This document discusses advertisement styles and techniques used across several ads. It analyzes Go Compare ads that use humor, repetition and celebrity appearances to get people talking. Cadbury ads employ strange humor and hidden messages to sell chocolate. Wonga.com ads feature elderly characters doing unusual stunts in an animated, progressively less realistic style. A road safety PSA uses shocking tactics like depicting a high-speed crash into school children to scare drivers into being safe and leave a lasting impression. Various ads employ techniques like humor, repetition, standalone impacts, and shock value to grab attention and remain memorable in different ways.

1. Advertisement styles
This is the Go Compare
advert, the form of this
advert is anti- realistic
because there is not going
to be a fat man singing to
you in public.
The style of this advert is
designed to be humorous,
the men dressed in
women's clothes and the Go Compare man looking scared in the middle
is designed to make the advert stick in your mind.
Many techniques are used in these adverts such as solution to a
problem, humour and repetition. The Go Compare adverts uses
repetition because they have got the singing man in different
situations but singing the same song. This gets the Go Compare man and
the song hated so that it is a talked about topic that is remembered.
The Go Compare advert kept getting bigger and stranger each time,
the advert at one point tried to make the humor factor better by
getting celebrities to try kill the Go Compare man. The adverts soon
got banned because people did not like the idea of the violence being
shown to their children.
This is an advert for
cadburys chocolate. The
advert is very strange but
different. The form of this

2. advert is a standalone, there was only one like it and the story was not
continued. Cadburys does not do adverts that repeat, most of their
adverts, like this one, use humor and hidden messages. In this advert
the children are dancing with their eyebrows which in itself is funny
but it's not linked to the chocolate at all, the only thing in the advert
that shows that it's for cadburys chocolate if the girl in a purple dress
and it says so in the end of the advert. This is a hidden message.
The wonga.com advert has got light
humor. The advert is part of a series
which helps it to be remembered.
Each time the advert is created the
elderly characters will be doing
something unusual. Also the form of
the advert is talking heads because
there is a lot going on in the advert
and the main character is talking to
the audience. Throughout the advert the elderly people are doing
something that is advertising wonga.com. It stands out because people
enjoy seeing what it is that the elderly three do next and when people
think about elderly people using computers they find it funny because
stereotypically older people cannot work computers. The wonga.com
adverts started out with just the three old people talking to the
audience and each other but over time the advert progrest into the
elderly three doing crazy stunts that you wouldn’t expect people of the
older generation to be doing. The adverts are animation, at the start of
the adverts they are realistic but throughout they are verging anti-
realist, this is because each advert needs to be better than the last.

3. This is an advert for road safety. This advert uses shock tactics to get
the message across to the audience. Also to create the dramatic
effect of the advert it is a stand alone. This advert is so memorable
because it is unexpected and
horrible to think about. It gets
the message to the audience
easily and the audience are
automatically glued to the
advert. This advert is aimed to
scare drivers and make sure
that they are driving safe,
which it does. The advert uses
shock factors because its of school children going on a trip and
someone driving fast, the driver flips over and lands on the children.
The use of children creates a greater impact on the audience. The
advert is designed to scare the audience slightly so that is remains in
there mind. The message of this advert is hidden until the car flips and
the message pops up, this has a greater impact on the viewer because
they are waiting to see what happens.