The document discusses different types of blogs for coaches including aggregator blogs that collect news and information, insider blogs that provide behind-the-scenes perspectives, and commentator blogs for expressing opinions. It also provides examples of blog post topics and outlines steps for creating a coaching blog, including choosing a focus, type, and posting frequency.

1. Coaching blogs
Michael Roberts, The Arizona Republic

2. Two assumptions
Blogs are another format for
conveying news and information.
Blogs are to supplement stories,
not replace them.

3. Three blog forms
• Aggregator
• Insider
• Commentator

4. AGGREGATOR: Blogs that emphasize aggregation are to be
prime sources of news and information on a given topic, trend or
blend of traditional beats. The blog will make connections and
stitch together common threads within the topic. The blogger
could link users to other websites, as well as multimedia story
forms such as videos, slideshows and FLASH packages and
social media channels such as Twitter and Facebook.

5. INSIDER: Insider blogs emphasize
stories or events behind the scenes
and around the news. Such blogs
incorporate short items such as
observations, anecdotes, quotes,
photos, links to related content.
Much of the material in this kind of
blog comes off news already
published in another form (i.e.
stories; alternative story forms;
columns; photos; multimedia.) Posts
may look ahead and anticipate
events. These could be a group
effort or single author with expertise
in the topic.

6. COMMENTATOR:
Commentator blogs are an
extension of existing
columnists, reviewers and
editorial writers’ work, and
are meant to convey the
views and personalities of
the authors. Blog posts can
be quick responses to
breaking news, follows to
published columns, or other
material that augments the
authors’ columns or
reviews.

7. • Aggregator
• Insider
Mayor’s top aide is suspended
following allegations of domestic • Commentator
violence. Police called to the
aide’s home Saturday night by
911 call from wife. Aide taken
away. No charges filed yet.

8. Twitter

9. Blogs

11. Coaching a blog

12. …keeping taxpayers, residents and students
informed on K-12 education issues in the
Phoenix, Arizona and across the nation.

13. National Education Association issues new study
linking student performance to teacher pay.
Sunrise school board votes down proposal to
allow advertising on stadium scoreboard.
State school board increases number of charter
Story? schools that can be approved each year.
Local elementary school shows huge leap in
reading scores with experimental program.
Blog post? Local gym teacher suspended for sexual
relationship with student.
EPA issues new guidelines for handling
hazardous materials in high school science labs.

14. Create a blog…

15. Proposal: (Your blog)
1) Focus / audience
2) Type
3) Frequency

17. http://newstrainers.wordpress.com
newstraining blog
http://www.slideshare.net/michael.roberts