a brief introduction to Competitive life cycle analysis, the definitions and its use, plus a framework for analyzing and decision making about the life time of a product or serivce
This document discusses competitor analysis and competitive strategies. It defines key terms like competitive advantage and outlines the process for analyzing competitors, including identifying them, assessing their strategies and strengths/weaknesses, and selecting which to attack or avoid. It also covers Porter's basic winning strategies of cost leadership, differentiation, and focus. Finally, it discusses different competitive positions like market leader, challenger, follower, and nicher. The overall purpose is to help understand competitors and develop effective competitive strategies.
This document discusses tools and concepts for conducting an external strategic management audit. It outlines five broad categories of external forces - economic, social/demographic, political/legal, technological, and competitive. The document describes the process of performing an external audit, which involves gathering information, identifying opportunities and threats, prioritizing key factors, and communicating findings. It provides examples of variables to monitor within each category and emphasizes the importance of competitive intelligence programs.
The document discusses strategies for market leaders to maintain their position, including expanding the total market, protecting current market share, and increasing market share. It also discusses the product life cycle and different strategies companies should employ during each stage, from introduction to growth, maturity, and decline. The growth stage in particular involves improving products, adding new models, entering new segments, increasing advertising and distribution, and lowering prices to attract more customers.
Understanding Co Opetition Using The Parts StrategyRadhika Sukhani
This document discusses the concept of co-opetition and introduces the Parts strategy for understanding and playing the business "game". It explains that the Parts strategy analyzes the Players (customers, suppliers, competitors, complementors), Added Value each offers, Rules of the business, and Tactics used within a certain Scope. It then provides examples of how to use each element of the Parts strategy, such as including new Players, changing what value is offered, influencing the Rules contracts are based on, and manipulating perceptions with Tactics. The conclusion emphasizes that business success requires seeing the big picture and considering the long-term future when taking steps in co-opeting with others in the market.
The document discusses competitive advantage and competitor analysis. It provides objectives for understanding competitors and customers through analysis. It then discusses Intel as an example, focusing on how Intel's competitive strategy of superior value and product innovation has led to success. The document outlines steps for analyzing competitors, including identifying competitors, assessing their strategies, strengths/weaknesses, and selecting which to attack or avoid. It also discusses different competitive strategies firms can employ like overall cost leadership, differentiation, and focus.
This marketing plan summarizes Nestle Cerelac's product offerings, target markets, and marketing strategies. Nestle Cerelac provides baby food products for infants in various stages. It targets urban and suburban families with average to above average incomes. Nestle Cerelac positions itself as a provider of healthy, high-quality food and differentiates itself through nutritional value and product variety. The marketing mix discusses pricing, promotion, placement and packaging. Competition and growth strategies are also outlined.
Channel Power & Conflict and Channel DynamicsNavin Raj Saroj
This document discusses channel power, conflict, and dynamics. It defines channel power as a member's ability to influence other members' behavior. The five bases of power are reward, coercion, expertise, reference, and legitimacy. Channel conflict can occur vertically between different levels, horizontally between members at the same level, between different types of members, and with multiple channels. Conflicts arise from incompatible goals, unclear roles, and dependence. Managing conflict involves communication, councils, co-optation, arbitration, and mediation. Channel dynamics include gaining member acceptance, physical distribution, legal issues like exclusivity and tying arrangements, and factors like output, lot size, waiting time, convenience, variety, and service.
The document discusses the Ansoff Matrix and how Coca-Cola uses various growth strategies classified by the matrix. It provides an overview of Coca-Cola, noting it was founded in 1886 and operates in over 200 countries with 230 brands. The document then analyzes Coca-Cola's use of Ansoff Matrix strategies like market penetration, market development, product development, and diversification to expand in both new markets and with new products.
This document discusses competitor analysis and competitive strategies. It defines key terms like competitive advantage and outlines the process for analyzing competitors, including identifying them, assessing their strategies and strengths/weaknesses, and selecting which to attack or avoid. It also covers Porter's basic winning strategies of cost leadership, differentiation, and focus. Finally, it discusses different competitive positions like market leader, challenger, follower, and nicher. The overall purpose is to help understand competitors and develop effective competitive strategies.
This document discusses tools and concepts for conducting an external strategic management audit. It outlines five broad categories of external forces - economic, social/demographic, political/legal, technological, and competitive. The document describes the process of performing an external audit, which involves gathering information, identifying opportunities and threats, prioritizing key factors, and communicating findings. It provides examples of variables to monitor within each category and emphasizes the importance of competitive intelligence programs.
The document discusses strategies for market leaders to maintain their position, including expanding the total market, protecting current market share, and increasing market share. It also discusses the product life cycle and different strategies companies should employ during each stage, from introduction to growth, maturity, and decline. The growth stage in particular involves improving products, adding new models, entering new segments, increasing advertising and distribution, and lowering prices to attract more customers.
