Commercial radio stations generate revenue primarily through advertisements. They must attract a wide audience to their broadcasts in order to sell airtime to advertisers. Large commercial radio groups like Global own multiple national and local stations across different genres, using advertisements tailored to specific audiences and timeslots. In addition to advertising, the commercial radio industry is also linked to music, gaming, and marketing industries through the content they broadcast.

1. What is commercial radio?
• Commercial radio is radio station
which gets paid by advertisement
they put short adverts on that’s how
they get money for their radio.

2. Effect of relying on advertising
revenue?
The effects on relying on advertise revenue is
you always have to have large wide of audience
listing to your radio or the advertisement team
wont pay you if your radio station is not listened
to by wide range of people then that means
they don’t pay you and you lose money and
your station gets shut down.

3. What are some national commercial
radio station?
• Here are some national commercial radio stations.
• Classic FM, one of the United Kingdom's three Independent
National Radio stations, broadcasts classical music in a
popular and accessible style, the owners are Global Radio
which owns other radio stations like capital FM and heart.
• Choice FM, is an urban music radio station owned by Global
Radio. Which owns other stations like classic
FM, heart, capital.

4. What are some local commercial radio
station?
• 1. BBC Radio 2 (15.4m listeners every week)
2. BBC Radio 1 (11.0m)
3. BBC Radio 4* (10.9m)
4. Heart (7.5m)
5. Capital (7.4m)
6. BBC Radio 5 live* (6.3m)
7. Classic FM (5.6m)
8. Kiss (4.4m)
9. Smooth Radio* (3.7m)
10. Magic (3.6m)

5. What sort of adverts do they have on
commercial radio?
• Every advert is aimed at a certain group of people and you
watch closely you realize that they put on some adverts on at
certain time for example baby items, they put it on during day
time around morning because mums are most likely to be
home.
• Commercial radio stations make most of their revenue selling
"airtime" to advertisers. Of total media expenditures, radio
accounts for 6.9%. Radio advertisements or "spots" are
available when a business or service provides valuable
consideration, usually cash, in exchange for the station airing
their spot or mentioning them on air.

6. What companies own commercial
radio station?
• Global group own heart London radio station
which is a very well known commercial radio
station, they also own other radio stations like.
• Classic
• FM
• Capital,
• Choice FM
• LBC Radio

7. What other industries in the
commercial radio is linked to.
• Commercial radio is linked to game
industry, they have songs on some games like
GTA for example also the advertising and
marketing is linked because commercial radio
is about advertising and they get all their
money from advertising.