The document discusses how new media technologies were used at various stages of creating a marketing campaign for a fictional deodorant brand. At the research stage, YouTube was used to view existing deodorant ads and evaluate conventions. Survey Monkey created an online questionnaire to understand target audiences. During production, a portable DV camera filmed scenes, benefiting from its small size and screen for playback. iMovie was then used to edit footage and add graphics. Challenges included camera battery life and lighting issues during filming, and software crashes during editing. Overall, new technologies supported researching, planning, filming and evaluating the mock adverts.