Reporting is the most important client communication after client-onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer. Bing Ads has its own USPs and is better that Google Adwords in some aspects. It is important to show how you leveraged these aspects in your client reports inorder to justify your ad spend. Preparing these reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting! Automation without compromising on client customization! Reportgarden offers a beautiful solution to this problem in 3 simple steps: 1. Select a default reporting template 2. Customize your reports using the simple drag and drop editor. Add all the metrics you want. 3. Schedule the report to be automatically to your clients This is a sample ReportGarden Bing Ads Report. The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver. Key sections to included in a Bing Ads Report include: 1. Bing Ads Performance Overview 2. Click Performance 3. Network Performance 4. Conversion Performance 5. Campaign Performance 6. Ad Group Performance 7. Ad Performance 8. Keyword Performance 9. Search Queries 10. Recommendatiions

2. Bing Ads Account Performance
11,805 -40.00%
7,101
CLICKS
1,019,275 -58.00%
429,233
IMPRESSIONS
0.89 -26.97%
0.65
AVERAGE CPC
96 -56.00%
43
CONVERSIONS
1.16 0.49%
1.65
CTR (%)
10,475.85 -56.10%
4,598.38
COST
0.81 -0.20%
0.61
CONVERSION RATE (%)
109.12 -2.00%
106.94
AVG CPA
4.6 -0.30%
4.3
AVERAGE POSITION
10.28 4.24%
10.71
AVG CPM
16,106.35 -71.12%
4,651.35
REVENUE
1.54 -34.42%
1.01
RETURN ON AD SPEND
$
$
%
%
$
$
%
%
$
$
$
$
$
$
$
$
Click Performance
Clicks
Impressions
Clicks Impressions
2. Jul 4. Jul 6. Jul 8. Jul 10. Jul 12. Jul 14. Jul 16. Jul 18. Jul 20. Jul 22. Jul 24. Jul 26. Jul 28. Jul 30. Jul 1. Aug
0
200
400
600
0k
10k
20k
30k
Clicks Impressions
Jun 28 2015 2,025 147,363
Jul 05 2015 1,484 83,622
Jul 12 2015 1,729 112,487
Jul 19 2015 1,581 83,814
Jul 26 2015 1,504 80,928

3. Network Performance
6209
6209
863
863
29
29
Bing and Yahoo! search Syndicated search partners Content
Clicks Impressions CTR (%) Conversions Cost ($) Revenue ($)
Bing and Yahoo! search 6,209 223,138 2.78 42 4,297.20 4,591.36
Syndicated search partners 863 200,985 0.43 1 291.01 59.99
Content 29 5,110 0.57 0 10.17 0.00

4. Conversion Performance
Conversions
Conversions
28. Jul 30. Jul 1. Aug 3. Aug 5. Aug 7. Aug 9. Aug 11. Aug 13. Aug 15. Aug 17. Aug 19. Aug 21. Aug 23. Aug 25. Aug
0
5
10
15
Clicks Conversions Conversion Rate (%) Revenue Per Conversion ($) Revenue ($)
Jul 26 2015 1,504 30 1.99 119.03 3,570.78
Aug 02 2015 1,561 23 1.47 383.15 8,812.44
Aug 09 2015 1,752 26 1.48 159.46 4,145.90
Aug 16 2015 1,856 43 2.32 165.07 7,097.88
Aug 23 2015 1,423 27 1.90 207.77 5,609.67
Account Performance - Last 6 Months
Clicks
Impressions
Conversions
Revenue
Cost
Clicks Impressions Conversions Revenue Cost
Feb '15 Mar '15 Apr '15 May '15 Jun '15 Jul '15
0k
5k
10k
15k
0k
500k
1 000k
1 500k
0
50
100
150
0k
10k
20k
30k
0k
5k
10k
15k

5. Bing Clicks by Campaign
Bing Campaign Performance
Clicks Impressions CTR (%) Cost ($) Average CPC ($) Conversions Average Position Revenue ($)
LED TVs 3,278 68,098 4.61 2,124.94 0.65 51 2.6 3,662.50
Shopping 1,313 137,940 1.03 962.25 0.73 14 7.2 1,302.77
3D TVs 954 48,987 1.95 241.02 0.25 31 3.3 14,443.24
DVD Players 502 7,304 6.87 386.96 0.77 18 1.2 1,135.99
Video Converter 294 43,434 0.68 87.52 0.30 1 4.7 59.00
Coffee Machines 271 4,558 5.95 150.33 0.55 0 1.5 0.00
Washing Machines 134 2,298 5.83 157.78 1.18 10 1.2 2,199.28
Blu-Ray Players 129 1,791 7.20 100.67 0.78 4 1.1 956.00
Search Re-Marketing 109 2,277 4.79 82.55 0.76 1 2.3 44.99
Multi System TVs 109 3,862 2.82 91.19 0.84 1 1.2 2,846.96

