The document discusses design choices for a film magazine called "Filmi" and promotional materials for a horror film. It recommends using red text around the sell line to draw attention, as well as white text that contrasts nicely. Black text for main headings is also a convention. The magazine cover will feature a close-up of a scared girl's face to represent the antagonist, in line with horror genre conventions. Rather than include the film's name, the promotional materials will use the catchy slogan "2014's hottest new horror" to generate interest without revealing details.

1. The idea of the sell line being
surrounded by red is something I have
seen used massively throughout my
research as it is fantastic as drawing the
audience’s attention, and is something I
well definitely use. The white font is
another convention I have seen used as
it goes well with the red, creating a nice
house style, and also stands out against
it.
The idea for the name ‘Filmi’ was
inspired by the idea that this magazine
is simply about all things things film,
and it stands out independently and
gives people the information they want.
I like the idea of having the main
heading in a black font, it is another
convention I have seen throughout my
research, as I know it goes well with
colours like red and white, creating a
house style and making it look
professional
The main image as expressed before
will be a close up of a young, scary
looking girls face, expressing that she is
the antagonist. This is conventional for
film magazines and the horror genre.
I have decided to not give my horror
film a name as my promotional package
is all about teasers. So I felt it would be
more suitable to keep the name of the
film anonymous in order to keep the
audience guessing. So instead of the
main anchorage text being the title of
the film, I am going for the catchy
slogam ‘2014s hottest new horror’. It is
catchy and very direct, it will draw
peoples attention to both the magazine
and the film. I have seen this kind of
advertisement used through my
research so I know how effective it can
be.