. More casual, a good place to show your personality. Build closer rela@onships with exis@ng contacts. Use cau@on.
- 3. Ge>ng Started Create Accounts • Start basic: TwiGer, Facebook, LinkedIn • Add more: Pinterest, Quora, SlideShare, YouTube • Niche sites for your industry Set Up Your Profiles • A professional photo or company logo. • A short bio with relevant details about you. • Add links to your website or blog.
- 4. Choose your profile picture carefully or you’ll look like “a crazy cat lady” and not a professional.
- 5. A Good Profile § Includes… • • • • • • Your Real Name Company Info Who You Are What You Do What You Like Keywords! § Is… • • • • Real Honest Consistent Not Too Open
- 6. Anatomy of a Tweet TwiGer Handle This is a Retweet Original Sender Tweet text or body @grumpkat RT @bizgrows: great ar@cle on winning the #staffing war. hGp://bit.ly/jbstr #Itjob Topic Hashtag Short URL
- 7. Let’s Build Some… @hirepower: New opening MySQL DB Admin, #AlphareGa hGp://ht.ly/ajatr #ITjob #MySQL This tweet has the city in the text so it is not repeated at the end. Skill hashtag is placed at the end. Great posi@on for #Ruby developer with innova@ve co. Check it out! hGp://bit.ly/jbstr #ITJob #ATL This tweet highlights a skill in the body by adding the “#.” City, ITJob at the end for relevance.
- 9. Adding Context: Hashtags § Job Pos@ngs: • #itjob – all jobs, candidate focused blog posts (no “s”) • #atl, #Atlanta, #Roswell – city / loca@on • #jobpos@ng, #jobopp, #jobopportunity – any of these can be used § Skill specific hashtags: #dotnet #rubyonrails #java #oracle #agile, #scrum #UI or #UX #pmp #developer § Check Hashtags.org for hashtag stats
- 10. Share Interes4ng Content @hiresmart RT @karlay45: Competency-‐Based Recruitment and Selec@on: Much has been wriGen on the various methods of recrui@ng hGp://ht.ly/blKrV #ITJob § Blogs § News and Ar@cles § White Papers § Other people’s tweets § Conference Info
- 11. Finding Content: Google Alerts hGp://www.google.com/alerts
- 12. Interact RT The HireEffect Daily is out! bit.ly/eOiDOh ▸ Top stories today via @NWLocums @5Great @bizgrows #Thanks! #TY – Thank You #FF or #FollowFriday – sugges@on to follow someone +1 – “I really agree” via – the source of a Tweet
- 13. Original Tweets LocaIon: Having a great @me at #InsideRecrui@ng conference. Learning lots about #ITstaffing. Shows where you are, helps engage others who are there and shares info about your interests. ConversaIon: @grumpkat so great to see you today, looking forward to working on your new #ITJobs. @name calls out person you are speaking to, if they follow you, this becomes at DM / direct message. ShoutOut: @brandsprout Thanks for the RTs and men@ons this week. Hope your new #job is going well. No hashtags required unless relevant to the topic.
- 14. More TwiLer Lingo @ Reply – a public message to someone, starts with @username. DM – a Direct Message to someone. Private, start with @username. NOTE: You MUST be following each other to use this feature! Tweeps / Tweeple – your TwiGer community Handle – @username #fail – someone really blew it TX or TK – Thank You Men@on – including someone in a tweet with @name
- 15. Tweet Regularly § Tweet your blog posts. Edit the @tle a bit so the tweet is not the same every @me. § Tweet your jobs list or newsleGer when it’s published. § Curate and share relevant content from outside sources for both candidates and clients. § Tweet selected company photos and events when they are added to Facebook. § Tweet updates and info/news from conferences and presenta@ons you aGend. § Congratulate candidates for new jobs.
- 16. Find People § Search by hashtag and follow people who are twee@ng about a topic. § See who is following compe@tors and follow them § Follow people your compe@tors are following. § Follow your clients and the people they follow or are following them, do the same for industry leaders. § Join TwiGer chats and follow the leading contributors. Par@cipate in the discussion. § Make and follow lists of interes@ng people.
- 17. Engage § Check new follower profiles at least once a week and follow back those that look promising. § Add people to lists (which can be private) to categorize them. You can create lists by skills (Java, Ruby, etc.) if this info is listed in their profile or Candidate, Client, Compe@tor, Thought Leader, etc. § Send direct messages (DMs) when you want to address someone personally, like “This looks like a great job, do you know anyone?” § RT or reply to your follows tweets with comments
- 18. Followers & Following § There are no hard and fast rules • Try to stay around 1:1 (1:1.2 or 1.2:1) • If you follow 4,000 people and only 300 follow you, people will wonder why. • Some@mes TwiGer caps follows. If so, wait a while. • You’re not obligated to follow people who follow you § Don’t hesitate to unfollow people if they… • Are not ac@ve • Tweet inappropriate content • Look like they might be bots (not real)
- 19. Tweet Chats § A great way to find your community § Interest groups twee@ng about a specific topic at a certain @me § View the schedule at hGps://spreadsheets.google.com/ccc? key=ruaz3GZveOsoXUOOt86B3AQ#gid=0 (schedule created by Robert Swanwick (@swanwick) § Some samples: • #talentnet – Tuesdays at 5pm • #Tchat -‐ hGp://www.talentculture.com/what-‐is-‐tchat • #LeadershipChat
- 20. LinkedIn § Your Profile § Groups § Company Pages § Applica@ons
- 21. Facebook § Post interes@ng content for discussion (yours or curated) § Share job informa@on / new pos@ngs § Share photos in albums and tag people shown. § “Like” your clients’ pages and industry / skill focused groups § Link to your company blog posts § Use “Ask Ques@on” feature to generate discussion
- 22. HootSuite Click to Share Install the Hootlet
- 23. HootSuite Click to Share
- 24. Hootlet Choose networks and customize your message.
