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Scheduling
Daily Segments
The different segments of the day includes:
Breakfast- Mostly news programs and morning talk shows.
Daytime- Mostly repeats of shows from the night before or from years before.
Afternoon- Game Shows are the main content on terrestrial channels.
Evening- Game Shows and talk shows dominate the channels.
Nighttime- Comedy shows and more genres are shown as the channels near
watershed.
Graveyard- This will be post watershed and not designed for viewing by young
children.
Target Audience
Segment Target Audience
Breakfast OAPs, Children, Adults, Teens
Daytime OAPs, Adults, Unemployed
Afternoon Teens, Children, Adults, OAPs
Evening Teens, Children, Adults, OAPs
Nighttime Teens, Adults, Less OAPs and Children
Watershed Teens, Adults
Most Popular Genres On Television
News- Delivers information to viewers about world events.
Comedy- Light hearted humour for viewers which is often scheduled in the
afternoon/evening when people return home from work or school.
Soaps- Scripted drama shows that are popular across many terrestrial
Talk Shows- Often celebrities being interviewed by a host about current topics.
Kids TV- Cartoons, and educational programmes for children.
Documentaries- Educational programmes with the aim to educate and inform the
public.
Channel Target Audience
Channel Target Audience
BBC One OAPs, Adults, Teens
BBC Two OAPs, Adults
ITV1 Teens, Children, Adults, OAPs
4 Teens, Children, Adults, OAPs
FIVE Teens, Adults, Children (Morning
programmes)
Repeats
Channel Five and, the now discontinued, BBC3 often show repeats of shows from
the past. Channel Five’s schedule is mostly repeats with occasional pieces of new
content when it is released. BBC3 was another channel with a large amount of
repeated content, shows such as Family Guy or Russell Howard’s Good News
were often repeated on the channel. Channel 4’s morning content often contains
shows from years before (such as Frasier).
Imported Programmes
Channel Five often imports content from the USA, shows like Hawaii Five-0, CSI
and NCIS are the main shows that are brought in, some shows also come from
places such as Australia. Channel 4 also import American shows such as The
Simpsons and Frasier. This imported content adds variety to the schedule and
brings in a wider audience by presenting more genres.
Watershed
The watershed is commonly set at 9pm which is the time where channel
executives believe that children are no longer watching shows on their channels.
This allows channels to show programmes that are deemed unsuitable for
children, such as comedy shows with profane language or movies with a high age
rating. The watershed runs into the graveyard segment of the day and ends in the
early morning before breakfast time shows begin.
Inheritance- This is when a popular show is shown before a less popular or new
show, this means that the audience from the popular show watch some of the less
popular show which will increase its audience numbers and ratings.
Pre Echo- This is when a less popular show is shown before a popular show
causing people to watch the less popular show before the popular show is shown.
Hammocking- This happens when popular shows are shown before and after a
less popular show, this can cause audiences to watch the first popular show and
stay for the less popular show in order to watch the second popular show.
Counter Programming- Offering television programmes to attract an audience
from another TV station airing a major event.
Marathon- Screening an entire season of a TV series in a short period of time.
Stunting- A one off piece of content being aired which is uncharacteristic
compared to what is usually aired.
Zoning- Where part of the daily schedule is dedicated to a particular genre.
Stripping- When a particular show is scheduled at the same time each day.
Watershed- After 9pm, shows after this time are not deemed suitable for children
and are often aimed at an adult audience.

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Scheduling

  • 2. Daily Segments The different segments of the day includes: Breakfast- Mostly news programs and morning talk shows. Daytime- Mostly repeats of shows from the night before or from years before. Afternoon- Game Shows are the main content on terrestrial channels. Evening- Game Shows and talk shows dominate the channels. Nighttime- Comedy shows and more genres are shown as the channels near watershed. Graveyard- This will be post watershed and not designed for viewing by young children.
  • 3. Target Audience Segment Target Audience Breakfast OAPs, Children, Adults, Teens Daytime OAPs, Adults, Unemployed Afternoon Teens, Children, Adults, OAPs Evening Teens, Children, Adults, OAPs Nighttime Teens, Adults, Less OAPs and Children Watershed Teens, Adults
  • 4. Most Popular Genres On Television News- Delivers information to viewers about world events. Comedy- Light hearted humour for viewers which is often scheduled in the afternoon/evening when people return home from work or school. Soaps- Scripted drama shows that are popular across many terrestrial Talk Shows- Often celebrities being interviewed by a host about current topics. Kids TV- Cartoons, and educational programmes for children. Documentaries- Educational programmes with the aim to educate and inform the public.
  • 5. Channel Target Audience Channel Target Audience BBC One OAPs, Adults, Teens BBC Two OAPs, Adults ITV1 Teens, Children, Adults, OAPs 4 Teens, Children, Adults, OAPs FIVE Teens, Adults, Children (Morning programmes)
  • 6. Repeats Channel Five and, the now discontinued, BBC3 often show repeats of shows from the past. Channel Five’s schedule is mostly repeats with occasional pieces of new content when it is released. BBC3 was another channel with a large amount of repeated content, shows such as Family Guy or Russell Howard’s Good News were often repeated on the channel. Channel 4’s morning content often contains shows from years before (such as Frasier).
  • 7. Imported Programmes Channel Five often imports content from the USA, shows like Hawaii Five-0, CSI and NCIS are the main shows that are brought in, some shows also come from places such as Australia. Channel 4 also import American shows such as The Simpsons and Frasier. This imported content adds variety to the schedule and brings in a wider audience by presenting more genres.
  • 8. Watershed The watershed is commonly set at 9pm which is the time where channel executives believe that children are no longer watching shows on their channels. This allows channels to show programmes that are deemed unsuitable for children, such as comedy shows with profane language or movies with a high age rating. The watershed runs into the graveyard segment of the day and ends in the early morning before breakfast time shows begin.
  • 9. Inheritance- This is when a popular show is shown before a less popular or new show, this means that the audience from the popular show watch some of the less popular show which will increase its audience numbers and ratings. Pre Echo- This is when a less popular show is shown before a popular show causing people to watch the less popular show before the popular show is shown. Hammocking- This happens when popular shows are shown before and after a less popular show, this can cause audiences to watch the first popular show and stay for the less popular show in order to watch the second popular show.
  • 10. Counter Programming- Offering television programmes to attract an audience from another TV station airing a major event. Marathon- Screening an entire season of a TV series in a short period of time. Stunting- A one off piece of content being aired which is uncharacteristic compared to what is usually aired. Zoning- Where part of the daily schedule is dedicated to a particular genre. Stripping- When a particular show is scheduled at the same time each day. Watershed- After 9pm, shows after this time are not deemed suitable for children and are often aimed at an adult audience.