Understanding Co Opetition Using The Parts StrategyRadhika Sukhani
This document discusses the concept of co-opetition and introduces the Parts strategy for understanding and playing the business "game". It explains that the Parts strategy analyzes the Players (customers, suppliers, competitors, complementors), Added Value each offers, Rules of the business, and Tactics used within a certain Scope. It then provides examples of how to use each element of the Parts strategy, such as including new Players, changing what value is offered, influencing the Rules contracts are based on, and manipulating perceptions with Tactics. The conclusion emphasizes that business success requires seeing the big picture and considering the long-term future when taking steps in co-opeting with others in the market.
The document discusses competitive advantage and competitor analysis. It provides objectives for understanding competitors and customers through analysis. It then discusses Intel as an example, focusing on how Intel's competitive strategy of superior value and product innovation has led to success. The document outlines steps for analyzing competitors, including identifying competitors, assessing their strategies, strengths/weaknesses, and selecting which to attack or avoid. It also discusses different competitive strategies firms can employ like overall cost leadership, differentiation, and focus.
This marketing plan summarizes Nestle Cerelac's product offerings, target markets, and marketing strategies. Nestle Cerelac provides baby food products for infants in various stages. It targets urban and suburban families with average to above average incomes. Nestle Cerelac positions itself as a provider of healthy, high-quality food and differentiates itself through nutritional value and product variety. The marketing mix discusses pricing, promotion, placement and packaging. Competition and growth strategies are also outlined.
Channel Power & Conflict and Channel DynamicsNavin Raj Saroj
This document discusses channel power, conflict, and dynamics. It defines channel power as a member's ability to influence other members' behavior. The five bases of power are reward, coercion, expertise, reference, and legitimacy. Channel conflict can occur vertically between different levels, horizontally between members at the same level, between different types of members, and with multiple channels. Conflicts arise from incompatible goals, unclear roles, and dependence. Managing conflict involves communication, councils, co-optation, arbitration, and mediation. Channel dynamics include gaining member acceptance, physical distribution, legal issues like exclusivity and tying arrangements, and factors like output, lot size, waiting time, convenience, variety, and service.
The document discusses the Ansoff Matrix and how Coca-Cola uses various growth strategies classified by the matrix. It provides an overview of Coca-Cola, noting it was founded in 1886 and operates in over 200 countries with 230 brands. The document then analyzes Coca-Cola's use of Ansoff Matrix strategies like market penetration, market development, product development, and diversification to expand in both new markets and with new products.
Value Chain Analysis PowerPoint Presentation Slides SlideTeam
Introducing content-ready presentation for business professionals on value chain analysis PowerPoint presentation slides. These ready-made demand chain PPT illustrations help you to add value to your products and services. The more value you create, the more people will be attracted to buy products from you at a good price. Our predesigned porter’s value chain model presentation templates cover all the necessary slides such as expense chain analysis framework, marketing & sales, services, technology development, cost advantage, differentiator advantage, financial comparison, etc. Our supply chain management PPT template builds a competitive advantage by delivering maximum value for the least possible total cost. This expense chain analysis PowerPoint show can be put to use in other templates as well such as strategic management, inventory management, demand forecasting, marketing strategy, GVC, value chain management capability, product lifecycle, inbound logistics, strategic planning, human resources development, business value proposition, brand cost chain and supply chain management. Download our value chain analysis PowerPoint presentation templates!. Attract bigger crowds with our Value Chain Analysis PowerPoint Presentation Slides. More folks will frequent your events.
This document discusses Jerry Slate, who was always independently successful in school and college due to his diligent work. He became one of the top salespeople at a large insurance company. The HR manager suggested promoting Jerry to sales manager of the Midwestern region, which was underperforming. Jerry is highly motivated and competent but works alone and lacks interpersonal skills. He would need training to improve working with a team as a manager.
This document discusses the history and strategies of Best Buy, a major electronics retailer. It outlines Best Buy's founding in 1966 and expansion throughout the 1970s-1980s. It then describes the company's four major strategic shifts from 1983-2009 as it evolved from a service-focused to a "grab-and-go" model. Recent crises, internationalization efforts, and turnaround strategies under new CEO Hubert Joly are also summarized, including the "Renew Blue" plan focusing on vendors, stores, costs, and online sales. Suggestions for Best Buy include strengthening in-store expertise, revamping Geek Squad, and expanding target markets.
This document provides information about Samsung, including:
1. Samsung is a South Korean multinational electronics company founded in 1938 that operates in 80 countries with over 307,000 employees.
2. Samsung has a diversified product portfolio and invests heavily in research and development, with over 42,000 employees working in R&D.
3. The document outlines Samsung's current operations strategy, which focuses on R&D, procurement, manufacturing, logistics, sales, and after service. It also provides recommendations to help Samsung improve, such as focusing on quality over variety.
The document discusses Porter's generic competitive strategies framework, which identifies three strategies for achieving competitive advantage: cost leadership, differentiation, and market segmentation/focus. Cost leadership involves having the lowest production and distribution costs to offer the lowest prices. Differentiation involves making products unique in some way to appeal to customers who are less price-sensitive. Market segmentation/focus involves tailoring offerings to serve specific market segments. Examples are provided of companies that employ each strategy successfully. Criticisms of the framework are noted, but it is still viewed as providing a useful model for understanding sources of competitive advantage.
