An introduction for Twitter, used to teach musicians in Austin how to get started with the medium. This class was put on by Mark Collier as part of the Austin Music Foundation small group session series. Please support the Austion Music Foundation! http://www.austinmusicfoundation.org/

2. Austin Music Foundation (AMF) strengthens and connects the local music community with innovative programs that empower musicians and fuel Austin's creative economy.

3. AMF provides programs to help local artists navigate opportunities in the music industry and services to unite the local music community through:

4. EDUCATION specifically tailored to today's music business climate;

5. OUTREACH efforts to determine artists' concerns combined with public awareness initiatives to inform the wider audience about music-related issues;

6. and UNIFICATION of local artists and music businesses to foster a sustainable music community.

7. Fuel the music!

8. Follow us in twitter: @austinmusic

9. www.twitter.com/austinmusic

11. Life long geek

12. Music Lover

13. 5 years at Yahoo! Music as Sr. Director of Business Dev.

14. Buzzword compliant: Social Media Twitterverse navigating web 2.0 deal making blah blah.

15. Follow me on twitter: @sparkycollier

16. 1000 True Fans http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php “ A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.”

19. Very short messages: 140 characters max

20. Optimized for mobile phones (update by txt)

21. Fastest growing community on the web: 30+M

22. Democratic: Any voice can be heard. Speak!

23. Jargon Learning curve: WTF = “What the F...” The most direct way to connect with your fans

25. Empower your fans: superfans will spread the word on your behalf. This is key.

26. Listen and understand your fans, who are they? What do they want? What do they value?

27. Learn by experimenting and measuring

28. Be a better artist, grow your fanbase, and increase show traffic & sales

30. Not strictily 1:1 communication OR 1:many (broadcast) – talking & listening skills required

33. When someone follows you, you don't have to follow back and vice versa.

35. Shorter is better

36. Memorable

37. Identifiable with yourself or band I'm the real Sparkycollier

39. If you're going to reply to someone, try to include some context as your followers may not have seen the other tweet

42. Can only “D” someone that is following you (prevent SPAM)

46. Ftw: for the win: “Rudy's BBQ ribs ftw!”

47. RT: “Retweeting” (see retweet slide)

48. (via @sparkycollier) – another way to retweet

49. # – “hash tag” to tag a post so others can find

50. OH: overheard – convey something you heard

51. “DMFail” - when you try to direct message someone and accidentally send to all followers

53. Remember to keep updates brief (140 characters)

54. If you have an iPhone or Blackberry, use a twitter application such as Tweetie for Iphone or Twitterberry for Blackberry (there are many)

56. Backstage: Show them what's up, live!

58. Ask for song requests during the gig, have manager monitor twitter

60. Be Yourself

61. Be Authentic

62. Help others – talk about other bands you love!

63. Share your passion! If you're a Stratocaster nut, shout it out

64. If you like vinyl, post a pic of your newest find

66. Be selling more than 10% of the time

67. Post too much... or too little!

68. Broadcast but never listen

69. Have a lot of one sided conversations without context: “@sparkycollier yes that sounds good”

70. #hashtageverything

71. Be a douchebag

74. Monitor key terms – like your band name <demo>

76. URLs are too long for twitter, so shorten them

77. Popular on twitter: bit.ly – easy to use, metrics

78. More powerful: awe.sm – tracks unique clicks across every channel – facebook, twitter, email <demo>

80. http://mashable.com/2009/04/22/twitter-search-services/

81. http://wefollow.com/tag/austin

82. http://wefollow.com/tag/music

83. @Austinist www.twitter.com/austinist

84. @statesman www.twitter.com/statesman

85. Statesmen twitter guide:

86. http://www.statesman.com/news/content/standing/twitterdirectory.html

87. www.hypebot.com And twitter.com/hypebot