The proposal outlines a radio advertisement campaign for Ringwood School aimed at promoting both the main school and 6th form through upbeat and positive messaging. Targeting parents during peak listening times, the campaign emphasizes a welcoming environment and the diverse opportunities available, encapsulated by the slogan 'experience ringwood.' The strategy includes utilizing student voices in the adverts and scheduling launches strategically around key school events to maximize impact and awareness.

1. RADIO ADVERT
AUDIO CAMPAIGN ON RINGWOOD SCHOOL

2. SECTION A – PROPOSAL (AIM)
 Our aim is to produce 2 radio adverts, one advert will be promoting the
main school, the other will be for the 6th form. Both need to be upbeat
and positive, this is done to promote the welcoming environment
Ringwood withholds.
 To achieve these aims, our group have decided to use people of all
ages throughout the school to speak in a vox pop way. Using a range of
genders and ages will illustrate to our target audience that no matter
who you are you can join Ringwood.
 This is not to say that 6th form students will talk about year 7, it will be
year 7 to 11 who will be in the advert for the main school, likewise 6th
form students will be talking about 6th form.

3. SECTION A – PROPOSAL (TARGET
AUDIENCE)
 The great thing about radio advertisement is that a wide range of people listen to
the radio, we aim to target our advert towards parents who will have children
attending junior school, this is because they will be looking to see where their
children will start the next chapter of their life. The time this advert is on is also
crucial, we aim to have it around 8:00am till 9:00am and 3:00pm till 4:00pm, these
are peak times for school, the dreaded early morning school run and when parents
pick up the children after school. Parents are likely to listen to the radio at both
these times so we must make sure as a team that language used is appropriate, not
only this though, it must be very formal as well as enjoyable.
 Using upbeat music will keep parents entertained during school runs, in addition to
this if the music holds a good rhythm or one that is catchy, parents and children are
more likely to remember it. Small techniques like this could pay great effect because
if the ad is done to a high standard and has these clever tricks in, people will want to
take a look at Ringwood school.

4. SECTION A – PROPOSAL CAMPAIGN
MESSAGE
 As a group the aim of the advert is to get as many people join Ringwood
school as possible, if this is to happen we need a strong campaign
message, this message is that Ringwood is a , fun, exciting place to learn
and further your individual skills regardless of what it is. To add to this, we
need parents to feel like they are able to send their children Ringwood
school or 6th form.
 Our slogan for the advert is ‘Experience Ringwood’ we decided on this
because when people hear the advert on the radio, and want to experience
the great school the advert would have just portrayed through audio
advertising, plus, the word ‘experience’ suggests its something you
remember, you will take something away from whatever you have gone to
experience. I feel this will entice people, and then when they do come to
visit, the advert will do the school and 6th form justice.

5. SECTION A - PROPOSAL (WHAT IS
RINGWOOD SCHOOL?)
 This question allows us as students to communicate with other students
and find out what they think makes Ringwood what it is.
 When we find this information out we can use it within our advert or
VOXPOP, a few ideas we have generated is that Ringwood is: Learning, after
school clubs and school trips. These basic first thoughts will then spark
more ideas when we communicate with other people of our age as well as
those in the younger years.
 Throughout the advert we hope to achieve all that has been mentioned in
the previous slides, I feel the campaign message will be vital to this, as well
as our communication skills with the younger years of the school to get
their view on what Ringwood school is like. Likewise for 6th from

6. SECTION B - Campaign Schedule
Main School Advert Launch Date – 2 months prior to school opening, beginning of
July/August. This is to give parents enough time to plan where their children will go.
Sixth Form Advert Launch Date – 2 weeks before results day. This is to give
students time to think about their decision before getting their results and having to
make a final choice.
All adverts would be launched simultaneously to increase the impact and awareness
to the audience.
Events such as the Open Evening, Results Day and Sports Day could all be used to boost awareness for the
campaign. Sports day and information evenings would be a good time to advertise the sixth form and
main school, due to the large amount of parents on the site. Results day and Open Evenings would be
good to boost the sixth form adverts as there would be many students and parents there especially to
decide on the next step for their children. External events such as the Carnival and Pedal Car Grand Prix
would be ideal to advertise on as they always have a huge audience and would show the school in a very
positive way.
Inset days could interfere with the campaign as there would be no ‘school run’ to advertise within.

