Reporting is the most important client communication after onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer. When it comes to Twitter, there is an endless supply of data and it can be a little daunting to process and present all that data in excel sheets! Preparing Twitter Analytics Client reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimisation and not excel reporting! Automation without compromising on client customisation https://reportgarden.com/ offers a beautiful solution to this problem in 3 simple steps: 1. Select a default reporting template 2. Customise your reports using the simple drag and drop editor. Add all the metrics you want. 3. Schedule the report to be automatically to your clients This is a sample ReportGarden Twitter Analytics Client Report. The ability to customise and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver. Key sections to be included in a Twitter Analytics Client Report include: 1. Twitter Overview Report 2. Twitter Monthly Performance Report 3. Twitter Activity Report 4. Twitter Interaction Report 5. Twitter Follower Growth Report 6. Recommendations Visit: https://reportgarden.com/twitter-analytics-reports/ for more information on Twitter Analytics Reports.

2. Client Brand
Twitter Overview
TOTAL TWEETS
2215
66.91%
3697
TOTAL FOLLOWING
4039
9.61%
4427
TOTAL FOLLOWERS
1331
15.85%
1542
TOTAL FAVORITES
680
12.94%
768
TOTAL LISTED
252
32.54%
334
Twitter Monthly Performance
TWEETS
750
97.60%
1482
MENTIONS
59
54.24%
91
FOLLOWERS
210
0.48%
211
FAVORITES
56
57.14%
88
LISTED
23
256.52%
82
Retweets Favorites
Apart from their blog and website, also evaluate their social media presence https://t.co/szWpXOAW0F #adagency
https://t.co/5wFowy1nor
1 6
Increase in CTR grew from 26% to 50.16% in 2 months through @Latitude_Group https://t.co/07xt7onf68 #BestAgency
https://t.co/CcFCRQ2y77
4 6
Effective online marketing solution across wide breadth of industries @inside_online https://t.co/F6TSuhFKmj #Best
https://t.co/TB89Sje0Lg
2 4
#semrush Pro version offers keyword suggestion & keyword ranking#AlternativeTools https://t.co/GTUHHh8uOO
https://t.co/gphLYtl712
1 3
Presenting "Google Adwords Tools – 10 Free, 10 Paid alternatives" @Sam___Hurley https://t.co/JF8Ug6P5Vz
https://t.co/NwxrcV1prR
0 3

3. Client Brand
Twitter Activity
Tweets
Mentions
Tweets Mentions
1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug 27. Aug 29. Aug 31. Aug 2. Sep
0
20
40
60
0
10
20
30
Tweets Mentions Favorites Following Followers Listed
01 Aug 2016 44 17 10 5 13 5
08 Aug 2016 346 24 15 44 16 7
15 Aug 2016 305 14 10 24 36 11
22 Aug 2016 335 11 14 76 36 25
29 Aug 2016 347 19 34 117 90 30
Total 1377 85 83 266 191 78

4. Client Brand
Twitter Interaction
Tweets
Mentions
Favorites
Tweets Mentions Favorites
1. Aug 8. Aug 15. Aug 22. Aug 29. Aug
0
200
400
600
0
10
20
30
0
20
40
60
Tweets Mentions Favorites
01 Aug 2016 44 17 10
08 Aug 2016 346 24 15
15 Aug 2016 305 14 10
22 Aug 2016 335 11 14
29 Aug 2016 347 19 34
I. Tweets v/s Mentions
( A mention is a Tweet that contains your @username anywhere in the body of the Tweet.)
Tweets
Mentions
Tweets Mentions
1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug 27. Aug 29. Aug 31. Aug 2. Sep
0
20
40
60
0
10
20
30
II. Tweets v/s Favourites
(Favourites are commonly used to show appreciation for a Tweet.)

5. Client Brand
Tweets
Favorites
Tweets Favorites
1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug 27. Aug 29. Aug 31. Aug 2. Sep
0
20
40
60
0
10
20
30
Tweets Favorites
01 Aug 2016
01 Aug 2016 44 10
01 Jul 2016 2 1
% change 2,100.00% 900.00%
I. Tweets v/s Followers
(A follower is another Twitter user who has followed you to receive your Tweets.)
Tweets
Followers
Tweets Followers
1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug 27. Aug 29. Aug 31. Aug 2. Sep
0
20
40
60
0
20
40
60
Tweets Followers
01 Aug 2016
01 Aug 2016 44 13
01 Jul 2016 2 6
% change 2,100.00% 116.67%

6. Client Brand
Twitter Follower Growth
Followers Following
1. Aug 8. Aug 15. Aug 22. Aug 29. Aug
0
100
200
300
Followers Following
01 Aug 2016 13 5
08 Aug 2016 16 44
15 Aug 2016 36 24
22 Aug 2016 36 76
29 Aug 2016 90 117
Total 191 266
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