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TV Scheduling
TV scheduling is all about getting the biggest
possible audience. It is more important that the
BBC gain a really large audience, so that they can
show that they are not wasting money from the
licence fee payers. This is also why there is not
many game shows on the BBC that have huge
prizes, because the prizes will be paid for from
the audiences money. Where as ITV get all their
money from advertising and sponsors.
Also a lot of programmes start a couple of
minutes late so that people who tune in for the
programme will catch the end of the last one and
hopefully be interested in watching it the next
time its on.
Channel loyalty
On the BBC in 1970’s the would be a whole
series of programmes one after the order for a
certain amount of times and people where
expected to stay with that channel all night.
However channel loyalty does not exist
anymore because of audience fragmentation,
which is caused by digital and satellite
television.
Types of TV scheduling are:

Pre- echo scheduling
 This is where a programme will be scheduled
 before a popular programme or a established
 programme. The hope is, the audience will
 tune in before the start of the
 popular/established programme and catch the
 end of the new programme and hopefully
 something will interest them and make them
 want to watch it next week.
Inheritance
 This is where a new programme is scheduled
 after a popular or established programme in the
 hope that again it will inherit all or some of its
 audience
Hammocking
 For this one, the new programme will be
 scheduled between two popular/established
 programmes in the hope that it will benefit from
 both pre-echo and inheritance.

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Tv scheduling

  • 2. TV scheduling is all about getting the biggest possible audience. It is more important that the BBC gain a really large audience, so that they can show that they are not wasting money from the licence fee payers. This is also why there is not many game shows on the BBC that have huge prizes, because the prizes will be paid for from the audiences money. Where as ITV get all their money from advertising and sponsors. Also a lot of programmes start a couple of minutes late so that people who tune in for the programme will catch the end of the last one and hopefully be interested in watching it the next time its on.
  • 3. Channel loyalty On the BBC in 1970’s the would be a whole series of programmes one after the order for a certain amount of times and people where expected to stay with that channel all night. However channel loyalty does not exist anymore because of audience fragmentation, which is caused by digital and satellite television.
  • 4. Types of TV scheduling are: Pre- echo scheduling This is where a programme will be scheduled before a popular programme or a established programme. The hope is, the audience will tune in before the start of the popular/established programme and catch the end of the new programme and hopefully something will interest them and make them want to watch it next week.
  • 5. Inheritance This is where a new programme is scheduled after a popular or established programme in the hope that again it will inherit all or some of its audience Hammocking For this one, the new programme will be scheduled between two popular/established programmes in the hope that it will benefit from both pre-echo and inheritance.