The document summarizes a two-day strategy session for middle managers and supervisors. The session aims to improve professional and personal development skills through interactive exercises and discussions around topics like leadership, problem-solving, decision-making, and aligning individual and team goals with organizational strategy. Facilitators will use lectures, group activities, videos, and feedback to help participants gain clarity on performance expectations and better coordinate efforts to achieve shared objectives.
This document discusses different strategies that market challengers can use to attack market leaders, including encirclement attacks, bypass attacks, and guerrilla attacks. An encirclement attack involves surrounding the market leader by commanding superior resources, while a bypass attack focuses on new markets, products, or technologies rather than directly competing. A guerrilla attack consists of intermittent, promotional attacks and selective price cuts. The document also notes examples like Pepsi using a bypass strategy against Coke and advises that challengers with fewer resources are more likely to succeed using guerrilla or bypass attacks rather than frontal assaults on market leaders.
What factors should a company review before deciding to go abroadSameer Mathur
Before expanding abroad, companies should review several factors including potential profit opportunities in foreign markets, the ability to achieve economies of scale with a larger customer base, and reducing dependency on single markets. However, risks include not understanding foreign customer preferences or business cultures, lacking managers with international experience, and underestimating foreign regulations and costs. Companies should also consider political stability and risks of property expropriation in foreign countries.
A focused cost leadership strategy requires competing based on price to target a narrow market.
A firm that follows this strategy does not necessarily charge the lowest prices in the industry. Instead, it charges low prices relative to other firms that compete within the target market.
Nestle uses various interview formats and questions to evaluate candidates for different job types and levels. Structured interviews are used for similar jobs while unstructured are used for complex roles. Questions assess situations, behaviors, job skills, and stress. Panel interviews allow comparison of candidates. Strengths include experienced interviewers and focus on selecting the right person. Weaknesses can include personal biases influencing decisions. Recommendations are to address biases, improve interviewer training, and standardize questions and settings.
Blue green red and purple ocean strategySajna Fathima
The document discusses various ocean strategies including blue ocean strategy, red ocean strategy, purple ocean strategy, and green ocean strategy. Blue ocean strategy focuses on creating new market space rather than competing, while red ocean strategy involves competing head-to-head in existing markets. Purple ocean strategy acknowledges that blue oceans will eventually become red as competition increases, so both innovative and competitive strategies are needed. Green ocean strategy focuses on maximizing internal resources rather than copying competitors or pursuing risky growth.
The document discusses product market analysis and defines different levels of product markets including generic, product type, and product variant markets. It provides guidelines for defining a product market, such as identifying customer needs and the products that meet those needs. The document also discusses forming product market boundaries based on the purpose of analysis and market complexity. It emphasizes the importance of analyzing customers, competition, and forecasting market size and trends.
This document provides an overview of Zara's value chain management strategies. It discusses how Zara achieves vertical integration from sourcing materials to manufacturing 60% of products in-house. Zara's "fast fashion" model allows it to adapt designs, produce, distribute, and stock new clothing in stores within 2 weeks. Through just-in-time production, inventory management that eliminates deadstock, and a centralized logistics network, Zara is able to respond rapidly to fashion trends. Its strengths include a fast delivery cycle, brand image, low-cost supply chain, and ability to capture trends.
Matrix is used in management off organization or we can say it a matrix management within an organization. It is defined as: It is a type of organizational management wherein employees of similar skills are shared for work assignments. Simply stated, it is a structure in which the workforce reports to multiple managers of different roles. It is recognizing that companies have both vertical and horizontal chains of command, for which matrix model is created. The concept of this principle lies in the ability to manage the collaboration of people across various functions and achieve strategic objectives through key projects.
The document discusses competitive dynamics and marketing strategies, including how market leaders can expand their total market share while defending their position, how challengers can attack leaders, and how followers and niche players can compete effectively. It also examines strategies for different stages of the product life cycle.
Tesco Case Study- Presentation- Marketing Management- MBAVineethJose5
Tesco started as a small market stall in 1919 and has since grown to become a large international retailer. It opened its first store in 1929 and continued expanding in London through the 1930s. In the following decades, Tesco introduced various store formats and expanded its product range. It now operates over 3,400 stores across several countries. Tesco uses strategies like competitive pricing, a loyalty program, and various store formats to target different customer segments in both domestic and global markets. Adapting strategies to local conditions and customer needs is important for Tesco's international expansion.
The document discusses the timing of entry for new products and compares the strategies of early (first) movers versus later (second) movers. It provides background on factors that influence entry timing, such as demand uncertainty and learning curves. The document then compares the first mover advantage of Blackberry's early entry into the smartphone market versus the second mover strategies of Apple's iPhone, which set new standards despite not being first. While first movers can capture large market share, constant innovation is needed to sustain advantages against second movers who can learn from mistakes and improve products.
Generic building blocks of sustainable competitive advantageTirthankar Sutradhar
The document discusses sustainable competitive advantage through several examples of companies that have maintained competitive advantages for many years. It provides details on the competitive advantages that have allowed Coca-Cola and Walmart to specifically sustain higher profits than competitors over long periods of time. Coca-Cola's sustainable advantages include its secret recipe, continuous new product development, extensive global distribution system, and high production efficiency. Walmart maintains its advantage through a complex distribution center network that enables faster and more efficient delivery of goods at lower prices than competitors.
