Using social media is essential for news organizations to find and distribute content as well as engage with readers. Some key strategies include:
1. Establishing a presence on major platforms like Facebook, Twitter, and Tumblr and developing an identity that is friendly, outgoing, curious and authoritative.
2. Connecting with others in the community like campus officials, professors and students to expand reach and find new story ideas and sources.
3. Engaging readers by retweeting, replying to comments, asking questions to generate discussions, and inviting user contributions.
4. Searching social media for emerging news and story ideas by checking hashtags and posts from key accounts related to your beat.
Nancy Shute's presentation from the May 7, 2009 AllHealth briefing at the National Press Club on how journalists use social media for health and medical reporting.
On August 2nd, Facebook announced its next phase in the fight to minimize fake news shared on Facebook. This phase will improve the “Related Articles” feature, involve machine learning technology, and fact checkers to decrease the sharing and impact of the fake news.
Slides for week one of the Social Module for the Design for Learning Program, about "Exploring Social Media for Online Learning," by instructor Arden Kirkland. Video presentation at https://www.youtube.com/watch?v=dj84YqaJuKo
Presentation given to academic/medical researchers on behalf of the Hartford Foundation to illustrate how social media can assist in their professional development.
Nedra Weinreich
Weinreich Communications
http://www.social-marketing.com
weinreich@social-marketing.com
Twitter @Nedra
Lessons to be gleaned from the Washington, D.C. news startup TBD - what worked and what did not - geared toward an audience of Russian journalists (English version).
Nancy Shute's presentation from the May 7, 2009 AllHealth briefing at the National Press Club on how journalists use social media for health and medical reporting.
On August 2nd, Facebook announced its next phase in the fight to minimize fake news shared on Facebook. This phase will improve the “Related Articles” feature, involve machine learning technology, and fact checkers to decrease the sharing and impact of the fake news.
Slides for week one of the Social Module for the Design for Learning Program, about "Exploring Social Media for Online Learning," by instructor Arden Kirkland. Video presentation at https://www.youtube.com/watch?v=dj84YqaJuKo
Presentation given to academic/medical researchers on behalf of the Hartford Foundation to illustrate how social media can assist in their professional development.
Nedra Weinreich
Weinreich Communications
http://www.social-marketing.com
weinreich@social-marketing.com
Twitter @Nedra
Lessons to be gleaned from the Washington, D.C. news startup TBD - what worked and what did not - geared toward an audience of Russian journalists (English version).
Twitter as a Research Megaphone - How can academics build a Twitter following and use it to promote research to journalists and policymakers - Connecticut Scholars Strategy Network Chapter @ct_ ssn - June 24, 2021
Issues, examples and advice for students wanting to use social media for their research. Please also see the online library guide at http://libguides.ncl.ac.uk/socialmedia
Maximizing the Use of Social Media and Technology at AIRI InstitutesSanky Inc.
Presentation about the use of social technology for scientific research institutions.
Delivered October 2011 at the Annual Meeting of the Association of Independent Research Institutes (AIRI).
Best Practices in Social Media: Part IEric Hodgson
Communicating with prospective students, current students, and alumni has become a full-time, multi-media job, and your current web site is one-dimensional for ongoing conversations. Facebook, twitter, flickr and YouTube are the places your audience goes to learn about everything, including you. Haven’t become an active participant in social media yet? During this two-part series, we will look at the right way to get started, using examples in admissions, student services, alumni relations, and individual academic departments.
Fostering Community With Social Media - Midwest Newspaper Summit 2010Nathan Wright
This is a presentation I gave at the 2010 Midwest Newspaper Summit. The topic was "Fostering Community with Social Media," explaining how newspapers can operationalize social media tools to build community platforms, as well as engage their audience where they live.
