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TV Advert Evaluation
The brief for this unit of work was to rebrand a product by Unilever for a new target audience.
Unilever is a multinational consumer goods company who produce and sell products globally. For
our advertwe decided to rebrand Sure deodorant in particular the men’s branding that lasts for 48
hours.We decidedtorebrandthisbecause we feltlikeitwasadvertised to grown up men with high
classjobsrather than the athleticteenage marketwhichwe rebrandeditfor.We decidedtorebrand
this product based on the pitches we each made and which one we felt as a group was the most
viable for rebranding. The current target audience for Sure men deodorant products are men age
21+. We decidedtoadvertise ittothe athleticteenage market. We decidedtomake it appeal to this
newtargetaudience asthe vast majorityof all deodorants advertise to the 21+ men including Sure.
Furthermore tome the ergonomics and aesthetics of the product is very modern in style therefore
its appearance would appeal to the younger age group.
We collectedfeedbackusingaquestionnaire thengroupedthe resultsintoone document.We asked
people inourtargetaudience age range and demographics.The mainpointsof feedbackthatwe got
back from our questionnaire was that the advert featured too little of the product but showed the
target audience really well. Furthermore another point was that people thought that the advert
would’ve been better if it featured a particular sport. In my opinion the advert was successful on
targetingourtarget audience howeverinshowingthemthe specifictype of deodorant that we used
it wasn’t as successful as it was never spoken about directly by the actors but was shown in both a
pull focusandthe ending scene. Overall the technical and aesthetics of our advert use good use of
Mise-en-Scene, camera work, editing and sound however overall I believe there is room for
improvementwhichbecame more apparenttome afterthe feedbackfromourtarget audience. The
narrative of the advertcould’ve beendone afterlooking at it after post production however it does
show the target audience well in the advert and how the used the product. The main persuasion
technique used was to show a common situation of athletes of losing in one way or another and
thenusingthiscommondilemmaandturningitinto the perfect situation where our product would
helpthe personwinatthe sportevent for example. The message we were aiming to send was that
Sure can be used by the athletic teenage market of all classes based on demographics and
psychographics. As well as our product being super reliable in any bad situation which was shown
differently that what we had planned during pre-production. Overall the advert was fit for the
purpose and gave a good message about the target audience and use of the product whilst no
infringing and breaking any of the ASA / BCAP codes.
In terms of our original intentions we filmed all the of the shots on the storyboard as well as extra
scenesthatwe thoughtmightbe better at the time however the majority of these scenes didn’t fit
in with our narrative. For example for one scene I was meant to come into the changing rooms all
call the athlete and coach to come back out onto the field but this was scrapped due to the coach
givingthe athlete some advice awayfromthe sportsevent.In terms of the location reece we didn’t
notice a large mirror at the time that was featured in two of our scene and for one scene the
cameraman(me) would’vebeenvisiblesowe had to cover this up and film from different angles to
make it look less noticeable during the advert. We took our teachers feedback well and used it to
make a good and communicative end advert scene of our rebranded product. Overall my
involvement and views on the advert are mixed as I was absent during the majority of the
preproductionwhichIshould’ve beenpresentforaswell as gettingfeedbackonthe firstdraft of the
afterduringpostproductionto thenmake changestoimprove itbasedon targetaudience feedback
rather than collecting feedback after post production.

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TV Advert Evaluation

  • 1. TV Advert Evaluation The brief for this unit of work was to rebrand a product by Unilever for a new target audience. Unilever is a multinational consumer goods company who produce and sell products globally. For our advertwe decided to rebrand Sure deodorant in particular the men’s branding that lasts for 48 hours.We decidedtorebrandthisbecause we feltlikeitwasadvertised to grown up men with high classjobsrather than the athleticteenage marketwhichwe rebrandeditfor.We decidedtorebrand this product based on the pitches we each made and which one we felt as a group was the most viable for rebranding. The current target audience for Sure men deodorant products are men age 21+. We decidedtoadvertise ittothe athleticteenage market. We decidedtomake it appeal to this newtargetaudience asthe vast majorityof all deodorants advertise to the 21+ men including Sure. Furthermore tome the ergonomics and aesthetics of the product is very modern in style therefore its appearance would appeal to the younger age group. We collectedfeedbackusingaquestionnaire thengroupedthe resultsintoone document.We asked people inourtargetaudience age range and demographics.The mainpointsof feedbackthatwe got back from our questionnaire was that the advert featured too little of the product but showed the target audience really well. Furthermore another point was that people thought that the advert would’ve been better if it featured a particular sport. In my opinion the advert was successful on targetingourtarget audience howeverinshowingthemthe specifictype of deodorant that we used it wasn’t as successful as it was never spoken about directly by the actors but was shown in both a pull focusandthe ending scene. Overall the technical and aesthetics of our advert use good use of Mise-en-Scene, camera work, editing and sound however overall I believe there is room for improvementwhichbecame more apparenttome afterthe feedbackfromourtarget audience. The narrative of the advertcould’ve beendone afterlooking at it after post production however it does show the target audience well in the advert and how the used the product. The main persuasion technique used was to show a common situation of athletes of losing in one way or another and thenusingthiscommondilemmaandturningitinto the perfect situation where our product would helpthe personwinatthe sportevent for example. The message we were aiming to send was that Sure can be used by the athletic teenage market of all classes based on demographics and psychographics. As well as our product being super reliable in any bad situation which was shown differently that what we had planned during pre-production. Overall the advert was fit for the purpose and gave a good message about the target audience and use of the product whilst no infringing and breaking any of the ASA / BCAP codes. In terms of our original intentions we filmed all the of the shots on the storyboard as well as extra scenesthatwe thoughtmightbe better at the time however the majority of these scenes didn’t fit in with our narrative. For example for one scene I was meant to come into the changing rooms all call the athlete and coach to come back out onto the field but this was scrapped due to the coach givingthe athlete some advice awayfromthe sportsevent.In terms of the location reece we didn’t notice a large mirror at the time that was featured in two of our scene and for one scene the cameraman(me) would’vebeenvisiblesowe had to cover this up and film from different angles to make it look less noticeable during the advert. We took our teachers feedback well and used it to make a good and communicative end advert scene of our rebranded product. Overall my involvement and views on the advert are mixed as I was absent during the majority of the preproductionwhichIshould’ve beenpresentforaswell as gettingfeedbackonthe firstdraft of the afterduringpostproductionto thenmake changestoimprove itbasedon targetaudience feedback rather than collecting feedback after post production.