This document discusses how to measure the success of marketing campaigns. It outlines two key metrics: response and conversion rates. Response is the number of clicks on a link, while conversion is the number of responders who complete a specific goal like a purchase. The document also defines common metrics like response rate, total respondents, and conversion rate. Finally, it recommends having sequential goals over time, organizing campaigns into groups, and assigning costs and values to optimize campaigns.
Value Chain Analysis PowerPoint Presentation Slides SlideTeam
Introducing content-ready presentation for business professionals on value chain analysis PowerPoint presentation slides. These ready-made demand chain PPT illustrations help you to add value to your products and services. The more value you create, the more people will be attracted to buy products from you at a good price. Our predesigned porter’s value chain model presentation templates cover all the necessary slides such as expense chain analysis framework, marketing & sales, services, technology development, cost advantage, differentiator advantage, financial comparison, etc. Our supply chain management PPT template builds a competitive advantage by delivering maximum value for the least possible total cost. This expense chain analysis PowerPoint show can be put to use in other templates as well such as strategic management, inventory management, demand forecasting, marketing strategy, GVC, value chain management capability, product lifecycle, inbound logistics, strategic planning, human resources development, business value proposition, brand cost chain and supply chain management. Download our value chain analysis PowerPoint presentation templates!. Attract bigger crowds with our Value Chain Analysis PowerPoint Presentation Slides. More folks will frequent your events.
This document discusses Jerry Slate, who was always independently successful in school and college due to his diligent work. He became one of the top salespeople at a large insurance company. The HR manager suggested promoting Jerry to sales manager of the Midwestern region, which was underperforming. Jerry is highly motivated and competent but works alone and lacks interpersonal skills. He would need training to improve working with a team as a manager.
This document discusses the history and strategies of Best Buy, a major electronics retailer. It outlines Best Buy's founding in 1966 and expansion throughout the 1970s-1980s. It then describes the company's four major strategic shifts from 1983-2009 as it evolved from a service-focused to a "grab-and-go" model. Recent crises, internationalization efforts, and turnaround strategies under new CEO Hubert Joly are also summarized, including the "Renew Blue" plan focusing on vendors, stores, costs, and online sales. Suggestions for Best Buy include strengthening in-store expertise, revamping Geek Squad, and expanding target markets.
This document provides information about Samsung, including:
1. Samsung is a South Korean multinational electronics company founded in 1938 that operates in 80 countries with over 307,000 employees.
2. Samsung has a diversified product portfolio and invests heavily in research and development, with over 42,000 employees working in R&D.
3. The document outlines Samsung's current operations strategy, which focuses on R&D, procurement, manufacturing, logistics, sales, and after service. It also provides recommendations to help Samsung improve, such as focusing on quality over variety.
The document discusses Porter's generic competitive strategies framework, which identifies three strategies for achieving competitive advantage: cost leadership, differentiation, and market segmentation/focus. Cost leadership involves having the lowest production and distribution costs to offer the lowest prices. Differentiation involves making products unique in some way to appeal to customers who are less price-sensitive. Market segmentation/focus involves tailoring offerings to serve specific market segments. Examples are provided of companies that employ each strategy successfully. Criticisms of the framework are noted, but it is still viewed as providing a useful model for understanding sources of competitive advantage.
The document summarizes a two-day strategy session for middle managers and supervisors. The session aims to improve professional and personal development skills through interactive exercises and discussions around topics like leadership, problem-solving, decision-making, and aligning individual and team goals with organizational strategy. Facilitators will use lectures, group activities, videos, and feedback to help participants gain clarity on performance expectations and better coordinate efforts to achieve shared objectives.
This document discusses different strategies that market challengers can use to attack market leaders, including encirclement attacks, bypass attacks, and guerrilla attacks. An encirclement attack involves surrounding the market leader by commanding superior resources, while a bypass attack focuses on new markets, products, or technologies rather than directly competing. A guerrilla attack consists of intermittent, promotional attacks and selective price cuts. The document also notes examples like Pepsi using a bypass strategy against Coke and advises that challengers with fewer resources are more likely to succeed using guerrilla or bypass attacks rather than frontal assaults on market leaders.
What factors should a company review before deciding to go abroadSameer Mathur
Before expanding abroad, companies should review several factors including potential profit opportunities in foreign markets, the ability to achieve economies of scale with a larger customer base, and reducing dependency on single markets. However, risks include not understanding foreign customer preferences or business cultures, lacking managers with international experience, and underestimating foreign regulations and costs. Companies should also consider political stability and risks of property expropriation in foreign countries.
A focused cost leadership strategy requires competing based on price to target a narrow market.
A firm that follows this strategy does not necessarily charge the lowest prices in the industry. Instead, it charges low prices relative to other firms that compete within the target market.
Nestle uses various interview formats and questions to evaluate candidates for different job types and levels. Structured interviews are used for similar jobs while unstructured are used for complex roles. Questions assess situations, behaviors, job skills, and stress. Panel interviews allow comparison of candidates. Strengths include experienced interviewers and focus on selecting the right person. Weaknesses can include personal biases influencing decisions. Recommendations are to address biases, improve interviewer training, and standardize questions and settings.
