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Record labels
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- 2. What is aRecord Label? In simple terms a record label is a company that records and sells music. Their role is associated with the marketing of music recordings and music videos. This can involve them coordinating production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos. They also scout for new talent to sign on and maintain contracts with current artists and their managers.
- 3. Artists Signing toa Major or Independent Record Label My artist would be signed on to a major record label because this will ensure that they become most likely successful as opposed to using an independent one. This is because major record labels tend to have more money, resources and connections which would better benefit our artist in becoming more known as their marketing strategy would be much more bigger. Also, because the artist is in R&B it would be better as most R&B artists are typically signed on to major record labels such as Atlantic Records.
- 4. What existing recordlabel would artists be suited for? The artist would be signed on to ‘XO’, which is a Canadian record label created by the Weeknd in 2012. It operates as a subsidiary of Republic Records which they use as a distributing avenue. The label's current acts include The Weeknd, Belly, Nav, and Derek Wise, and have earned platinum certifications on all studio releases distributed by the label. I feel that my artist would be most suited for this mainly because of the fact that although it is technically a major label it is still relatively small with only 5 people signed on to it and only been around for 5 years. However, I feel that this would benefit my up and coming artist as this would mean there would be space for them to fit in and form their own distinctive mark within the label. At the same time, he still has those resources at hand from Republic Records and under the Weeknd who himself does r&B music. Therefore, i feel that he would act as a sort of mentor to my artist and lead to a direction in which he would be successful.
- 5. History of RecordLabels The canadian record label ‘XO’ was established by the singer Weeknd in 2012 as an unofficial imprint to release three mixtapes in 2011. These mixtapes helped to promote the singer as well as the ‘XO’ identity through various on stage performances. The Weeknd then began to conduct advertising deal through the record label to multiple outlets. The record label later on secured a major recording contract with Republic Records in 2012, and operated as a subsidiary of Republic where they acted as the distributors and manufacturers of music from the record label. Throughout the lifetime of the label, artists assigned to the label include The Weeknd, Belly, Nav and Derek Wise and have earned platinum certifications on all studio releases distributed by the XO record label.
- 6. Copyright Copyright refers tothe ‘exclusive and assignable legal right, given to the originator for a fixed number of years, to print, publish, perform, film, or record literary, artistic, or musical material.’ Record labels are responsible for ensuring that they enforce this copyright law. They typically own the copyright in the records their artists make. Therefore, due to the fact that I am using copyright music material I must ensure that I seek permission from the copyright owners i.e. the record label that the music is produced under. From learning about record labels and copyright, I will ensure that I apply the logo of the record label my artist is contracted to onto the digipak and promotional poster. It will also need to be feature in the music video as well. This is the same case for the copyright logo as well ensuring that it is on every final product that is part of my production.
- 7. My Record LabelLogo ‘Crown Records’ is the name of my british major record label that I have produced. The labels name is intended to show how the company is above all others as typically the crown is worn by the king or queen who are a symbol of high authority and that the artists assigned to our label is of the same prestige. However, at the same time it also shows how we have high standards and prestige and will not just sign any ordinary artist. It will be clear that they have exceptional talent and is worthy of being apart of greatness.
- 8. The History ofCrown Records - Crown Records was first founded in 2007. - It was originally a record label only signing R&B artists but gradually expanded to include other artists of different genres such as pop and hip-hop. - Artists such as Tinie Tempah, Giggs, Stormzy, Adele or Ed Sheeran would most likely sign on to our record label. This is because these artists are british and powerful due to their strong and influential music. - This record label was established in the streets of London and became a british major record company.
- 9. Seeking Permission Dear Sir/Madam, Iam writing to you to seek permission to use the song ‘The Jungle’ by Shakka for my music video that is part of my A2 Media Studies coursework. It has tasked me to create a music video for a song of my choice and I believe that Shakka’s single is upbeat and catchy and encapsulates the vision for the way I want my music video. However, it is important to note that the use of it will merely be for educational purposes only and not an opportunity to gain any individual recognition or financial gain. I understand that would be a breach of copyright law and unethical behaviour so therefore would greatly appreciate gaining permission for the song for my music video. Many thanks, Ariyen Ahmed This email to Pitched Up/ Columbia Records shows that I understand the implications surrounding copyright with musical material and clarifying that I would only be using it for educational purposes.