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NENPA: Using social media to improve your journalism


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Slides to accompany the panel "Exciting ways newspapers can use social media" at the New England Newspapers Association (NENPA) conference in February 2015. This deck outlines three ways for newspaper journalists to get started using social media in their reporting.

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NENPA: Using social media to improve your journalism

  1. 1. What’s an innovative use of social media? JOURNALISM! NENPA 2015
  2. 2. The potential of social media for “doing journalism” Listen. Learn to listen on social media for story ideas, sources and leads Chase. Use social media’s massive breadth & depth to find new sources and verify information Follow. Social media allows you to easily find where your reporting will resonate most, and even lead to more/better reporting.
  3. 3. LISTEN Twitter mobile Twitter desktop Listen: Look for trends
  4. 4. Facebook mobile Facebook desktop LISTEN Facebook’s Trending feature
  5. 5. Use Reddit to identify stories Find a subreddit Or cheat with the Reddit Edit LISTEN
  6. 6. Identify hashtags that tell a story This hashtag was for straightforward reports This hashtag told a more interesting story about violence against women in Turkey LISTEN
  7. 7. Facebook Graph Search Rolled out in 2013, this allows you to search public Facebook with a number of filters. Opens your rolodex to 1.3 billion. CHASE
  8. 8. FB Newswire All posts are verified by Storyful. Includes descriptions, context, and embeddable content. CHASE
  9. 9. Twitter and Instagram location search Twitter location search Gramfeed CHASE
  10. 10. Follow your story Reddit URL search Twitter URL search CrowdTangle FOLLOW
  11. 11. Other topics: see me • Building your professional brand on social • Using Facebook (personal v. professional) • Closing the loop: the difference between sharing and promoting your story • Verification and fact checking on social • The future of social: 1-1 and ephemeral messaging (WhatsApp, Snapchat) @torystarr3