Blue green red and purple ocean strategySajna Fathima
The document discusses various ocean strategies including blue ocean strategy, red ocean strategy, purple ocean strategy, and green ocean strategy. Blue ocean strategy focuses on creating new market space rather than competing, while red ocean strategy involves competing head-to-head in existing markets. Purple ocean strategy acknowledges that blue oceans will eventually become red as competition increases, so both innovative and competitive strategies are needed. Green ocean strategy focuses on maximizing internal resources rather than copying competitors or pursuing risky growth.
The document discusses product market analysis and defines different levels of product markets including generic, product type, and product variant markets. It provides guidelines for defining a product market, such as identifying customer needs and the products that meet those needs. The document also discusses forming product market boundaries based on the purpose of analysis and market complexity. It emphasizes the importance of analyzing customers, competition, and forecasting market size and trends.
This document provides an overview of Zara's value chain management strategies. It discusses how Zara achieves vertical integration from sourcing materials to manufacturing 60% of products in-house. Zara's "fast fashion" model allows it to adapt designs, produce, distribute, and stock new clothing in stores within 2 weeks. Through just-in-time production, inventory management that eliminates deadstock, and a centralized logistics network, Zara is able to respond rapidly to fashion trends. Its strengths include a fast delivery cycle, brand image, low-cost supply chain, and ability to capture trends.
Matrix is used in management off organization or we can say it a matrix management within an organization. It is defined as: It is a type of organizational management wherein employees of similar skills are shared for work assignments. Simply stated, it is a structure in which the workforce reports to multiple managers of different roles. It is recognizing that companies have both vertical and horizontal chains of command, for which matrix model is created. The concept of this principle lies in the ability to manage the collaboration of people across various functions and achieve strategic objectives through key projects.
The document discusses competitive dynamics and marketing strategies, including how market leaders can expand their total market share while defending their position, how challengers can attack leaders, and how followers and niche players can compete effectively. It also examines strategies for different stages of the product life cycle.
Tesco Case Study- Presentation- Marketing Management- MBAVineethJose5
Tesco started as a small market stall in 1919 and has since grown to become a large international retailer. It opened its first store in 1929 and continued expanding in London through the 1930s. In the following decades, Tesco introduced various store formats and expanded its product range. It now operates over 3,400 stores across several countries. Tesco uses strategies like competitive pricing, a loyalty program, and various store formats to target different customer segments in both domestic and global markets. Adapting strategies to local conditions and customer needs is important for Tesco's international expansion.
The document discusses the timing of entry for new products and compares the strategies of early (first) movers versus later (second) movers. It provides background on factors that influence entry timing, such as demand uncertainty and learning curves. The document then compares the first mover advantage of Blackberry's early entry into the smartphone market versus the second mover strategies of Apple's iPhone, which set new standards despite not being first. While first movers can capture large market share, constant innovation is needed to sustain advantages against second movers who can learn from mistakes and improve products.
Generic building blocks of sustainable competitive advantageTirthankar Sutradhar
The document discusses sustainable competitive advantage through several examples of companies that have maintained competitive advantages for many years. It provides details on the competitive advantages that have allowed Coca-Cola and Walmart to specifically sustain higher profits than competitors over long periods of time. Coca-Cola's sustainable advantages include its secret recipe, continuous new product development, extensive global distribution system, and high production efficiency. Walmart maintains its advantage through a complex distribution center network that enables faster and more efficient delivery of goods at lower prices than competitors.
This document discusses how to measure the success of marketing campaigns. It outlines two key metrics: response and conversion rates. Response is the number of clicks on a link, while conversion is the number of responders who complete a specific goal like a purchase. The document also defines common metrics like response rate, total respondents, and conversion rate. Finally, it recommends having sequential goals over time, organizing campaigns into groups, and assigning costs and values to optimize campaigns.
Apply media research to book spot on television - IU 3 hours classTrần Thanh Tòng
TNS conducts research to measure TV audiences using people meter panels and diary panels. Samples of 1,690 households with 7,100 people in urban areas are observed. Data on viewing behavior is collected and analyzed to determine ratings, reach, opportunity to see, and gross rating points of TV channels and programs. Media agencies use the data on audience metrics to plan advertising campaigns for clients and purchase commercial spots on TV in a cost-effective manner.
Branding, marketing strategies and competetive analysis ofSaurabh Sharma
This presentation is all about the marketing strategies and competition level which is facing by PEPSI in INDIA.
this presentation has been made after a live project in jaipur city under the pepsi's biggest bottler VARUN BEVERAGES.
This annual report summarizes Diageo's performance in fiscal year 2015. It highlights that Diageo is a global leader in beverage alcohol with iconic brands across spirits, beer, and wine. The report notes that Diageo's net sales increased slightly to £10.8 billion in 2015, while operating profit was £3.1 billion. Free cash flow also increased significantly to £1.96 billion. The report provides an overview of Diageo's financial and operating performance in 2015 by region and category. It also reviews Diageo's sustainability and responsibility initiatives regarding issues like responsible drinking, health and safety, and water efficiency.
