Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...Tara Hunt
It’s been 10 years since the Web 2.0 conference launched 2004. We were talking MySpace back then as the behemoth, but there were plenty of emerging social tools: Flickr, Delicious, Blogs, Wikis. And I was a beta tester a few years later on a platform called TWTTR that would go on to become the engine of revolutions around the world. I knew it would be big when we experienced our first ‘twitter quake’.
We’re now in an age where it’s pretty much a given that every business needs a social presence. To not have one would be as ludicrous as not having a webpage…or a phone number even. [A stat about the adoption of online - spending, etc]
Year after year, the technology advances. Today, 30% of the world (and 56% of Americans AND Canadians) are on smart phones and that is growing by 20% each year. MySpace was left in Facebook’s wake years ago and who knows what tomorrow’s hot new platform will be.
And as the technology advances, I get really excited, but I also get really worried. Because the technology is moving quickly, but the culture is not. Or, to be clear, there IS a culture - or rather multiple cultures - that have grown and been catalyzed through the democratization of the web, but not everyone understands what is really going on here:
The web isn’t about the tools or the technology, it is about the culture.
There are 5 new rules for Digital Culture:
1. There is no mass.
2. Listening is more valuable than talking
3. When you see a parade, get in front of it!
4. Trust is the most valuable currency. To earn AND give.
5. Invest in the long term.
I gave this on June 3, 2014, in Toronto, ON, Canada at the Social@Scale Summit hosted by Air Canada, organized by Sprinklr
Curious if Twitter is right for your organization?
Accompanying podcast on website.
This presentation explains how to market your organization on this free, fast-growing social media site. I go in-depth so you can learn practical Twitter skills such as understanding hashtags, lists and retweeting, managing your tweets so Twitter doesn’t manage you, the dreaded ‘Fail Whale’, and knowing how to attract followers and interact effectively with them.
This presentation was delivered on April 13th to the Charleston County Library's Small Business and Not-For-Profit Networking Luncheon.
Collaboration and Tales of Digital Culture from the Social@Scale summit by Sp...Tara Hunt
It’s been 10 years since the Web 2.0 conference launched 2004. We were talking MySpace back then as the behemoth, but there were plenty of emerging social tools: Flickr, Delicious, Blogs, Wikis. And I was a beta tester a few years later on a platform called TWTTR that would go on to become the engine of revolutions around the world. I knew it would be big when we experienced our first ‘twitter quake’.
We’re now in an age where it’s pretty much a given that every business needs a social presence. To not have one would be as ludicrous as not having a webpage…or a phone number even. [A stat about the adoption of online - spending, etc]
Year after year, the technology advances. Today, 30% of the world (and 56% of Americans AND Canadians) are on smart phones and that is growing by 20% each year. MySpace was left in Facebook’s wake years ago and who knows what tomorrow’s hot new platform will be.
And as the technology advances, I get really excited, but I also get really worried. Because the technology is moving quickly, but the culture is not. Or, to be clear, there IS a culture - or rather multiple cultures - that have grown and been catalyzed through the democratization of the web, but not everyone understands what is really going on here:
The web isn’t about the tools or the technology, it is about the culture.
There are 5 new rules for Digital Culture:
1. There is no mass.
2. Listening is more valuable than talking
3. When you see a parade, get in front of it!
4. Trust is the most valuable currency. To earn AND give.
5. Invest in the long term.
I gave this on June 3, 2014, in Toronto, ON, Canada at the Social@Scale Summit hosted by Air Canada, organized by Sprinklr
Curious if Twitter is right for your organization?
Accompanying podcast on website.
This presentation explains how to market your organization on this free, fast-growing social media site. I go in-depth so you can learn practical Twitter skills such as understanding hashtags, lists and retweeting, managing your tweets so Twitter doesn’t manage you, the dreaded ‘Fail Whale’, and knowing how to attract followers and interact effectively with them.
This presentation was delivered on April 13th to the Charleston County Library's Small Business and Not-For-Profit Networking Luncheon.
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopTara Hunt
This is my four-hour workshop I gave at SXSW 2015.
