Etude réalisée par Sprinklr pour classer les meilleurs marques de restaurations et Fast-Food selon leur présence et influence sur les médias sociaux

1. TOP 25
RESTAURANT
BRANDS IN SOCIAL
McDonald’s
KFC
Pizza Hut
Applebee’s
Burger King
Starbucks Co€ee
Subway
Domino’s
Wendy’s
Dunkin’ Donuts
7-Eleven
Bu€alo Wild Wings
Taco Bell
Dairy Queen
Olive Garden
Outback Steakhouse
Krispy Kreme
Wingstop
Baskin-Robbins
Chick-fil-A
Hooters
Red Lobster
Morton’s Steakhouse
Whataburger
Hard Rock
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Brought to you by
Social Business Index

2. SOCIAL BUSINESS AUDIT: RESTAURANT BRANDS
WHO’S WINNING SOCIAL IN THE
RESTAURANT INDUSTRY?
The Social Business Audit is a monthly industry report that crunches the numbers on who’s winning in social.
To analyze this month’s vertical, we harvested data from Sprinklr’s Social Business Index and ranked performance
across multiple metrics. Past Social Business Audits have included the automobile, consumer electronics,
and retail industries, and findings are summarized quarterly in our Social@Scale Journal.
Nearly 9 out of 10 restaurants are using social to create communities across multiple platforms. In doing so,
restaurants are differentiating their brands and connecting with their fans in a highly competitive, almost $700
billion industry. So we crunched the numbers to show you who’s succeeding and who has room for improve
strategic improvement.
METHODOLOGY
All data was observed from August 30, 2014, to
September 30, 2014, using Sprinklr’s Social Business
Index software. All metrics capture activity over that
30-day period.
Each restaurant received a score based upon their
performance across each of the seven metrics. More
points were awarded for those who succeeded in
weightier metrics such as engagement and earned
impressions and less points were awarded for more
basic level metrics such as brand posts and followers.
METRICS
Engagement:
A weighted composite of the total number of
engagements (likes, comments, favorites, retweets)
that followers have with a piece of branded content.
Earned impressions:
The total number of impressions as a result of
organic sharing of branded content.
Impressions:
An estimate of the number of views branded
content receives, taking into account the number of
followers and the decay rate of each social platform.
Active participants:
The number of followers that are actively engaged
with branded content by taking weighty actions such
as commenting, sharing, or retweeting it.
Active audience:
The number of followers that are somewhat
engaged with branded content by taking smaller
actions such as liking or favoriting it.
Brand posts:
Posts from a brand’s official accounts over 30 days.
Engagement ratio:
Active audience divided by followers. An assessment
of engagement when controlling for audience size.
IN A $700 BILLION INDUSTRY:
9
OUT OF
10
RESTAURANTS ARE USING SOCIAL
Source: eMarketer, National Restaurant Association
sprinklr.com info@sprinklr.com
© Sprinklr 2014. All rights reserved. (917) 933-7800

3. RESTAURANT INDUSTRY DATA
Rankings based off a composite weighted score.
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709,382
694,246
285,717
297,646
329,264
130,093
277,962
167,273
349,855
283,513
203,871
140,520
102,091
92,185
117,409
122,129
90,668
28,133
83,459
86,047
94,237
101,647
12,408
69,323
33,382
441,822,875
422,924,460
279,732,793
191,051,014
177,026,530
195,376,674
179,090,945
277,689,017
97,357,466
158,876,162
151,105,865
94,032,133
74,745,157
72,641,091
65,245,009
57,893,308
68,603,728
130,806,913
54,831,417
57,392,443
53,222,385
44,337,881
52,612,508
33,782,574
51,888,544
104,798,272
86,049,049
51,920,216
45,808,071
35,748,925
73,825,937
48,791,063
55,803,236
25,831,046
37,980,480
31,035,754
21,429,732
22,698,574
17,851,817
15,381,451
12,384,016
14,229,794
35,382,391
10,759,561
5,463,372
11,113,118
9,054,590
6,996,741
6,127,531
9,064,461
533,128
402,078
173,332
179,477
237,406
119,934
196,376
29,566
232,588
167,141
80,258
97,425
74,694
72,089
67,638
87,092
49,889
16,766
49,007
14,771
35,804
71,949
9,401
52,043
12,056
69,492,237
36,243,188
29,090,877
8,476,755
20,905,048
47,625,870
44,539,928
28,258,549
12,293,907
12,193,838
11,772,228
13,506,868
16,135,276
10,851,301
8,175,113
6,556,321
6,361,811
979,089
7,210,259
9,905,421
4,342,447
5,000,094
2,471,508
1,895,223
6,085,125
7,748
3,937
2,205
4,181
2,549
4,819
2,037
4,004
135
2,545
3,071
541
181
1,141
4,175
1,138
162
1,324
7,129
900
941
58
117
209
390
McDonald’s
KFC
Pizza Hut
Applebee’s
Burger King
Starbucks Co‰ee
Subway
Domino’s
Wendy’s
Dunkin’ Donuts
7-Eleven
Bu‰alo Wild Wings
Taco Bell
Dairy Queen
Olive Garden
Outback Steakhouse
Krispy Kreme
Wingstop
Baskin-Robbins
Chick-fil-A
Hooters
Red Lobster
Morton’s Steakhouse
Whataburger
Hard Rock
ENGAGEMENT
EARNED
IMPRESSIONS
IMPRESSIONS
ACTIVE
AUDIENCE
FOLLOWERS
BRAND
POSTS
RANK SCALE 125