- 25. Custom search results via email: • Men@ons • Hashtags / Topics
- 26. Daily digest of TwiGer info: • Your status • Lists • New Followers / • QuiGers
- 27. Metrics & Measurement § Engagement – Interac@on between your company and its followers § Reach – Look beyond your audience to your audience’s audience § Conversions – Transla@ng online connec@ons into business opportuni@es § Sen4ment –Buzz about your business: posi@ve, neutral or nega@ve. 27
- 28. Ques4ons? email: twiGer: linkedIn: web: blog: jsargent@claravon.com @JoellynSargent linkedin.com/in/jsargent Claravon.com JoeySargent.com 28
Editor's Notes
- Getting StartedCreating Your AccountsIf you have not already created accounts on the major social media sites (Twitter, Facebook, LinkedIn, etc.) that should be your first step. There are hundreds of different social networks and social media sites, but sticking to the most popular sites is the safest way to get started without being overwhelmed.Complete Your ProfilesThe profile you create for each site is a vital first step in your online branding. Complete all the elements of the profile, adding a professional photo or company logo, a short bio with relevant details about you or your business, ad information about hours and locations, with links to your website or blog.
- Choose your profile picture carefully, or you’ll look like “a crazy cat lady.” (So says my teenage daughter.)
- Job Tweets:Follow a consistent structure like this:[Text or job title] [city if space permits] [link] #itjob #alt [#skill]MySQL DB Admin, Alpharetta http://ht.ly/ajatr #ITjob #MySQL - This tweet has the city in the text so its not repeated at the end. Skill hashtag at the end.Great position for #Ruby developer with innovative co. Check it out! http://bit.ly/jbstr #ITJob #ATL - This tweet highlights a skill in the body by adding the “#.” City, ITJobs at the end for relevance.
- Job Tweets:Follow a consistent structure like this:[Text or job title] [city if space permits] [link] #itjob #alt [#skill]MySQL DB Admin, Alpharetta http://ht.ly/ajatr #ITjob #MySQL - This tweet has the city in the text so its not repeated at the end. Skill hashtag at the end.Great position for #Ruby developer with innovative co. Check it out! http://bit.ly/jbstr #ITJob #ATL - This tweet highlights a skill in the body by adding the “#.” City, ITJobs at the end for relevance.
- Build your own tweet using this sample job description.
- Job Posting Hashtags:Use some of these on individual posts, and the weekly Hot Jobs newsletter tweet:#itjob – all jobs, candidate focused blog posts (no “s”)#atl – city / location#jobposting, #jobopp, #jobopportunity – any of these can be usedSkill specific hashtags:Pick the most critical skills from a job posting to include via hashtag:#rubyonrails#java#oracle#agile, #scrum#UI or #UX#pmp#developer
- Curate content to share, picking interesting and relevant articles from a variety of sources.
- Followers and Following:There is not a hard and fast rule on the ratio of follows to followers, but try not to let one number get significantly higher that the other. If you follow 4,000 people and only 300 follow you, people will wonder why.Sometime Twitter will cap your follows. If so, wait until you have a few more follows.Don’t hesitate to unfollow people if they are not active one twitter, if they tweet inappropriate content, or look like they might be bots.You’re not obligated to follow people who follow you. Save that for people who look like good contacts. (In you space, active, have lots of followers, etc.)
- Use HootSuite and the Hootlet menu bar app to make sharing content quick and easy.This works with all the social networks you choose, so you can share via Twitter, LinkedIn, Facebook and others.
- Report on things that matter.Establish specific goals and objectives that flow from the corporate strategy and align with the overall vision and mission of your business.Rather than emphasizing arbitrary numbers like the number of friends or followers, your goals should focus on more meaningful items such as: Engagement – how much interaction happens between your company and its followers? Do people comment on your blog posts, share articles you post on LinkedIn and respond to questions you pose on Twitter?Reach – look beyond your audience to your audience’s audience. If you have influential followers, you’ll gain more visibility when they comment and share your content with their audience. This is a ripple effect, like a pebble in a pond.Conversions – How do your online connections translate into measurable business opportunities? Does social media generate leads, website visits, product subscriptions or downloads? Define conversion on your own terms, as long as the focus is on taking action towards a sale.Sentiment – A reflection of your online reputation, sentiment will tell you if the buzz about your business is positive, neutral or negative. It doesn’t all need to be rosy, but neutral to favorable should be the baseline.