Profiling partner programmes through thought leadership - Faculty Marketing I...Lars Voedisch
Profiling partner programmes through thought leadership
Identifying differentiators in your market
Profiling topics and personalities rather than programmes
Finding the right personality: Tone, voice, behaviour
Holistic measurement and monitoring, PRecious Communications, 11-2013Lars Voedisch
Holistic Measurement & Monitoring for Traditional & Digital Media Relations
• Setting smart goals: Aligning measurement principals with
business objectives
• Basics of monitoring & measurement:
- Measuring media relationship & scoring sentiment in the news sphere: Field studies, media content analysis, etc
- Ratings worth monitoring on various new media platforms
• KPI for various media relations scenarios (e.g. awareness,
advocacy, reputation, action, sales) & practical exercise to
develop metrics for your own organisation
• The Million Dollar Question: So what’s the ROI? What other KPI can you bring to the boardroom?
• Matching various free & paid analytics in the market to fit your needs
#PRmeasure
MGMT614: Corporate Strategy for DiageoAlvin J. Lin
This document discusses Diageo, the world's largest producer of premium drinks. Some key points:
- Diageo has a market capitalization of £47B and sells products in over 180 countries.
- Its goal is to be the best performing, most trusted, and respected consumer goods company.
- It has a diverse brand portfolio and generates a third of sales from North America.
- Diageo has strong brand equity and invests in health, well-being, and sustainability programs.
- An analysis identifies opportunities like partnerships and growing luxury markets but also threats like regulations and intense competition.
- Traditional media measurement relies on self-reported data that may not accurately capture actual media consumption. Newer passive measurement technologies provide more objective data on usage.
- For each medium, viewers/readers/listeners are operationally defined based on self-reported diaries or actions like pushing buttons, but these definitions may not accurately reflect engagement with the content.
- As media shifts to digital platforms, measurement will provide more granular data on user behavior and impact, but detection of actual attention remains a challenge.
This document provides an analysis of Diageo, a global leader in beverage alcohol. It summarizes Diageo's mission, values, external environment, competitive position, capabilities, and recommendations. Diageo produces spirits, beer, and wine in over 30 countries. It analyzes trends in North America, which represents 45% of profits. Millennials and health trends impact consumption. Competition is high but barriers to entry are low. Diageo has strong brands but should focus more on spirits and whiskey to maintain its competitive advantage in the premium drinks market.
Diageo is the world's largest producer of premium alcoholic beverages with brands like Smirnoff, Baileys, Johnnie Walker, Captain Morgan, and Guinness. Formed in 1997 through the merger of Guinness and Grand Metropolitan, Diageo has a global market reach across 180 countries and 24,000 employees. While facing pressures over binge drinking, Diageo promotes responsible drinking through campaigns and educational initiatives.
This document provides an overview of Diageo plc, a global spirits and beer company. It discusses Diageo's business operations in over 180 markets, internal strengths such as its strong portfolio of brands, and weaknesses like its comparatively weak wine brands. The document also analyzes the spirits industry and Diageo's marketing strategies. It outlines Diageo's global strategy and reviews trends in the industry, concluding with strategic recommendations for Diageo's future outlook.
PPDI is one of the top 10 clinical research organizations that provides drug development services. It has over 6,600 employees operating in 38 locations worldwide. PPDI generates most of its revenue from late-stage clinical trials. While it has strengths like operating efficiencies, it also faces weaknesses such as lack of diversification and high employee turnover. Opportunities include expanding into new areas like medical devices and proprietary drug development, while threats include increased competition and changes in the pharmaceutical industry.
Quintiles analyst day presentation 2014Quintiles2014
The document discusses Quintiles' product development services and clinical trials business. It highlights Quintiles' continued revenue and earnings growth in this business area. The document also outlines Quintiles' understanding of market drivers in product development and its ability to offer solutions that meet evolving customer needs, from traditional clinical trial services to more integrated partnerships.
One for One
Toms' business model is that for every pair of shoes or glasses purchased, the company donates one pair to a child in need. The company was created in 2006 and has since donated over 1 million pairs of shoes. It has expanded its product line to include eyewear.
The document discusses strategic management across a product's lifecycle, which is typically divided into five phases: development, introduction, growth, maturity, and decline. Each phase presents different strategic goals and considerations for factors like competition, pricing, distribution, promotion, and product development. The strategies aim to successfully introduce a product, increase its market share, maintain quality and demand in later phases, and maximize profits before withdrawing the product.
Horlicks is a 137-year old nutritional drink brand that was founded in 1873 by James and William Horlick. It has been through several ownership changes over the years, ultimately being acquired by GlaxoSmithKline in 2000. Horlicks remains very popular in India, where it holds a dominant market share and sells over 1 million packs per day. It has been successfully repositioned from a nutritional supplement to a pleasurable drink through line extensions and flavor innovations. Horlicks utilizes various promotional strategies including celebrity endorsements, educational programs, and philanthropic activities to market its products across India.
this is the lectures of "Competitive Strategy" workshop in AUT university, in the first part it is concentrated on the differences between strategy and OE, then Five forces model is described.
other parts are about Life-Cycle analysis,Capability analysis, Competitor analysis and 3 generic strategies.
