The document discusses television audience measurement and ratings in India. It outlines the evolution of rating systems from early radio ratings in the 1930s to modern television ratings providers like TAM Media Research and INTAM. It describes the methodology of television ratings, including the use of people meters installed in homes to record viewership data. The document also provides snapshots of television viewership data in India from 2009 to illustrate how ratings are used.
Satellite Instructional Television Experiment (SITE)jatinvashisth1
Satellite Instructional Television Experiment or SITE was an experimental satellite communications project launched in India in 1975, designed jointly by NASA and the Indian Space Research Organization (ISRO). The project made available informational television programs to rural India. The main objectives of the experiment were to educate the financially backward and academically illiterate people of India on various issues via satellite broadcasting, and also to help India gain technical experience in the field of satellite communications.
Television production Process - An insight to TV Industrybalishreya23
This PPT is useful for college/university students who are learning Mass Communication or TV/Film production. From Camera holding to taking amazing shots, everything has been described in simple words in this session.
Satellite Instructional Television Experiment (SITE)jatinvashisth1
Satellite Instructional Television Experiment or SITE was an experimental satellite communications project launched in India in 1975, designed jointly by NASA and the Indian Space Research Organization (ISRO). The project made available informational television programs to rural India. The main objectives of the experiment were to educate the financially backward and academically illiterate people of India on various issues via satellite broadcasting, and also to help India gain technical experience in the field of satellite communications.
Television production Process - An insight to TV Industrybalishreya23
This PPT is useful for college/university students who are learning Mass Communication or TV/Film production. From Camera holding to taking amazing shots, everything has been described in simple words in this session.
it spread haltingly and transmission was mainly in black & white. The thinkers and policy makers of the country, who had just been liberated from centuries of colonial rule, frowned upon television, looking on at it as a luxury for Indians
Stress is the body’s physical and psychological response to a specific demand made of us or to an event in our life. In some cases it motivates and encourages us to complete a task we find difficult so that we can take pride in ourselves and what we achieve.
Radio Journalism & Production - RADIO FORMATS Trinity Dwarka
BJMC Radio Journalism & Production - RADIO FORMATS
SIMPLE ANNOUNCEMENT
RADIO TALK
RADIO INTERVIEWS
RADIO DISCUSSON
PHONE INS & RADIO BRIDGE
RADIO NEWS
RADIO DOCUMENTARIES
RADIO DRAMA
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Overview on the working of Television industry in terms of Media and Entertainment, Programming, Distribution, Revenue Generation, AD Pricing, Metrics. How its earns and works overall.
it spread haltingly and transmission was mainly in black & white. The thinkers and policy makers of the country, who had just been liberated from centuries of colonial rule, frowned upon television, looking on at it as a luxury for Indians
Stress is the body’s physical and psychological response to a specific demand made of us or to an event in our life. In some cases it motivates and encourages us to complete a task we find difficult so that we can take pride in ourselves and what we achieve.
Radio Journalism & Production - RADIO FORMATS Trinity Dwarka
BJMC Radio Journalism & Production - RADIO FORMATS
SIMPLE ANNOUNCEMENT
RADIO TALK
RADIO INTERVIEWS
RADIO DISCUSSON
PHONE INS & RADIO BRIDGE
RADIO NEWS
RADIO DOCUMENTARIES
RADIO DRAMA
MUSIC ON RADIO
Overview on the working of Television industry in terms of Media and Entertainment, Programming, Distribution, Revenue Generation, AD Pricing, Metrics. How its earns and works overall.
Amidst the last quarter clutter of TV advertising, breaking through the sheer volume of repetitive messaging is a daunting task. Leveraging careful use of advanced TV targeting techniques, programmatic and VOD channels, and the combining them with traditional media buys, Positec realized 40% growth year-over-year by effecting just the right mix.
Vishal Saxena BVJMM 4th Semester of #JIMSVKII has shared about the TRP game.
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All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based VideoMediaPost
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Ericsson ConsumerLab, annual TV & Media reportEricsson
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4 things that brands are doing to win in the new video landscapeLucas Modesto
Back in the 1950s, when TV was first gaining popularity as an entertainment medium, advertisers had it fairly easy. With only three networks and one viewing screen, the audience was highly concentrated. To this day, I Love Lucy still holds the record for the highest Nielsen average for a TV season—67.3. Families around America tuned in weekly for a season that started with Lucy battling a conveyor belt at a chocolate factory and eventually welcomed Ricky Jr. to the world.1
Because of this concentrated TV viewing audience, advertisers knew when, where and what the whole country was watching without the need for sophisticated technology, data collection, or analysis.
Today’s television viewing landscape is very different. While TV screens still account for 91% of our viewing time,2 we’re now able to watch great video content wherever, whenever and however we want. According to Nielsen, traditional TV watching has declined 44% for viewers 18-24 years old and 32% for viewers 25-34 years old over the past five years.3 Meanwhile, streaming video is on the rise. In 2017, 59% of American households had a streaming video subscription, compared to just 38% in 2014.4
Hamish Pringle – Director General, IPA
Hamish's 25 year agency experience with Ogilvy & Mather, Boase Massimi Pollitt, Publicis, Abbott Mead Vickers, his own agency Madell Wilmot Pringle, Leagas Delaney, KHBB and latterly Saatchi & Saatchi where he was Vice-Chairman and Director of Marketing, made him an obvious choice to lead the IPA, which he has done since 2001. Hamish will give his perspective on how the changing TV landscape creates both challenges and opportunities for creative agencies.