The workbook that accompanies it will definitely help you make sense of this! Email me at tara.hunt@totem.tc to get a copy of the workbook. (the lead generation form isn't working here)
How to Win the Internet (With Social Media)Jonathan Wylie
Tips, tricks and hacks on how to maximize your engagement and followers on social media. Created for educators but with lessons for everyone. Originally presented at the Iowa 1:1 Conference in April 2015.
After writing the book, Twitter Marketing for Dummies, we decided to throw out the 140 different pieces of marketing advice given to us by the many AWESOME users of Twitter!
Als moderne stad communieert Roeselare ook actief op de social media. Facebook, Twitter, LinkedIn,... zijn daarbij een middel, geen doel op zich. Conversaties aangaan en luisteren/detecteren wat andere over de stad zeggen. Met actie en reactie.
To Tweet or Not to Tweet - for Construction ProfessionalsSu Butcher
Twitter Workshop presentation delivered to the Emap 2010 Construction Marketing Conference Social Media Training Day February 3rd 2010.
http://www.builtenvironmentmarketing.com/home
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
Real Lessons in Working with Digital Influencers - SXSW 2015 WorkshopTara Hunt
This is my four-hour workshop I gave at SXSW 2015.
The workbook that accompanies it will definitely help you make sense of this! Email me at tara.hunt@totem.tc to get a copy of the workbook. (the lead generation form isn't working here)
How to Win the Internet (With Social Media)Jonathan Wylie
Tips, tricks and hacks on how to maximize your engagement and followers on social media. Created for educators but with lessons for everyone. Originally presented at the Iowa 1:1 Conference in April 2015.
After writing the book, Twitter Marketing for Dummies, we decided to throw out the 140 different pieces of marketing advice given to us by the many AWESOME users of Twitter!
Als moderne stad communieert Roeselare ook actief op de social media. Facebook, Twitter, LinkedIn,... zijn daarbij een middel, geen doel op zich. Conversaties aangaan en luisteren/detecteren wat andere over de stad zeggen. Met actie en reactie.
To Tweet or Not to Tweet - for Construction ProfessionalsSu Butcher
Twitter Workshop presentation delivered to the Emap 2010 Construction Marketing Conference Social Media Training Day February 3rd 2010.
http://www.builtenvironmentmarketing.com/home
How to make your shit pop on the internet, for non-profits, activists, and organizers.
Some stuff clearly copped from the good people at Upworthy.
Also, I'm sorry that Slideshare broke my typography and my GIFs. You'll have to see it in person one day.
Lightning Talk #9: How UX and Data Storytelling Can Shape Policy by Mika Aldabaux singapore
How can we take UX and Data Storytelling out of the tech context and use them to change the way government behaves?
Showcasing the truth is the highest goal of data storytelling. Because the design of a chart can affect the interpretation of data in a major way, one must wield visual tools with care and deliberation. Using quantitative facts to evoke an emotional response is best achieved with the combination of UX and data storytelling.
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
Content personalisation is becoming more prevalent. A site, it's content and/or it's products, change dynamically according to the specific needs of the user. SEO needs to ensure we do not fall behind of this trend.
Succession “Losers”: What Happens to Executives Passed Over for the CEO Job?
By David F. Larcker, Stephen A. Miles, and Brian Tayan
Stanford Closer Look Series
Overview:
Shareholders pay considerable attention to the choice of executive selected as the new CEO whenever a change in leadership takes place. However, without an inside look at the leading candidates to assume the CEO role, it is difficult for shareholders to tell whether the board has made the correct choice. In this Closer Look, we examine CEO succession events among the largest 100 companies over a ten-year period to determine what happens to the executives who were not selected (i.e., the “succession losers”) and how they perform relative to those who were selected (the “succession winners”).
We ask:
• Are the executives selected for the CEO role really better than those passed over?
• What are the implications for understanding the labor market for executive talent?
• Are differences in performance due to operating conditions or quality of available talent?
• Are boards better at identifying CEO talent than other research generally suggests?
How to Build a Dynamic Social Media PlanPost Planner
Stop guessing and wasting your time on networks and strategies that don’t work!
Join Rebekah Radice and Katie Lance to learn how to optimize your social networks, the best kept secrets for hot content, top time management tools, and much more!