The document discusses the product life cycle, which describes the stages of a product's sales and profits over time. There are typically four stages: introduction, growth, maturity, and decline. Each stage poses different challenges and opportunities for sellers as profits rise and fall. Effective strategies must be tailored to the specific characteristics of each life cycle stage.
This document discusses strategic planning for firms operating in the computer graphics industry (CGI). It outlines key questions firms should consider, like what products/services to offer and how to outperform competitors. Major trends are also examined, like shifting consumer demographics and environmental needs. Firms are advised to constantly re-invent themselves, stay aware of trends, and ask strategic questions to maintain a competitive advantage in the rapidly changing marketplace.
This document provides fully solved assignments for SMU MBA Spring 2014. It lists assignments for courses in Operations Management, including questions on inventory management, engineering processes, demand types, operations strategy, Markov analysis, and decision making factors. It also includes assignments for courses in Enterprise Resource Planning, Supply Chain Management, and Advanced Production and Operations Management. Students are instructed to send their semester and specialization name to a provided email or call a phone number to receive the solved assignments. Samples can also be found by searching blog archives or assignments. Mailing is preferred, but calling is suggested for emergencies.
This document is the first part of a series on top 50 supply chain interview questions. It provides questions to help sharpen supply chain knowledge and prepare for interviews. It also includes information on certifications like CIOP which is designed to equip professionals in inventory management concepts, tools, and techniques. The questions cover a wide range of supply chain topics from end-to-end supply chain design to risk management, performance metrics, and inventory optimization.
This document provides information about obtaining fully solved SMU MBA Spring 2014 assignments. Students can send their semester and specialization name to the email address or call the phone number provided to receive the assignments. The assignments cover topics like quality management, production planning and control, technology management, and operations management. Sample questions are listed for reference purposes for subjects like quality management, operations management, and advanced production planning and control.
SCOR is an acronym for supply chain operations reference model, which was developed to assist businesses in understanding, structuring, and evaluating the performance of supply chains.
This document discusses approaches and methods for valuing startups. It begins by defining startups and noting the growing startup ecosystem in Europe. It then discusses the specifics of startup valuation, noting that more creative methods are needed given stages of development and uncertainty. The document outlines traditional and venture capital valuation approaches. It presents the First Chicago method in detail, which combines discounted cash flow and multiples approaches across optimistic, stable, and pessimistic scenarios. The document concludes by applying this method to a sample Bulgarian startup.
Complete guide to Building an Acquistion Strategy and Valuation MethodologiesSTRATICX
DESCRIPTION
For a business any business looking to engage in acquisition activity it is critical to understand what your strategy is. Acquisition and investment is more than a financial exercise, there has to be a strategy intent as well.
This document is in three main sections to help formulating an acquisition strategy:
1. Identifying the Acquisition Target and Process
2. Diligencing the Target
3. Evaluating Other Strategic Considerations
Followed by a overview of valuation methodologies commonly used to value targets:
1. Public Market Comparables
2. Merger Market Comparables
3. DCF
4. Pro Forma
This powerpoint is designed to give a good foundations and building blocks for those interesting in learning more about the above techniques.
Competitive Dynamics in the Watch Industry: the Swatch Case StudyLuca Castellanza
How can watch manufacturers survive in their fast-evolving environment? What should be their reaction to smartwatches and constantly changing forces? How can they differentiate from competitors?
The document proposes a strategic plan from the perspective of the Swatch Group Ltd.
1. The document discusses strategic cost management and new technologies. It emphasizes the importance of strategic thinking, flexibility, and an integrative approach across business functions in a dynamic competitive environment.
2. It describes the value chain and cost life cycle, highlighting how managing costs upstream can eliminate unnecessary costs compared to downstream cost control. Quality design and cost management are preferable to quality inspection and cost control.
3. The sales life cycle and strategic pricing over the product life cycle are examined. Early differentiation gives way to cost leadership as competition increases in later phases. Lifecycle costing helps minimize total costs across the entire life cycle.
This document presents a framework for developing a Route-to-Market strategy for Social Products. The framework includes five phases: Design, Sales, Logistics, Enablers, and Implementation. The Design phase focuses on researching the channel landscape and selecting distribution partners. The Sales and Logistics phases cover ordering, retail development, storage, and distribution. Ten key Enablers like forecasting, training, and financing support the framework. Implementation involves surveying dealers, routing, recruiting, and piloting the strategy.
The document provides an introduction to competitor analysis. It lists the course objectives which include explaining what competitor analysis is, its dimensions, objectives, benefits and steps. It also covers identifying current and potential competitors, competitor profiling, critical success factor analysis, SWOT analysis, Porter's five forces model, and competitive advantage. The document emphasizes that thorough competitor analysis is crucial for strategic planning and success, as it helps organizations understand their position, weaknesses, opportunities and threats from other industry players.
This document discusses two strategic analysis models: the Business Strength-Industry Attractiveness (BS/IA) matrix and the Arthur D. Little (ADL) life cycle approach matrix.
