TV scheduling aims to gain the largest possible audience to demonstrate that public funds from the TV license are not being wasted. The BBC schedules fewer game shows with huge prizes compared to ITV, which funds programming through advertising. Programs are sometimes delayed a few minutes so viewers will catch the end of the previous show and be more likely to watch it again. Channel loyalty no longer exists due to audience fragmentation from digital television. Common scheduling techniques include pre-echo scheduling, where a new show airs before an established one to attract viewers, inheritance scheduling after popular shows, and hammocking between two established programs.