6. Bing Ad Group Performance
Clicks Impressions CTR (%) Cost ($) Average CPC ($) Average Position Conversions Revenue ($)
Home Appliances 954 48,987 1.95 241.02 0.25 3.3 31 14,443.24
3D TVs 395 7,390 5.35 282.79 0.72 1.7 7 773.35
Blu-ray and DVD 395 43,375 0.91 262.01 0.66 6.9 4 698.00
LED TVs 371 19,854 1.87 256.67 0.69 4.9 9 494.77
Multi System TVs 338 19,934 1.70 436.58 1.29 4.3 11 2,309.28
Video Converter 297 1,790 16.59 210.97 0.71 1.3 10 432.93
Washing Machines 268 2,225 12.04 133.14 0.50 1.1 7 262.45
Coffee Machine 252 3,974 6.34 131.46 0.52 1.5 4 218.46
LED Lights 246 3,969 6.20 147.08 0.60 1.4 1 378.00
Microwave 242 3,724 6.50 128.75 0.53 1.6 1 17.50

7. Bing Ad Performance by Conversions
Clicks Impressions
Average
CPC ($)
Conversions
CTR
(%)
Cost
($)
Avg CPA
($)
Conversion
Rate (%)
Revenue
($)
Return On Ad
Spend ($)
homeelectronics.com
Expert Advice & Always Low Prices!
Cheap Electronics Since 1989.
www.homeelectronics.com
95 20,343 0.51 4 0.47 48.09 12.02 4.21 378.99 7.88
homeelectronics.com
Cheap Electronics Since 1989.
Expert Advice & Always Low Prices!
www.homeelectronics.com
441 96,912 0.38 4 0.46 168.45 42.11 0.91 767.47 4.56
All Region DVD Players
From $45.00, Guaranteed Low
Prices. All Region DVD Player, Use Any
DVD!
www.homeelectronics.com
23 152 0.66 3 15.13 15.16 5.05 13.04 169.00 11.15
Branded Microwave
Cheap Electronics Since 1989.
Samsung / LG/ Panasonic microwave
Sale!
www.homeelectronics.com
109 1,291 0.64 3 8.44 70.05 23.35 2.75 526.50 7.52
Sony Region Free Blu-ray
100% Guaranteed Code Free
Playback! Sony Region Free Blu-ray
Players.
www.homeelectronics.com
2 4 0.42 3 50.00 0.84 0.28 150.00 115.00 136.90
Region Free DVD Players
Guaranteed To Play Any DVD! Shop
Code & Region Free DVD Players
www.homeelectronics.com
29 352 0.88 3 8.24 25.39 8.46 10.34 239.00 9.41
Region Free DVD Players
Play Any DVD on Any TV,
Guaranteed! Shop & Save: Region Free
Players
www.homeelectronics.com
25 398 0.70 3 6.28 17.49 5.83 12.00 330.00 18.87
Shop: Washing Machines
All branded washing machines & More!
All major Appliances.
www.homeelectronics.com
56 448 1.00 3 12.50 55.74 18.58 5.36 1,141.00 20.47
Shop: Coffee Machines
All branded washing machines & More!
All major Appliances.
www.homeelectronics.com
33 1,129 1.06 2 2.92 34.82 17.41 6.06 387.99 11.14

8. Bing Keyword Performance by Conversions
Clicks Impressions
CTR
(%)
Average CPC
($)
Cost
($)
Conversions
Avg CPA
($)
Revenue
($)
Return On Ad
Spend ($)
Conversion Rate
(%)
cheap electronics 238 817 29.13 0.39 91.73 8 11.47 1,146.46 12.50 3.36
region free dvd player 75 909 8.25 0.81 60.62 4 15.16 470.00 7.75 5.33
home appliances 24 93 25.81 0.63 15.10 3 5.03 1,141.00 75.56 12.50
all region dvd players 7 35 20.00 0.77 5.36 3 1.79 169.00 31.53 42.86
sony region free blu ray
player
6 17 35.29 0.44 2.65 3 0.88 115.00 43.40 50.00
ifb washing machines 131 1,544 8.48 0.68 89.32 3 29.77 526.50 5.89 2.29
+international +travel
+converters
37 288 12.85 0.67 24.85 2 12.43 39.60 1.59 5.41
samsung microwave 10 58 17.24 0.80 8.02 2 4.01 50.00 6.23 20.00
region 3 dvd player us 35 521 6.72 0.44 15.35 1 15.35 7.99 0.52 2.86
region-free dvd players 8 235 3.40 0.97 7.74 1 7.74 40.00 5.17 12.50

9. Bing Search Queries by Conversions
Clicks Impressions
Average CPC
($)
CTR
(%)
Conversions
Cost
($)
Revenue
($)
Return On Ad Spend
($)
Avg CPA
($)
all region dvd players 7 10 0.77 70.00 3 5.36 169.00 31.53 1.79
all region bluray players 10 10 0.51 100.00 3 5.08 1,141.00 224.61 1.69
ifb washing machines 58 732 0.73 7.92 3 42.35 526.50 12.43 14.12
sony region free blu ray player 3 4 0.50 75.00 3 1.49 115.00 77.18 0.50
samsung microwave 2 1 0.28 200.00 3 0.56 249.00 444.64 0.19
best electronics 144 386 0.41 37.31 2 59.16 417.49 7.06 29.58
adapters and converters for foreign
travel
1 1 0.77 100.00 2 0.77 39.60 51.43 0.39
region free dvd player 42 593 0.86 7.08 2 35.94 290.00 8.07 17.97
cheap washing machines 1 1 0.72 100.00 2 0.72 50.00 69.44 0.36
region 3 dvd play in us 2 2 0.50 100.00 1 0.99 39.00 39.39 0.99
Recommendations
1. a
2. b
3. c
4. d
5. e