Facebook vs. Twitter: How To Improve Visibility

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This was part of a presentation created for the Arrowmen Press Corps at the 2012 National Order of the Arrow Conference.

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Facebook vs. Twitter: How To Improve Visibility

  1. 1. HOW TO IMPROVE VISIBILITY BRANDON MCCANN
  2. 2. Definition People having conversations online
  3. 3. Communication vs. Conversation “Social media is a platform for sharing two-way communications”
  4. 4. Communication vs. Conversation “How do we get more fans or followers?”
  5. 5. “We create useful content that does something for people” “We educate, entertain, connect or be useful.”
  6. 6. STOP THINKING OF SOCIAL MEDIA AS ONE-WAY COMMUNICATION Communication is telling....Conversation is sharing.
  7. 7. Social Network Information Network (Microblog)Two-way connecting One-way followingEmphasizes profiles and people Emphasizes consuming content3 to 5 posts per week 3 to 5 posts per day (real-time)Re-sharing Re-tweeting
  8. 8. 800 million users150 million are U.S.Expected to hit 1billion users by theend of 2012
  9. 9. 1. Use short updates (10 words or less).2. Use every status update category: Text, links, images and video. Variety increases reach and user engagement.3. Use quotes.4. Reply to fans.5. Ask questions.6. Use photo albums.
  10. 10. 7. Where’s Waldo? Post hidden items to spark conversation.8. Best caption contest.9. Link to a video.10. Favorite thing. Ask fans about their favorite thing.11. Let fans vote on something.12. Ask for likes: Ask users to “click like” if they agree with your statement or like a picture.
  11. 11. EMPHASIZE VISUALIZATIONRICH VISUALS MAKE THE BEST CONTENT. USE ACOMBINATION OF VIDEO, PHOTOS, AND LINKS.
  12. 12. POSTING STANDARDSWHAT IS FACEBOOK SAYING?VISUALLY ENGAGING posts generate 2x theengagement of basic text postsPosts between 100 AND 250 CHARACTERS long(less than 3 lines of text) see about 60% more likes Source: Facebook.com
  13. 13. SCHEDULE YOUR POSTSNEW FEATURE ON FACEBOOK TIMELINE
  14. 14. MIX IT UPDON’T JUST BLAST PROMOTIONAL MESSAGES Informational Engagement Entertainment
  15. 15. 500 millionusers
  16. 16. There is a big Twitter Paradox: 80% of people are aware of Twitter, but only 16% are using it.Source: Insites Consutling "Social Media around the World 2011"
  17. 17. FOLLOWING = SUBSCRIBING TO TWEETS
  18. 18. Unlike Facebook,following on Twitter is not mutual.You don’t have to approve orfollow back.
  19. 19. HOW TO USE TWITTER?•Treat like a blog•Very popular for external linking•Real-time nature favors news content•Good for event promotion•Publish content more often to catch followers•Limited to 140 characters per update•Quality over quantity•Use action verbs•Lodge members can receive updates through RSS,SMS, e-mail, or third-party apps.
  20. 20. 1. Leave room for re-tweets2. Be re-tweetable. Post things that are interesting.3. Converse. Talk with others especially when they aren’t talking to you.4. Follow relevant people. If you follow them, more than likely, they will follow you back.5. Be responsive. Reply to followers.6. Use an URL shorter.
  21. 21. 7. Ask Questions.8. Be the first. Reporting on news and events first will increase your changes of being re-tweeted.9. Search ‘Who to follow.’ Twitter will suggest followers based on who you follow and more.10. Use hashtags #. Create a hashtag and use #NOAC2012 and #OAPC. Search to see if your hashtag is being used first.11. Tweet other people’s stuff. Re-tweet other interesting stuff from other people.12. Search for tweets. Use the Twitter search function to find new lodge members to follow who are tweeting about your lodge, Scouting, or the OA.
  22. 22. Twitter Resources:TweetLater and HootSuite. Allows you to schedule tweets.TweetDeck. Desktop software for monitoring andcategorizing.TwitPick: Share photos on Twitter.Bitly.com and Cli.gs. Shortens URLs and tracks them.
  23. 23. Social Media Planning
  24. 24. QUESTIONS
  25. 25. PHOTO CREDITSp_a_hs photostream Paz.ca’s photostreamwww.flickr.com/photos/pahudson www.flickr.com/photos/pazcaJohn.Karakatsanis photostream Fanie!s photostreamwww.flickr.com/photos/johnkarakatsanis www.flickr.com/photos/fanieartcambodia4kidsorgs photostream SocialMediaOnlineClasses photostreamwww.flickr.com/photos/cambodia4kidsorg ww.flickr.com/photos/socialmediaonlinecla ssescom
  26. 26. PHOTO CREDITSmfinleydesigns photostreamwww.flickr.com/photos/mfinleydesignsmfinleydesigns photostreamwww.flickr.com/photos/mfinleydesignsJVC America’s photostreamwww.flickr.com/photos/jvcamerica
  27. 27. Creative Commons Attribution. Noncommercial. Share alike. For more info, visithttp://creativecommons.org/licenses/by-nc-sa/3.0/Contact: Brandon McCann at bmccann118@aol.com

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