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Main Influences 
- Main Task 
By Sophie Bennett
Asda Advert- 
George clothing range for 
children.
• Throughout the whole of the advert 
the children are shown to be having 
fun and being active. In the image to 
the right you can see that the children 
are jumping up in the air and the 
cameras has captured this movement. 
I was influenced by this because I feel 
it makes the advert more interesting 
rather than the typical fashion advert 
of the models walking towards the 
camera. In my advert I would like to 
develop some of the same ideas that 
have been used in this advert & put 
them in my advert in my own way.
• Again this image to the left shows 
a movement made by one of the 
girls in the advert, the movement 
has been shown in a sequence so 
the audience can see the 
movement step by step. I like the 
effect this creates as it has been 
edited in slow motion. 
• Also in this shot you can see that 
the clothing range name 
“George.com” is shown at the 
bottom, this is shown in all of the 
shots, this is something I would 
like to include in my advert.
• Also within the advert a variety 
of shots are used to promote 
offers and deals that they have. 
As you can see from the image 
to the right there is a huge £5 
sign, this draw the attention of 
the audience as the audience are 
looking for good quality clothes 
but at an affordable price. In my 
advert I will be promoting offers 
on clothes to get the audiences 
attention.
Asda Advert 2- 
George clothing range for 
children.
• This advert is another one from 
asda, the same fun atmosphere 
is created, as you can see from 
the image to the left the 3 girls 
are shown dancing and smiling, 
this allows the audience 
(parents) to see that the kids are 
happy which will then make 
them want to buy the clothes for 
their children to make them 
happy. In my advert I want to 
create the same happy 
atmosphere.
• The first shot that you see in 
this asda advert is the mums 
giving the children their clothes, 
this signifies the target audience 
of parent because they will be 
the ones buying the clothes. 
Also by including the parents in 
the advert it makes them feel 
like they are a part of making 
the children happy.
• Throughout the whole of the 
advert many different angles and 
movement of the camera are 
used. For example in the image 
to the left the shot has been 
taken from a high angle looking 
down on the children. In my 
advert I would like to use some 
of the angles that have been 
used in this advert to make my 
advert technically better.
M&S Advert- 
Back to school range for 
children
• In the M&S advert it has a very 
different approach to the two 
previous adverts, its simple and 
direct to the audience. In the 
whole of the advert the little girl 
is speaking to the camera as you 
can see from the image on the 
right. As I am having to make 
two different adverts for my 
main task this is a different 
approach that I would like to try 
for my second advert.
• Again in this advert a happy 
atmosphere is created, the 
young girl is shown to be happy 
and smiling throughout as you 
can see from the image. The 
advert is very much about the 
young girl feeling grown up 
because she’s going to school. 
This links to my company name 
as it is called “Minnie Me”, 
therefore I could create an 
advert with the theme of 
children feeling grown up like 
their parents.
• At the end of this advert the 
logo and slogan are shown on 
screen, I would like to include 
this in my advert, have the logo 
and slogan underneath on a 
white or black background. I 
want to do this because it ties 
the whole advert together and 
the last thing that will be left in 
the audiences mind is the name 
of the clothing range.

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Main influences main task

  • 1. Main Influences - Main Task By Sophie Bennett
  • 2. Asda Advert- George clothing range for children.
  • 3. • Throughout the whole of the advert the children are shown to be having fun and being active. In the image to the right you can see that the children are jumping up in the air and the cameras has captured this movement. I was influenced by this because I feel it makes the advert more interesting rather than the typical fashion advert of the models walking towards the camera. In my advert I would like to develop some of the same ideas that have been used in this advert & put them in my advert in my own way.
  • 4. • Again this image to the left shows a movement made by one of the girls in the advert, the movement has been shown in a sequence so the audience can see the movement step by step. I like the effect this creates as it has been edited in slow motion. • Also in this shot you can see that the clothing range name “George.com” is shown at the bottom, this is shown in all of the shots, this is something I would like to include in my advert.
  • 5. • Also within the advert a variety of shots are used to promote offers and deals that they have. As you can see from the image to the right there is a huge £5 sign, this draw the attention of the audience as the audience are looking for good quality clothes but at an affordable price. In my advert I will be promoting offers on clothes to get the audiences attention.
  • 6. Asda Advert 2- George clothing range for children.
  • 7. • This advert is another one from asda, the same fun atmosphere is created, as you can see from the image to the left the 3 girls are shown dancing and smiling, this allows the audience (parents) to see that the kids are happy which will then make them want to buy the clothes for their children to make them happy. In my advert I want to create the same happy atmosphere.
  • 8. • The first shot that you see in this asda advert is the mums giving the children their clothes, this signifies the target audience of parent because they will be the ones buying the clothes. Also by including the parents in the advert it makes them feel like they are a part of making the children happy.
  • 9. • Throughout the whole of the advert many different angles and movement of the camera are used. For example in the image to the left the shot has been taken from a high angle looking down on the children. In my advert I would like to use some of the angles that have been used in this advert to make my advert technically better.
  • 10. M&S Advert- Back to school range for children
  • 11. • In the M&S advert it has a very different approach to the two previous adverts, its simple and direct to the audience. In the whole of the advert the little girl is speaking to the camera as you can see from the image on the right. As I am having to make two different adverts for my main task this is a different approach that I would like to try for my second advert.
  • 12. • Again in this advert a happy atmosphere is created, the young girl is shown to be happy and smiling throughout as you can see from the image. The advert is very much about the young girl feeling grown up because she’s going to school. This links to my company name as it is called “Minnie Me”, therefore I could create an advert with the theme of children feeling grown up like their parents.
  • 13. • At the end of this advert the logo and slogan are shown on screen, I would like to include this in my advert, have the logo and slogan underneath on a white or black background. I want to do this because it ties the whole advert together and the last thing that will be left in the audiences mind is the name of the clothing range.