The document analyzes and summarizes influences from three children's clothing advertisements - two from Asda featuring children having fun and one from M&S featuring a girl speaking directly to the camera. The author notes techniques she wants to incorporate into her own advertisements, including showing children being active, using slow motion, including deals/offers, creating a happy atmosphere, using different camera angles, and ending with the logo/slogan. She indicates the M&S ad takes a simpler, more direct approach than the Asda ads and she wants to try this style for one of her own ads given she needs to create two.