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
Twitter as a Research Megaphone - How can academics build a Twitter following and use it to promote research to journalists and policymakers - Connecticut Scholars Strategy Network Chapter @ct_ ssn - June 24, 2021
Issues, examples and advice for students wanting to use social media for their research. Please also see the online library guide at http://libguides.ncl.ac.uk/socialmedia
Maximizing the Use of Social Media and Technology at AIRI InstitutesSanky Inc.
Presentation about the use of social technology for scientific research institutions.
Delivered October 2011 at the Annual Meeting of the Association of Independent Research Institutes (AIRI).
Best Practices in Social Media: Part IEric Hodgson
Communicating with prospective students, current students, and alumni has become a full-time, multi-media job, and your current web site is one-dimensional for ongoing conversations. Facebook, twitter, flickr and YouTube are the places your audience goes to learn about everything, including you. Haven’t become an active participant in social media yet? During this two-part series, we will look at the right way to get started, using examples in admissions, student services, alumni relations, and individual academic departments.
Fostering Community With Social Media - Midwest Newspaper Summit 2010Nathan Wright
This is a presentation I gave at the 2010 Midwest Newspaper Summit. The topic was "Fostering Community with Social Media," explaining how newspapers can operationalize social media tools to build community platforms, as well as engage their audience where they live.
The Power Point to support my presentation on use of Social Media in higher education. NISOD Conference on Teaching and Leadership Excellence, May 30 2011
Keynote from Sofia, Bulgaria's StartUP Conference NEXT.
On the importance of stories, elements of quality storytelling, and a little bit of research in the matter.
Debunking social media myths, providing an overview of Facebook, Twitter and blogging, examining legal and HIPPA issues, reviewing social media policies and looking at some case studies -- this presentation is designed to illustrate how to leverage social media to change perceptions.
Slides from the Making an Impact through Social Media Workshop at the University of Edinburgh Digital Humanities: What Does It Mean? information session, organised by Forum Journal, in Edinburgh.
This is a basic overview of several social media platforms as well as specific guidance for creating or improving the visibility of your research profile. Created for the Institute of Biodiversity, Animal Health & Comparative Medicine at the University of Glasgow.
Some tips for using the new social medias in the classroom along with an introduction on the life-cycle of social media and ideas for how to stay ahead of the curve.
Social Networks and International EducationGene Begin
An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.
Beyond Facebook: Institutional Approaches to Emerging Social MediaNicole Lentine
Presented at the 2016 College Board New England Regional Forum by Nicole Lentine of Champlain College and Ashley Gunn, Emmanuel Tejeda, and Amanda Waite of The University of Vermont.
This presentation explains some of the basics of Social Networking sites like Face book, as well as microblogging tools like Twitter. It includes some cartoons and assignment ideas.
Case Europe Consumer Marketing in Higher EducationLaurence Borel
Presentation prepared for Case Europe Consumer Marketing in Higher Education. How to implement a digital marketing strategy Presentation prepared for Case Europe Consumer Marketing in Higher Education.
19. Step 1: Set up your social media presence Facebook – publication page; personality pages for columnists, editor-in-chief Twitter – accounts for publication and for key topics/people --@PublicationSports, @PublicationArts, @PublicationEditor Storify -- for special stories or events Cover it Live – for important meetings, games
26. Step 4: Engage with readers Retweet and reply to Twitterers Pose questions Ask for feedback Invite contributions Converse Offer free stuff – giveways, contests
27. Step 5: Look for news/story ideas Check out postings by key sources on your campus or beat Search your school (and/or your beat) on Twitter periodically – what are people talking about? Check postings about events by hashtag
28. Step 6: Use social media tools to report stories Ask readers: Did you feel the earthquake? Are you at the game tonight? What do you think of the controversial new drinking policy?
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31. Step 7: Tell stories with social media tools Incorporate social media posts in stories Try new storytelling formats
35. Step 7: Distribute the news Don’t use traditional headlines – be more engaging Be selective – don’t post every story. Choose stories that will play well in the social media sphere Promote content that people are likely to retweet, “like” and share – cool videos, shocking news, weird photos