Watch the replay here: bit.ly/socialmedia-plan
Can I Use Twitter to Help My Career - TweetCamp San AntonioJim Adcock
This is the updated version of the presentation I gave at TweetCamp San Antonio in 2009. While the interface has changed some, the basics of using Twitter as an intelligence gathering and connection-making tool to aid your career have remained the same.
A really concise and action oriented guide to using twitter more effectively targeted at novice users, particularly media folk by someone who has done A LOT of twitter training.
How does Digital medium help small business grow ? Twitter for CEOs and Business leaders.
This presentation was delievered in front of the members of Indo American Chamber of Commerce. The audience was from different age groups and business domains who wish to explore Twitter as brand promotion and for their thought leadership.
Social Media 101 for Artists and MusiciansKatt Stearns
This presentation covers over some of the popular social platforms for artists and musicians. This is a 101 presentation that will walk you through the setup and basic social media. In this presentation we cover:
- What is social media
- How to create a social media strategy
- Facebook Marketing 101
- Twitter Marketing 101
- Instagram Marketing 101
- Setting up Google+
- YouTube Marketing 101
- Creating viral content
Any questions please contact me at Katt@KattStearns.com
3. Agenda - Getting Started
✤ Twitter 101: Setting up your account.
✤ Twitter vocab - ie: What the heck is #FF? DM?
✤ Finding people to follow and attracting followers.
✤ Tweeting tips - anatomy of a "good" Tweet
✤ Facebook pages - managing your brand via branded pages.
4. Twitter 101: Getting started
✤ Setting up your account
✤ Don’t be a noob.
✤ Upload a picture! You mug is
better than a generic image.
✤ Write a keyword, relevant bio.
✤ Link to something. Your blog,
LinkedIn, Flickr, YouTube, etc.
5. Tools - There’ a better way to
manage your Tweets
✤ Twitter.com
✤ Twitter client for Macs
✤ Co-Tweet
✤ HootSuite
✤ TweetDeck
6. Everything you need to know you
learned in kindergarden
✤ Be sincere.
✤ Be real.
✤ Be nice.
✤ Be patient.
7. Twitter vocab
✤ I used Twitter to Tweet, which makes me a Twitterer who Tweeted.
✤ What is a DM? Direct Message
✤ What is a RT? Re-Tweet
8. Twitter vocab, cont.
✤ What is bitly? An url shortener
(You only get 140 chars. You don’t want 120 of them to be the url)
9. Twitter vocab, cont.
✤ What is a hashtag? A way to create “groupings” on Twitter.
✤ Events, conferences, major news topics, people, places, things.
✤ #ONA10
✤ #SanBrunoFire (capital letters are better when words are joined)
✤ #quote
✤ #themeword (memes)
✤ Use sparingly.
source: Twitter Fan Wiki http://twitter.pbworks.com/w/page/1779812/Hashtags
10. The 411 on hashtags
✤ http://search.twitter.com
✤ http://hashtags.org/
✤ http://twemes.com/
✤ Subscribe to hashtags
✤ Follow hashtags in realtime:
✤ http://twitterfall.com/
✤ http://tweetgrid.com/
✤ http://tweetchat.com/
✤ Google search *New
11. Popular Twitter memes
✤ #FollowFriday (recommended accounts)
✤ #musicmonday (what are you listening to?)
✤ #nopantstuesday (related to the no pants subway ride in NYC)
✤ #caturday (cat + Saturday)
source: Beyond #FollowFriday: 24 Daily Twitter Memes http://mashable.com/2009/04/24/daily-twitter-memes/
12. Finding people to follow &
attracting followers
✤ Don’t expect results overnight. If you do it right, you will become
part of the community and part of the conversation. Here’s how:
1. Follow 100 people this week.
2. Watch. Listen.
3. Join the conversation. RT (and add a comment to the RT)
13. Anatomy of a “good” Tweet
✤ Shortened url
✤ Call to action
✤ Hashtag
✤ @ mention
✤ Leave room for RT @YourUsername (*Advanced!)
