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Irun twitter


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A Basic overview of Twitter and getting started

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Irun twitter

  1. 1. Twitter For Business Follow and be Followed, its not who you know, its who knows you!
  2. 2. Today’s Workshop <ul><li>What is Twitter </li></ul><ul><li>Why Tweet at all </li></ul><ul><li>Examples of Success </li></ul><ul><li>Getting Started </li></ul><ul><li>Do’s and Don’ts </li></ul><ul><li>What tools to use </li></ul><ul><li>What else should you be doing </li></ul><ul><li>What next? </li></ul>
  3. 3. What is Twitter? <ul><li>Twitter is a micro blogging site </li></ul><ul><li>900% increase in users over past year </li></ul><ul><li>Each post is only 140 characters (think SMS) </li></ul><ul><li>Could become a search engine in its own right </li></ul><ul><li>Send and receive messages (tweets) to and from your followers </li></ul>
  4. 4. Why tweet at all? <ul><li>Get to know other local like-minded businesses </li></ul><ul><li>Learn from the worldwide experts in your field </li></ul><ul><li>Share your ideas and experience </li></ul><ul><li>Ask questions, compile surveys for market research </li></ul><ul><li>Find new suppliers </li></ul><ul><li>Find new customers </li></ul><ul><li>Build relationships </li></ul><ul><li>Position yourself as the local expert </li></ul><ul><li>Build and maintain your online relationship </li></ul>You want to Stay Top of mind
  5. 5. 3 steps to Twitter Happiness? Build Relationships
  6. 6. Examples of Success? <ul><li>Naked Pizza – Revenues increase as they advertise over Twitter </li></ul><ul><li>Could you do this? </li></ul>
  7. 7. Examples of Success? <ul><li>Christina sells her books via Twitter </li></ul><ul><li>Organic Farmers & Growers </li></ul><ul><li>Could you do this? </li></ul>
  8. 8. Getting Started <ul><li>Set your objective – what do you want to achieve </li></ul><ul><li>Brand Awareness – Stay Top of Mind </li></ul><ul><li>Local or International? </li></ul><ul><li>Where do you want to reach – is local enough? </li></ul><ul><li>Think about your brand – is it you or your company </li></ul><ul><li>Do Remember twitter is social, it should have a face! </li></ul><ul><li>Then set up your account </li></ul>
  9. 9. Step 1 Create your account… Choose your username carefully Yours or your company Your name might be already taken
  10. 10. Find and make friends
  11. 11. Update your settings? <ul><li>Your URL </li></ul><ul><li>One Line Bio (keywords!) </li></ul><ul><li>Your location </li></ul><ul><li>Your Picture </li></ul><ul><li>Your design (you have a bespoke one for your network) </li></ul>
  12. 12. Find more people
  13. 13. The Jargon that you need to know <ul><li>@IrunNewbury (really important if you are replying directly to their tweet so other users can follow the thread) </li></ul><ul><li>RT @IrunNewbury (used if you are re-tweeting something I’ve said – think of it as your email forward button) </li></ul><ul><li>D @IrunNewbury (used to directly message me, no-one else sees this post) </li></ul><ul><li># - the hashtag really useful to group content together #followfriday is a popular one </li></ul><ul><li>You can ‘bookmark’ a post by marking it as a favourite </li></ul>
  14. 14. Do’s and Don’ts <ul><li>Do </li></ul><ul><li>- Ask Questions </li></ul><ul><li>- Answer Questions </li></ul><ul><li>-Retweet other users </li></ul><ul><li>-Post interesting articles </li></ul><ul><li>Don’t </li></ul><ul><li>- Try to sell on your first contact </li></ul><ul><li>- Be Spammy (you’ll get suspended) </li></ul><ul><li>- Be Dull </li></ul><ul><li>- Let Twitter consume you </li></ul>
  15. 15. The tools you really need to use <ul><li>Hootsuite – to manage your tweets and followers </li></ul><ul><li>Social Oomph – to manage your auto follow message </li></ul><ul><li> – Used to shorten your URL links </li></ul><ul><li>Twellow – The Yellow Pages of Twitter World </li></ul><ul><li>Twollow (Use this to find people based on keywords – after you’ve tweeted a bit first) </li></ul><ul><li>There are literally thousands of tools out there to help you but these are the main ones to get started with. </li></ul>
  16. 16. What Next? <ul><li>Register on Twitter </li></ul><ul><li>Let us have your email address so we can send you this presentation </li></ul><ul><li>Email us your Twitter username </li></ul><ul><li>We’ll collate these and circulate with the workshop attendees so we can all follow each other </li></ul>
  17. 17. Twitter For Business Follow and be Followed, its not who you know, its who knows you!