This document provides an introduction to Twitter, explaining what it is, how it works, common terminology, etiquette, and resources for learning more. Twitter allows users to share short messages or "tweets" of up to 140 characters. It recommends starting by making connections or "following" other users, listening to conversations by reading tweets, and searching for topics of interest using hashtags before actively posting. The document also outlines third-party apps that can be used to access Twitter and additional online resources for learning Twitter best practices.

1. Twitter 101
“I’m on Twitter, Now What?”
May 11, 2010

2. Agenda
• Introduction to Twitter conceptually
• Quick demo of how it works
• Resources for more info
• http://www.youtube.com/watch?v=ddO9idmax0o

3. Introduction to Twitter
• What is it?
– Real time, 140 characters
• Why are you there?
• What are your goals?
– Customer service, sales leads, competitive research, learning,
product ideas, brand building, reputation monitoring, promoting a
blog, building relationships, breaking news
– Focus!
• How does it work?
– Friendly info booth, coffee bar or roundtable discussion

4. Introduction to Twitter
• Lingo
– @username or @businessname
– #hashtag – like a key word, i.e. #toner
– DM – direct message
– RT – Retweet – forward someone else’s message
– Trending Topic
• Etiquette
– Welcome new follower, Thx for RT, Follow Friday

5. Quick Demo
• Where do I start?
– Making “friends” – followers & following
• What do I do?
– “Listen” – read
– Search
– Wait…
• Third party apps
– Tweetdeck, Seesmic, Ubertwitter…

6. Resources for More Info
• Google search on Twitter 101
• http://business.twitter.com/twitter101
• http://mashable.com/guidebook/twitter/
• http://mashable.com/2009/06/24/twitter-brand-
best-practices/
• http://www.slideshare.net/haewoon/what-is-
twitter-a-social-network-or-a-news-media-
3922095

7. Resources for More Info
• Google search on Twitter 101
• http://business.twitter.com/twitter101
• http://mashable.com/guidebook/twitter/
• http://mashable.com/2009/06/24/twitter-brand-
best-practices/
• http://www.slideshare.net/haewoon/what-is-
twitter-a-social-network-or-a-news-media-
3922095