Questionnaire Results
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The questionnaire results showed that the target audience for the advert was 12-17 year olds, with most respondents being 15-17 year old male and female. Most respondents found that the advert met its target audience, was clear about what it was trying to sell, and considered it successful. However, some felt it wasn't focused enough on any sport and didn't provide enough information about the product. Suggested changes included adding more background people, showing a variety of people using the product, including well-known music, and using a known actor/actress with quick camera movements.
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Production Schedule
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- Five scenes will be filmed between November 12th-15th depicting holidays and milestones in the relationship between characters Issac and Karma, including Valentine's Day, New Year's Eve, a birthday, dog walk, and coffee date.
- Additional scenes will be filmed on November 20th for Issac's birthday, a moving day, and a stop motion calendar sequence using polaroids from the relationship to depict the passage of time.
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Brief initail idea
A couple's relationship over time is depicted through shared memories represented by a calendar, polaroids, and a constant musical overlay. Polaroid pictures and a calendar showing the passage of time will mark significant moments and events in the couple's life together, similar to how a gum wrapper drawing represented a meaningful interaction in a Wrigley's Extra Gum advertisement that inspired the idea.
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2) Interactive documentaries include interviews that can be manipulated, like Louis and the Nazis. Reflexive documentaries experiment with conventions through arranged footage, such as Powaqqatsi.
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Questionnaire Results
- 1. Questionnaire Results/Feedback Questions Results Age: 5x 17 year olds 7x 15 yea Gender: 7 Male 5 Female 1. Wouldyou say the advert metthe target audience? 10 Yes 2 No 2. Why? AnswerBelow AnswerB 3. Did you findthe advert clear on what it tries to sell? 10 Yes 2 No 4. Whatwould you change about the advert? AnswerBelow AnswerB 5. Wouldyou buy the product inthe advert? 6 Yes 6 No 6. Wouldyou call this advert sucessful? 9 Yes 3 No ExtendedAnswers 2. (Yes) Asthe advertonlyfeatureswhoare athleticteens,Showsthe product well aswell asitspurpose.Showsthe size of the can well forscale purposes. 2. (No) The advertwasn't focussedonanysport,Not enoughcontentabout the actual product 4. More Background people,more variertyof Sure Range,addwell known music,knownactor/actress.Quickcameramovements.