The BS/IA matrix analyzes multiple variables to assess a business's strengths and the industry attractiveness. It assigns weights, ratings, and values to key factors to position businesses on the matrix and determine investment strategies. The ADL matrix combines industry life cycle stage and competitive position factors into a 5x4 matrix to analyze markets and guide strategic decisions. Both models aim to help prioritize investments and resources but have limitations around subjective assessments and applicability across industries.
This document provides an overview of strategic wargaming for brands. It discusses how wargaming allows companies to anticipate competitive dialogue and test marketing strategies. An effective strategy uses an equity track to highlight brand strengths, a competitive track to compare the brand to others, and a response track to counter competitor challenges. The document outlines a wargaming process including immersion, developing scenarios in workshops, and refining concepts for testing. It provides examples of wargaming for political campaigns and consumer brands.
Product Lifecycle Management in Apparel industryAffine Analytics
The document discusses product life cycle management in the apparel industry. It presents a method to estimate the life cycle stages of products - growth, maturity, and decline - using historical sales data. A log-growth model is fit to sales data to identify the stages. The model determines the number of weeks a product remains in each stage, which helps predict demand and plan inventory and promotions. Applying the estimated life cycle stages as variables in a sales forecasting model further improves predictions.
This document discusses strategic management and strategic planning processes. It begins by defining key terms like strategic management, strategy, and business models. It then outlines the six steps in the strategic management process: 1) identifying the organization's mission and goals, 2) external analysis, 3) internal analysis, 4) formulating strategies, 5) implementing strategies, and 6) evaluating results. It also describes three major corporate strategies - growth, stability, and renewal - and explains types of growth strategies like concentration, vertical/horizontal integration, and diversification. The BCG matrix and Porter's five forces model are introduced as tools for managing corporate strategies and assessing competitive advantage.
Route-to-Market Strategy - The hidden gem in your transport operation?Tim Charlton
A Route-to-market (RTM) review is the process of combining transport optimisation software with operational insights to identify opportunities within the current way of working.
Adding what-if scenarios allows for the evaluation of cost-to-serve impacts from different operating alternatives (e.g. delivery frequency, time windows, fleet network scope, etc.)
The document discusses various strategic analysis tools used in industry analysis including the Balanced Scorecard, AD Little Matrix, Porter's Five Forces, Bowman's Strategy Clock, and PESTEL analysis. It provides descriptions of each tool, how they are used, examples of companies that use certain tools like the Balanced Scorecard, and criticisms of some models.
Profiles of Iconic Fashion Personalities.pdfTTop Threads
The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
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Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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How MJ Global Leads the Packaging Industry.pdfMJ Global
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6. Competitive Life Cycle
Analysis
Capability
Competitor
Analysis
3
strategies
How to
Conduct
Introduction
Porter five
forces
• The CLC is split into three phases with the S-curve:
- Emergent phase
- Growth phase
- Mature phase
• Demarking each of the three phases associated with
a single S-curve are transitory inflection points:
- Disruption
- Annealing
- Shakeout
7. Competitive Life Cycle
Analysis
Capability
Competitor
Analysis
3
strategies
How to
Conduct
Introduction
Porter five
forces
• This period is often characterized by what others
have referred to as the “era of ferment” as business
experience with various design.
• During this phase, we typically observe widespread
entry by both diversifying incumbent firms and new
ventures.
Emergent phase
8. Competitive Life Cycle
Analysis
Capability
Competitor
Analysis
3
strategies
How to
Conduct
Introduction
Porter five
forces
• The emergent phase ends up as customer adoption
accelerate and the product concept solidifies around
a core set of design features.
• In many cases, what emerges is a “ dominant
design”. We refer to this process as annealing – a
reduction in variance in product offering
9. Competitive Life Cycle
Analysis
Capability
Competitor
Analysis
3
strategies
How to
Conduct
Introduction
Porter five
forces
• Business focus typically shifts from development to
scaling.
• This phase is often characterized by:
increasing head-to-head competition
putting the prices down
complementary capabilities
Growth phase
12. Competitive Life Cycle
Analysis
Capability
Competitor
Analysis
3
strategies
How to
Conduct
Introduction
Porter five
forces
• Step1. Charting your positions on the CLC.
The positioning will determine the allocation of investment
among technology-enabled development, commercialization,
scaling and improvement ; in essence, the composition of your
growth portfolio
• Step2. Characterizing the CLCs for your businesses.
• Step3. Assessing your competitors’ positions.
How do we use it?
13. Competitive Life Cycle
Analysis
Capability
Competitor
Analysis
3
strategies
How to
Conduct
Introduction
Porter five
forces
• Step1. Charting your positions on the CLC.
• Step2. Characterizing the CLCs for your businesses.
Characterize the specific competitive context where you
compete.
Graph cumulative industry revenues for a product or
technology class that can produce an S-curve highlighting
transitions.
• Step3. Assessing your competitors’ positions.
How do we use it?
14. Competitive Life Cycle
Analysis
Capability
Competitor
Analysis
3
strategies
How to
Conduct
Introduction
Porter five
forces
• Step1. Charting your positions on the CLC.
• Step2. Characterizing the CLCs for your businesses.
• Step3. Assessing your competitors’ positions.
To put it in context of your competitive environment, you need
to chart as best you can your main competitors as well.
Realizing that new unforeseen competitors may emerge.
How do we use it?