7. SECTION C - CODES OF CONDUCT
REGULATORY BODIES
For our radio advert we plan to use the voices of younger students from the school, we feel
like this is an appropriate approach as it shows the student cares about the school. This
could attract more people to join in the new school year. We are planning on using children
from the ages of 11-16 (Year 7-11). A child is someone under the age of 16 therefore we will
need to ask permission from parents to use their child in advertisement. The rough
guidelines include rules like: Ads must not hurt a child, can’t include rude language or
violence.

8. SECTION D - PRINT ADVERT
 For our print advert we will aim to use different people to those who would in the TV
advert, this is done to keep visuals fresh and also show the diverse range of people
that Ringwood welcome, this links back to section A where I spoke about the
welcoming environment that Ringwood has.
 The idea for the print advert is to have a variety of people in a class room with facial
expressions that illustrate enjoyment for whatever they are doing.
 We aim to put these adverts around local areas, specifically looking at places inside
the catchment area as it makes the whole process of selecting schools a lot easier for
out target audience, not only this we will be looking to put the print advert onto
buses and bus stops, it is very common to stare at the adverts on buses whilst
travelling in the car and also for the students who would be looking at 6th form, it is
common for them to be catching the bus into cities like Bournemouth, whilst waiting
for their buses they could be looking at our print advert which hopefully will make
them consider joining Ringwood 6th form.

9. Positives Negatives Other spaces Equipment
 The Space has all the available
equipment needed to get a
good recording.
 It’s an easy access room that is
in the middle of the school,
meaning people can get to it
easily to record the dialogue.
 The room doesn’t sound the
best, it has an echo that
wouldn’t sound very
professional when coming to
record.
 The programme Cubase is what
we will use to edit the script and
put all the vox pops in and the
computers in the Studio do not
have it.
 There is rooms in the music block
that have very high quality
equipment and have the
programme Cubase that we will
record directly onto making the
process a lot quicker and easier.
 Blue line studios (Bournemouth)
this is a professional studio that
will be very high quality in sound
and acoustics however will cost a
lot of money to hire.
The room has this equipment:
 Sound desk
 2 computers
 Speakers
 Microphones
 Headphones
 DI Boxes
Recce

10. What are the
hazards?
Who might be harmed and how? What are you already doing? Do you need to do anything else
to control this risk?
Action by
who?
Action by
when?
Done
Slips and trips Staff and visitors may be injured if
they trip over objects or slip on
spillages.
General good housekeeping is carried
out.
All areas well lit, including stairs.
No trailing leads or cables.
Staff keep work areas clear, eg no boxes
left in walkways, deliveries stored
immediately.
Better housekeeping in staff
kitchen
Needed, eg on spills.
Arrange for loose carpet tile on
second floor to be
repaired/replaced.
All staff,
supervisor to
monitor
Manager
From now on
30/04/2018
xx/xx/xx
xx/xx/xx
Electrical
equipment
Power trip/water could cause
damage equipment or a person.
Making sure that liquids are not near
any of the electrical equipment. In
addition, making sure that we are aware
of what electrical equipment is nakedly
open.
Implement a rule that we are
careful with liquid.
All staff and
anybody that
uses the room
as well as us
30/04/2018 06/05/18
Chairs With
Wheels (Falling
off)
Anyone who uses the room to
record
Sitting sensibly in our chairs when
recording
Just make sure we are not
messing around
INNOV8 02/05/2018 06/05/201
8
Risk Assessment & Production Schedule

11. Script
Lower School
What is Ringwood School?
It’s Creative
Supportive
Friendly
And full of opportunities
You’ll be recognised as an individual
With a dedicated staff willing to assist each and every student
The school offers 47 after school clubs each week
It’s Ringwood School
Sixth Form
Looking to further your education and find a career as a:
Photographer
Civil Engineer
Journalist
Musician
Teacher
With over 30 different Courses to choose from, Ringwood sixth form has endless possibilities with additional extra curriculum activities
to get involved with.
This Sixth Form prides itself on its 99% pass rate for A levels and 100% for vocational courses it’s also within the top 16% of post 16
education nationally.
Sixth Form
Lower School