15. Facebook: Profiles vs pages
Personal profiles
✤ Connect with individual
friends
✤ Privacy controls
Personality pagesConnect with fans
✤ Less personal content,
still important to have a voice
✤ Interact with fans
✤ Interact with fans
16. Setting up a personality page
✤ You have to have a profile in
order to setup a page.
✤ Include a photo, description and
additional info (think keywords).
✤ Update often by posting to the wall.
✤ Add photos, video if appropriate.
✤ Use the Notes like a blog.
✤ Link to revenant content (doesn’t have to be just your content)
✤ Send an invite to all your friends to “Like” your page
✤ Interact with fans - if they comment, write back
17. The Facebook news feed
✤ Facebook News Feed Optimization (NFO)
✤ Write for the “Like”
✤ Ask questions to encourage comments
✤ Post frequent updates (but not too frequent)
✤ Interaction is key: That’s how you content gets shared.
Avg Facebook user has 130 friends.
If 100 people “Like” your post, there’s potential for 13,000 views
18. Strategy Development
✤ Thinking holistically about the digital publishing process. How and
where you can incorporate social media in your process.
✤ Social media strategies: How to get started developing your strategy.
✤ Things you can do with your social media feeds - ie: incorporating
them into your blog.
✤ Managing Twitter: tools, tips, tricks and your new best friend,Twitter
lists!
✤ New blogging systems - features they offer, how you can utilize them
as a publishing tool.
20. Social media strategies
✤ No one-size fits all.
✤ Look at what’s been successful, model your own strategies after these
campaigns,
✤ Establish (measurable) goals upfront.
21. “If the news is important, it will find me.
-Mark Zuckerberg
✤ Facebook and Twitter are THE news source for many people. If
you’re not there, how will people find your content?
✤ Search Engine Optimization - You want people to find your content!
You need links to your content
✤ Stand out above the noise and competition (Demonstrate
personality!)
22. What is promotion?
✤ Add value to content/conversation
✤ Acknowledge, recommend
✤ Sharing is a two-way street
✤ Social media
24. Can I still have a life?
✤ Think about your audience. Prioritize where you need to be.
✤ Make social media part of your routine. Cup of coffee+Twitter.
✤ 30 minutes in the morning, 30 minutes at night.
✤ Mobile. Mobile. Mobile. Use mobile tools.
✤ Do what you’re comfortable doing.
25. Be everywhere
✤ Include your Twitter username on business cards
✤ Incorporate your Twitter feed on LinkedIn
✤ Incorporate your Tweet feed on your blog (at least link to it)
✤ Utilize Facebook, Flickr, YouTube, Tumblr, etc.
26. Tools for managing Twitter
✤ Twitter.com
✤ Twitter client for Macs
✤ Co-Tweet
✤ HootSuite
✤ TweetDeck
29. Tumblr
✤ 6.6 million users, 1.5 billion page views
✤ Mobile tools, bookmarklet, simple, yet customizable
✤ Short posts, photos/video (1/2 of all Tumblr posts are photos)
✤ It’s a community: And it’s all about the “reblog”
✤ Examples:
✤ NPR
✤ Views from the Mecca (Hilltop Newspaper, Howard University)
✤ Soup
✤ Delbert Shoopman
source: How to start using Tumblr http://www.socialmediatoday.com/ericaschrag/157467/how-start-using-tumblr
30. SquareSpace
✤ $12/month
✤ Post via email
✤ Core modules include: blog, photo gallery, forum, analytics,
podcasts, WYSIWYG
✤ Examples:
✤ Bob Woodruff Reports
✤ The Portland Roundball Society
✤ Inside Twit TV(Leo Laporte - TechTV)
31. Posterous
✤ It’s all about posting via email
✤ Simple photo galleries, embedded audio/video player
iTunes-ready podcast feed
✤ Autopost to about a million different sites automagically
✤ Import your old site
✤ Examples:
✤ Jennifer Van Grove (Mashable)
✤ Chris Anderson(TED talk curator)
✤ Girljournalist
Editor's Notes
Turn to the person next to you - ask them to Google you. What do they find?
“The engagement of the Tumblr community is more valuable than the numbers.-Mark Coatney, former senior editor at Newsweek (now working for Tumblr)