We decided to rebrand Sure men's deodorant, which lasts 48 hours, to target athletic teenagers rather than grown men with high-paying jobs. We conducted a questionnaire with our target audience and found that the advert well represented them but showed little of the product. Overall the advert successfully targeted the audience but could have better shown the deodorant product and featured a particular sport. The main message was that Sure can help athletic teenagers win in difficult sporting situations.