New Business Model Exercice: CrowdTV, a platform dedicated to TV channels, TV content producers and viewers, where new content is viewed, rated and commented by invited users. TV channels and producers can get quality insights on their new content
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The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
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The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
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Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
2. Introduction
Doodarshan, the government-owned channel was the only medium if
entertainment
This monopoly of Doordarshan was broken in 1992
Private channels - CNN, Star Plus and Zee TV
Private channels offered only entertainment programmes - family drama,
comedy serials, children programmes, musical concerts, non-fiction
programmes etc
Television has significantly altered our lifestyle in several ways in the span of
few decades
3. Current Scenario
Television in India has been in existence since last four decades
17 years – it was transmitted through black and white
The Indian television industry is now bubbling - a huge industry by itself
Indian television Industry has grown – 17.4% (2004-08)
Stands at Rs.245 billion as on 2008 having grown from Rs. 224 billion in
2007
The growth in the distribution industry over the period 2004-08 has
contributed by a 12.4% increase in the subscription (pay) TV homes in the
last 4 years.
4. Ratings in Electronic Media
Rating system in electronic media
are audience measurement
systems
Various methodologies - people
meters, diaries, set meters etc to
find out the popularity of a
program or channel
Old methods – telephone survey
5. Rating system evolve?
1. Crossley Ratings: Developed by Archibald Crossley in 1930. Audience
measurement system created to determine the size of radio broadcasts
between 1930 and 1935
2. Hooper Ratings: C.E. Hooper Company was an American company that
was founded in 1935. It measured the radio ratings during the Golden Age
of radio. They provided information on the most popular radio shows of the
era. Starting in 1948, he began venturing into television. In February
1950, though competitor A.C.Nielson bought the company
3. Nielsen Ratings: Founded by Arthur Nielsen, who was a market analyst.
It culminated in Nielsen ratings of radio programming, which was meant
to provide statistics as to the market of radio shows. An effort to determine
the audience size and composition of television programming in the US
Contd
6. Nielsen moved to television,
developing rating system
using the methods he and
his company had developed
for radio. He gathered
ratings in the following ways:
1. Viewers Diaries
2. Set Meters
3. People Meters
4. Passive People Meter
7. Rating System in Television
Television Rating Points:
It indicates the popularity of a program or a television channel.
Television ratings provide information about the viewers TV watching
habits and the socio-economic background of the audience
Helps advertisers and corporate media planners in selecting the right
media at the right time
TRP is determined with the help of a device which is installed in the
houses
The device records which serial is being watched at what time and passes
on the information to the concerned department and then by observing the
maximum watched show or the minimum watched show, the TRP is
calculated
Calculation is done with a device called as ‘People’s meter that is attached
to the TV set in a few thousand houses for judging purpose. It records the
time and the programme that a viewer watches on a particular day, after
which the average is taken for a 30 day period and the viewership of that
particular channel, is determined.
8. TAM Media Research & INTAM
TAM
A joint venture company between AC Nielsen & Kantar Media Research
TAM Media Research is the TV Viewership analysis firm of India
Measuring TV Viewership, TAM also monitors Advertising Expenditure
through its division AdEx India
INTAM
Indian Television Audience Measurement is the only electronic rating agency
functioning in India
It follows two methodologies - First is frequency monitoring, in which 'people
meters' are installed in sample homes and these electronic gadgets
continuously record data about the channel watched by the family members.
Second technique is picture matching technique people meter continuously
records a small portion of the picture that is being watched on that
particular television set
9. People meter & aMap
People meter
People Meter is a 'box', about the size of a paperback book
Box is hooked up to each television set and is accompanied by a remote
control unit
A personal 'viewing button‘
If the TV is turned on and the viewer doesn't identify themselves, the meter
flashes to remind them
Today new systems such as the portable people meter and 'Picture Matching'
that measures the viewing habits of TV audiences
aMap
Audience Measurement & Analytics Limited
The only overnight TV Audience Measurement System that provides data on
Television in India on multiple dimensions like demographics, ownership,
viewership etc
aMap collects viewership data using Telecontrol VIII data collection units
sourced from Telecontrol AG, and wireless connections using GSM modems
Contd
10. The measurement system of aMap is rigorous and comprehensive enough to
handle a complex multi-layered Indian audience
aMap today, in India, has established itself as Asia’s largest and only
overnight television audience measurement system with latest technology
aMap delivers data overnight so that yesterday’s data can be accessed today
by the subscribers.
14. Conclusion
Given that TRPs influence the quality of TV programmes
The government is considering forming policy guidelines for rating agencies
TRPs have a direct impact on the scope and schedules of the content of
channels, therefore, the perspective of public interest cannot be ignored